IPL on JioStar becomes a launchpad for global brand Danube Properties' India-focused real estate blitz
Indian Premier League
has resumed in full swing after it was paused in early May due to geopolitical reasons. The tournament caters to a billion viewers in India and has emerged as one of the biggest properties for advertisers to build brand reputations and engage audiences.
Its unprecedented scale makes IPL an unmissable opportunity for the Dubai-based conglomerate,
Danube Group
. Using a compelling campaign built around the tagline, 'Danube Hai Na,' the campaign aims to inspire Indian investors to explore the potential of Dubai's dynamic real estate market.
In an exclusive interview of
JioStar Brand Play
, in association with ETBrandEquity.com, Anis Sajan, Vice Chairman, Danube Group, spoke to Shilpa Rathnam, Associate Editor & Anchor – Video Initiatives, The Economic Times, about
Danube Properties
' creative strategy behind the
IPL 2025
campaign and how leveraging 'Brand Spotlight' has increased the number of leads for the brand.
'Since our ad launched, it's captured the attention of millions of Indians. Cricket is a religion here, and IPL is a nationwide festival; thus, it is vital for our brand to be visible at the IPL,' said Sajan.
Convinced that 'Jo Dikhta Hai, Woh Bikta Hai'—what's seen, sells, Sajan views IPL as the ultimate platform to showcase Danube Properties. Recognising word-of-mouth as a powerful driver of brand recall, Danube aims to enhance its reputation and amplify client recommendations through this high-visibility campaign.
'I wouldn't be surprised if, post-IPL, we see a wave of tourists flocking to Dubai, despite the summer heat,' remarked Sajan, who aims to attract Indian investors looking for a place they can call home.
On a marquee cricket platform like Star Sports, Sajan believes it strengthens the emotional and aspirational appeal of their brand, creating a lasting impression. They are confident this impact will continue to grow, reaching more audiences and enhancing their brand's reputation.
For Danube Properties, a relatively new player in India's mass media landscape, IPL offers a prime opportunity to embed its brand in the minds of potential investors.
Thrilled with the partnership, Sajan remarked, 'Star Sports and JioHotstar are simple yet powerful platforms, with audiences glued to their screens, whether on mobile or at home. Danube's USP lies in its marketing, and IPL's massive viewership, reaching even beyond India, has driven enquiries from global markets. It's truly a win-win situation.'
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Scope of Research and Innovation in Handloom Textiles
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At present, India has an 80% share in the world handloom, which shows its potential and lots of scope to explore the research and innovations in the field of Handloom. Handloom Industry in India Figure 2: Handloom Industry in India Figure 2 shows the features of the Handloom Industry in India, which has a long traditional background spread across the nation of richness and diversity in nature. A recent statistic shows that around 4.3 million people are involved in the Handloom Industry, and apart from agriculture, the Textile Industry is the largest employment provider. A variety of Designs produced in the various clusters of India with its unique Finesse. Present Handloom Industry focusing on the Fusion of old traditional design and manufacturing skills and talents into New ideas and Technological developments. With the above capabilities, the Indian Handloom Industry has a potential of USD 350 million export business. SWOT of Handloom Industry Strength 1/4 th of the world's cotton cultivation happens in India. Handloom products cannot be produced or replicated by Power looms. Skilled/Semi-Skilled and Trainee workforces are deployed in the Handloom sector. Product diversification through clusters. No demand for energy. The cost of products is affordable. Geographical Identifications/IPR and Copyrights of Designs. Weakness Inadequate and a lack of qualitative raw material sources. Lack of Marketing Strategies Poor quality Lack of Innovation in the processes. Political systems Lack of a Code of ethics and Mode of operations. Lack of Integrated Information Technology systems. Opportunities Domestic and Export Markets Government Polices NABARD Fund Banks for Raw material and Designs. Supporting Body WSC, IIHT, NHDC, Textile committee and HEPC etc., Cluster Development Program Welfare schemes for weavers New Textile policy and Handloom Reservation ACT Threats Migration of workers Imitation of products Import of goods Less handloom cloth consumption per person Impact of Liberalization and Globalization. Poor level of cohesion among clusters Handloom Clusters in India Figure 3 shows the Indian Handloom clusters and almost every state has unique products manufactured with tradition and their own skills and design talents. Few are stated below such as Kancheepuram sarees in Tamil Nadu, Balrampuram sarees in Kerala, Ilkal sarees in Karnataka, Pochampalli sarees in Andhra, Ikat sarees in Odisha, Kosa silks in Chhattisgarh, Tussar silk in Jharkand, Jamdani sarees in West Bengal, Pachra sarees in Tirupura, Puanchei in Mizoram, Phanek in Manipura, Aptani in Arunachal Pradesh, Naga Shawls id Nagaland, Muga Silks in Assam, Bhagalpur silk is Bihar, Banarsi sarees in Uttar Pradesh, Lohi shawls in Uttarakand, Kullu Shawls in Himachal Pradesh, Pashmina Shawls in Jammu and Kashmir, Bedsheets in Haryana, Kota sarees in Rajasthan, Chanderi sarees in Madhya Pradesh and Kutch Shawls in Gujarat. Figure 3: Handloom Clusters Types of Handlooms and Innovation Primitive or Vertical Loom Pit Loom: A) Throw Shuttle B) Fly Shuttle. Frame Loom: A) Throw Shuttle B) Fly Shuttle. Chittaranjan Loom Hattersley Loom Innovative Looms Innovation in Handlooms Extra- Weft Insertion for Handloom Design Conventionally, the task of the insertion of weft threads needed to make a variety of designs is done manually by tying knots, which is cumbersome and time-consuming. The thread is also wasted in connecting one motif to another. Deepak's innovative device makes designs in one-third of the time required by the traditional way of making designs. (Fig.4) The device consists of three components: base frame, magnet bearing shaft and a specially designed bobbin. These components can be fitted to any handloom Jacquard machine. The attachment facilitates the Jacquard loom to perform automatic selection and lifting of warp threads for design making. Figure 4: Extra-Weft Insertion for Handloom Design Bi-Fab Handloom Traditionally, the same big loom is used to produce both narrow and wide fabrics. Sadly, not much has been done for reducing the drudgery and fatigue of the weaver by using appropriate technology in the sector and whatever new has been done in this regard, has not become popular among the weavers due to various reasons. Many a times, the new technology developed for handloom is not user-friendly and hence not accepted by the weaver. (Fig.5) Figure 5. Bi-Fab Hand Loom Bi-Fab Loom simultaneously weaves narrow width fabrics like stoles, napkins, and mats leading to efficient and increased production capacity from the handloom weaver. It helps reduce the laborious nature of work and improve labour productivity by doubling production capacity. The edges achieved are neat with complete selvedges on both sides. Handloom Startups The new trend in startups in handlooms sector is most promising in reforming the handloom sector and most of the young entrepreneur coming to the traditional handloom startups which creating the new markets and demands for the handloom products all over the world. The following are the features of handloom startups. Unique Design-Not replicate by Power Loom Low Capital intensive Minimal Power Eco-Friendly Manufacturing Flexible and Versatile Skill-Transform-Generations Make in India Skill India E-Commerce Social-Media Integrating Clusters Consolidation of Handloom ECO System Ethicus Brand Karagiri Inde' Loom Schemes for Handloom Comprehensive Handloom Cluster Development Scheme Comprehensive Handlooms Development Scheme Revival, Reform and Restructuring Package Yarn Supply Scheme North Eastern Region Textile Promotion Scheme Cluster Development Project in NER Technological Upgradation of Handlooms in NER Market Promotion of Textiles and Handloom Products in NER Handlooms Weavers Comprehensive Welfare Scheme Mahatma Gandhi Bunkar Bima Yojana Health Insurance Scheme Enforcement Wing Central assistance for Implementation of the Handlooms (Reservation of the Articles for Production) Act 1985 Boosting the Handloom Sector Digitalization of the Handloom Industry in India MoUs with e-commerce retailers Patenting designs/varieties Infrastructure and Investment Design improvements Free export/import trade – opportunity Enhancement of Value Conclusion The paper conclude that the Indian Handloom Industry has lots of scope in research and innovation and the extra weft insertion device, Bi-Fab looms are sort of developments in Technological aspects of handloom whereas the Startups in the Handlooms such as Ethicus Brand, Karagiri and Inde' Loom etc., set a new trend in the Indian Handloom Industry to reform and re innovate the present industry to boost the Indian handloom sector. References
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Jensen Huang, chief executive of California-based chip designer Nvidia, worked for months behind the scenes in Washington and Beijing to protect tens of billions of dollars in future sales from the heated U.S.-China trade rivalry. Huang told President Trump that restrictions on U.S. chip sales to China would backfire by pushing Chinese technology champions to achieve self-reliance. He advised the president to keep China hooked on American tech. As a sweetener, Huang said the company would invest as much $500 billion in the U.S. Huang's argument, along with the half-trillion-dollar offer from the world's most valuable company, appeared to seal the deal. The Trump administration decided last month to allow China to buy Nvidia's H20 artificial-intelligence chip, a surprising reversal that came shortly after Huang met with Trump. Nvidia had developed the H20 to comply with past export restrictions as a less powerful chip specially designed for China. The news sent Nvidia's stock up 4%, pushing its market capitalization further above the record $4 trillion mark. Beijing reciprocated by allowing a $35 billion deal involving U.S. chip-software makers that it had held up for about a year. In a previously unreported development, Chinese officials also froze an inquiry into an already-completed Nvidia deal. With both moves, China's leaders hoped Huang would keep lobbying Washington for loosened export controls. There was one last hitch. At a meeting with Huang in the White House last week, Trump made one more demand—that Nvidia give the federal government 20% of its chip sales to China in exchange for issuing the export licenses. 'If I'm going to do that, I want you to pay us something," Trump said, recounting the exchange at a news conference Monday. The unusual pay-to-play proposal, which hadn't been vetted by White House tech policy staff before Trump offered it, is expected to face legal and security questions. Huang, facing a choice of paying for long-term access to a market vital to his company or walking away, countered with 15%. He charmed Trump at the meeting, drawing the president a diagram showing how tariffs would be counterproductive for his goal of increasing U.S. chip production and signed it. Shortly after the meeting, Trump said he would exempt tech companies that invest in the U.S. from roughly 100% tariffs on semiconductor imports. The Trump administration's decision to allow China access to the H20 chip appears a watershed moment in U.S. policy. In Trump's first term, as well as through President Biden's, the prevailing trend was generally tougher control on tech sales to China. National-security concerns often received greater weight in the past than business interests. Many attribute the potential shift to Huang's lobbying effort. Nvidia CEO Jensen Huang greeting President Trump this year in Washington. The CEO has lavished praise on Trump and China, and the admiration is mutual. On a July visit to Beijing, Huang hailed Chinese technological progress. Privately, a lieutenant to Chinese leader Xi Jinping told Huang that Beijing appreciated how Nvidia was contributing to the world's AI advances. At a Washington AI summit in late July, Trump said he had looked at breaking up Nvidia because of its dominant market share. But that was before he got to know Huang and the industry. 'What a job you've done," Trump told Huang, who was seated in the front row, surrounded by administration officials and industry executives. 'America's unique advantage that no country could possibly have is President Trump," Huang said at the summit. As Elon Musk learned, winners in the Washington influence competition attract opponents. Lawmakers in both parties have challenged Huang, saying that if China gets Nvidia chips, China's AI companies could benefit, potentially aiding the Chinese military. 'These criticisms are misguided and inconsistent with the administration's AI action plan," an Nvidia spokesman said. 'The H20 will not enhance anyone's military capabilities but will help America win the support of developers worldwide." This account is based on interviews with current and former officials in both countries, people close to and working for Nvidia, as well as those familiar with Huang and his lobbying efforts. 'President Trump regularly talks to business leaders like Jensen Huang who are making historic investments in American manufacturing," White House spokesman Kush Desai said. 'The only special interest guiding the president's decision-making is the best interest of the American people." For years, Huang avoided the rough-and-tumble world of Washington politics, preferring to schmooze with the videogamers who were the original customers for his chips. The 62-year-old billionaire, a libertarian at heart, resisted the lobbying game, delegating the task to his lieutenants. As Nvidia's chips became one of the world's most strategic commodities because of their role in AI, Washington remained a no-man's-land for the Silicon Valley company. Huang didn't visit the White House or engage lawmakers meaningfully until 2023, when he joined the chief executives of Intel and Qualcomm to lobby against new curbs on tech sales to China by the Biden administration. Restrictions on chip exports to many countries friendly with the U.S. announced in the final days of Biden's term escalated the threat. When Trump won a second term, Huang faced an administration stacked with China hawks, and the prospect of even tighter U.S. controls on tech exports. The company bashed the Biden administration's restrictions and warned the rules would benefit such Chinese competitors as Nvidia-rival Huawei. Nvidia hired former Trump national security adviser Robert O'Brien, co-founder of a consulting firm. Robert O'Brien, former Trump national security adviser, during an interview at the 2024 Republican National Convention in Milwaukee. O'Brien helped communicate a sense of urgency regarding breakthroughs from DeepSeek and other Chinese AI companies, as well as chip advances by Huawei. Former Republican House Speaker Kevin McCarthy, who chairs an institute that promotes innovation, also carried the message. In early April, when the White House was preparing to cut off H20 sales, Huang attended a $1 million-a-head dinner with Trump at Mar-a-Lago. He told the president that selling the chip in China wasn't a threat to national security. Huang also dangled an incentive: a promise to invest as much as half a trillion dollars worth of AI infrastructure and supercomputers in the U.S. Huang thought he had made a persuasive case, and Trump announced the $500 billion investment. After the dinner, a powerful rival intervened with a counterargument. Musk, still close to Trump at the time, had his own AI ambitions to consider. He told Trump that any advanced chip in Chinese hands threatened U.S. tech supremacy. That view, combined with opposition from national security-minded officials, persuaded Trump to impose the restriction Huang had tried to stop. Huang had been outmaneuvered and didn't enjoy losing—especially when, as he later said, $15 billion in sales were at stake. In early May, Huang spent about two hours with members of the House Foreign Affairs Committee in a private discussion about the threat of Huawei and Chinese competitors and the need for Nvidia to have access to Chinese talent. Later that month, the Trump administration said it was getting rid of the Biden rule limiting chip sales to many friendly countries after pushback from Huang and other industry executives. Huang found a powerful ally at the White House—the so-called AI czar, David Sacks. He shared the fear of ceding the advanced chip market to Chinese rivals. The two men drew the support of Commerce Secretary Howard Lutnick, who oversees export controls and is well-acquainted with tech companies from his former career as a Wall Street dealmaker. All three championed a deal to send Nvidia chips to the United Arab Emirates in mid-May. They later went to see Trump for an unannounced meeting at the White House on July 10. Huang told the president that tight restrictions on Nvidia would just give Huawei a leg up in the AI race. Nvidia needed to access the Chinese market and its AI talent, Huang said: Did the president really want to let China get all the spoils and turn American champions like Nvidia into losers? Commerce Secretary Howard Lutnick, left, and Nvidia CEO Jensen Huang during a White House meeting in April. Trump made his decision, which was announced days later when Huang was in Beijing. China could have the H20 chips as part of a broader trade detente. China hawks who counted on Trump's support were appalled. Democrats on the Senate Intelligence Committee, led by Sen. Mark Warner of Virginia, wrote to Lutnick expressing 'grave concern with the administration's abrupt and inexplicable decision." They said China's commercial AI advances, helped by Nvidia, were 'quickly translating into a national security advantage for the People's Liberation Army." Nvidia has played down concerns about large numbers of chips being diverted to China's military or other adversaries. Beijing would consider such a move risky because Washington could cut off access at any time, according to Huang. 'They simply can't rely on it," He said in a TV interview in July. Winning in Washington was only half the battle. Nvidia's market share in China fell to 50% from 95% over the past four years under U.S. restrictions, Huang said in May. He visited China at least three times this year to reassure Chinese tech executives and government officials that Nvidia was committed to the market. The trips came when many U.S. executives shunned visits to Beijing or even being seen with Chinese tech titans. Huang has met with top executives of Chinese cloud-computing leader Alibaba, smartphone and automaker Xiaomi and OpenAI challenger MiniMax. People in China's tech industry said they appreciated Huang's efforts to modify his chips so they could be sold in China. Engineers there nicknamed him 'Magic Tailor" for his skill in designing chips to thread the needle of U.S. regulations. Jensen Huang surrounded by a crowd in Beijing last month. Knowing the importance of the Chinese market to Nvidia, Beijing increased pressure on the company: China's cybersecurity regulator recently summoned Nvidia representatives to discuss alleged security risks of the H20 chips, citing comments by U.S. lawmakers about the need for a bill to require tracking capabilities for advanced chips sold abroad. Huang and others in the industry have lobbied against the bill, which could face more opposition if it gains traction. The White House has said it wants to study chip tracking but hasn't weighed in on the legislation specifically. Nvidia denied the H20 chip presented such security risks to Beijing. While the H20 can't be used for creating large AI models, such as the ones powering ChatGPT and other chatbots, engineers say the chip is still good at 'inference," the ability of AI programs to tap their training to answer user questions. Since early this year, the H20 chip has played a critical role in filling sky-high demand for AI applications using open-source models such as Chinese-developed DeepSeek and Alibaba's Qwen—especially since Chinese chip makers have had trouble stepping up production capacity. Chinese engineers say companies often get hooked on Nvidia's software, making them reluctant to switch to other companies. That is setting the stage for a battle over Nvidia's next-generation chip that Huang is crafting for China. The company frames the new chip as another stripped-down variant, but it is based on the Blackwell architecture, which is Nvidia's most advanced on the market. Nvidia has begun sending samples to Chinese clients for testing. 'I hope to get more advanced chips into China than H20," the CEO said during his visit to Beijing. 'Whatever we're allowed to sell in China will continue to get better and better." On Monday, Trump said he was comfortable allowing H20 exports because the U.S. has much better chips. The most powerful Nvidia products wouldn't be approved for export unless they were modified for lower performance, he said. Regarding the potential for Huang seeking to export versions of Nvidia's new chips to China, Trump said, 'I think he's coming to see me again about that." Write to Lingling Wei at Raffaele Huang at and Amrith Ramkumar at
