Latest news with #DefenderOcta
Auto Car
2 days ago
- Automotive
- Auto Car
WATCH: Defender Octa v Ariel Nomad v Mustang Mach-E Rally - what's fastest off-road?
Close We wanted to do a simple test – of all the most extreme off-roading vehicles you can buy, the new Land Rover Defender Octa, the Ariel Nomad and Mustang Mach-E Rally really are the cars to beat. But of these, which is the fastest of them all? All are very different vehicles. The Defender Octa is the top-of-the-range off-road biased version of a traditional luxury SUV. The Nomad is a totally different kettle of fish – it's a totally uncompromising off-road dragster. And the Mustang Rally? Well, it's electric for one thing… In our video (above), we gathered all three at some of Autocar's favourite off-road locations to find out which is the King of the Hill – enjoy.
Yahoo
2 days ago
- Automotive
- Yahoo
WATCH: Defender Octa v Ariel Nomad v Mustang Mach-E Rally - what's fastest off-road?
We wanted to do a simple test – of all the most extreme off-roading vehicles you can buy, the new Land Rover Defender Octa, the Ariel Nomad and Mustang Mach-E Rally really are the cars to beat. But of these, which is the fastest of them all? All are very different vehicles. The Defender Octa is the top-of-the-range off-road biased version of a traditional luxury SUV. The Nomad is a totally different kettle of fish – it's a totally uncompromising off-road dragster. And the Mustang Rally? Well, it's electric for one thing… In our video (above), we gathered all three at some of Autocar's favourite off-road locations to find out which is the King of the Hill – enjoy. ]]>
Time of India
29-05-2025
- Automotive
- Time of India
Luxe just another car, big auto ups bling with Limited Editions
Luxury carmakers in India are sharpening their focus on exclusivity and personalisation to deepen their engagement with the lucrative and burgeoning pool of affluent buyers. By rolling out limited-edition variants and high-performance versions of core models, these automakers are not just seeking to unleash excitement and burnish brand prestige but also moving to unlock new, high-margin revenue streams in an intensely competitive marketplace. Overall, luxury cars-models priced at more than '50 lakh-scaled a record high of 51,500 units in FY25, according to industry estimates. However, at a 3.3% rise, it marked the slowest pace of growth in at least three years, largely due to economic uncertainties and stock market volatility. Sales had seen 16.7% growth in FY24 and 55.3% in the year before. With wealthy customers increasingly seeking cars that symbolise their identity and status, automakers such as Mercedes-Benz , BMW, Jaguar Land Rover ( JLR ), and MINI are responding with a flurry of special editions and hyper-customised versions of existing models. Mercedes-Benz leads the luxury car segment with a more than 45% share, followed by BMW, JLR and Audi. These innovations are spurred by the readiness of top-end customers to pay a premium for exclusivity. This March, Tata Motors-owned JLR unveiled Defender Octa - a special edition version of the standard Defender. Priced at ₹2.59 crore-nearly 50% more than the equivalent regular model-the Octa offers exclusive paint shades, tailored interiors, and performance upgrades. "These models combine high performance with finely crafted, bespoke interiors," said Rajan Amba, MD, JLR India. "These vehicles act as halo products that elevate the entire brand," Amba told ET. "The strategy of launching limited and special edition models is a win-win for both the company as well as customers," said Puneet Gupta, director at S&P Global Mobility. While it helps companies stretch the name plate lifecycle, buyers, on their part, retain that exclusivity - be it in terms of the overall look and feel, interiors or performance, he noted. "The high margins with minimal investments ensure that the cash registers keep ringing at the companies," said Gupta. Luxury brands are also enthused by India's expanding base of high-net-worth individuals-those with over $10 million in assets. The number of HNIs increased 6% to 85,698 last year, according to Knight Frank. At Mercedes-Benz India , personalisation is fast becoming a core differentiator. "Hyper personalisation is an emerging trend among our top-end luxury customers and collectors," said Santosh Iyer, MD & CEO, Mercedes-Benz India. "Our MANUFAKTUR range and special editions are witnessing unprecedented demand." All 25 units of the AMG G 63 Grand Edition, priced at ₹4 crore, sold out within minutes of launch, while the ₹4.2 crore Maybach SL 680 Monogram Series launched on March 17 this year, was fully booked the same evening it was announced. Later this month, the company is debuting an 'India Inspired' AMG G 63 'Collector's Edition.' BMW India is also leveraging limited editions to build emotional resonance with customers. "Limited editions fulfil bespoke aspirations perfectly. They celebrate heritage, milestones, and exclusivity," said Vikram Pawah, president and CEO, BMW Group India. "The BMW XM Label was limited to 500 units globally, with only one allocated to India-sold out on the day of launch," he said.
Economic Times
29-05-2025
- Automotive
- Economic Times
Luxe just another car, big auto ups bling with Limited Editions
Luxury carmakers in India are sharpening their focus on exclusivity and personalisation to deepen their engagement with the lucrative and burgeoning pool of affluent rolling out limited-edition variants and high-performance versions of core models, these automakers are not just seeking to unleash excitement and burnish brand prestige but also moving to unlock new, high-margin revenue streams in an intensely competitive luxury cars-models priced at more than '50 lakh-scaled a record high of 51,500 units in FY25, according to industry estimates. However, at a 3.3% rise, it marked the slowest pace of growth in at least three years, largely due to economic uncertainties and stock market volatility. Sales had seen 16.7% growth in FY24 and 55.3% in the year before. With wealthy customers increasingly seeking cars that symbolise their identity and status, automakers such as Mercedes-Benz, BMW, Jaguar Land Rover (JLR), and MINI are responding with a flurry of special editions and hyper-customised versions of existing models. Mercedes-Benz leads the luxury car segment with a more than 45% share, followed by BMW, JLR and Audi. These innovations are spurred by the readiness of top-end customers to pay a premium for exclusivity. This March, Tata Motors-owned JLR unveiled Defender Octa - a special edition version of the standard Defender. Priced at ₹2.59 crore-nearly 50% more than the equivalent regular model-the Octa offers exclusive paint shades, tailored interiors, and performance upgrades."These models combine high performance with finely crafted, bespoke interiors," said Rajan Amba, MD, JLR India. "These vehicles act as halo products that elevate the entire brand," Amba told ET."The strategy of launching limited and special edition models is a win-win for both the company as well as customers," said Puneet Gupta, director at S&P Global Mobility. While it helps companies stretch the name plate lifecycle, buyers, on their part, retain that exclusivity - be it in terms of the overall look and feel, interiors or performance, he noted. "The high margins with minimal investments ensure that the cash registers keep ringing at the companies," said brands are also enthused by India's expanding base of high-net-worth individuals-those with over $10 million in assets. The number of HNIs increased 6% to 85,698 last year, according to Knight Frank. At Mercedes-Benz India, personalisation is fast becoming a core differentiator. "Hyper personalisation is an emerging trend among our top-end luxury customers and collectors," said Santosh Iyer, MD & CEO, Mercedes-Benz India. "Our MANUFAKTUR range and special editions are witnessing unprecedented demand." All 25 units of the AMG G 63 Grand Edition, priced at ₹4 crore, sold out within minutes of launch, while the ₹4.2 crore Maybach SL 680 Monogram Series launched on March 17 this year, was fully booked the same evening it was announced. Later this month, the company is debuting an 'India Inspired' AMG G 63 'Collector's Edition.'BMW India is also leveraging limited editions to build emotional resonance with customers. "Limited editions fulfil bespoke aspirations perfectly. They celebrate heritage, milestones, and exclusivity," said Vikram Pawah, president and CEO, BMW Group India. "The BMW XM Label was limited to 500 units globally, with only one allocated to India-sold out on the day of launch," he said.
Time of India
28-05-2025
- Automotive
- Time of India
Luxe just another car, big auto ups bling with Limited Editions
Luxury car companies in India are now focusing on unique and personalized features. They aim to attract wealthy buyers with limited-edition models. Mercedes-Benz and BMW are launching special versions of their cars. These exclusive cars cost more but offer unique designs and better performance. This strategy helps companies increase profits and satisfy customers who want something special. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads Luxury carmakers in India are sharpening their focus on exclusivity and personalisation to deepen their engagement with the lucrative and burgeoning pool of affluent rolling out limited-edition variants and high-performance versions of core models, these automakers are not just seeking to unleash excitement and burnish brand prestige but also moving to unlock new, high-margin revenue streams in an intensely competitive luxury cars-models priced at more than '50 lakh-scaled a record high of 51,500 units in FY25, according to industry estimates. However, at a 3.3% rise, it marked the slowest pace of growth in at least three years, largely due to economic uncertainties and stock market volatility. Sales had seen 16.7% growth in FY24 and 55.3% in the year wealthy customers increasingly seeking cars that symbolise their identity and status, automakers such as Mercedes-Benz , BMW, Jaguar Land Rover ( JLR ), and MINI are responding with a flurry of special editions and hyper-customised versions of existing models. Mercedes-Benz leads the luxury car segment with a more than 45% share, followed by BMW, JLR and innovations are spurred by the readiness of top-end customers to pay a premium for March, Tata Motors-owned JLR unveiled Defender Octa - a special edition version of the standard Defender. Priced at ₹2.59 crore-nearly 50% more than the equivalent regular model-the Octa offers exclusive paint shades, tailored interiors, and performance upgrades."These models combine high performance with finely crafted, bespoke interiors," said Rajan Amba, MD, JLR India. "These vehicles act as halo products that elevate the entire brand," Amba told ET."The strategy of launching limited and special edition models is a win-win for both the company as well as customers," said Puneet Gupta, director at S&P Global Mobility. While it helps companies stretch the name plate lifecycle, buyers, on their part, retain that exclusivity - be it in terms of the overall look and feel, interiors or performance, he noted. "The high margins with minimal investments ensure that the cash registers keep ringing at the companies," said brands are also enthused by India's expanding base of high-net-worth individuals-those with over $10 million in number of HNIs increased 6% to 85,698 last year, according to Knight Mercedes-Benz India , personalisation is fast becoming a core differentiator. "Hyper personalisation is an emerging trend among our top-end luxury customers and collectors," said Santosh Iyer, MD & CEO, Mercedes-Benz India. "Our MANUFAKTUR range and special editions are witnessing unprecedented demand."All 25 units of the AMG G 63 Grand Edition, priced at ₹4 crore, sold out within minutes of launch, while the ₹4.2 crore Maybach SL 680 Monogram Series launched on March 17 this year, was fully booked the same evening it was announced. Later this month, the company is debuting an 'India Inspired' AMG G 63 'Collector's Edition.'BMW India is also leveraging limited editions to build emotional resonance with customers. "Limited editions fulfil bespoke aspirations perfectly. They celebrate heritage, milestones, and exclusivity," said Vikram Pawah, president and CEO, BMW Group India."The BMW XM Label was limited to 500 units globally, with only one allocated to India-sold out on the day of launch," he said.
