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Indian Express
06-07-2025
- Business
- Indian Express
From parathas to Prada: How small-town North India became luxury's new capital
Luxury in India has packed its monogrammed bags and relocated—happily—to the Insta-loving plains of Punjab, Haryana, and Chandigarh. According to Tata CLiQ Luxury's latest Luxe Life dossier, the brand clocked a 30 per cent revenue jump this fiscal, with a staggering 55 per cent of sales now flying out to non-metro pin codes—from Botad to, yes, Barnala. Why are smaller towns binge-buying Balenciaga? Simple: there's nowhere else to go. Knight Frank estimates that tier-II cities account for just one-fourth of India's modern shopping-centre space. That means no Cartier counters, no Hermès handle-sniffing, just Wi-Fi, a debit card and a courier able to navigate unnamed gullies. E-commerce hasn't just disrupted luxury—it has filled a Hermes-shaped hole in the retail map. Chandigarh is where Le Corbusier meets Le Couturier. Here, high incomes and even higher social media metrics have turned Madhya Marg and the geri route into an open-air catwalk. Locals track their morning steps on Cartier Santos watches—strictly 'aesthetic cardio', mind you. When Tata CLiQ's servers crash at midnight on a sneaker drop, half the IP addresses read '1600xx'. In Panchkula, it's millionaires, mango pickle and Mercs. With a per-capita income 44 per cent above the national average, boutique gyms offer towel embroidery to match your Dior Book Tote—protein shake not included. The Mercedes showroom stays open well into gol-gappa hour; half the test drives are booked online, sight unseen. Karnal goes one better. Once a highway dhaba stop, it now houses a four-storey Luxury Ride depot with 150-plus pre-owned Bentleys and buddies under one roof. Farmers roll in on Range Rovers, trade up to fresher Range Rovers, and still make it back for lassi by dusk. Karnal has gone from Highway Halwa to Highway Dior. Ludhiana, the land of knitwear kings, now boasts 2,500 luxury cars—and counting. That's more Mercedes than certain European micro-states. With per-capita income brushing Rs 2 lakh, hosiery wholesalers are swapping yarn counts for carat counts. And Amritsar? Think blessings, Birkins and border-run buyers. Mall Road jewellers never sleep, thanks to well-heeled NRIs. There's a 4,000-sq-ft Malabar Gold flagship store, and fashion chains are muscling in faster than the municipal corporation can widen the pavement. What ties these cities together is a potent cocktail of diaspora dollars, fibre-broadband and Insta-fuelled aspiration. Scroll beats stroll, as high-definition AR try-ons and 48-hour returns simulate the mall experience—minus parking. Buy Now Pay Later is the new BFF, melting sticker shock faster than Amritsar's famed jalebi syrup. Micro-influencers from Mohali, say insiders, move more handbags than Bollywood stars. And as rupee wobbles inflate a €2,500 price tag into a Kaun Banega Crorepati question, affordability tools make luxury look less like a splurge and more like smart shopping. With Chandigarh's GDP per capita already nudging Portugal's, and HENRYs (High-Earning-Not-Rich-Yet) popping up every appraisal season, the click-to-chic curve is less rollercoaster and more runway. Karnal's tractor-funded prosperity puts it 15 per cent above the national income average. So what does this mean for legacy brands still hogging space at Emporio Mall? First, polish your Punjabi and Haryanvi. 'Size wadda aa?' will outsell any Parisian accent. Authenticity is the new exclusivity. Second, think pop-up over palace. Studio vans orbiting Chandigarh's golf courses during the wedding season move more inventory than a store with a 20-year lease. Small-town India's luxury surge isn't a fad. It's a market correction. Deprive a well-heeled town of physical boutiques, and don't be surprised when its residents overcompensate online. So the next time someone in a metro sneers, 'Real fashion happens in Mumbai,' remind them: luxury, like good humour and high-speed data, now rolls where tractors once did. (The writer is a former IRS officer and an author)
Nylon
25-06-2025
- Entertainment
- Nylon
Dior presents the new Dioriviera collection
Dior invites you to venture away in a series of enchanting creations sublimated in natural materials as part of the new Dioriviera Collection, that include a selection of furniture, a beach mat, and various decorative pieces magnified by Toile de Jouy Palms. Image courtesy of Dior and Kerry J. Dean. This season, the emblematic Toile de Jouy Sauvage gets reinvented in entrancing shades of turquoise and pink in a new variation, the Toile de Jouy Palms, which depicts a lush jungle. Image courtesy of Dior. Image courtesy of Dior. Image courtesy of Dior. Image courtesy of Dior. Image courtesy of Dior. Image courtesy of Dior. These captivating prints can be found on a series of silk dresses, skirts, blouses, tops and accessories, as well as on sarongs, ponchos and towels, and the must-have Lady D-Lite and Dior Book Tote bags. Some key highlights include the D-Bobby straw hat which is available in two colours, and the Teddy-D with its two-tone raffia base that is trimmed with a leather cord and charms to represent aquatic fauna and flora. Rounding off the ready-to-wear are shoes such as the Dway and Dioract mules, the D-Sand sandals presented in three sizes with whimsical charms, and the Dior Lucky sneakers in white satin. Image courtesy of Dior. Image courtesy of Dior. Image courtesy of Dior. Image courtesy of Dior. Image courtesy of Dior. Image courtesy of Dior. Image courtesy of Dior. Image courtesy of Dior. Image courtesy of Dior. As part of the collection, you'll also find Dior Maison essentials which include cushions, candles, a notebook, a fan, and a gourd designed with sunny motifs to reflect the splendours of summer, as well as ceramic palms crafted by Jean Roger for Dior, vases conceived by the Manufacture des Émaux de Longwy, and hand-painted candle jars that enrich the irresistible Dior universe. The new Dioriviera collection is now available at Dior boutiques and online at
RTÉ News
24-06-2025
- Entertainment
- RTÉ News
Jonathan Anderson gives sneak peek at Irish-inspired Dior design
Northern Irish designer Jonathan Anderson is set to present his first menswear collection for Dior on 27 June, and he's just given fashion fans a hint at what his vision at the storied French fashion house might look like. Anderson was first announced as the head of menswear in April, and later replaced Maria Grazia Chiuri as the head of womenswear in early June. His workload has already made headlines, with responsibility over ready-to-wear and haute couture collections, for both men and women, as well as pre-collections and an annual destination cruise show. On top of this, Anderson will also continue his work on his eponymous label, JW Anderson. With this in mind, fashion fans have been waiting with bated breath for the first hint of what his designs will look like. Over the weekend, Anderson offered a sneak peek at his inspirations for the upcoming show as well as a revamp of a much-loved accessory. Anderson has reimagined the iconic Dior Book Tote, taking inspiration from famous works of literature. One tote features an homage to the original cover of Bram Stoker's Dracula, the Irish Gothic classic, with a bright yellow background and striking red text. Another pale pink design references Choderlos de Laclos' 18th century classic Les Liaisons Dangereuses, which tells the story of two amoral French nobles who delight in manipulating people for their own enjoyment. The final reinterpretation of the Book Tote honoured Christian Dior himself, featuring Dior on Dior, a memoir the designer wrote about his development of the fashion house. Anderson also shared images from his mood board for the upcoming collection, including portraits taken of socialite Lee Radziwill and artist Jean-Michel Basquiat, both taken by Andy Warhol. "As I started out on this journey, I kept returning to these photographs of Basquiat and Radziwill who are both, for me, the epitome of style", Anderson said.
