Lounge Lizard Launches 2025 Rebranding Strategy Guide for Modern Businesses
Penned by Lounge Lizard Co-owner Ken Braun, the new piece explores how rebranding in 2025 goes far beyond a cosmetic facelift. The guide outlines a step-by-step approach for businesses to align their brand with mission, audience, and long-term goals, covering everything from internal strategy and design refreshes to digital rollouts and performance tracking.
'In 2025, successful rebranding is about transformation, not decoration,' says Braun. 'Our guide breaks down how brands can evolve with purpose, anchored by data, strategy, and a clear sense of identity.'
Key highlights of the blog include:
- A 12-step roadmap for executing a modern rebrand
- Insights on audience research, digital alignment, and internal engagement
- Emerging trends like AI-powered branding, inclusive design, and sustainability messaging
Whether a company is repositioning after a merger, adapting to new market demands, or reviving an outdated identity, this guide is designed to help brands reimagine their future and execute with confidence.
Read the complete guide at www.loungelizard.com
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About Lounge Lizard:
Founded by industry leaders Ken Braun and Sharon Sexton Braun, Lounge Lizard is a family-owned digital marketing agency that has been in business for over 25 years. Headquartered in Long Island, NY, with offices in New York City, Washington D.C., Nashville, Charleston, Los Angeles, Richmond, Austin, Las Vegas, and Miami, our award-winning firm excels in branding, web design, and results-driven digital marketing, earning accolades for our innovative strategies and tangible results. We foster long-term partnerships with our clients, creating impactful 360° digital experiences that propel their success in the ever-evolving digital landscape.
Ken Braun
Lounge Lizard Worldwide Inc
+1 888-444-0110 ext. 102
email us here
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