Harry Potter Continues To Cast Spell Over Global Audiences As First Movie Enters British Streaming Exports List 2024
The first Harry Potter movie was one of only two projects launched before 2024 that made the inaugural list, which is measured via viewing outside the UK to Netflix, Disney, Prime Video and Max in the U.S., Japan, South Korea, Canada, Australia and key territories across Lat Am and Europe. Given that The Philosopher's Stone premiered nearly 25 years ago, this is quite the feat. The only other project on the list launched prior to 2024 was Saltburn, which moved to Prime Video in late 2023 after a theatrical run.
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The Harry Potter movie was watched more than 40 million times on Max last year and reached nearly 20% of the WBD streamer's subs in the measured territories, placing it eighth on the list, according to the analysis firm. All eight Harry Potter movies are available on Max but in the UK they are on Netflix. Max will launch in the UK next year.
When broken down by region, Harry Potter and the Philosopher's Stone performed particularly well in Lat Am, where it reached 26.6% of subs, placing fifth as Harry Potter and the Goblet of Fire also made the top 10.
Digital-i's research will be encouraging for WBD as it prepares to roll cameras on the big-budget TV series in the UK. The new show is expected to run for about a decade and casting reports have reached fever pitch of late.
Digital-i's research reaffirmed the phenomenal success of Netflix's Fool Me Once as a UK breakout. Episodes of the Harlan Coben adaptation were watched more than 650 million times last year in the non-UK territories, the firm said, amassing a 42.4% share of the Netflix audience.
Unsurprisingly, Netflix dominated the British streaming exports list, with Baby Reindeer, The Gentlemen, One Day and Black Doves rounding out the top five. Saltburn and Richard Curtis' That Christmas were the other two movies on the list, while Netflix drama Supacell and Netflix-BBC Three's A Good Girl's Guide to Murder also feature.
The research once again spotlighted the popularity of British content outside the UK, with a whopping 633 million hours consumed in the U.S. alone. We have previously reported on how American viewers flocked to UK streaming content after the strikes. In Argentina, Australia and The Netherlands, share of viewing to the 10 British projects on the list was even higher than in the UK, Digital-i noted.
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