Latest news with #Day-Date
7NEWS
26-07-2025
- Business
- 7NEWS
Shark Tank judge Sabri Suby reveals ‘ridiculous' part of his worldwide search for a coveted Rolex watch
A multimillionaire entrepreneur with his heart set on a Rolex watch says the luxury brand has made it impossible for him to actually buy what he wants, and claims their shopfronts have little to nothing to actually sell. Shark Tank judge Sabri Suby travelled the world to secure the smoked ombre Day-Date, only to come up empty-handed and back exactly where he started — in Australia on a waiting list. 'It got to a point where it was so ridiculous that I'd literally walk into a boutique and say, 'do you have any watches for sale in here?' They'd be like, 'no, we don't have any',' he told Suby's year-long, globe-trotting treasure hunt for the Day-Date took him to stores in Australia, the UK, the US and Asia, and even saw him dive deep into the underground Rolex market. The watch he is chasing, a surprise release in 2024 featuring an everose gold case, retails for about $80,000. 'I'm going in there with a Rolex on my wrist, making sure that it's visible, making sure they understand that I am in a position to definitely buy a Rolex and genuinely going in there to buy,' Suby said. 'I thought that somewhere along my travels that somebody would be like, 'hey, I've got one in the back'. 'That never came.' Despite the Swiss brand pumping out more than one million watches every year, the story was always the same — Suby would leave every boutique without the Day-Date around his wrist. 'Everyone plays the same game. There was no boutique in any country that treat you differently,' said Suby, the founder of marketing agency King Kong. 'It's the same textbook play: 'Do you have a profile with us? What would you like to drink? Let me show you this. What piece are you looking for? No, we don't have that. Everything's on the wait list. Let me try my best to try and source that for you.'' Suby, from NSW, claimed his journey helped him uncover the 'psychological tricks' that have made Rolex a desired, status-symbol juggernaut that turns over more than $10 billion in sales every year, and a brand that dominates the luxury watch market with a share of more than 30 per cent. Off-catalogue or hidden-menu items you can only view as a VIP client, open-ended waitlists that drive anticipation and create desire, celebrity endorsements, and product ladders that turn first-time entry-level buyers into lifelong customers Rolex can pitch new products to each season are among the tactics deployed, he said. Suby said another powerful strategy was 'story-selling'. The Rolex Day-Date for example is often referred to as 'The President' because of its association with powerful figures. It is positioned as a watch for people that make important decisions. Suby said Rolex's sales exploded when they switched to 'selling the waitlist, instead of selling watches', with customers ushered into a long-term partnership when told 'no, we don't have any (watches for sale)'. 'That's when they sell you the waitlist. And it's just putting somebody on the waitlist and then telling them, in a month or six months or a year, 'hey, we've got your watch',' Suby said. 'It changes the dynamics of that relationship... there's more desire for it.' 'Hundreds and hundreds of Rolexes' With his traditional in-store hunt for a watch unsuccessful, Suby turned to unofficial sellers. The 'grey market' features authentic watches offloaded by dealers who are not part of Rolex's official distribution chain. 'You roll into these places and there are safes of hundreds and hundreds of Rolexes,' Suby said. 'And that's when you realise that these (watches) aren't scarce. They are everywhere.' Of course, the grey market means there is a mark-up. Watch dealer Calum Best, who left an electrical apprenticeship to co-launch business Eminere three years ago, said the market for timepieces exploded during COVID, with some trading up to five times what they had retailed for. He has sold a smoked ombre Day-Date previously, and said they are almost impossible to get through authorised Rolex dealers unless you are a VIP client or have a big spend history. 'If I had the time I could get one, but I'd have to sell above retail,' Best, who has a following of more than 80,000 on Instagram, told 'Rolex have marketed them so well, and they've created a scarcity (within the authorised dealer network). 'Supply is definitely lower than demand.' Suby, who turned his experience into a YouTube video that has so far attracted more than 400,000 views, said Rolex pulled their range of tactical levers because they work. 'They are, without a doubt, the biggest luxury watch company on planet Earth,' he said. 'There is no shortage of people that make watches. There's people that make much nicer watches than them or much more expensive watches, but they are not as big as Rolex. 'And so the difference isn't in the mechanics of the watch, it's in the way that they sell those watches, and it's using all these strategies.' 'I am going full rogue' Suby said the reaction to his video had swayed from bewilderment that 'stupid rich people would play these games' to others who found his breakdown of strategies entertaining and applicable to their own businesses. reached out to Rolex about Suby's video and thoughts, but they declined to comment. Suby said Rolex had told him via email they were working to provide him the chance to buy his desired watch. But if they do not deliver, he is willing to take things into his own hands. 'I cannot keep waiting. If they do not find me the smoked ombre ... I am going full rogue — grey market, bags of cash, the whole enchilada,' he said.
Business Insider
12-07-2025
- Entertainment
- Business Insider
Wealthy watches at Wimbledon: The high-end timepieces celebrities rocked at this year's tennis tournament
On the agenda: It's not just women. Men should also care about their pelvic floor health. The trendy new way to drink coffee is out of a " chubby cup." Want to achieve a high-end look in your home? Steer clear of these items. Millennial dads want to show up more at home. Will the office let them? But first: Inside the Grass Slam. This week's dispatch All eyes on England Go, Ben Shelton! OK, now that I've gotten that out of the way, if you're like me and have been watching Wimbledon 2025 — the oldest tennis tournament and one of the four Grand Slam tournaments annually — you might've been looking at the court. Our Business Insider lifestyle senior reporter, Samantha Grindell Pettyjohn, however, turned her eyes to the stands in search of status symbols worn by celebrities. As it turns out, luxury timepieces were in vogue at Wimbledon this year, and there was no shortage of enviable wrist bling. David Beckham, a brand ambassador for Tudor, wore a custom watch from the company that he was gifted on his 50th birthday, Pettyjohn reports. Meanwhile, Nick Jonas, who attended the matches with his wife, Priyanka Chopra Jonas, wore a vintage version of Rolex's Day-Date watch, which can retail for more than $100,000, according to the company's website. If you're looking to add a smart investment to your splurge list, check out Oscar winner Eddie Redmayne's red-faced accessory: an Omega Seamaster Aqua Terra, which retails for $7,000. Or maybe you'd be into Andrew Garfield's Omega De Ville Trésor that retails at a slightly higher price point, $7,400. No matter what watch you choose, you'd be serving style. Pelvic floor in panic mode Many women have to work to strengthen their pelvic floor after having a baby. An increasing number of men are finding out they have the opposite problem: a pelvic floor that is too tight and overengaged. Even though women are more likely to develop a disorder, Dr. Adam Gvili said not enough people are talking about the male pelvic floor. Constipation and the frequent urge to pee are among the most common symptoms. How to tell if you have a problem. Chubby cup love Alisha Sholtis The familiar pastime of drinking out of a mason jar is getting an upgrade. Weck jars are all the rage among coffee and matcha lovers for their distinct shape and aesthetic. Fans say Weck jars are thicker and sweat-free, with wider brims that accommodate heavily iced drinks. They were originally designed for food preservation, not drinkware — but hey, with a volume of 19.6 ounces, they get the job done. Shoppers are buying in bulk. Quiet luxury at home A hefty budget isn't always required to create a home that feels luxurious. Just ask Bri Macdonald, an interior designer who works with high-profile clients. There are a few items her wealthy clients tend to avoid, though. Cheap-looking faux plants, for example, can dampen a polished look. Macdonald suggests opting for low-maintenance plants, like an olive tree, or going the high-quality, faux plant route — just be sure to dust them regularly! Avoid these seven items. Also read: Newly built homes have one feature that's luring buyers: Outdoor living spaces The millennial dad paradox Working dads of kids under 18 are in a predicament that women have faced for decades: balancing full commitment to parenting with an equal commitment to their careers. Now, they're caught between their generation's intent on co-parenting and a society still built around the male breadwinner. Can they have it all? What we're watching this weekend "Dexter: Resurrection": On Paramount+, our favorite serial killer (played by Michael C. Hall) returns to cause more mayhem. The series has a great ensemble cast that includes Peter Dinklage, Uma Thurman, Krysten Ritter, and Neil Patrick Harris. "Too Much": Lena Dunham lands her latest romantic comedy series on Netflix. Megan Stalter plays Jessica, a New Yorker who starts a new life in London after a messy breakup. "Drop": Check out this thriller on Peacock starring Meghann Fahy as a widow on her first date in years who begins to get threatening messages. What to shop Men's summer essentials: Fair Harbor's eco-friendly beachwear blends West Coast vibes with East Coast roots, offering stylish, comfortable swimwear and basics made from recycled materials. Learn more about why the brand is our new summer go-to in our review. Luxury looks, low cost: Our editors rounded up 23 chic fine jewelry brands that won't wreck your wallet, from hypoallergenic gems to minimalist gold. These picks prove you can sparkle without the splurge. Your next countertop fave: After extensive testing, we found that the best air fryer toaster ovens excel in versatility, crisping power, and countertop convenience. Our top picks impressed us with even cooking, intuitive controls, and compact designs. More of this week's top reads: Chickpeas can significantly lower your cholesterol. Here are five tasty recipes scientists recommend to improve your health. I tried McDonald's long-anticipated Snack Wraps, and they were completely worth the wait. Newly built homes have one feature that's luring buyers: Outdoor living spaces. The luxury sunglasses worn by CEOs and tech leaders. Eight things you should never talk about at work, according to etiquette experts. I tried all six of Soho House's new $12 fitness smoothies. They put regular protein shakes to shame. Eight jewelry trends that are in this year and three that are out, according to stylists. Photos show Castel Gandolfo, the 135-acre Italian estate where the pope takes summer vacation. A private collector scored the OG Birkin for $10 million.
Perth Now
19-06-2025
- Sport
- Perth Now
Roger Federer personifies crucial Wimbledon 'connection'
Roger Federer is still seen as the "face" of the Rolex and Wimbledon "connection". The watch brand became the official timekeeper of the prestigious tennis tournament in 1978 and the eight-time champion Swiss sportsman is viewed as personifying the ethos of the partnership. Spencer Dryer, founder of BQ Watches, said: 'It's not just about keeping time. It's about owning it - marking history in seconds, minutes, hours - while standing for something larger. And at Wimbledon, where tradition is not merely preserved but celebrated, Rolex fits in as naturally as ivy on the outer walls of Centre Court. 'If there's a face of the Rolex-Wimbledon connection, it's Roger Federer. The Swiss legend and Rolex Testimonee has won Wimbledon eight times, gracing the grass courts with the same level of grace and restraint that defines a Datejust or a Day-Date. Even now, in retirement, Federer remains an icon of both tennis and watchmaking -timeless in every sense of the word. " But with Roger, 43, having retired in 2022, Spencer believes there has been a "changing of the guard" with another Rolex ambassador, Carlos Alcarez, stepping into his place. He added: "2025 is also about the next generation. Carlos Alcaraz, another Rolex ambassador, captured headlines - and hearts - with his electrifying wins in both the 2023 and 2024 Wimbledon final. At just 20, he brought youthful flair and composure beyond his years. Watching him lift the trophy, a Rolex Oyster Perpetual on his wrist, felt like a changing of the guard - in tennis, and in legacy.' Spencer insisted the "right watch" is crucial to the tournament. He said: 'The right watch at Wimbledon doesn't just tell time—it frames a moment. 'Whether it's the pause before a second serve or the roar of the crowd after match point, the best timepieces carry that same sense of composure, legacy, and quiet power.'
Yahoo
18-03-2025
- Business
- Yahoo
Good Timing: The New Gearys Rolex Boutique Raises the Bar
Even from the outside, shoppers can tell they're in for something luxurious at the 6,200-square-foot Gearys Rolex boutique at 312 N. Rodeo Drive. The grand storefront clad in green marble boasts the brand's crown logo and a green twisted-glass façade — the waves referencing Rolex's deep relationship with the ocean, which also inspired the first waterproof wristwatch, the Oyster, launched in 1926. Luxury retailer Gearys also operates the new adjacent Patek Philippe shop, in addition to Gearys Beverly Hills, and Rolex boutiques in Century City and Santa Monica. Upon entering Rolex's new Beverly Hills home, a feature wall with gold fluting displays a custom stucco mural of the L.A. skyline, complete with the Academy Museum, Hollywood Sign and colors of a California sunset. A circular wooden staircase topped with a suspended chandelier serves as a dramatic centerpiece, and leads guests to the other two levels. Rolex watches are displayed like art in marble and wood cases — spotlighting classics like the Datejust, and the latest releases of other favorites, such as the Day-Date with new ombré dials and Oystersteel versions of the Oyster Perpetual GMT-Master II. Upstairs, green marble walls and surfboards further celebrate the sea, and a bar offers drinks including three bright specialty juices. Behind a plush seating area, shelves showcase watch parts and memorabilia (from a globe to photos of Oscar winners) that speak to the brand's history and ties to the arts, sports, entertainment and the Perpetual Planet conservation initiative. From a cylindrical Aftersales Service space, watchmakers assist clients, and additional private spaces accommodate VIPs — as does a private entrance via a back elevator. The stylish rooftop is a perfect place to enjoy a snack (a private chef is on hand, preparing daily dishes and freshly made desserts) — or to lounge outdoors on green and pink woven chairs over views of Rodeo Drive.
