Latest news with #DoubleDate
Hindustan Times
2 hours ago
- Entertainment
- Hindustan Times
Tinder ‘Double Date' feature will let you and your bestie swipe right together
Gen Z is significantly influencing how websites and apps are built. From Instagram to Spotify, they flock to platforms that offer instant gratification, social sharing and content tailored to their vibe. So, it's no surprise that many apps are now borrowing cues from Gen Z behaviour to keep their engagement game strong. And the latest one to hop on this trend is Tinder. In its newest update, the dating giant has launched Double Date, a feature that lets you bring your bestie along for a date. Now, instead of swiping solo and braving the sometimes-awkward small talk with a stranger, you and a friend can match as a pair with another duo. This makes it more social, supportive and a whole lot less pressure. The Gen Z influence: Feature sees 90% adoption among under-29s After testing the feature across key international markets, the dating app revealed that nearly 90% of Double Date profiles were created by users under the age of 29. This overwhelming adoption is being seen as a clear signal of Gen Z's evolving approach to online dating, one that leans heavily into group dynamics and shared experiences. Given that Gen Z now represents more than half of Tinder's global user base, the results were anticipated. With these early numbers signalling success, Tinder appears to have delivered exactly what its core audience didn't know they needed, a new way to date, together. How does the 'Double Date' feature work This feature is super easy to use. Here's how it goes: up with a friend Hit the Double Date icon on the top right of your card stack, then invite up to three of your closest friends to team up. Pick your partner-in-swipe wisely. 2. Swipe as a duo Start swiping on other pairs that catch your eye. You and your friend get to like profiles together and see if another duo is giving the same energy. 3. One like = One match Only one person from each pair needs to swipe right for a match to spark. If it's mutual, you're instantly dropped into a group chat. 4. Plans, not pressure No stiff intros or awkward pauses required, just a fun, low-pressure way to meet new people that doesn't feel like a corporate interview. The data says it all This isn't just another feature drop, it's a data-backed move that reflects how younger users are redefining digital dating. According to Tinder's internal data, Women were three times more likely to like a Double Date pair compared to solo profiles, and messages in these group chats jumped by 35%. In a world where ghosting is still a thing, that's a huge win for meaningful interaction. Plus, Double Date isn't just re-engaging existing users, it's pulling in new ones. Almost 15% of users who joined a Double Date were either brand-new to Tinder or had recently reactivated their accounts. Currently live in the U.S. and a few select regions, Double Date is set to roll out globally in July.
Yahoo
4 hours ago
- Business
- Yahoo
You can now set up double dates with friends on Tinder
In an effort to resonate with younger users amid declining user engagement, Tinder announced on Tuesday the launch of a new Double Date feature, which allows users to team up with friends and chat with potential matches together. Double Date lets users pair up with a friend and browse through other paired users who share at least one of their individual preferences, such as gender and sexual orientation. When one person in a pair receives a match, a group chat begins with all four participants. Users also have the option to like an individual profile within the match if they prefer to chat one-on-one. Users can invite up to three friends to join in this new dating experience. By encouraging users to double date with friends, this approach aims to reduce the pressure and anxiety often associated with solo dating, creating a more comfortable environment for everyone involved. 'In early testing, users consistently told us they felt more comfortable to be their authentic selves when connecting as a pair with a friend, which often led to stronger engagement,' Cleo Long, head of product marketing, told TechCrunch. 'The group chat format helps break the ice and makes it easier to plan casual meetups, whether those evolve into friendships, romantic connections, or something in between.' The launch of this new feature follows Tinder's parent company, Match Group, reporting a 5% decline in paying subscribers, which fell to 14.2 million in the first quarter across its dating apps. Double Date may be an effort to regain these users while also attracting new ones. According to the company, early testing results were promising, with nearly 12% of users who accepted a Double Date invite being either new or returning users. Additional internal data shows that individual users participating in Double Date chats sent 25% more messages than in typical one-on-one conversations. Message volume in these group chats was found to be 35% higher, especially among users under 29. The Double Date feature was tested in select markets, including parts of Latin America, Spain, and the Nordics. A global rollout of the feature is set for July. There has been a growing interest in group-oriented dating experiences, with similar apps like Fourplay, DuoDate, and Doubble having success in this niche. Notably, a report from UK-based dating app Slide 1828 found that 48% of Gen Z respondents believe that double dates could alleviate dating anxiety. In addition to Double Date, Long pointed to other features, such as Matchmaker and Share My Date, as similar options that help 'turn dating into more of a team sport,' she told us. Long noted that a recent Tinder report found that nearly half of singles seek support from friends when navigating the dating scene. The feature also seems to build upon past concepts, including the earlier Tinder Social, but focuses more on creating a serious yet comfortable dating experience rather than a party atmosphere. Sign in to access your portfolio
Yahoo
4 hours ago
- Entertainment
- Yahoo
Tinder's cure for Gen Z loneliness: A new feature for double dates with your bestie
Tinder is launching a "Double Date" feature for joint profiles with friends. The feature allows users to match in pairs and plan a double date for the first meetup. Gen Z, the "loneliest generation," makes up over half of Tinder's user base. The "loneliest generation" will now be able to add their emotional support friend to their Tinder profile. On Tuesday, the dating app launched "Double Date," a feature that allows you to create a joint profile with your bestie and swipe right on other pairs for a group date. Tinder hopes the new feature will be a hit with younger generations, especially Gen Z. Gen Z accounts for over half of its global user base, the company said. During testing, which began earlier this year, about 90% of Double Date profiles were under 29 years old. Tinder and its parent company, Match Group, need Gen Z more than ever. Match Group's new CEO, Spencer Rascoff, said one of the biggest problems facing dating apps like Tinder is the "failure to recognize and respond to" what younger generations want. "We have to build lower-pressure ways for Gen Z users to interact with each other," Rascoff said during the company's first quarter earnings call in May. He said he thinks new features like Double Date will "start to change user perception of Tinder." A number of studies have found that Gen Z, typically considered those born between 1997 and 2012, is lonely. Nearly a quarter of adults ages 18 to 29 in the US said that they felt lonely, Pew Research Center reported in a September survey of over 6,000 participants. For comparison, 6% of adults 65 and older said the same. Coming of age in the pandemic meant fewer in-person interactions, and Gen Z is taking their transition into adulthood slow. They aren't rushing to marry and have children, according to Jean Twenge, a psychologist and the author of "Generations: The Real Differences Between Gen Z, Millennials, Gen X, boomers, and Silents — and What They Mean for America's Future." For Gen Z, dating has been largely defined by the chilling rejection felt from ghosting and the endless swiping on dating apps. In an effort to help navigate that, matches on Tinder's Double Date are put into a group chat of both pairs to coordinate a hangout. Tinder said it only requires one like per pair to match. Group dates can be a casual way to break the ice and explore a human connection before deciding if there's a romantic connection. Other startups, like Fourplay, have apps built entirely around group dating. Dating events, too, are en vogue as users experience dating app burnout and swap swiping for in-person connection. Tinder is not alone in vying for Gen Z. Bumble is also grappling with how to meet the generation's needs. "I think the reason Gen Z has abandoned the apps is because they're getting on the apps and they're not seeing who they want to see and they're feeling two things, which I take full accountability for at Bumble," Bumble's newly-returned CEO Whitney Wolfe Herd told The New York Times in May. "They're feeling rejected and they're feeling judged." Read the original article on Business Insider
Business Insider
5 hours ago
- Entertainment
- Business Insider
Tinder's cure for Gen Z loneliness: A new feature for double dates with your bestie
The " loneliest generation" will now be able to add their emotional support friend to their Tinder profile. On Tuesday, the dating app launched "Double Date," a feature that allows you to create a joint profile with your bestie and swipe right on other pairs for a group date. Tinder hopes the new feature will be a hit with younger generations, especially Gen Z. Gen Z accounts for over half of its global user base, the company said. During testing, which began earlier this year, about 90% of Double Date profiles were under 29 years old. Tinder and its parent company, Match Group, need Gen Z more than ever. Match Group's new CEO, Spencer Rascoff, said one of the biggest problems facing dating apps like Tinder is the "failure to recognize and respond to" what younger generations want. "We have to build lower-pressure ways for Gen Z users to interact with each other," Rascoff said during the company's first quarter earnings call in May. He said he thinks new features like Double Date will "start to change user perception of Tinder." Gen Z's social dilemma A number of studies have found that Gen Z, typically considered those born between 1997 and 2012, is lonely. Nearly a quarter of adults ages 18 to 29 in the US said that they felt lonely, Pew Research Center reported in a September survey of over 6,000 participants. For comparison, 6% of adults 65 and older said the same. Coming of age in the pandemic meant fewer in-person interactions, and Gen Z is taking their transition into adulthood slow. They aren't rushing to marry and have children, according to Jean Twenge, a psychologist and the author of "Generations: The Real Differences Between Gen Z, Millennials, Gen X, boomers, and Silents — and What They Mean for America's Future." For Gen Z, dating has been largely defined by the chilling rejection felt from ghosting and the endless swiping on dating apps. In an effort to help navigate that, matches on Tinder's Double Date are put into a group chat of both pairs to coordinate a hangout. Tinder said it only requires one like per pair to match. Group dates can be a casual way to break the ice and explore a human connection before deciding if there's a romantic connection. Other startups, like Fourplay, have apps built entirely around group dating. Dating events, too, are en vogue as users experience dating app burnout and swap swiping for in-person connection. Tinder is not alone in vying for Gen Z. Bumble is also grappling with how to meet the generation's needs. "I think the reason Gen Z has abandoned the apps is because they're getting on the apps and they're not seeing who they want to see and they're feeling two things, which I take full accountability for at Bumble," Bumble's newly-returned CEO Whitney Wolfe Herd told The New York Times in May. "They're feeling rejected and they're feeling judged."
The Verge
5 hours ago
- The Verge
Tinder now lets you go on double dates
Tinder is no longer just a platform for solo dates. The company has announced a new 'Double Date' feature rolling out in the US that will let you invite a friend to find — and match with – another pair. The feature lives within a new 'Double Date' icon in the top-right corner of the app, where you can invite up to three friends to create pairs with. You can both scroll through a feed of paired profiles, which appear side by side with photos and descriptions. A match is created when one person from both pairs swipes right. Tinder will then open up a group chat with all four users. The update should help Tinder gain an edge over rivals as the dating app industry continues to experience a slump. It will also allow Tinder to compete directly with platforms built for double dates, like Doubble and Fourplay. Cleo Long, Tinder's head of product marketing, told The Verge that the platform has been testing the feature in Europe for a 'couple of months,' adding that it's meant to help relieve dating pressure, especially among younger users. 'This is a social-first experience that's really meant to help relieve some of the pressure that we know a lot of Gen Z experiences with dating by making it more social, more fun, and bringing your friends in to help reinforce that comfort piece,' Long said. Double Dates builds on some of the other social features Tinder has rolled out in recent years, including a feature that lets you share the details of your dates with other people, as well as a way for friends or family members to find matches for you.
