Latest news with #DeLorean
Perth Now
13 hours ago
- Entertainment
- Perth Now
Have a good time with Rocky Ridge's latest hazy
Doc & Morty's Excellent Adventure Rocky Ridge Brewing Co. There's a lot going on with the latest hazy IPA release from Busselton-based brewers Rocky Ridge and that's before we even look past the can. There's the DeLorean from 80s comedy classic Back to the Future, Morty from cult adult cartoon Rick & Morty and even a reference to slacker comedy Bill & Ted's Excellent Adventure. But underpinning it all is the simple promise of a hazy beer full of hoppy goodness. Channelling Doc Brown's mad scientist, the brewing geniuses at Rocky Ridge have mixed Motueka hops for citrus zing, Beedelup for local flair, Strata for dank depth and Nectaron for peach flavours, with Idaho 7 Cryo, Citra Lupomaxx and Quantum Brite Nectaron completing the formula. There are added to the RR Sustainable Base Malt, Rolled Spelt, Simpsons Malted Oats, Joe White Malted Wheat and Mallokup Chit Malt. Doc & Morty's Credit: supplied The citrus and tropical fruit notes prominent on the nose alongside the complex hop aromas that come with such a combination. The taste is juicy, the tropical fruit and citrus flavours standing out, with a just the right amount of dankness and balanced hop intensity. The finish is soft and smooth with some lingering hop fruit. So 'get schwifty', as Rick and Morty might say, and enjoy this most excellent beer before time runs out. This goes down remarkably smoothly, but with an ABV of 6.8 per cent, it is an adventure to share with your excellent friends. $8.99 each
Entrepreneur
2 days ago
- Business
- Entrepreneur
How Legacy Brands Can Stay Relevant and Thrive
Opinions expressed by Entrepreneur contributors are their own. Barbie just had a billion-dollar year. DeLorean is back in production — but in truth, it never really left, with decades of cultural presence, strong collectible car sales and ongoing IP licensing deals. Vintage Levi's now sell for more than new pairs. Yet, nearly 88% of Fortune 500 companies from 1955 are no longer in existence. What separates the legacy brands that thrive from those that die? Why do some brands become cultural artifacts, while others reinvent themselves for every new era? The answer is more than nostalgia. Brands that endure do so by turning legacy into leverage, blending cultural capital with innovation and infrastructure. Those that fail, like Blockbuster and Nokia, cling to what worked in the past, missing the signals of changing consumer behaviors and technological shifts. For entrepreneurs, the lesson isn't just to "innovate or die;" it's to innovate with intention. Here's how to make legacy work for you. Whether you're reviving a classic or building a brand from scratch, there are valuable lessons from business's greatest legacy revivals. Related: Commitment to Innovation Is How Legacy Companies Stay Agile Storytelling + change: The power of evolving relevance Storytelling and cultural capital can spark powerful comebacks when paired with real innovation. Mattel's 2023 Barbie film demonstrates this perfectly. While Barbie had always carried "proto feminist" messages, providing accessories for independent careers, the brand faced growing criticism for promoting unachievable beauty standards and materialism. The movie deliberately confronted these criticisms head-on, transforming Barbie from a symbol of superficial perfection into a nuanced exploration of modern womanhood, addressing issues ranging from workplace contradictions to body image pressures. The result? A $1.4 billion global box office, a 14% spike in Barbie sales and a 25% surge in U.S. doll purchases, proving that authentic narrative evolution can drive both cultural relevance and measurable business results. To replicate this success, company owners must first determine who the new audiences they want to connect with are and then candidly consider how their current brand narrative may be hindering that growth. The key is to retain the elements that make your brand stand out, while also adapting your narrative to appeal to today's values and desires. Related: How This CEO Breathed Life Into a 75-Year-Old California Ice Cream Brand Without Losing Its Nostalgic Identity How legacy brands turn story into ongoing value A compelling story alone won't sustain legacy brands. Today's consumers expect authenticity, transparency and the ability to do more with their purchases. This presents an opportunity for legacy brands due to their rich narrative foundations that newer brands often lack. When consumers buy into a legacy brand, they're investing in decades or centuries of story, which creates endless possibilities for products that offer layered experiences, extended engagement and deeper meaning beyond the initial purchase. For instance, Breitling now issues blockchain-based digital passports for every timepiece, enabling buyers to track the provenance and service history of their timepieces. This offers an inroad into a luxury resale market projected to hit $51.7 billion by 2026. In the automotive world, DeLorean's digital comeback isn't just about reviving an iconic cinematic car. By utilizing blockchain to facilitate token-based reservations and a digital resale marketplace, DeLorean is transforming customers into long-term participants, rather than one-time buyers. This mirrors broader trends, such as Levi's launching its SecondHand platform to attract new, younger audiences, 60% of whom are first-time Levi's buyers. Digital tools can also unlock new modes of community and engagement that weren't possible in previous eras. What used to be a one-way relationship (brand to buyer) is evolving into a participatory ecosystem. Discord servers with tens of thousands of contributors, tradable digital assets and smart contract-enabled memberships are creating communities that don't just consume — they co-create, speculate and advocate. In the case of DeLorean, digital collectibles and token-based access have allowed a new generation, often discovering the brand through parents or pop culture references, to build their own version of brand affinity, grounded in real-time interaction and ownership. Building for the future: When to lean in, when to break out Alongside updating your story and creating layered product experiences, the final challenge is building infrastructure that can sustain your revival in the long term. This isn't just about getting the latest tech; it's about making strategic choices that position your legacy brand for decades, not just years. The path forward is less about following a rigid playbook and more about making smart decisions at key junctures. If your brand evokes strong emotions or nostalgia, lean in: Reinforce your story, but update it for today's channels and consumer behaviors. If your legacy models are holding you back from meeting new needs or adopting necessary technology, break from them: Pilot new products, channels or business models, as Levi's did with its SecondHand platform. The most successful revivals invest in flexible systems from the start. This means selecting technology platforms that can evolve, developing customer data capabilities that grow in tandem with your brand and establishing operational processes that scale without compromising the brand's authenticity. It also means preparing for the next shift, whether that's new social platforms, changing shopper behaviors or emerging technologies that could either threaten or enhance your relevance. Related: Building on the Past, Leading into the Future: The Evolving Role of Legacy Business Leaders Keep building Legacy isn't just something you inherit; it's something you build every day. The brands that will define the next decade won't be the ones with the best stories about their past; they'll be the ones building the most authentic and engaging experiences for their future. What unites all successful revivals is a simple truth: Culture pulls people in, but execution keeps them there. Whether you're reviving a dormant icon or building from scratch, success comes from evolving your narrative for modern relevance, creating experiences that extend far beyond the initial transaction, and building infrastructure that can adapt and scale without losing what made you special in the first place. In a world where legacy is both your greatest asset and your biggest liability, the question isn't whether you can afford to evolve — it's whether you can afford not to. The brands that understand this don't just come back; they come back stronger, more relevant and better positioned for whatever comes next.
Boston Globe
3 days ago
- Entertainment
- Boston Globe
Quiz: As the film turns 40, test your knowledge of ‘Back to the Future'
In addition to the first film, director Robert Zemeckis and co-writer Bob Gale made two sequels. All three starred Michael J. Fox as Marty and Christopher Lloyd as Doc Brown. While the sequels are not as revered as the original, I personally think the Western-spoofing 'Back to the Future Part III' is the best in the series. Don't tell anyone! Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up Instead, pop 'The Best of Huey Lewis' into your Sony Walkman — it might just save your life — and hop into the Globe's DeLorean for this fun little quiz. Where we're going, you won't need roads! Just bring your knowledge of 'Back to the Future.' Advertisement Good luck! Advertisement Odie Henderson is the Boston Globe's film critic.
Yahoo
24-07-2025
- Automotive
- Yahoo
On this day: man makes replica of Back to the Future DeLorean
On this day in 2015, the Telegraph and Argus reported that a lifelong film fan had turned Hollywood into reality by building a full-scale replica of a time machine. Mike Hutchinson, aged 37 at the time of reporting, spent around £20,000 and two years turning his car into a replica of the DeLorean used by Marty McFly in the 1985 film Back to the Future. The finished article included castings from the original car (in Universal Studios in Hollywood), and "time circuits" enabling people to be "transported" back to their birthdate. Mr Hutchinson, at the time a mortgage and protection adviser for a Bingley firm, said: "The film is a real passion for me. "I was seven when it came out. "I have seen the film hundreds of times and know it off by heart. "It has always been a big film, and this year [2015] marks the 30th anniversary since the original one came out. "It has not been a cheap car. "I needed to get quite a lot of parts. "I would research them for four or five hours each night. "It took up hundreds of hours. "A lot of them were vintage aircraft parts, they were all weird and wonderful parts. "There were quite a lot of them. "There are only about four converted DeLoreans in the country. "The other three are in the south - mine is the furthest north. "I would call myself a car lover. "I'm not going to sell the car, it would take a lot of money for me to even think about it. "It's going across the country. "My family love it. "My dad helped with the work on it too. "I had it for about six months before I decided to convert it. "I have not drilled any holes in the car so that the whole thing can be put back to a stock DeLorean car within an hour." Mr Hutchinson planned to showcase the car at science fiction events across the UK, including the upcoming 2015 Bradford Classic Car Show. The DeLorean DMC-12 is a sports car, manufactured by John DeLorean's DeLorean Motor Company for the US market from 1981 to 1983.
Forbes
22-07-2025
- Automotive
- Forbes
How AI Is Driving Innovation In The Automotive Industry
Rajnish Nath, President of Manufacturing, Automotive, Aerospace & Defense and Life Sciences at Capgemini Americas. For years, pop culture and various media have envisioned our cars of the future. From the DeLorean of the "Back to the Future" franchise to The Jetsons' aerocar, these portrayals have offered a window into how revolutionary automotive technology could reshape the way we travel, live and interact with vehicles in the future. Today, flying cars are being designed by a variety of start-ups, helping to push the boundaries of mobility. Each day, we move closer to fully autonomous, incredibly intelligent and connected vehicles. AI is fundamentally changing the automotive sector, from product design, supply chain and manufacturing, safety and logistics, all the way down to the in-cabin experience. It seems like there is virtually no limit to AI and other transformative technologies' ability to drive innovation. AI's Role In The Supply Chain Although the current geopolitical uncertainties, supply chain disruptions and economic pressures have the automotive industry scrambling to adapt quickly and efficiently, I believe there is an exciting opportunity for organizations to rethink their factories and supply chains of the future. In today's political headwinds, every organization must ensure the longevity and resilience of its business in the market, with 62% of organizations acknowledging the importance of establishing domestic manufacturing and supply chain infrastructure to strengthen local capacity. Arguably, one of AI's most important roles is its potential to revolutionize supply chain operations. AI-powered technologies can provide companies with the power to better map their supply chains, detect changes in supply and demand, and recommend proactive measures to mitigate disruptions earlier. For example, AI technology is already helping automotive OEMs adjust their strategies to improve part supply by understanding multiple market signals to continuously monitor the risk of parts shortages to keep plant lines running. Early guidance can enable alternate sourcing and reduce or eliminate reactive approaches. Hand in hand with other advanced technologies such as agentic AI, machine learning (ML) and large language models (LLMs), AI-powered technologies are helping companies mitigate supply chain risk to continue manufacturing despite market shifts. Additionally, the rise of hybrids and electric vehicles (EVs) has added complexity to the automotive supply chain, accounting for a record 20% of US vehicle sales in 2024. Beyond working together to improve planning, forecasting and decision making, these tools will be crucial in supporting the manufacturing of complex vehicles and their software-rich components to keep up with the ever-changing customer demand. While AI will be key in building proactive resilience and risk management in the automotive supply chain and manufacturing, we're also seeing how AI-powered innovations are powering the vehicles of our future. AI-Powered Innovations In Modern Vehicles Nearly every major automaker around the world utilizes advanced driver assistance systems (ADAS) in some form. With the global ADAS market projected to grow from $72.7 billion in 2025 to $260.5 billion by 2035, it's clear that industry leaders see this technology as essential for enhancing vehicle safety, boosting sales and driving new revenue streams through connected services. AI plays a central role in the evolution of ADAS. Its ability to process vast amounts of data, interpret complex environments and support real-time decision-making brings us closer to fully autonomous vehicles. Currently, 26% of automotive organizations are using generative AI to accelerate autonomous vehicle development. Looking ahead, we can expect to see even greater use of neural networks, proprietary algorithms and agent-based AI in engineering software-defined vehicles. These technologies aim to achieve faster time to market, greater reliability and safety, and improved customer satisfaction—all while keeping human engineers at the wheel. AI is also transforming the in-cabin experience by making it safer and more personalized. Features like voice-activated controls as well as tailored recommendations for food, fuel and eco-friendly routes are already enhancing daily driving. Now, we're seeing next-level personalization with innovations such as interior lighting designed to reduce motion sickness and holographic dashboards, turning cars into immersive, personalized living spaces. Beyond the driving experience, AI is also streamlining post-sale operations. It's helping manufacturers and suppliers close the warranty feedback loop more quickly by identifying product issues through both customer reports and vehicle telematics. This accelerates root cause analysis and improves product design. In service environments, AI tools are helping technicians improve repair accuracy by analyzing shared images, videos and sounds of vehicle issues. Soon, AI agents will be capable of providing real-time guidance on warranty coverage simply by reviewing a media file and responding to technician queries, driving faster, more accurate and more transparent vehicle servicing. The Road Ahead Over the next decade, AI is poised to play a transformative role in the automotive industry, reshaping vehicle development, enhancing driving experiences and influencing urban mobility. As software becomes increasingly central to vehicle functionality, the shift toward software-defined vehicles will accelerate, gradually moving away from traditional engineering paradigms. While fully autonomous vehicles may not yet dominate the roads, we can expect more widespread integration of ADAS, contributing to incremental safety and performance improvements. In-car experiences are also likely to become more adaptive, with AI personalizing settings and preferences to individual drivers. This period of technological transition brings both uncertainty and opportunity. AI holds promise for strengthening supply chain resilience, offering predictive capabilities that could help automakers navigate disruptions with greater agility. At the same time, its role in connecting vehicles to smart city infrastructure opens new possibilities for traffic optimization and urban mobility services, such as autonomous ride-hailing and shared transport. In today's automotive landscape, AI is not just a tool; it's becoming a foundational enabler of innovation. From engineering and manufacturing to the user experience, AI is helping to redefine what vehicles can be, setting new benchmarks for safety, customization and customer expectations. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
