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Yahoo
20 hours ago
- Business
- Yahoo
An HP president says AI isn't coming for everybody's job, only the jobs of people who don't learn to use it
With the rise of AI, many employees and recent graduates are concerned about their job futures. Faisal Masud, president of HP Digital Services, shares his advice for how fresh grads can leverage AI. He also shares how, with the right mindset and upskilling, people can turn AI into a great sidekick. If you're a recent graduate, you're probably feeling some anxiety about entering the workforce. Employees — especially Gen Zs — report feeling burned out, while return-to-office mandates are affecting people's work-life balance. And as CEOs bluster about AI wiping out half of all entry-level white collar jobs, employees and soon-to-be employees naturally feel concerned for their future. It's often said that millennials grew up with smartphones, and in a similar way, today's grads are getting in on the ground floor with AI. When I graduated from college in the 90s, most people in the workforce could barely use the internet, so my generation thrived because we were fluent in the online world. In a similar way, it's early enough for fresh grads to be a part of this first wave of AI use. AI tools like ChatGPT, Claude, and Gemini all provide free options, and you can gain a competitive advantage by learning to use them now. But AI isn't coming for everybody's job — it's coming for the jobs of people who don't learn to use AI. I feel confident that AI will make work more rewarding and enjoyable if you give it the opportunity. AI won't be leading a meeting with your biggest client anytime soon, or finalizing the plans for your spring offsite, or hiring the next VP of sales. Despite CEOs arguing that AI will take over entry-level work, enterprises are not ready to roll AI out across the entire organization. Instead, AI will help by doing the tedious parts of your job that you don't enjoy, freeing you up for more meaningful work. You'll still lead your client meeting, but an AI tool will crank out a draft of the presentation and summarize the meeting notes afterward. You'll still make the important decisions about your offsite, but AI will find you 20 locations to choose from — and email them all to check for availability. In this way, AI operates much more like an assistant than a new colleague who you'll have to compete with to keep your job. Your intelligence, judgment, and awareness will remain indispensable for this type of work. So yes, AI may be taking components of entry-level work, but it's not eliminating job opportunities entirely; it's evolving what entry-level work looks like. This kind of automation will allow you to gain more high-quality work experience early in your career, leading to faster growth and career advancement. Tech has a history of creating more jobs, not fewer, and AI is no different. Now is the time to start learning and using AI tools to get ahead of the curve. Forget generic résumés that get lost in the pile; AI tools like ChatGPT and Gemini can dissect job descriptions, pinpoint essential keywords, and supercharge your résumé and cover letter so that they make it past automated screening systems. AI tools can also generate realistic mock interview questions to assist with interview preparation. Think of AI as a 24/7 career assistant. Powerful AI agents like OpenAI's Operator function can even scan job boards and submit applications on your behalf. These capabilities are still emerging, but the outcome is that you'll be able to expand your job search and apply for many more roles with precisely targeted applications. Just don't over-index on your AI use. If you use AI to spruce up your cover letter, read closely to ensure it's accurate and still sounds like you and doesn't exaggerate your capabilities. Otherwise, you run the risk of falling short of expectations when potential employers meet you in person, or winding up in a job where you're out of your depth. AI will also streamline the tech experience at work. I often think about how good the tech experience has become in our personal lives. My smartphone updates in the background and connects automatically to my TV and car. AI-powered apps like Uber and DoorDash have made my life so convenient that I take them for granted. But tech in the workplace hasn't kept up. For example, I was about to join a board meeting recently when my videoconferencing system decided to install an update. Last month, I was building a presentation when the software crashed without saving my last changes. AI will analyze the experience of millions of users and learn when it's the best time to update your Zoom (hint: it's not right before a meeting). It'll also recognize that your computer is slowing down and automatically alert the IT department to fix or replace it, saving you the hassle. In addition, AI will handle interactions with internal departments like IT, HR, and payroll. You won't have to waste time submitting expense reports, filing tickets, or asking questions about benefits and leave policies. These are all tasks that will be made faster and easier with AI. If your company dumps a new set of technologies onto you when you're already feeling overwhelmed, it's likely to cause frustration rather than make your job easier. Here's how you can get the most out of AI tools and actually look forward to using them: Ask questions about how AI will impact your role. Don't wait for clarity — be proactive and find out how these tools will affect your day-to-day tasks and long-term career. Identify how AI can enhance your workflows. Look for ways these tools can save time, reduce manual effort, or improve decision-making. Your goal should be to build a reliable, repeatable motion that can scale. Take charge of your learning. Invest time in mastering the tech's capabilities and understanding its limitations. You can accelerate learning through experimentation, trial and error, and by using GenAI tools. Stay informed about your company's goals and AI strategy. Pay attention to leadership's messaging and align your efforts with how AI tools are being positioned to support the company's objectives. Advocate for transparency and collaboration. If something isn't clear or feels off, speak up. An open dialogue with your manager can help ensure these tools benefit both you and the organization. AI isn't here to replace you—it's here to help you thrive. With the right mindset and a little upskilling, you can turn it into your ultimate sidekick, simplifying tasks and freeing you to focus on what truly matters: creativity, big ideas, and making an impact. Faisal Masud is the president of HP Digital Services, where he oversees the development of HP's Workforce Experience Platform (WXP), which uses AI to anticipate employees' IT needs and address them automatically. Before joining HP in 2023, Faisal was a former Amazon VP, Alphabet Wing COO, and Staples CTO. Do you have a story to share about AI's impact on your job? Contact this editor, Jane Zhang, at janezhang@ Read the original article on Business Insider
Business Upturn
29-05-2025
- Business
- Business Upturn
BlueCheck Expands with Enformion in Race to Provide Age Verification to Half of America by 2026
AUSTIN, TX & SACRAMENTO, CA -, May 29, 2025 (GLOBE NEWSWIRE) — BlueCheck, the U.S. leader in privacy-first age verification, has partnered with Enformion to supercharge its real-time decision engine as demand accelerates nationwide. BlueCheck now protects more than $1 billion in annual online spend across digital properties that collectively serve billions of user sessions monthly—all while maintaining industry-leading 99.5% approval accuracy and 95%+ fully-automated pass rates. With double-digit quarterly growth while maintaining profitability, BlueCheck is on track to verify half of all U.S. adults by 2026. BlueCheck partners with Enformion Massive Market Opportunity Since 2024, more than a dozen U.S. states have enacted or are actively debating comprehensive age-verification requirements, creating an evolving regulatory landscape that's driving platforms and merchants toward proven, low-friction solutions. Why This Partnership Matters Accuracy at scale — Enformion's comprehensive identity graph delivers richer data signals that enhance BlueCheck's industry-leading 99.5% accuracy without adding user friction. Proven market leader — BlueCheck has earned recognition as 'Top Identity Verification Software' for eight consecutive quarters while processing billions in protected transactions. Industry standard-setter — BlueCheck sits on the Age Verification Providers Association board and actively shapes IEEE P2089 (Age-Appropriate Digital Services) and P2089.1 (Age Assurance & Parental Consent) standards. Policy influence — BlueCheck executives regularly engage with attorneys general, lawmakers, trade associations, and lobbying groups while presenting at premier forums including Stanford's Internet Observatory and Liminal's Age Assurance Summit. Executive Commentary Alex Zeig, CEO, BlueCheck: 'We're building effortless trust—verifying legitimate adults instantly while protecting their privacy. Enformion's data depth lets us enhance our accuracy advantage and fuel the explosive growth this market demands.' Chris Lundquist, CEO, Enformion: 'Our partnership with BlueCheck demonstrates how leading-edge innovators can leverage Enformion's identity data to power secure, compliant, and privacy-forward digital experiences. BlueCheck's expertise in age verification, combined with our robust identity intelligence, creates a powerful solution at a time when fraud prevention and consumer protection are more critical than ever.' About BlueCheck Founded in 2014 and headquartered in Austin, BlueCheck delivers real-time, API-driven age verification for hundreds of major online platforms. Its privacy-first architecture and 99.5% approval rate protect billions in online transactions while maximizing user conversion rates. About Enformion Enformion is a leading identity data and analytics platform that powers consumer and business identity verification, sales and marketing intelligence, investigations, and collections. Harnessing a 40+ year historical consumer and business identity graph that covers over 98% of the US population, the platform forms the foundational data layer for understanding the individual and business behind every identity and marketing interaction. Media Contacts BlueCheck — [email protected] Enformion — [email protected] BlueCheck, Top Performer, Spring 2025 Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
Euronews
03-04-2025
- Business
- Euronews
EU digital rules are fair, because they apply to everybody, says Henna Virkkunen
EU presses on with digital laws despite opposition from the US ADVERTISEMENT At a time when disinformation and interference in democracies have proliferated globally, the EU's Digital Services (DSA) and Digital Markets Acts (DMA) are designed to protect online freedom of expression and not to limit it, the European Commission Vice-President for technology and democracy has insisted in the face of US criticism. "When we look at our society or our economy in the European Union, we want to make sure that our digital environment is safe, fair, and democratic," said Henna Virkkunen. Recently, both the DSA and DMA have faced criticism, notably from Elon Musk, a prominent advisor to Donald Trump. However, Virkkunen maintains that the laws are fair and equitable. "Our rules are very fair, because they are the same rules for everybody who is operating and doing business in the European Union. So, we have the same rules for European companies, American companies, and Chinese companies," Virkkunen said. The vice-president also underscored the importance of transparency and open civic discourse when regulating content. "The user knows why certain content is shown to them, and the user must also have the possibility to choose," she added. Currently, there are ten ongoing investigations into large online platforms, with Virkkunen's department scrutinising whether companies like X, TikTok, and Meta are adhering to the regulations. Virkkunen is clear that she is not targeting individuals or restricting free speech but rather ensuring that all players comply with EU rules. Most of these digital platforms are cooperating with the European Commission, due to the importance of the European market, she said, adding: "We are just setting obligations for online platforms to ensure they have practices in place to mitigate and assess systematic risks. We are not regulating the content at all." Disinformation campaigns in elections Disinformation campaigns during elections remain another key focus for Virkkunen. A recent investigation in Romania, for example, uncovered potential use of paid bots on TikTok to boost a nationalist presidential candidate. Virkkunen stressed the importance of preparing for elections in collaboration with national authorities and online platforms. "We need to ensure that platforms are not misused or manipulated, and that they remain transparent during the electoral processes," she argued. Despite strong opposition from tech mogul Elon Musk, who has been vocal about the Romanian elections, calling it an "intimidation campaign," Virkkunen remains confident that the EU will continue to push forward with the DSA and DMA. "We want to make sure that the big players are not dominating the market or misusing their market power," she stated. Internal security On the issue of internal security, Virkkunen acknowledged that there are numerous potential threats to prepare for. "We have to be prepared for many, many different kinds of threats. That's why we must closely cooperate together," she concluded. The European Commission has just presented a new Strategy called ProtectEU aimed at enhancing EU resilience against hybrid threats by protecting critical infrastructure, reinforcing cybersecurity and combatting online threats.
