Latest news with #DoUsAFlavor
New York Post
3 hours ago
- Entertainment
- New York Post
Lay's introduces ‘savory' new chip flavor created by winner of $1 million contest with 70K submissions
She cashed in her chips. Lay's introduced a new chip flavor chosen from tens of thousands of suggestions in its annual $1 million contest Tuesday. 4 The 'Do Us A Flavor' contest winner was the Bacon Grilled Cheese. The Bacon Grilled Cheese, created by Paula George from Okla., beat out more than 70,000 other submissions in the 'Do Us A Flavor' contest and will be sold at grocery stores nationwide. 'Submitted by Paula George from Sapulpa, Okla., this winning flavor is a savory, nostalgic ode combining two of everyone's favorites – bacon & grilled cheese!' the snack brand stated on its website. 4 Paula George's winning chip idea was inspired by her late father. Lays 'George drew inspiration from her late father's bacon grilled cheese recipe and hopes the flavor will bring fans a similar memory of a delicious favorite meal, enjoyed on the cheesy crunch of a Lay's potato chip.' Fans voted on the contest's three finalists from April to June. The two runner-ups pitched a Valentina & Lime and Wavy Korean-Style Fried Chicken flavors. 4 The other two finalists were Valentina & Lime and the Wavy Korean-Style Fried Chicken. Lays/Instagram While they lost out on the grand prize, the runner-ups will still be given $500,000 each. Their flavors will also be featured in grocery stores, but only for a limited time. 'I am so honored to be named the Lay's Do Us A Flavor winner. Seeing Lay's Bacon Grilled Cheese flavored potato chips brought to life was a dream come true in itself, George said, as reported by News 9. 'And knowing that thousands of Lay's fans across the country tried and loved it, just as much as I did, fills me with immense joy and gratitude for this opportunity,' she added. 4 The 'Do Us A Flavor' contest started in 2012. Bloomberg News The snack company's annual contest started in 2012 and boasts a class of oddball winners from diverse flavor palates including the since-discontinued Cheesy Garlic Bread and Southern Biscuits and Gravy. Some previous winners have returned as limited-time offers, often around the time of the contest. In October, Balenciaga made a $1,800 handbag that looked like a replica of a giant Lay's potato chip bag. Some people, though, just like having an opportunity to be creative and don't care about monetary prizes. Last year, the city of Madison, Wisco. hosted a contest to name its new snowplow. The 3,000-odd residents who turned up to vote eventually settled on 'Rosie the Rubbisher,' a play on World War II-era Norman Rockwell icon Rosie the Riveter.
Fox News
9 hours ago
- Entertainment
- Fox News
Lay's transforms beloved American classic into latest flavor: 'Like a cheese chip'
This summer, Lay's is offering an all-American favorite in potato chip form. Lay's Bacon Grilled Cheese potato chips were selected as the winner of the 2025 "Do Us a Flavor" fan contest. Paula George of Sapulpa, Oklahoma, submitted the winning flavor, which received the most fan votes, as Texas-based Frito-Lay announced earlier this week. George's winning flavor was inspired by her late father's recipe, the company said. The grilled cheese-flavored chips are made from butter, cheddar cheese, blue cheese and bacon fat, among other additions, according to the ingredient label. On Reddit, a group of chip lovers discussed the new snack, with people's reactions ranging from intrigue to hesitation. "I haven't tried the bacon ones, but I don't generally like 'bacon flavor,'" one hesitant commentator wrote. "I love the flavor of bacon, but 'bacon flavor' is often not that." The person added, "To be clear, I love the flavor of bacon, but 'bacon flavor' is often not that." "Always too smokey," someone else chimed in. Another user said, "[T]hese don't look worthy of buying." Some people said they hadn't tried the new flavor but were excited to do so. "Looks pretty good," another person said in part. A few users had already tasted the chips and shared their thoughts about them. One person noted that the new offering "tastes like a cheese chip." "They're OK, but I don't think they bring anything beyond the normal 'cheese' flavor," another Redditor said. "The bacon grilled cheese ones were surprisingly pretty good," another person said. "I liked them more than the others and I didn't think I would really like them at all." The two other 2025 fan-voted finalists were Valentina & Lime and Wavy Korean-Style Fried Chicken. Both flavors can also be found in the chip aisle of stores nationwide. Past fan-voted Lay's flavors include Chicken and Waffles, Southern Biscuits & Gravy, Cheesy Garlic Bread and Wavy Fried Green Tomato. Fox News Digital reached out to Frito-Lay for comment.
USA Today
07-05-2025
- Entertainment
- USA Today
Lay's adds Thai-Style Red Curry chips to lineup: How to get the spicy new flavor
Lay's adds Thai-Style Red Curry chips to lineup: How to get the spicy new flavor According to Kroger, the Thai-Style Red Curry Lay's will be 'in stores nationally and not exclusively beginning June 1.' Show Caption Hide Caption USA Today tries to guess Lay's 'Do Us A Flavor' finalists Lay's "Do Us A Flavor" contest is down to three favorites. Lay's challenged USA TODAY to guess the finalist flavors. Lay's is adding a new potato chip flavor, inspired by a popular dish in Thai cuisine, to its lineup. The snack brand announced the release of its new Thai-Style Red Curry Lay's days after announcing the finalists for this year's "Do Us A Flavor" contest on April 9. Lay's received more than 700,000 submissions for the contest, allowing fans to submit ideas for original potato chip flavors for a chance to win $1 million and see their creation in stores. Thai-Style Red Curry Lay's, like the three "Do Us A Flavor" contest finalists, have a savory and spicy kick to them. PepsiCo, which owns Frito-Lay, said the new chips are "seasoned with a blend of aromatic spices and a subtle kick of heat for a delicious snacking experience inspired by the vibrant flavors of Thailand." Here's how and where to get them. How to get Thai-Style Red Curry Lay's Thai-Style Red Curry Lay's, a Kroger exclusive, will be available at Kroger stores through June. Kroger spokesperson Erin Rolfes said the chips are "available in all divisions except Ruler and Harris Teeter." According to Rolfe, the Thai-Style Red Curry Lay's will be "in stores nationally and not exclusively beginning June 1." What are the 'Do Us A Flavor' finalists? The finalists for Lay's "Do Us A Flavor" contest include Valentina & Lime, Bacon Grilled Cheese and Korean-Style Fried Chicken. The three new and original flavored Lay's are "currently rolling" onto shelves nationwide, according to PepsiCo. Customers can try the three flavors and vote for their favorite at until June 13. Valentina & Lime Lay's: Araceli Huerta of San Jose, California, who came up with the original flavor profile, was inspired by the flavors of a childhood snack made by her mom, classic Lay's chips tossed with Valentina hot sauce and fresh lime. Araceli Huerta of San Jose, California, who came up with the original flavor profile, was inspired by the flavors of a childhood snack made by her mom, classic Lay's chips tossed with Valentina hot sauce and fresh lime. Bacon Grilled Cheese Lay's: Paula George of Sapulpa, Oklahoma, who developed the original flavor profile, drew inspiration from her late father's bacon grilled cheese recipe. Paula George of Sapulpa, Oklahoma, who developed the original flavor profile, drew inspiration from her late father's bacon grilled cheese recipe. Wavy Korean-Style Fried Chicken Lay's: Neelia Lynn of Chesterfield, Virginia, who thought of the original flavor profile, was inspired by her family's time in South Korea. Lay's All Dressed flavor debuted in January While Thai-Style Red Curry Lay's and the "Do Us A Flavor" finalists might be the snack brand's newest innovations, they aren't the only ones the snack brand has recently released. Lay's All Dressed, released in January, "brings together the tastes of Barbecue, Salt & Vinegar and Sour Cream & Onion flavors – all in one delicious bite." This is the "most requested Lay's flavor and among the four most requested PepsiCo Foods flavor innovations in the US," PepsiCo said in a statement. The company said the All Dressed flavor "previously graced the snack aisle" for a limited time in 2021, 2023 and 2024. Contributing: Gabe Hauari, USA TODAY
USA Today
29-04-2025
- Entertainment
- USA Today
Lay's unveils 3 finalists for $1 million 'Do Us A Flavor' potato chip contest
Lay's unveils 3 finalists for $1 million 'Do Us A Flavor' potato chip contest Show Caption Hide Caption USA Today tries to guess Lay's 'Do Us A Flavor' finalists Lay's "Do Us A Flavor" contest is down to three favorites. Lay's challenged USA TODAY to guess the finalist flavors. What is your $1 million chip idea? That was the question posed by Lay's last year in their Do Us A Flavor contest that generated more than 700,000 submissions from fans across the country. The chip company on Wednesday unveiled the three finalists and now it will be up to fans to decide which flavor will be crowned the winner. According to Lay's, the three finalists are: Lay's Bacon Grilled Cheese Lay's Valentina & Lime Lay's Wavy Korean-Style Fried Chicken Between April 21 and June 13, customers are invited to try the three flavors, available in stores nationwide, and vote for their favorite at Past winners include flavors such as Lay's Crispy Taco, Lay's Southern Biscuits & Gravy and Lay's Cheesy Garlic Bread, among others. Here's what to know about each of the three finalists. Lay's Bacon Grilled Cheese According to Lay's, this flavor was submitted by Paula George from Sapulpa, Oklahoma. "This finalist is a savory, nostalgic ode combining two of everyone's favorites – bacon & grilled cheese," Lay's said in a news release. The company said George drew inspiration from her late father's bacon grilled cheese recipe and "hopes the flavor will bring fans the memory of a delicious home-cooked meal, enjoyed on the cheesy crunch of a Lay's potato chip," according to the news release. What restaurants are open Easter 2025? Details on Chipotle, Starbucks, Cracker Barrel, more Lay's Valentina & Lime This flavor, submitted by Araceli Huerta from San Jose, California, is a "zesty, fiery finalist" that packs a punch, according to Lay's. "The flavor calls back to Huerta's favorite childhood snack made by her mom, a bag of Lay's Classic potato chips tossed with Valentina hot sauce and fresh lime," Lay's said in a news release. Lay's Wavy Korean-Style Fried Chicken This flavor was submitted by Neelia Lynn from Chesterfield, Virginia, according to Lay's, and draws inspiration from her family's time in South Korea. "A little bit spicy, a little bit sweet, Wavy Korean-Style Friend Chicken is here to add some street-food flair to the snack aisle," Lay's said in the news release. Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@
