Latest news with #DigitalNewsReport2025
Time of India
23-07-2025
- Business
- Time of India
Catching the AI slipstream
The world may be treating AI like an awkward dinner guest, but 44% of Indians have already invited it to move in permanently. According to the Reuters Institute's Digital News Report 2025, Indians are the biggest consumers of AI-related news. This means that hybrid teams and prompt engineering are turning AI from competitor to collaborator. The transformation is already here. For CMOs, this is the new Monday morning reality. As Indians increasingly use these platforms for news consumption and AI becomes more embedded in brand communication, we asked leading marketing executives two questions: Are you rethinking your content and messaging strategies to be more relevant in AI-driven environments? Do you see the CMO role evolving into a more tech-oriented one? Ashwin Moorthy, CMO, India, Godrej Consumer Products 'AI's impact on marketing will be seismic, disrupting the entire value chain — from consumer research to pricing decisions. Sophisticated pattern recognition and data analysis capabilities will transform everything. 'CMOs need to understand AI applications and work with partners who build solutions, not necessarily LLM technicalities. Critical concerns include data security with ring-fenced ecosystems and preventing data hallucinations. My biggest worry: Junior marketers becoming AI-dependent — they may not develop the intuition needed for senior-level decisions.' Sidharth Shakdher, CMO, PayTM 'The CMO's role is becoming highly tech-oriented, evolving from traditional marketing to autonomous AI-driven systems. Unlike previous digital marketing phases, AI represents technology that thinks and acts independently. 'Modern CMOs must control and harness these autonomous AI agents across different marketing channels and functions. The challenge is building systems to monitor, measure and control this autonomous thinking while maintaining oversight of AI-driven marketing tasks.' Jan Bures, EVP, sales, marketing and digital, Skoda Volkswagen 'AI is crucial for our messaging strategy across Skoda, Volkswagen, Audi, Lamborghini, Porsche and Bentley. We use AI for analytics, trend analysis and content creation. It helps us reach broader audiences and connect with people in areas we wouldn't normally access. When you integrate AI-relevant content into messaging, you achieve higher reach and engagement. We recognise that everything digital leaves traces, so we must work with AI rather than ignore it.' Raj Rishi Singh, CMO, MakeMyTrip 'The CMO's role is undeniably evolving in the age of AI. Consumer journeys are evolving and we have to constantly reimagine and reshape our engagement strategy, both on and off our apps. Today, we have the power to hyper-personalise creatives and be contextually relevant across platforms and moments, in ways that were unimaginable a few years ago. 'Marketing today is both an art and a science. While creativity and storytelling remain as important as ever, understanding data, leveraging technology and orchestrating real-time experiences have become equally essential. We're actively preparing for this shift by investing in tech capabilities within our marketing teams, fostering closer collaboration with product and data science, continuously rewiring our playbook to stay ahead of the curve.' Pawandip Singh, vice-president, marketing, Rapido 'Today's CMOs must balance technology with storytelling. I'm equipping all teams — brand, copy, design, video — with AI capabilities that unlock creativity and streamline production. AI helps tailor messaging, enhance visual identity and produce engaging video at scale. Through accessibility and continuous upskilling, our teams remain agile. My goal is to merge human creativity with AI-driven insights for more relevant, memorable brand experiences.' Zubin Kutar, head of digital marketing, Mahindra Holidays & Resorts 'AI tools are becoming primary information touchpoints, not just search alternatives. Traditional content structures won't work — we need AI-readable, concise and context-rich inputs. 'Modern CMOs must understand AI tool stacks, prompt engineering and automation flows, blending creative and systems thinking. This requires AI upskilling across teams, running prompt labs and closer collaboration with product and data teams. AI is both a challenge and an opportunity.' Maneesh Krishnamurthy, head of marketing, eyewear division, Titan Company 'New-age consumers increasingly use AI platforms for news and research. We measure our share of voice in AI environments and adjust content accordingly. 'We built Gen AI capabilities in-house a year ago — now over 50% of our advertising and content is AI-generated. Generative AI has multiplied possibilities for consumer engagement, bringing speed and flexibility to our teams while maintaining competitive advantage.' Deepika Deepti, head of marketing, Bata India 'CMO roles are evolving into hybrid tech-oriented leaders, as AI transforms brand communication efficiency. We're upskilling in-house and extended teams, making careful martech tool choices and collaborating closely with tech and data teams. 'We've established governance for ethical, brand-safe AI use. The shift enhances creativity through smarter, faster, more precise marketing. We're not preparing for this shift — we're already implementing it successfully.' Gaurav Agarwal, co-founder, Tata 1mg 'Healthcare content is shifting from keyword-based to Q&A approaches, requiring more referenced, up-to-date data. We've always followed Q&A-based content with deep FAQs on medicines and healthcare topics. 'Our content has been living and breathing rather than static. AI acceleration means going deeper, refreshing faster and making questions more conversational. The CMO role has been transitioning to tech-oriented for years, and AI is accelerating this evolution.' Prashant Sharma, CMO, TMRW 'As AI becomes central to Indian information consumption, CMO roles are evolving from creative-focused to tech and data-led. We must design adaptive, real-time brand experiences that AI platforms understand and amplify. 'We're investing in AI literacy across teams, building agile content frameworks and partnering with tech. Tomorrow's CMO blends creativity with technological expertise, using AI to predict needs, personalise at scale and drive precise growth.' Sai Narayan, CMO, 'Technology is our growth accelerator. The CMO's role is intertwining with product, tech and data functions, as AI reshapes consumer engagement. Modern CMOs must think like technologists. Marketing now involves real-time experience delivery and automation alongside storytelling.'
New Straits Times
15-07-2025
- Business
- New Straits Times
#NST180years: Like Thomas More, we are a newspaper for all seasons
NOSTALGIA is balm for the soul, but not a spring for the legs. Too much of the former breeds inertia: it keeps history alive but the future moribund. Such is the truth in life and in commerce. And in the newspaper business, too. Print is in retreat. The stories of the industry's westering sun are repeated. But these are old headlines. The fact is, the printed newspaper is still in the game. The Reuters Institute's Digital News Report 2025 shows that across Asian countries, newspapers still command a significant audience, although smaller than in years past. In both Malaysia and Singapore, 18 per cent of survey respondents said they consumed news from the printed pages. It is 17 per cent in South Korea, 13 per cent in the Philippines and 11 per cent in Thailand. Social media is a more popular source of news, but the Reuters report also says "that in many cases the information served up by platforms comes from the news media", newspapers included. This proves that newspapers remain relevant. To remove them from the equation then would lead to the disenfranchisement of a significant number of people. The printed paper still has legs. It has much to give to young and old, and to democracy. This is not about being nostalgic, but practical. This truth the writer realises. Sir More, a man as complex as the NST, would probably have nodded in agreement.
Gulf Insider
05-07-2025
- Gulf Insider
Facebook Is Still The Most Important Social News Network
According to the Reuters Institute Digital News Report 2025, over half of under-35-year-olds in the United States now say that social media/video networks are their main source for accessing news, followed by TV and online news sites. As Statista's Anna Fleck reports, among the 12 countries that the Reuters Institute has been tracking on this question since 2014, Facebook and YouTube are still the most important channels for news. Until 2022, Facebook had a reach of 30 percent of all surveyed respondents. This has dropped however to 26 percent, marking a 16 percentage point drop from its peak of 2016. At the same time, the share of those who consume news via Instagram and Tiktok has risen over recent years, driven by younger demographics. While just one percent of respondents used TikTok for news in 2020, this figure has recently increased to ten percent.
Indian Express
20-06-2025
- Indian Express
‘They annoyed me so I turned them off': Why phone users are turning off news alerts
For many people, a mobile notification announces the latest in the world — from sports to politics and everything in between. But new research is showing what many already believe: an average user gets too many alerts. The sheer scale of 'alert fatigue' is pushing people to actively turn off news alerts, spooked by the grim nature of news or the misleading nature of some push notifications. The research also showed mobile notifications from aggregators, often powered by artificial intelligence, are now one of the main ways one receives breaking news. Mobile-majority countries in Africa and Asia, such as Kenya and India, lead the way. As users face an avalanche of news updates whenever they log on to their social media accounts, many are simply trying to actively avoid news. A large majority (79 per cent) of phone users have either actively disabled news alerts or never received them because 'they say they get too many or they are not relevant to their lives,' according to the Digital News Report 2025 from the Reuters Institute for the Study of Journalism. One respondent said news alerts 'annoyed me, so I turned them off', while others were more concerned about the depressing nature of the news being pushed. 'I turned off all my news apps and sites after (US President Donald) Trump was elected', says one liberal respondent from the United States, according to the report. Another said they 'switched off notifications again because it's emotionally distressing'. Researchers studying the data found a link: those who say they 'often avoid' the news are less likely to sign up in the first place and more likely to disable them later. It wasn't always about the sheer scale of round-the-clock global developments. Respondents also found alerts got on their nerves in some other ways. 'Sometimes the headlines are misleading when you select the article. Sometimes you have to pay to view the content, especially on Apple News,' said one UK respondent. While news organisations continued to depend on push notifications and newsletters to deeply engage with users who have already signed up, people continued to depend on search (45 per cent weekly use) and social media (43 per cent) for finding the news content of their choice.
Ya Biladi
19-06-2025
- Politics
- Ya Biladi
Internet tops as news source in Morocco, but trust remains low
The Digital News Report 2025, published by the Reuters Institute for the Study of Journalism, highlights notable changes in Morocco's media landscape. After years of criticism over limited press freedom and state control of media outlets, some positive signs are beginning to emerge. In recent months, Morocco has seen the release of detained and exiled journalists, along with the rise of new independent voices on digital platforms. These developments offer a glimmer of hope for a freer and more open media environment. However, this progress is unfolding in a digital ecosystem where trust remains fragile, and recent regulatory reforms have drawn mixed reactions. The report also points to a sharp increase in content production. In August 2024 alone, over 136,000 articles were published, most of them online, representing a 23.7% year-on-year increase. This surge spans multiple languages, reflecting growing momentum as Morocco prepares to co-host the 2030 FIFA World Cup with Spain and Portugal. Digital Platforms Dominate News Consumption The internet has become the primary source of news for most Moroccans, with 78% of respondents saying they rely on it. Social media and messaging apps play a central role in this shift. YouTube is now the most-used news source (49%), followed by Facebook (47%), Instagram (32%), and TikTok (24%). WhatsApp groups are also widely used for news sharing (30%), alongside Telegram, which is gaining ground. Yet this shift to digital has brought new challenges, chief among them, the spread of misinformation. More than half of respondents (54%) say they struggle to tell real news from fake online. Digital influencers are seen as the main culprits (52%), followed by local politicians (30%). Social platforms and video apps have fueled the rise of a new generation of content creators who are reshaping how news is produced and consumed, particularly among young people. YouTube, in particular, has become a hub for bloggers, political commentators, and influencers, some of whom test the limits of acceptable discourse in Moroccan public life. Despite the growth in digital engagement, trust in news remains low in Morocco, among the lowest globally. According to the report, only 28% of respondents said they trust the news. Many cite a lack of media independence and the tendency of outlets to avoid sensitive issues or echo official government positions.
