Latest news with #Don'tDie
Economic Times
a day ago
- Business
- Economic Times
Bryan Johnson plans to shut down multi-million dollar anti-aging startup blueprint amid scaling and credibility challenges
Synopsis Bryan Johnson, the tech entrepreneur behind Project Blueprint, is considering shutting down his anti-aging startup due to difficulties in scaling his personalized methods and concerns about its impact on his philosophical reputation. He aims to shift his focus to "Don't Die," a new belief system centered on radical life extension, blending science, ethics, and spirituality. Bryan Johnson, tech entrepreneur and founder of Blueprint, plans to shut down or sell his anti-aging startup focused on personalized longevity supplements and radical life extension. Photo credit X : Spencer A. Klavan Bryan Johnson, a multimillionaire tech entrepreneur, is known for his anti-aging project called Project Blueprint, which he follows himself. He started a company called Blueprint that sells health supplements, including a Rs 4,700 'longevity mix' and mushroom-based coffee alternatives. Bryan spends about $2 million every year on his personal anti-aging regimen, which includes strict diets, tracking his body stats, and even plasma transfusions. Recently, Bryan told Wired that he is thinking about either shutting down or selling his startup because it has become a 'pain-in-the-a** company' and he does not need the money, as per the report by TOI. ALSO READ: Texas lake hits 100% capacity after 15 years — officials urge caution amid flooding fearsThe main problem, Bryan says, is that it is very hard to make his complex and personalized anti-aging methods available and affordable to everyone. He also feels that running the business has hurt his reputation in the philosophy and ethics world, which he values a explained, 'People see the business and give me less credibility on the philosophy side. I will not make that trade-off.' Now, his main focus is shifting to a new idea he calls 'Don't Die', a belief system combining science, ethics, and spirituality aimed at radical life extension, as stated in the reports. ALSO READ: Shots fired near University of Florida campus; barricaded suspect contained, no victims reported Earlier this year, it was reported that Blueprint was losing about $1 million every month, missing its break-even point. Bryan later clarified, 'We are break even, and I have said that publicly many times. We have had profitable months. We have had months of loss', according to the report by TOI. Q1. Why is Bryan Johnson planning to shut down his anti-aging startup? Bryan Johnson wants to shut down or sell his startup because it is hard to scale and it hurt his reputation in philosophy, says Wired. Q2. What is Bryan Johnson's new focus after Blueprint? Bryan Johnson is now focusing on 'Don't Die,' a belief system blending science, ethics, and spirituality for radical life extension.
Edmonton Journal
4 days ago
- Business
- Edmonton Journal
Biohacker who injected his son's blood wants to sell his anti-aging business to build a new religion
Tech entrepreneur and longevity crusader Bryan Johnson is thinking of ditching his 'pain-in-the-ass' anti-aging nutrition and supplements company to focus on his 'Don't Die' movement, a community of likeminded biohackers 'united in defeating all causes of human and planetary death.' Article content In a lengthy interview with Wired, the 47-year-old California multimillionaire said he is 'so close' to shutting down or selling Blueprint, a wellness company devoted to 'maximally slowing' aging and reversing aging that's already occurred. Article content Article content 'I've been talking to people about this. I don't need the money, and it's a pain-in-the-ass company,' Johnson told Wired's Katie Drummond. Article content Article content Johnson said Blueprint evolved from his own personal search for a clean, low-in-heavy-metals protein powder into a business venture that was just 'trying to do people a solid. The problem is now people see the business and give me less credibility on the philosophy side. I will not make that trade off … So yeah, I don't want it.' Article content Here's what to know about Johnson, Blueprint, his new religion and why he believes a crude AI copy of Bryan already exists. Article content Johnson, who told Wired he grew up poor ('My mom made my clothes') and remained so until he was 34, made a vast sum after selling his mobile payment processing platform to PayPal for a reported US$800 million, according to Fortune. Article content The self-described most measured human on the planet, Johnson takes 40 odd vitamins and supplements daily as well as hundreds of daily measurements of his heart, liver, lungs, kidneys and other body organs so that they may 'speak for themselves what they need to be in their ideal state.' Article content In 2023, Johnson, his then 17-year-old son and Johnson's father participated in a multi-generational plasma exchange. Johnson received plasma from a litre of blood siphoned from his son at a Texas spa in the hope his son's blood would make him younger. Article content The plasma swap apparently had a null effect: In January, Johnson posted on X that he was no longer injecting his son's blood and had 'upgraded' to another controversial plasma protocol. Article content I am no longer injecting my son's blood. I've upgraded to something else: total plasma exchange. Steps: 1. Take out all blood from body 2. Separate plasma from blood 3. Replace plasma with 5% albumin & IVIG Here's my bag of plasma. Who wants it? 🧵 — Bryan Johnson (@bryan_johnson) January 28, 2025 Article content Johnson eats all the day's food before noon and sticks to a strict high-fibre, 'veggies and legumes,' no alcohol, no sugar diet that makes him feel sharper while avoiding 'post meal dead zones,' he's shared on X. Article content Last year, in a therapy dubbed 'Project Baby Face,' Johnson attempted to restore volume he's lost on his face from a calorie-reduced diet with fat injections in his temple, cheeks and chin. He didn't have enough of is own body fat so he used donor fat. It didn't go well: 'Immediately following the injections, my face began to blow up,' Johnson posted on Instagram. 'And then it got worse, and worse, and worse until I couldn't even see,' a severe allergic reaction. Article content What is Project Blueprint? Article content Johnson has explained how, In 2021, 'I endeavoured to figure out proximity to longevity escape velocity. How far away are we from one year of chronological time passing and one staying the same age biologically? I called this Project Blueprint.'
The Province
6 days ago
- Entertainment
- The Province
Biohacker who injected his son's blood wants to sell his anti-aging business to build a new religion
The most measured man on the planet is considering selling his anti-aging supplement company to focus on his new religion: 'Don't Die' In what Bryan Johnson described in a video posted to YouTube as one of the sweetest and most emotional experiences of his life, the entrepreneur was infused with plasma extracted from a litre of blood taken from his son's body. Photo by Bryan Johnson / Instagram Tech entrepreneur and longevity crusader Bryan Johnson is thinking of ditching his 'pain-in-the-ass' anti-aging nutrition and supplements company to focus on his 'Don't Die' movement, a community of likeminded biohackers 'united in defeating all causes of human and planetary death.' This advertisement has not loaded yet, but your article continues below. THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY Subscribe now to read the latest news in your city and across Canada. Exclusive articles by top sports columnists Patrick Johnston, Ben Kuzma, J.J. Abrams and others. Plus, Canucks Report, Sports and Headline News newsletters and events. Unlimited online access to The Province and 15 news sites with one account. The Province ePaper, an electronic replica of the print edition to view on any device, share and comment on. Daily puzzles and comics, including the New York Times Crossword. Support local journalism. SUBSCRIBE TO UNLOCK MORE ARTICLES Subscribe now to read the latest news in your city and across Canada. Exclusive articles by top sports columnists Patrick Johnston, Ben Kuzma, J.J. Abrams and others. Plus, Canucks Report, Sports and Headline News newsletters and events. Unlimited online access to The Province and 15 news sites with one account. The Province ePaper, an electronic replica of the print edition to view on any device, share and comment on. Daily puzzles and comics, including the New York Times Crossword. Support local journalism. REGISTER / SIGN IN TO UNLOCK MORE ARTICLES Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account. Share your thoughts and join the conversation in the comments. Enjoy additional articles per month. Get email updates from your favourite authors. THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK. Create an account or sign in to continue with your reading experience. Access articles from across Canada with one account Share your thoughts and join the conversation in the comments Enjoy additional articles per month Get email updates from your favourite authors In a lengthy interview with Wired, the 47-year-old California multimillionaire said he is 'so close' to shutting down or selling Blueprint, a wellness company devoted to 'maximally slowing' aging and reversing aging that's already occurred. 'I've been talking to people about this. I don't need the money, and it's a pain-in-the-ass company,' Johnson told Wired's Katie Drummond. Johnson said Blueprint evolved from his own personal search for a clean, low-in-heavy-metals protein powder into a business venture that was just 'trying to do people a solid. The problem is now people see the business and give me less credibility on the philosophy side. I will not make that trade off … So yeah, I don't want it.' Here's what to know about Johnson, Blueprint, his new religion and why he believes a crude AI copy of Bryan already exists. Essential reading for hockey fans who eat, sleep, Canucks, repeat. By signing up you consent to receive the above newsletter from Postmedia Network Inc. Please try again This advertisement has not loaded yet, but your article continues below. Johnson, who told Wired he grew up poor ('My mom made my clothes') and remained so until he was 34, made a vast sum after selling his mobile payment processing platform to PayPal for a reported US$800 million, according to Fortune. The self-described most measured human on the planet, Johnson takes 40 odd vitamins and supplements daily as well as hundreds of daily measurements of his heart, liver, lungs, kidneys and other body organs so that they may 'speak for themselves what they need to be in their ideal state.' In 2023, Johnson, his then 17-year-old son and Johnson's father participated in a multi-generational plasma exchange. Johnson received plasma from a litre of blood siphoned from his son at a Texas spa in the hope his son's blood would make him younger. The plasma swap apparently had a null effect: In January, Johnson posted on X that he was no longer injecting his son's blood and had 'upgraded' to another controversial plasma protocol. This advertisement has not loaded yet, but your article continues below. I am no longer injecting my son's blood. I've upgraded to something else: total plasma exchange. Steps: 1. Take out all blood from body 2. Separate plasma from blood 3. Replace plasma with 5% albumin & IVIGHere's my bag of plasma. Who wants it? 🧵 — Bryan Johnson (@bryan_johnson) January 28, 2025 Johnson eats all the day's food before noon and sticks to a strict high-fibre, 'veggies and legumes,' no alcohol, no sugar diet that makes him feel sharper while avoiding 'post meal dead zones,' he's shared on X. Last year, in a therapy dubbed 'Project Baby Face,' Johnson attempted to restore volume he's lost on his face from a calorie-reduced diet with fat injections in his temple, cheeks and chin. He didn't have enough of is own body fat so he used donor fat. It didn't go well: 'Immediately following the injections, my face began to blow up,' Johnson posted on Instagram. 'And then it got worse, and worse, and worse until I couldn't even see,' a severe allergic reaction. What is Project Blueprint? Johnson has explained how, In 2021, 'I endeavoured to figure out proximity to longevity escape velocity. How far away are we from one year of chronological time passing and one staying the same age biologically? I called this Project Blueprint.' This advertisement has not loaded yet, but your article continues below. He set out with his team to build an algorithm that would help him not die. Blueprint sells 'longevity' supplements, mixes, capsules, powders, snacks, travel packs and biomarker testing kits. In response to a New York Times story on Blueprint published earlier this year, Johnson told Wired the story 'painted it like we are in some kind of emergency financial situation. That is not the case. We are break-even, and I've said that publicly many times. We've had profitable months; we've had loss months. I've been very clear: We priced or products at the exact level to basically be break-even. Additional margin is just not worth it to me.' Bryan Johnson attends the 'I Am Human' screening at the 2019 Tribeca Film Festival on May 2, 2019 in New York City. Photo by Jamie McCarthy / Getty Images for Tribeca Film Festival Does Bryan Johnson think he's going to die? When asked by Wired to respond true or false to the statement that at some point in the future he will no longer be alive, Johnson, who sports a 'broomstick-straight posture and pallid complexion,' as per Men's Health's Jason Rogers, responded in the negative. This advertisement has not loaded yet, but your article continues below. Humans 'have this real possibility of extending our lifespans to some unknown horizon. So that's extension,' Johnson said. 'But we also have the ability to begin moving ourselves to computational systems. So currently, in a very crude form, I have a Bryan AI that has digested everything I've ever said.' 'You do currently have this,' Wired asked. 'I do,' Johnson responded. 'And that Bryan AI is pretty good,' he said. 'When you give birth to superintelligence, you can start extending lifespans to some unknown horizon: 200 years, 1,000 years, 10,000 years. Millions of years. We don't know,' Johnson told Wired. 'When that happens, the entire game of humanity shifts from that singular focus on wealth accumulation and status and prestige to existence. Now, embedded in that existence, we may still play games of power, but it will be conditioned that existence itself is the highest virtue.' This advertisement has not loaded yet, but your article continues below. In March, Johnson announced that he was 'building a religion' that would soon become history's 'fastest-growing ideology.' Don't Die or DD, 'means something different to everyone,' Johnson writes on DD's website, where people are invited to 'join or die.' Among its goals, that earth be 'a sustainable planet for those who choose life, and to secure the future of human existence with the rise of artificial intelligence.' Step 1: 'Identify the source of death,' meaning biological aging. Step 2: 'State your goal,' ideally to 'personally achieve age escape velocity where one year passes and I remain the same biological age.' According to Johnson, 5,000 people have so far committed to DD's 'Self Experimentation Study,' rigorously measuring their biomarkers, while 127 leaders have launched 'Don't Die' communities in their city. National Post Vancouver Whitecaps Vancouver Canucks Hockey Soccer Hockey
Hindustan Times
7 days ago
- Business
- Hindustan Times
Who is Bryan Johnson, the anti-ageing millionaire, who wants to sell his business?
Anti-ageing millionaire Bryan Johnson has announced that he is considering shutting down or selling Blueprint, his anti-ageing project, because it is literally a 'pain in the a ** company.' Bryan Johnson may abandon his wellness company Blueprint to dedicate his efforts to a broader initiative called 'Don't Die.' Photographer: Bridget Bennett/Bloomberg(Bloomberg) The 47-year-old entrepreneur from California made his fortune selling his payments platform, Braintree (which had acquired Venmo), to PayPal for $800 million. He has since spent his fortune slowing, and even reversing, the ageing process. 'I don't need the money, and it's a pain-in-the-ass company,' Johnson told Wired. He said he's 'so close' to shutting down or selling Blueprint. Originally inspired by his search for a clean protein powder, Blueprint became a platform for his strict routines and biological tracking. ALSO READ| Bryan Johnson wants to shut down his anti-ageing startup Blueprint: 'Pain-in-the-a** company' 'I've been talking to people about this,' Johnson said. 'The problem is now people see the business and give me less credibility on the philosophy side. I will not make that trade off … So yeah, I don't want it.' What Bryan Johnson will do after selling Blueprint Instead, Johnson is turning his attention to 'Don't Die,' a growing community of biohackers who share his vision of defeating 'all causes of human and planetary death.' Often referred to as 'the most measured human,' Johnson follows an intense regimen: dozens of daily supplements, no sugar or alcohol, eating all his meals before noon, and obsessively tracking everything from his heart to his kidneys. 'They may speak for themselves what they need to be in their ideal state,' he told Wired. Notably, in 2023, Johnson even attempted a plasma swap with his teenage son in hopes of rejuvenating his own body. That didn't pan out. 'I was no longer injecting my son's blood,' he later wrote on X, adding he had 'upgraded' to a different protocol. ALSO READ| Who is Bryan Johnson, 'anti-ageing millionaire' meeting Zomato's Deepinder Goyal today? The Anti-ageing millionaire now believes he already has a digital version of himself. 'Currently, in a very crude form, I have a Bryan A1 that has digested everything I've ever said,' he said. 'And that Bryan A1 is pretty good.' 'When you give birth to superintelligence,' Johnson added, 'the entire game of humanity shifts … to existence itself.'
Vancouver Sun
23-07-2025
- Health
- Vancouver Sun
Why biohacker Bryan Johnson wants to sell his anti-aging business to build a new religion
Tech entrepreneur and longevity crusader is thinking of ditching his 'pain-in-the-ass' anti-aging nutrition and supplements company to focus on his 'Don't Die' movement, a community of likeminded biohackers 'united in defeating all causes of human and planetary death.' In a lengthy interview with Wired, the 47-year-old California multimillionaire said he is 'so close' to shutting down or selling Blueprint, a wellness company devoted to 'maximally slowing' aging and reversing aging that's already occurred. 'I've been talking to people about this. I don't need the money, and it's a pain-in-the-ass company,' Johnson told Wired's Katie Drummond. Start your day with a roundup of B.C.-focused news and opinion. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of Sunrise will soon be in your inbox. Please try again Interested in more newsletters? Browse here. Johnson said Blueprint evolved from his own personal search for a clean, low-in-heavy-metals protein powder into a business venture that was just 'trying to do people a solid. The problem is now people see the business and give me less credibility on the philosophy side. I will not make that trade off … So yeah, I don't want it.' Here's what to know about Johnson, Blueprint, his new religion and why he believes a crude AI copy of Bryan already exists. Johnson, who told Wired he grew up poor ('My mom made my clothes') and remained so until he was 34, made a vast sum after selling his mobile payment processing platform to PayPal for a reported US$800 million, according to Fortune. The self-described most measured human on the planet, Johnson takes 40 odd vitamins and supplements daily as well as hundreds of daily measurements of his heart, liver, lungs, kidneys and other body organs so that they may 'speak for themselves what they need to be in their ideal state.' In 2023, Johnson, his then 17-year-old son and Johnson's father participated in a multi-generational plasma exchange. Johnson received plasma from a litre of blood siphoned from his son at a Texas spa in the hope his son's blood would make him younger. The plasma swap apparently had a null effect: In January, Johnson posted on X that he was no longer injecting his son's blood and had 'upgraded' to another controversial plasma protocol. I am no longer injecting my son's blood. I've upgraded to something else: total plasma exchange. Steps: 1. Take out all blood from body 2. Separate plasma from blood 3. Replace plasma with 5% albumin & IVIG Here's my bag of plasma. Who wants it? 🧵 Johnson eats all the day's food before noon and sticks to a strict high-fibre, 'veggies and legumes,' no alcohol, no sugar diet that makes him feel sharper while avoiding 'post meal dead zones,' he's shared on X. Last year, in a therapy dubbed 'Project Baby Face,' Johnson attempted to restore volume he's lost on his face from a calorie-reduced diet with fat injections in his temple, cheeks and chin. He didn't have enough of is own body fat so he used donor fat. It didn't go well: 'Immediately following the injections, my face began to blow up,' Johnson posted on Instagram . 'And then it got worse, and worse, and worse until I couldn't even see,' a severe allergic reaction. Johnson has explained how, In 2021, 'I endeavoured to figure out proximity to longevity escape velocity. How far away are we from one year of chronological time passing and one staying the same age biologically? I called this Project Blueprint.' He set out with his team to build an algorithm that would help him not die. Blueprint sells 'longevity' supplements, mixes, capsules, powders, snacks, travel packs and biomarker testing kits. In response to a New York Times story on Blueprint published earlier this year, Johnson told Wired the story 'painted it like we are in some kind of emergency financial situation. That is not the case. We are break-even, and I've said that publicly many times. We've had profitable months; we've had loss months. I've been very clear: We priced or products at the exact level to basically be break-even. Additional margin is just not worth it to me.' Does Bryan Johnson think he's going to die? When asked by Wired to respond true or false to the statement that at some point in the future he will no longer be alive, Johnson, who sports a 'broomstick-straight posture and pallid complexion,' as per Men's Health's Jason Rogers, responded in the negative. Humans 'have this real possibility of extending our lifespans to some unknown horizon. So that's extension,' Johnson said. 'But we also have the ability to begin moving ourselves to computational systems. So currently, in a very crude form, I have a Bryan A1 that has digested everything I've ever said.' 'You do currently have this,' Wired asked. 'I do,' Johnson responded. 'And that Bryan A1 is pretty good,' he said. 'When you give birth to superintelligence, you can start extending lifespans to some unknown horizon: 200 years, 1,000 years, 10,000 years. Millions of years. We don't know,' Johnson told Wired. 'When that happens, the entire game of humanity shifts from that singular focus on wealth accumulation and status and prestige to existence. Now, embedded in that existence, we may still play games of power, but it will be conditioned that existence itself is the highest virtue.' In March, Johnson announced that he was 'building a religion' that would soon become history's 'fastest-growing ideology.' Don't Die or DD, 'means something different to everyone,' Johnson writes on DD's website , where people are invited to 'join or die.' Among its goals, that earth be 'a sustainable planet for those who choose life, and to secure the future of human existence with the rise of artificial intelligence.' Step 1: 'Identify the source of death,' meaning biological aging. Step 2: 'State your goal,' ideally to 'personally achieve age escape velocity where one year passes and I remain the same biological age.' According to Johnson, 5,000 people have so far committed to DD's 'Self Experimentation Study,' rigorously measuring their biomarkers, while 127 leaders have launched 'Don't Die' communities in their city. National Post
