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Associated Press
2 days ago
- Business
- Associated Press
Lounge Lizard Launches 2025 Rebranding Strategy Guide for Modern Businesses
LONG ISLAND, NY, UNITED STATES, August 7, 2025 / / -- Lounge Lizard Worldwide Inc., a leading digital agency known for its award-winning brand development and web design services, has released its latest blog: ' How to Create a Successful Rebranding Strategy (2025 Guide) '—a comprehensive resource for businesses navigating brand evolution in today's fast-changing market. Penned by Lounge Lizard Co-owner Ken Braun, the new piece explores how rebranding in 2025 goes far beyond a cosmetic facelift. The guide outlines a step-by-step approach for businesses to align their brand with mission, audience, and long-term goals, covering everything from internal strategy and design refreshes to digital rollouts and performance tracking. 'In 2025, successful rebranding is about transformation, not decoration,' says Braun. 'Our guide breaks down how brands can evolve with purpose, anchored by data, strategy, and a clear sense of identity.' Key highlights of the blog include: - A 12-step roadmap for executing a modern rebrand - Insights on audience research, digital alignment, and internal engagement - Emerging trends like AI-powered branding, inclusive design, and sustainability messaging Whether a company is repositioning after a merger, adapting to new market demands, or reviving an outdated identity, this guide is designed to help brands reimagine their future and execute with confidence. Read the complete guide at ### About Lounge Lizard: Founded by industry leaders Ken Braun and Sharon Sexton Braun, Lounge Lizard is a family-owned digital marketing agency that has been in business for over 25 years. Headquartered in Long Island, NY, with offices in New York City, Washington D.C., Nashville, Charleston, Los Angeles, Richmond, Austin, Las Vegas, and Miami, our award-winning firm excels in branding, web design, and results-driven digital marketing, earning accolades for our innovative strategies and tangible results. We foster long-term partnerships with our clients, creating impactful 360° digital experiences that propel their success in the ever-evolving digital landscape. Ken Braun Lounge Lizard Worldwide Inc +1 888-444-0110 ext. 102 email us here Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Japan Times
08-07-2025
- Business
- Japan Times
Japan launches group to help more women become digital experts
Japan has kicked off a consortium comprising the national and local governments and private-sector companies with an aim to foster female digital experts. The public-private consortium — set up Monday and led by Wakako Yata, former special adviser to the prime minister — will work to help women acquire digital skills to raise their wages, among other actions. It also hopes to contribute to promoting regional revitalization. "We want to boost productivity at small businesses in regional areas by leveraging digital technologies and unlock women's potential — an underutilized human resource," Yata said at an event held in Tokyo the same day to mark the launch of the consortium. "Through efforts across government agencies and ministries and in cooperation with the private sector, we hope to create regional communities where women can play active roles," she added. Yata also seemed positive about the idea of working with 68 local governments that are members of the central government's council on promoting workstyle and workplace reforms in regional areas. Digital transformation minister Masaaki Taira said at the event that the Digital Agency is ready to offer support to "realize a society where women can really thrive."
Japan Times
25-06-2025
- Japan Times
Some functions of Japan's My Number card now available on iPhones
Japan on Tuesday started a service that allows some functions of the My Number personal identification card to be mounted on Apple's iPhones. Through biometric authentication, iPhone users can now log in to the Mynaportal website for My Number-related administrative tasks and obtain copies of residential and other administrative certificates at convenience stores. The My Number card has functions to confirm the holder's basic personal data, including the name and date of birth, and to serve as a digital certificate of the holder. Smartphones running Google's Android operating system can already support the digital certificate function, while iPhones support both functions. On Tuesday, digital transformation minister Masaaki Taira visited a convenience store in Tokyo and demonstrated how to obtain a copy of his residential certificate. He held his smartphone above the multifunctional photocopier, after verifying his identity using facial recognition on his smartphone. "I was able to obtain (the certificate) smoothly," Taira told reporters. The Digital Agency plans to gradually expand the smartphone-compatible functions of the card, including the ability to serve as a health insurance card.
Japan Times
06-06-2025
- Japan Times
My Number Card functions to be available on iPhones
The central government will allow major functions of the My Number personal identification card to be available on iPhones from June 24, digital transformation minister Masaaki Taira said Friday. IPhone users will be able to access the Mynaportal website for My Number-related administrative tasks and get copies of their public certificates at convenience stores via biometric authentication. There will be no need to carry a physical My Number card. It is already possible to add a digital certificate function to identify an individual to smartphones using Google's Android operating system. On iPhones, users will be able to mount the function to confirm the basic personal information written on the My Number card, including the name and the date of birth, as well as install the digital certificate function. Some 98 million My Number cards had been issued by the end of May. The Digital Agency plans to improve the convenience of the card further by gradually enhancing its digital functions, including adding the My Number health insurance card to smartphones.
Associated Press
14-04-2025
- Business
- Associated Press
Danielle Perea Leads the Charge in Integrated Marketing for Restaurants and Hospitality Brands
Golden Hour Co. Digital Agency, founded by Danielle Perea, has been named Best Digital Marketing Agency in Las Vegas for 2025, due to its integrated, results-driven approach to marketing for the restaurant and hospitality industries. Las Vegas, NV, USA, April 14, 2025 -- The Rise of Integrated Marketing for Hospitality Brands In today's competitive and fast-paced digital landscape, businesses across industries must adopt comprehensive marketing strategies to achieve sustained success. This is especially true for the restaurant and hospitality sectors, where standing out from the competition is crucial. Social media marketing alone may no longer suffice, and businesses are increasingly turning to integrated marketing strategies to fuel growth. At the forefront of this movement is Danielle Perea, founder and CEO of Golden Hour Co. Digital Agency, a Las Vegas-based boutique marketing agency known for its data-driven and holistic approach. Golden Hour Co. specializes in crafting integrated marketing strategies that combine digital strategy, public relations, social media management, and performance marketing. The agency's focus is on sustainable growth, with an emphasis on creating marketing ecosystems that drive long-term sales-driven results for restaurant and hospitality businesses. This integrated approach sets Golden Hour Co. apart from the competition by offering a comprehensive, bespoke service that goes beyond short-term tactics to achieve lasting impact. Golden Hour Co.'s success is rooted in the expertise of Danielle Perea, who boasts a decade of experience in the casino, restaurant, and hospitality industries. Danielle's hands-on approach to marketing, combined with her deep industry knowledge, allows Golden Hour Co. to create targeted campaigns that produce measurable results, including increasing top-line revenue by $20K within 3 to 6 months for many clients. Golden Hour Co. Recognized for Excellence In a major achievement, Golden Hour Co. was named the Best Digital Marketing Agency in Las Vegas for 2025 by Best of Best Review. This prestigious recognition underscores the agency's exceptional ability to create impactful marketing strategies for the restaurant and hospitality sectors. Golden Hour Co.'s success is a direct result of its commitment to providing clients with sustainable, growth-oriented marketing solutions. 'Being recognized as the Best Digital Marketing Agency in Las Vegas of 2025 is a huge honor for us,' said Danielle Perea. 'We've always believed in building long-term, authentic relationships with our clients and delivering strategies that not only generate buzz but also drive results and ROI. This award is a testament to the hard work and dedication of our team, and most importantly, the success of our clients.' What Sets Golden Hour Co. Apart: Data-Driven Strategy and Creative Content Golden Hour Co. does not simply focus on viral content. Instead, the agency's strategy revolves around crafting marketing ecosystems that deliver consistent, measurable results. From digital strategies to public relations efforts, Golden Hour Co. designs every campaign with the client's business goals in mind, ensuring alignment with both short-term and long-term objectives. The agency's unique, data-driven approach has proven successful for clients in the restaurant and hospitality industries, as well as lifestyle businesses. Golden Hour Co.'s ability to build personalized strategies tailored to each brand's unique needs allows them to deliver on their promise of sustainable growth. As Danielle Perea explains, 'It's all about the bigger picture. Viral content may create short-term excitement, but our goal is to build systems that increase traffic and conversions, resulting in sustained growth.' A Decade of Experience in the Hospitality Industry Danielle Perea's deep understanding of the hospitality industry informs the agency's approach to marketing. With years of experience as a marketing director in the casino and hospitality sectors, Danielle knows how to address the unique challenges faced by businesses in these industries. Her career spans roles such as marketing director for a casino hospitality group in Las Vegas, NV, and creative brand director for a hospitality group in Temecula, CA. This breadth of experience allows Danielle to provide strategic guidance to businesses of all sizes, from small local establishments to large hotel properties. She continues to support clients in the restaurant and hospitality sectors, helping them navigate the evolving market and position their brands effectively. As Danielle notes, 'Hospitality brands are constantly evolving, and so must their marketing strategies. My goal is to ensure that these brands remain positioned in the golden light they deserve.' Building Long-Term Relationships with Clients At Golden Hour Co., the focus is not just on delivering a service but also on creating long-lasting partnerships with clients. As a boutique agency, Golden Hour Co. offers personalized service that larger agencies often cannot match. Danielle emphasizes that the company's work extends beyond project-based deliverables, helping brands scale effectively and achieve long-term success. 'Clients should view us as an extension of their team,' Danielle explains. 'Our goal is not just to execute a project, but to build a partnership that helps them grow over time. When our clients succeed, we succeed.' The Future of Golden Hour Co. With an expanding roster of clients and a reputation for creating strategic marketing solutions, Golden Hour Co. is positioned to lead the way in integrated marketing for the hospitality and restaurant sectors. Danielle Perea's vision for the future of the agency remains clear: continue to provide brands with the tools and clarity they need to scale effectively and achieve sustainable success. 'Working with Golden Hour Co. means more than just boosting your social media presence. We offer a comprehensive approach to marketing that focuses on growth, strategy, and measurable results,' Danielle said. About Golden Hour Co. Golden Hour Co. is a full-service integrated marketing agency based in Las Vegas, specializing in digital strategy, public relations, performance marketing, and creative content for the restaurant and hospitality industries. Founded by Danielle Perea, the agency is committed to creating bespoke marketing strategies that drive sustainable growth and build meaningful relationships. With a focus on authenticity and data-driven decision-making, Golden Hour Co. helps brands achieve clarity and scale their businesses effectively. Media Contact: Danielle Perea CEO | Founder Golden Hour Co. Digital Agency Email: [email protected] Contact Info: Name: Danielle Perea Email: Send Email Organization: Golden Hour Co. Digital Agency Website: Release ID: 89157381 If there are any errors, inconsistencies, or queries arising from the content contained within this press release that require attention or if you need assistance with a press release takedown, we kindly request that you inform us immediately by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our reliable team will be available to promptly respond within 8 hours, taking proactive measures to rectify any identified issues or providing guidance on the removal process. Ensuring accurate and dependable information is our top priority.
