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NDTV
7 days ago
- Business
- NDTV
Swiggy Rolls Out 'High Protein' Category On App To Promote Healthier Eating
Food delivery platform Swiggy has rolled out a new feature for users wanting to make healthier food choices. The company recently announced the launch of a dedicated 'High Protein' category on its app, which is now available across 30 cities in India. The initiative responds to the growing consumer demand for protein-rich meals. It is also designed "to make high protein food items and meals more visible, accessible, and integrated into everyday ordering behaviour," as per Swiggy. The new category already includes over 5 lakh dishes curated from more than 35,000 restaurant partners across cities like Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, and Chandigarh, among others. Also Read: Swiggy Launches New Travel And Lifestyle App 'Crew': What It Does And How It Works How Does Swiggy's High-Protein Feature Work? Each dish listed under this category meets specific nutritional criteria: At least 15 grams of protein 700 kcal value or less A protein-to-calorie ratio of 10% or more "Proteins are an essential part of our daily intake," said Deepak Maloo, Vice President of Food Strategy, Customer Experience & New Initiatives at Swiggy. "With this launch, we aim to make high-protein dishes more accessible to our users, enabling better health and well-being. We will continue partnering with restaurants to expand these offerings." The launch of Swiggy's new feature follows a successful pilot phase where over 1.8 million users explored high-protein meals through the app. While metros like Bangalore, Mumbai, and Delhi led in orders, cities like Chandigarh also showed strong interest. This implies that there is indeed widespread demand for foods with high protein content. How To Use Swiggy's High-Protein Search Feature? The High Protein category is designed for easy discovery: Users can search terms like "Protein" or "Diet" on the Swiggy app to access the section. Dishes are organised by protein content, and users can filter by ingredients (specific protein sources) like paneer or soya. They can also browse protein-rich options within selected restaurants. Also Read: Swiggy User Ordered 200 Pizzas Worth Rs 45,000 In Single Order, Company Reveals Why The Focus On Protein? Several reports and studies have highlighted protein deficiencies in the Indian diet. In recent times, an increased interest in formal fitness and nutrition routines has also led to a heightened awareness of the importance of protein. Swiggy cited a report by ICRISAT, IFPRI, and CESS, which reveals that two-thirds of households in India's semi-arid tropics fall short of the recommended protein intake. It also mentioned an IMRB survey, which revealed that 73% of Indians are protein-deficient, with only 10% consuming sufficient protein in their daily diets. Swiggy's new category apparently aims to bridge this gap by making healthy food more visible and convenient. Advertisement For the latest food news, health tips and recipes, like us on Facebook or follow us on Twitter and YouTube. Tags: Swiggy Swiggy New Feature Swiggy High Protein Category High Protein Food News Show full article Comments
Time of India
22-07-2025
- Health
- Time of India
New ‘high-protein' food category launched across 30 cities
Swiggy has launched a 'High Protein' category across 30 Indian cities to promote healthier eating Swiggy has introduced a new 'High Protein' category on its platform to support healthier eating habits among users. This dedicated section aims to make it easier for people to find and order protein-rich meals from a wide range of restaurants. The category is now available in 30 cities, including major hubs like Mumbai, Delhi, Bangalore, Hyderabad, and emerging cities such as Chandigarh and Nagpur. Each dish in the High Protein section meets specific nutritional standards. These include at least 15 grams of protein per serving, a total calorie count of 700 or less, and a protein-to-calorie ratio of at least 10 per cent. This ensures users are choosing meals that are balanced and suitable for regular consumption. Commenting on the feature, Deepak Maloo, Vice President, Food Strategy, Customer Experience & New Initiatives, Swiggy said, 'We believe that small, everyday choices shape long-term well-being. Proteins are an essential part of our daily intake. With the launch of the High Protein category, we aim to make high protein dishes more accessible to our users, in turn enabling better health and well-being.' Users can find the new section by searching keywords like 'Protein' or 'Diet' on the app. The dishes are organised by protein content and source, such as paneer or soya, and restaurants display high-protein dishes at the top of their menus for easier access. The launch comes in response to studies showing widespread protein deficiency in India. Reports reveal that over 70 percent of Indians don't consume enough protein, with diets mainly based on staple grains. More than 1.8 million users tried the feature during its pilot phase, with Bangalore, Mumbai, and Delhi leading in high protein orders. The growing demand in smaller cities shows a broader interest in health-conscious eating. This new feature aims to help users make more informed food choices without compromising on taste or convenience.
Hans India
25-06-2025
- Hans India
Swiggy Food on Train Emerges as the Go-To Travel Companion for Students This Summer
Swiggy Limited, India's leading on-demand convenience platform, announced that Food on Train is becoming the go-to travel companion for students across India this summer holiday season. From bulk orders that could feed a large group in a train coach to diverse cuisines that go well beyond the usual railway fare, students are using Swiggy to make their journeys more delicious, and more memorable. Here are some interesting trends: A Hungry Crowd with Big Appetite Students accounted for 1 in 3 of all Food on Train explorers in May 2025. The range of food items ordered includes comforting Biryani; Continental and Italian picks like Burgers, Paneer Tikka Quesadilla, Spaghetti Aglio Olio; Arabic and Mediterranean food, Vegan food, and Seafood delicacies like King Fish Tawa Fry and Chicken Kasha Bhuna. Healthier Choices Meet Comfort Food This summer, students using Swiggy's Food on Train service are mixing smart choices with serious cravings. The Health-conscious are picking The Good Bowl and Lunchbox for wholesome bowls and homestyle meals. The ones craving comfort food are picking food items from McDonald's, KFC, Subway, Pizza Hut, and their other trusted go-tos — familiar, fast, and always reliable. For variety lovers, Haldiram's is the ultimate crowd-pleaser. When One Student Orders for Everyone In a standout example of train camaraderie, a single student at Bhopal Junction placed an order for 30 thalis on the Gondwana Superfast Express, spending ₹6,070 to not order a meal but cater to the entire gang travelling together. And that's just one order among many. Nagpur Station is the Favorite Nagpur is strategically located at the geographical center of India and a majority of long-distance student train journeys, to/ from cities like Delhi, Mumbai, Bengaluru, Hyderabad, and Kolkata, often pass through or halt here. Nagpur emerged as the preferred location for students to order delicious, fresh food from Swiggy and get it delivered to their seat before the train sped off to the next destination. Engineering Colleges Lead the Way Engineering students topped the list, accounting for nearly 70% of all student orders on food on trains. The key institutions included IIT Kharagpur, IIT BHU Varanasi, and Vellore Institute of Technology. Pay-Later Options Gives Students Freedom to Feast A number of student orders opted for Buy Now Pay Later (BNPL) to stretch their pocket money a bit further, and this number jumped when other credit options were included. Instant gratification never tasted better! Morning cravings to post dinner munchies Students don't follow the clock when ordering on trains. Whether it's a 7 AM breakfast or a 9:45 PM dinner followed by a dessert at 11 PM, students placed multiple back-to-back orders. About 1 in 5 students placed at least two orders on the same journey, often dinner at one station, followed by dessert at the next. Commenting on the initiative, Deepak Maloo, Vice President, Food Strategy, Customer Experience & New Initiatives, Swiggy, said, 'Students are really loving Swiggy's Food on Train service! They're ordering everything from different cuisines to late-night snacks, and even big group meals. This huge demand from students is inspiring Swiggy to keep improving the onboard dining experience and focus on delivering the meals students want, whenever and wherever they are on their journey.' Swiggy's partnership with IRCTC and its expansion to 100+ stations across India reflects its commitment to making train travel more enjoyable and seamless. With assured seat deliveries, cutlery, and a diverse menu spanning over thousands of brands, Swiggy Food on Train is transforming journeys into memorable food experiences, one order at a time.
Business Standard
24-06-2025
- Business
- Business Standard
Swiggy Food on Train Emerges as the Go-To Travel Companion for Students This Summer
PRNewswire Bengaluru (Karnataka) [India], June 24: Swiggy Limited, India's leading on-demand convenience platform, announced that Food on Train is becoming the go-to travel companion for students across India this summer holiday season. From bulk orders that could feed a large group in a train coach to diverse cuisines that go well beyond the usual railway fare, students are using Swiggy to make their journeys more delicious, and more memorable. Here are some interesting trends: A Hungry Crowd with Big Appetite Students accounted for 1 in 3 of all Food on Train explorers in May 2025. The range of food items ordered includes comforting Biryani; Continental and Italian picks like Burgers, Paneer Tikka Quesadilla, Spaghetti Aglio Olio; Arabic and Mediterranean food, Vegan food, and Seafood delicacies like King Fish Tawa Fry and Chicken Kasha Bhuna. Healthier Choices Meet Comfort Food This summer, students using Swiggy's Food on Train service are mixing smart choices with serious cravings. The Health-conscious are picking The Good Bowl and Lunchbox for wholesome bowls and homestyle meals. The ones craving comfort food are picking food items from McDonald's, KFC, Subway, Pizza Hut, and their other trusted go-tos -- familiar, fast, and always reliable. For variety lovers, Haldiram's is the ultimate crowd-pleaser. When One Student Orders for Everyone In a standout example of train camaraderie, a single student at Bhopal Junction placed an order for 30 thalis on the Gondwana Superfast Express, spending ₹6,070 to not order a meal but cater to the entire gang travelling together. And that's just one order among many. Nagpur Station is the Favorite Nagpur is strategically located at the geographical center of India and a majority of long-distance student train journeys, to/ from cities like Delhi, Mumbai, Bengaluru, Hyderabad, and Kolkata, often pass through or halt here. Nagpur emerged as the preferred location for students to order delicious, fresh food from Swiggy and get it delivered to their seat before the train sped off to the next destination. Engineering Colleges Lead the Way Engineering students topped the list, accounting for nearly 70% of all student orders on food on trains. The key institutions included IIT Kharagpur, IIT BHU Varanasi, and Vellore Institute of Technology. Pay-Later Options Gives Students Freedom to Feast A number of student orders opted for Buy Now Pay Later (BNPL) to stretch their pocket money a bit further, and this number jumped when other credit options were included. Instant gratification never tasted better! Morning cravings to post dinner munchies Students don't follow the clock when ordering on trains. Whether it's a 7 AM breakfast or a 9:45 PM dinner followed by a dessert at 11 PM, students placed multiple back-to-back orders. About 1 in 5 students placed at least two orders on the same journey, often dinner at one station, followed by dessert at the next. Commenting on the initiative, Mr. Deepak Maloo, Vice President, Food Strategy, Customer Experience & New Initiatives, Swiggy, said "Students are really loving Swiggy's Food on Train service! They're ordering everything from different cuisines to late-night snacks, and even big group meals. This huge demand from students is inspiring Swiggy to keep improving the onboard dining experience and focus on delivering the meals students want, whenever and wherever they are on their journey." Swiggy's partnership with IRCTC and its expansion to 100+ stations across India reflects its commitment to making train travel more enjoyable and seamless. With assured seat deliveries, cutlery, and a diverse menu spanning over thousands of brands, Swiggy Food on Train is transforming journeys into memorable food experiences, one order at a time. To order food on the train, follow the link- About Swiggy Swiggy is India's pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience, enabled by 5.4 lakh delivery partners. With an extensive footprint in food delivery, Swiggy Food collaborates with over 2.5 lakh restaurants across ~700 cities. Swiggy Instamart, its quick commerce platform operating in 120+ cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Scenes into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country's only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its users.
Hans India
10-06-2025
- Business
- Hans India
SWIGGY ROLLS OUT CORPORATE REWARDS PROGRAM IN 7000 COMPANIES ACROSS INDIA: UNLOCKS EXCITING BENEFITS FOR CORPORATE EMPLOYEES
Swiggy Limited (NSE: SWIGGY / BSE: 544285), India's leading on-demand convenience platform, has launched its Corporate Rewards Program, a first-of-its-kind initiative designed to bring added value, convenience, and delight to working professionals across the country. The company shared that it has rolled out the Corporate Rewards Program across 7000 companies in India. Swiggy has received a great response for this program and is in the process of expanding it to 15,000+ organizations across India by the end of 2025. Through this program, employees of the partner companies can access a range of exclusive offers by verifying their official work email address on the Swiggy app. The Corporate Rewards Program is currently live in companies across top 10 corporate hubs in the country including Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Noida, Pune and Kolkata. Swiggy will be adding more benefits and perks to the Corporate Rewards Program in the coming weeks. In line with Swiggy's broader strategy to cater to specific consumer segments, the Corporate Rewards Program focuses on enhancing the food ordering and dining experience for India's corporate workforce. The offers include Swiggy One membership at discounted price, flat discount of Rs. 125 to Rs. 200 on food delivery orders, flat 20% off on large/ party orders on the food delivery app, as well as flat discount of upto Rs. 2000 on Swiggy Dineout. Once a user verifies his/her corporate email ID in the dedicated 'Corporate Rewards' section within the Swiggy app, they are granted access to a suite of curated benefits that are tailored to the needs of the corporate employees and enables them to have a great time while at work or off it. So, whether it is busy workdays, team lunches, office parties, or late-night work sessions as well as for a great evening out with loved ones, the perfect weekend plan or the feast that one may want to order in on a special day, Swiggy's Corporate Rewards Program offers a host of benefits for all its users. With its intuitive access, expansive corporate network, and compelling offers, the Corporate Rewards Program positions Swiggy as not just a food delivery platform, but a reliable companion for India's urban professionals. Swiggy's Corporate Rewards Program is currently running across a range of industries including Consulting, E-commerce, Banking/ Finance, IT/ Software/ Technology, Manufacturing/ Heavy Industries, VCs, FMCG Companies, Automobile/ Auto Ancillary, Pharmaceutical and Healthcare, Telecom, Energy/ Oil & Gas and Utilities, Retail, Education, Media and Entertainment, Aerospace/ Defense, Hospitality/ Travel and Tourism, Agritech/ Agriculture, Mining and Natural Resources. Commenting on the launch, Deepak Maloo, Vice President-Food Strategy, Customer Experience and New Initiatives, said, 'The Corporate Rewards Program reflects Swiggy's commitment to offering an enhanced, hyper-relevant, lifestyle-integrated experience for working professionals across age groups. Whether it's a working professional looking for reliable lunch options during a busy day, a team celebrating a successful project, a late-night worker seeking comfort food after hours, planning a weekend get together with friends, or hosting a group of friends on a match day, Swiggy's Corporate Rewards Program makes the experience more rewarding and cost-effective. With exclusive offers designed for those with busy schedules, we're helping people save time, save money, and still eat well — no matter where work takes them.' The sign-up process for this program is seamless and designed with user convenience in mind—requiring just a few steps to verify a work email and instantly access all associated perks. The launch of this program builds on the success of Swiggy's recently announced Students Rewards Program and marks another step in Swiggy's effort to build a targeted, meaningful ecosystem of benefits around specific user communities. While the Student Rewards offering was created to meet the needs of collegegoers living away from home, the Corporate Rewards Program addresses the rhythm of the modern workplace—fast-paced, digitally connected, and always on the move.
