Latest news with #LoungeLizard
Associated Press
4 days ago
- Business
- Associated Press
Lounge Lizard Launches 2025 Rebranding Strategy Guide for Modern Businesses
LONG ISLAND, NY, UNITED STATES, August 7, 2025 / / -- Lounge Lizard Worldwide Inc., a leading digital agency known for its award-winning brand development and web design services, has released its latest blog: ' How to Create a Successful Rebranding Strategy (2025 Guide) '—a comprehensive resource for businesses navigating brand evolution in today's fast-changing market. Penned by Lounge Lizard Co-owner Ken Braun, the new piece explores how rebranding in 2025 goes far beyond a cosmetic facelift. The guide outlines a step-by-step approach for businesses to align their brand with mission, audience, and long-term goals, covering everything from internal strategy and design refreshes to digital rollouts and performance tracking. 'In 2025, successful rebranding is about transformation, not decoration,' says Braun. 'Our guide breaks down how brands can evolve with purpose, anchored by data, strategy, and a clear sense of identity.' Key highlights of the blog include: - A 12-step roadmap for executing a modern rebrand - Insights on audience research, digital alignment, and internal engagement - Emerging trends like AI-powered branding, inclusive design, and sustainability messaging Whether a company is repositioning after a merger, adapting to new market demands, or reviving an outdated identity, this guide is designed to help brands reimagine their future and execute with confidence. Read the complete guide at ### About Lounge Lizard: Founded by industry leaders Ken Braun and Sharon Sexton Braun, Lounge Lizard is a family-owned digital marketing agency that has been in business for over 25 years. Headquartered in Long Island, NY, with offices in New York City, Washington D.C., Nashville, Charleston, Los Angeles, Richmond, Austin, Las Vegas, and Miami, our award-winning firm excels in branding, web design, and results-driven digital marketing, earning accolades for our innovative strategies and tangible results. We foster long-term partnerships with our clients, creating impactful 360° digital experiences that propel their success in the ever-evolving digital landscape. Ken Braun Lounge Lizard Worldwide Inc +1 888-444-0110 ext. 102 email us here Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Forbes
28-07-2025
- Business
- Forbes
Gen Z And AI: How Emerging Technologies Are Shaping Consumer Behavior
Ken Braun is the Founder of Lounge Lizard Worldwide Inc. Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate AI tools into their daily lives, thus influencing how they interact with brands. To remain relevant, my team has adapted to this shift by using AI tools to enhance personalization across multiple platforms, as well as implementing AI chatbots on various client websites. We've noticed that Gen Z is receptive to personalizations that feel genuinely human in nature. Understanding Gen Z's Digital Fluency Gen Zers currently represent a significant sector of the global population, and they have considerable spending power. By 2030, they're expected to wield $36 trillion in income, skyrocketing to $74 trillion by 2040. Unlike previous generations, Gen Zers have grown up with almost instant access to information via smartphones and social media, making them highly proficient in navigating digital platforms. Gen Z's digital fluency extends to AI, which is integrated into their daily lives. For instance, they might use ChatGPT for everything from school-related assignments to getting personal style ideas. Or they might use tools like Canva, Midjourney and DALL-E 3 for visual content creation. Gen Z's comfort with AI has set new expectations for personalized and efficient experiences. Personalization: The New Standard For Gen Zers, personalization is not a luxury but an expectation. They expect that brands will understand their preferences and deliver tailored experiences. AI enables businesses to meet the demand for personalization by analyzing data to provide individualized recommendations and content. For instance, Spotify's AI DJ curates playlists based on user behavior, resulting in a personalized listening experience. Similarly, Duolingo uses AI to tailor lessons to individual learning styles, thereby enhancing user engagement. Brands that leverage AI to offer such personalized interactions can establish deeper connections with Gen Z consumers, thereby fostering loyalty and advocacy. At my agency, we've tested and implemented tools like Vertex AI to provide more tailored search results on various client websites, giving users the sense that the brands know and understand them. That simple notion of truly knowing your audience is worth its weight in gold. Building Loyalty Through AI-Powered Personalization Gen Z expects more than just digital convenience. They crave authenticity, responsiveness and relevance; in essence, they want to interact with brands that respect them. AI tools offer a plethora of opportunities for brands to deliver on those expectations through real-time, personalized experiences. Here's how to develop and implement an effective AI personalization strategy: • Collect meaningful data through first-party sources, such as browsing behavior and purchase history. • Prioritize privacy by maintaining complete transparency and offering explicit opt-ins. • Map the customer journey to identify key moments for personalization, such as onboarding, checkout and post-purchase. • Use the right tools, such as Klaviyo for email marketing, Shopify for e-commerce or HubSpot for building chatbots. • Develop content, including user-generated content and meme-style visuals, that can easily adjust to different Gen Z segments. • Start small, test often and scale what works. Let AI optimize delivery timing, product suggestions and messaging. • Keep it helpful, not creepy. Be sure to avoid overtargeting. Aim for experiences that feel curated, not invasive. I've found that it's best to pilot personalization with a single segment, such as Gen Z men who have clicked on two or more product categories within a single session. This technique helps pinpoint which AI-generated messages perform well, allowing you to gather enough data to expand personalization to other audience segments. Ethical Considerations And Transparency While Gen Zers appreciate the benefits of AI, brands must keep ethical implications in mind. Transparency, data privacy and the avoidance of algorithmic bias are some of consumers' greatest concerns when it comes to AI. You can prioritize ethical AI practices by: • Ensuring transparency: Clearly communicate where and how you use AI in your products, services or marketing efforts by adding plain-language disclosures anywhere you use it (e.g., chatbots or product pages). Additionally, use labels such as "Powered by AI" or "AI-generated suggestions." • Explaining what data you collect and why: Inform users precisely what data you're tracking and how it benefits them. For example, include a nonlegal language disclaimer that states, "We track items you click to show you better recommendations." Make sure you reinforce this messaging during critical moments such as sign-up or checkout. • Making opt-ins the default: Always ask for consent before collecting data. Offer clear choices for opting in or out of specific types of personalization. Ensure that all data-sharing settings are set to off by default, and clearly explain that opting in is a value-added or value-driven choice. • Keeping data secure: Use encryption and secure storage, and conduct regular audits. Implementing HTTPS across your website and secure cloud-based storage with SOC 2-certified providers is one of the most effective ways to keep data safe. By adopting ethical AI practices, you can build trust with Gen Z consumers, who value accountability from brands they interact with. Conclusion Consumer behavior is rapidly changing before our eyes, thanks to Gen Z and the integration of AI into their daily lives. You can position your brand for success by comprehending the demands of Gen Z buyers and leveraging AI responsibly. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Associated Press
19-02-2025
- Business
- Associated Press
Lounge Lizard Releases Comprehensive Guide Comparing DeepSeek and ChatGPT for SEO Success in 2025
/ -- Lounge Lizard Worldwide Inc., a renowned digital marketing agency known for pushing the boundaries of online strategy and innovation, has released an insightful guide titled " DeepSeek vs. ChatGPT: Top 8 SEO Best Practices for 2025.' This guide provides businesses with actionable insights on leveraging AI-powered tools to optimize their content and improve search engine rankings in an increasingly competitive digital landscape. As artificial intelligence (AI) continues to revolutionize digital marketing, understanding the nuances of AI tools like DeepSeek and ChatGPT is critical for businesses looking to enhance their SEO performance. Lounge Lizard's latest guide offers an in-depth comparison of these leading AI-driven platforms, highlighting their strengths and providing expert strategies for maximizing online visibility. Key Highlights from the Guide: 1) Prioritize User Intent Over Keywords – DeepSeek's advanced semantic analysis helps businesses align content with searcher intent, while ChatGPT excels in creating engaging, conversational content. 2) Leverage AI for Semantic SEO – The guide outlines how both tools can be utilized to enhance contextual relevance and improve content depth, with DeepSeek focusing on precise keyword integration and ChatGPT fostering natural content flow. 3) Optimize for Featured Snippets and Voice Search – With the rise of voice search, ChatGPT's conversational tone is ideal for question-based queries, while DeepSeek's structured content increases chances of appearing in featured snippets. 4) Focus on E-E-A-T Principles – Google's emphasis on Experience, Expertise, Authoritativeness, and Trustworthiness is addressed through DeepSeek's data-driven accuracy and ChatGPT's engaging narratives that build user trust. 5) Utilize AI-Driven Keyword Insights – The guide explains how businesses can harness AI tools to identify emerging trends, refine content strategies, and stay ahead in SEO rankings. Expert Insights and Future-Proof Strategies 'As the digital marketing landscape evolves, businesses must adapt their SEO strategies to stay competitive,' said Ken Braun, Co-owner of Lounge Lizard. 'Our guide not only compares the capabilities of DeepSeek and ChatGPT but also provides a roadmap for businesses to navigate the complexities of AI-driven SEO in 2025.' The guide also delves into the importance of mobile-first indexing, structured data, and continuous content updates in line with Google's Freshness Algorithm. Whether businesses aim to produce technical, structured content or engaging, audience-centric articles, Lounge Lizard's expert insights equip them with the tools needed for success. Visit to learn more. About Lounge Lizard: Founded by industry leaders Ken Braun and Sharon Sexton Braun, Lounge Lizard is a family-owned digital marketing agency celebrating over 25 years in business. Headquartered in Long Island, NY, with offices in New York City, Washington D.C., Nashville, Charleston, Los Angeles, Richmond, Austin, Las Vegas, and Miami, our award-winning firm excels in branding, web design, and results-driven digital marketing, earning accolades for our innovative strategies and tangible results. We foster long-term partnerships with our clients, creating impactful 360° digital experiences that propel their success in the ever-evolving digital landscape. Ken Braun Lounge Lizard Worldwide Inc +1 888-444-0110 ext. 102 Legal Disclaimer:
