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Mid East Info
23-05-2025
- Business
- Mid East Info
Ajman Concludes Its First Participation at IMEX Frankfurt with Remarkable Success and Promising Strategic Partnerships
The Ajman Department of Tourism Development has successfully concluded its debut participation at IMEX Frankfurt, one of the world's leading exhibitions specialized in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. The event witnessed significant engagement and interest from global participants and decision-makers in the business tourism sector. This participation is part of the department's ongoing efforts to position the Emirate of Ajman as a premier regional and international destination for business events. IMEX Frankfurt served as a strategic platform to showcase Ajman's unique tourism assets, advanced infrastructure, and strategic geographical location that make it an ideal hub for hosting a wide range of international events. Ajman's stand – featuring key partners from both public and private sectors – attracted a strong turnout of visitors and industry experts. Throughout the exhibition, the delegation held a series of productive meetings with Destination Management Companies (DMCs), international event organizers, and global hotel groups, resulting in promising collaboration opportunities and reflecting growing international interest in Ajman's offerings. Ms. Hind Sultan Al Marzooqi, Director of Tourism Development and Marketing at the Ajman Department of Tourism Development, emphasized the significance of the participation, stating: 'Our debut at IMEX Frankfurt marks a strategic milestone in our efforts to enhance Ajman's global presence in the business tourism sector. It was a valuable opportunity to highlight our competitive advantages and establish partnerships that align with our long-term economic vision.' She added: 'We are committed to maintaining our presence at major international events, which play a crucial role in expanding our professional network and raising awareness about Ajman as a comprehensive and distinguished destination for all types of business events.' Ajman's pavilion received particular praise for the effective collaboration between public and private entities, represented by the participation of Ajman Chamber Ajman Saray Hotel, Ajman Hotel, and Rida International, offering a unified and professional display of the Emirate's hospitality and event-hosting capabilities. At the conclusion of the event, the Department expressed its gratitude to all visitors and partners who engaged with Ajman's pavilion, reaffirming its commitment to further strengthening the Emirate's presence on the global tourism stage and exploring new opportunities to advance the MICE sector—an essential pillar of Ajman's future economic vision.
African Manager
30-01-2025
- Business
- African Manager
Tunisia embraces sustainable tourism to drive economic and environmental growth
Tunisia, a historic hub for mass tourism, is now making significant strides toward sustainable tourism—an industry that balances economic, social, and environmental impacts while meeting the needs of visitors, professionals, and local communities. This shift aims to create a lasting positive impact by focusing on eco-friendly transportation, waste reduction, ecosystem preservation, and minimizing tourist pollution. However, what has particularly captured the attention of Tunisian authorities is sustainable tourism's potential to generate employment. Since its launch in 2019, the 'Promotion of Sustainable Tourism' project has created approximately 1,100 new jobs, including 572 for women, and engaged 310 tourism operators in networking and market access activities to promote their products. These achievements were highlighted by Soufiane Tekaya, Tunisia's Minister of Tourism and Handicrafts, during the closing ceremony of the project held on Wednesday in Tunis. The event, titled 'Diversification of the Tourism Offer and Creation of Inclusive Jobs,' showcased the project's success in supporting nearly 3,500 individuals, 66% of whom were women, and 851 small and medium-sized enterprises (SMEs), with 44% located in rural areas. The initiative has also backed 54 local associations and organized 248 training sessions, significantly enhancing the capabilities of its partner operators. Minister Tekaya emphasized the tourism sector's critical role in wealth and job creation, as well as its contribution to positioning Tunisia as a promising destination for sustainable economic development. He noted that the project's success stems from strong collaboration between the public and private sectors, as well as Tunisia's international partners. The Minister also stressed the importance of further improving the quality and diversity of tourism products, developing tailored training programs, and implementing effective communication and promotion strategies. International support and achievements Giuseppe Perrone, the European Union's Ambassador to Tunisia, reaffirmed the EU's commitment to supporting Tunisia's tourism sector through the 'Tounes Wijhetouna' (Tunisia as a Destination) program, which will run until 2027. Elisabeth Wolbers, Germany's Ambassador to Tunisia, highlighted the project's tangible outcomes, including the development of over 50 new tourism products centered on culture, gastronomy, and nature. Additionally, four themed routes have been established to showcase Tunisia's rich natural and cultural heritage. Ambassador Wolbers also pointed to the creation of three Destination Management Organizations (DMOs) aimed at promoting and managing regional tourism offerings while fostering long-term competitiveness through collaboration with local stakeholders. The project has also fostered innovation, entrepreneurship, and creativity, generating new jobs and innovative ideas while strengthening connections between coastal and inland regions. A Collaborative effort The 'Promotion of Sustainable Tourism' project is implemented by Tunisia's Ministry of Tourism and Handicrafts, with support from the German Agency for International Cooperation (GIZ). It is jointly funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) and the European Union as part of the 'Tounes Wijhetouna' program. This initiative underscores Tunisia's commitment to transforming its tourism sector into a more sustainable, inclusive, and economically impactful industry, setting a benchmark for other nations to follow.
