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Morocco World
15-04-2025
- Business
- Morocco World
RAM Signs New Partnership to Boost TravelTech, Digital Innovation
Rabat – The Ministry of Digital Transition and Administration Reform, Royal Air Maroc (RAM), and the Digital Development Agency (ADD) signed a partnership on Monday to support digital transformation in Morocco. The agreement was announced during the third edition of GITEX Africa, taking place in Marrakech from April 14 to 16. This partnership is part of Morocco's national strategy, Digital Morocco 2030, and follows the directions of King Mohammed VI. According to an official statement, the goal behind the partnership, which is part of the Digital Morocco 2030 national strategy, is to 'speed up innovation in the travel sector' and make Morocco 'a key hub for TravelTech in Africa.' The agreement focuses on three main goals to support digital change in the airline and travel sectors. First, RAM will act as the official airline for GITEX Africa. This will give the national carrier more visibility and offer special travel deals for participants and African startups. Second, the three partners aim to boost Morocco's TravelTech ecosystem by identifying, supporting, and promoting innovative startups in travel and air transport. To do this, they will launch programs like the RAM Digital Open Innovation initiative, regional roadshows, mentorship programs, and a new national label called 'TravelTech Innovator.' The partnership also promotes sharing knowledge and working together. There will be training sessions, experience-sharing events, and co-development of digital solutions to encourage stronger collaboration between public and private sectors, as well as startups. Finally, the agreement includes specific actions to help private travel businesses go digital. These include access to platforms like Moukawala Raqmya and Academia Raqmya, along with awareness workshops to improve digital skills in the industry.
Ya Biladi
15-04-2025
- Business
- Ya Biladi
Royal Air Maroc and government partners unite to drive digital travel transformation
DR Estimated read time: 1' On Monday, April 14, the Ministry of Digital Transition and Administration Reform, Royal Air Maroc (RAM), and the Digital Development Agency (ADD) signed a strategic partnership agreement to advance digital transformation. The agreement was formalized during the third edition of the GITEX Africa exhibition, held from April 14 to 16, 2025, in Marrakech. It aligns with royal directives and the goals of the Digital Morocco 2030 strategy. According to an official statement, the aim is to «accelerate innovation in the travel sector» and «position Morocco as a key hub for TravelTech on the African continent». The same source states that «the agreement is based on three major pillars essential to the digital transformation of the aviation sector». One of the pillars includes the joint promotion of GITEX Africa, with RAM serving as the event's official carrier. «This collaboration will provide increased visibility for the national airline while offering preferential pricing to participants and African startups», the statement adds. In addition, the parties have committed to supporting the Moroccan TravelTech ecosystem by identifying, promoting, and assisting innovative startups specializing in travel and air transport. This support will take shape through initiatives such as the RAM Digital Open Innovation program, regional roadshows, mentorship programs, and the creation of a national TravelTech Innovator label. The partnership also includes knowledge-sharing and co-innovation efforts through training programs, experience exchange, and the co-development of solutions, aiming to foster collaboration between public institutions, private companies, and startups. Finally, the agreement provides for concrete actions to accelerate the digitalization of private sector players in the travel industry. This includes making platforms like Moukawala Raqmya and Academia Raqmya available to businesses, along with organizing awareness workshops to strengthen their digital capabilities.
