Latest news with #Digital-i
Yahoo
16-04-2025
- Entertainment
- Yahoo
Despite Success Of ‘Squid Game', Koreans Are Choosing YouTube Over Netflix
Earlier this week we brought news that South Korean content is now second only to the U.S. on Netflix, but it appears Korean audiences are opting for YouTube over the streamer. According to new research from Digital-i, which examined YouTube viewing for the first time, South Korean people with active YouTube accounts spent a whopping 210 minutes (3 hours 30 minutes) per day watching the platform in the final quarter of last year, which was second only to Japan (214 minutes) in the countries measured. More from Deadline Netflix Spotlighting Fred & Rose West For Its Next 'British Horror Story' Kevin Spacey Reprises 'House Of Cards' Role To Promote Tim Dillon's Netflix Comedy Special 'Adolescence' Climbs To Third On Netflix's Most Popular TV List; 'Black Mirror' Returns At No. 4 On Weekly Charts Koreans who subscribe to Netflix spent less than half that time (96 minutes) watching the streamer, which airs Korean hits like Squid Game, Love Next Door and Queen of Tears. Digital-i found by far and away the biggest gap between YouTube and Netflix viewing in Japan and South Korea, with other nations much more equal. In the U.S., active Netflix subs watched 117 minutes of Netflix per day in Q4 2024 while the figure for YouTube was 97. In the UK, the figures were 89 and 95 respectively. Italy had the biggest gap in the opposite direction, with 91 minutes viewed daily on Netflix versus 54 on YouTube. The research niftily demonstrates the challenges faced by the streamers and traditional broadcasters when faced with the might of the Google-owned platform. Digital-i also noted that long-form viewing on YouTube has risen to account for 68% of total viewing time compared with 53% three years ago. The streamers and YouTube have of course been combining on shows like The Sidemen's Inside, which launched its second season on Netflix, and Amazon's Beast Games from top YouTuber Mr Beast. 'YouTube has become an integral part of how younger audiences consume content,' said Digital-i Chief Analytics Officer Matt Ross. 'The challenge for the industry now is understanding how to respond to this fragmented, highly personalised viewing behaviour in a meaningful way.' Live sports driver Digital-i's latest Trend Report titled 'Evolving Streamer Strategies' did shine a light on how the SVoDs' push into ads and live sports is reaping rewards. The biggest Netflix subscription driver in the final quarter of last year was the Jake Paul vs Mike Tyson fight, according to the report, which was watched by 457,000 new subscriber accounts, just ahead of Squid Game Season 2 on 410,000. Fourth on the list was the NFL Christmas Gameday match between the Chiefs and the Steelers. The vast majority of these events were watched live, totalling more than 100 million Netflix viewers as the streamer pivots towards sport. On the ads side, Amazon's strategy of moving all Prime Video users onto an ad-supported plan by default accrued a significant share of hours viewed for shows like The Lord of the Rings: The Rings of Power and Cross, which gathered 67% and 71% of their viewing respectively from ad-supported accounts. Nearly 90% of Prime Video Subs watched ads in Q4 2024, Digital-i said. Best of Deadline 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More 2025 TV Cancellations: Photo Gallery 'And Just Like That ...' Season 3: Everything We Know So Far
Yahoo
16-04-2025
- Entertainment
- Yahoo
Despite Success Of ‘Squid Game', Koreans Are Choosing YouTube Over Netflix
Earlier this week we brought news that South Korean content is now second only to the U.S. on Netflix, but it appears Korean audiences are opting for YouTube over the streamer. According to new research from Digital-i, which examined YouTube viewing for the first time, South Korean people with active YouTube accounts spent a whopping 210 minutes (3 hours 30 minutes) per day watching the platform in the final quarter of last year, which was second only to Japan (214 minutes) in the countries measured. More from Deadline Netflix Spotlighting Fred & Rose West For Its Next 'British Horror Story' Kevin Spacey Reprises 'House Of Cards' Role To Promote Tim Dillon's Netflix Comedy Special 'Adolescence' Climbs To Third On Netflix's Most Popular TV List; 'Black Mirror' Returns At No. 4 On Weekly Charts Koreans who subscribe to Netflix spent less than half that time (96 minutes) watching the streamer, which airs Korean hits like Squid Game, Love Next Door and Queen of Tears. Digital-i found by far and away the biggest gap between YouTube and Netflix viewing in Japan and South Korea, with other nations much more equal. In the U.S., active Netflix subs watched 117 minutes of Netflix per day in Q4 2024 while the figure for YouTube was 97. In the UK, the figures were 89 and 95 respectively. Italy had the biggest gap in the opposite direction, with 91 minutes viewed daily on Netflix versus 54 on YouTube. The research niftily demonstrates the challenges faced by the streamers and traditional broadcasters when faced with the might of the Google-owned platform. Digital-i also noted that long-form viewing on YouTube has risen to account for 68% of total viewing time compared with 53% three years ago. The streamers and YouTube have of course been combining on shows like The Sidemen's Inside, which launched its second season on Netflix, and Amazon's Beast Games from top YouTuber Mr Beast. 'YouTube has become an integral part of how younger audiences consume content,' said Digital-i Chief Analytics Officer Matt Ross. 'The challenge for the industry now is understanding how to respond to this fragmented, highly personalised viewing behaviour in a meaningful way.' Live sports driver Digital-i's latest Trend Report titled 'Evolving Streamer Strategies' did shine a light on how the SVoDs' push into ads and live sports is reaping rewards. The biggest Netflix subscription driver in the final quarter of last year was the Jake Paul vs Mike Tyson fight, according to the report, which was watched by 457,000 new subscriber accounts, just ahead of Squid Game Season 2 on 410,000. Fourth on the list was the NFL Christmas Gameday match between the Chiefs and the Steelers. The vast majority of these events were watched live, totalling more than 100 million Netflix viewers as the streamer pivots towards sport. On the ads side, Amazon's strategy of moving all Prime Video users onto an ad-supported plan by default accrued a significant share of hours viewed for shows like The Lord of the Rings: The Rings of Power and Cross, which gathered 67% and 71% of their viewing respectively from ad-supported accounts. Nearly 90% of Prime Video Subs watched ads in Q4 2024, Digital-i said. Best of Deadline 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More 2025 TV Cancellations: Photo Gallery 'And Just Like That ...' Season 3: Everything We Know So Far
Yahoo
17-03-2025
- Entertainment
- Yahoo
Harry Potter Continues To Cast Spell Over Global Audiences As First Movie Enters British Streaming Exports List 2024
EXCLUSIVE: Harry Potter and the Philosopher's Stone continues to cast a spell over fans around the world, according to Digital-i's British streaming exports list 2024. The first Harry Potter movie was one of only two projects launched before 2024 that made the inaugural list, which is measured via viewing outside the UK to Netflix, Disney, Prime Video and Max in the U.S., Japan, South Korea, Canada, Australia and key territories across Lat Am and Europe. Given that The Philosopher's Stone premiered nearly 25 years ago, this is quite the feat. The only other project on the list launched prior to 2024 was Saltburn, which moved to Prime Video in late 2023 after a theatrical run. More from Deadline Original 'Looney Tunes' No Longer Available On Max Jenna Ortega Shares Update On 'Wednesday' Season 3 & Teases Season 2: "There's A Whole Episode Based Off Of Slashers" 'The White Lotus' Star Aimee Lou Wood Says The Giveaway She's Not American Is Her Teeth The Harry Potter movie was watched more than 40 million times on Max last year and reached nearly 20% of the WBD streamer's subs in the measured territories, placing it eighth on the list, according to the analysis firm. All eight Harry Potter movies are available on Max but in the UK they are on Netflix. Max will launch in the UK next year. When broken down by region, Harry Potter and the Philosopher's Stone performed particularly well in Lat Am, where it reached 26.6% of subs, placing fifth as Harry Potter and the Goblet of Fire also made the top 10. Digital-i's research will be encouraging for WBD as it prepares to roll cameras on the big-budget TV series in the UK. The new show is expected to run for about a decade and casting reports have reached fever pitch of late. Digital-i's research reaffirmed the phenomenal success of Netflix's Fool Me Once as a UK breakout. Episodes of the Harlan Coben adaptation were watched more than 650 million times last year in the non-UK territories, the firm said, amassing a 42.4% share of the Netflix audience. Unsurprisingly, Netflix dominated the British streaming exports list, with Baby Reindeer, The Gentlemen, One Day and Black Doves rounding out the top five. Saltburn and Richard Curtis' That Christmas were the other two movies on the list, while Netflix drama Supacell and Netflix-BBC Three's A Good Girl's Guide to Murder also feature. The research once again spotlighted the popularity of British content outside the UK, with a whopping 633 million hours consumed in the U.S. alone. We have previously reported on how American viewers flocked to UK streaming content after the strikes. In Argentina, Australia and The Netherlands, share of viewing to the 10 British projects on the list was even higher than in the UK, Digital-i noted. Best of Deadline TV Show Book Adaptations Arriving In 2025 So Far Book-To-Movie Adaptations Coming Out In 2025 Everything We Know About 'Freakier Friday' So Far
