Lay's adds Thai-Style Red Curry chips to lineup: How to get the spicy new flavor

USA Today

07-05-2025

Lay's adds Thai-Style Red Curry chips to lineup: How to get the spicy new flavor According to Kroger, the Thai-Style Red Curry Lay's will be 'in stores nationally and not exclusively beginning June 1.'
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USA Today tries to guess Lay's 'Do Us A Flavor' finalists
Lay's "Do Us A Flavor" contest is down to three favorites. Lay's challenged USA TODAY to guess the finalist flavors.
Lay's is adding a new potato chip flavor, inspired by a popular dish in Thai cuisine, to its lineup.
The snack brand announced the release of its new Thai-Style Red Curry Lay's days after announcing the finalists for this year's "Do Us A Flavor" contest on April 9.
Lay's received more than 700,000 submissions for the contest, allowing fans to submit ideas for original potato chip flavors for a chance to win $1 million and see their creation in stores.
Thai-Style Red Curry Lay's, like the three "Do Us A Flavor" contest finalists, have a savory and spicy kick to them.
PepsiCo, which owns Frito-Lay, said the new chips are "seasoned with a blend of aromatic spices and a subtle kick of heat for a delicious snacking experience inspired by the vibrant flavors of Thailand."
Here's how and where to get them.
How to get Thai-Style Red Curry Lay's
Thai-Style Red Curry Lay's, a Kroger exclusive, will be available at Kroger stores through June. Kroger spokesperson Erin Rolfes said the chips are "available in all divisions except Ruler and Harris Teeter."
According to Rolfe, the Thai-Style Red Curry Lay's will be "in stores nationally and not exclusively beginning June 1."
What are the 'Do Us A Flavor' finalists?
The finalists for Lay's "Do Us A Flavor" contest include Valentina & Lime, Bacon Grilled Cheese and Korean-Style Fried Chicken. The three new and original flavored Lay's are "currently rolling" onto shelves nationwide, according to PepsiCo.
Customers can try the three flavors and vote for their favorite at DoUsAFlavor.com until June 13.
Valentina & Lime Lay's: Araceli Huerta of San Jose, California, who came up with the original flavor profile, was inspired by the flavors of a childhood snack made by her mom, classic Lay's chips tossed with Valentina hot sauce and fresh lime.
Araceli Huerta of San Jose, California, who came up with the original flavor profile, was inspired by the flavors of a childhood snack made by her mom, classic Lay's chips tossed with Valentina hot sauce and fresh lime. Bacon Grilled Cheese Lay's: Paula George of Sapulpa, Oklahoma, who developed the original flavor profile, drew inspiration from her late father's bacon grilled cheese recipe.
Paula George of Sapulpa, Oklahoma, who developed the original flavor profile, drew inspiration from her late father's bacon grilled cheese recipe. Wavy Korean-Style Fried Chicken Lay's: Neelia Lynn of Chesterfield, Virginia, who thought of the original flavor profile, was inspired by her family's time in South Korea.
Lay's All Dressed flavor debuted in January
While Thai-Style Red Curry Lay's and the "Do Us A Flavor" finalists might be the snack brand's newest innovations, they aren't the only ones the snack brand has recently released.
Lay's All Dressed, released in January, "brings together the tastes of Barbecue, Salt & Vinegar and Sour Cream & Onion flavors – all in one delicious bite."
This is the "most requested Lay's flavor and among the four most requested PepsiCo Foods flavor innovations in the US," PepsiCo said in a statement. The company said the All Dressed flavor "previously graced the snack aisle" for a limited time in 2021, 2023 and 2024.
Contributing: Gabe Hauari, USA TODAY