2 days ago
Kansas State got called out for shameless Yelp review stunt
Kansas State looks to compete for a Big 12 title in 2025, but it will have to hope that its offense, led by returning quarterback Avery Johnson, will be a bit slicker than its social media team.
The Wildcats found themselves in some hot water on X (formerly Twitter) on Friday when it posted a graphic bragging about its stadium — Bill Snyder Family Football Stadium — and its supposed five-star rating on Yelp. The graphics even included what seemed to be excerpts from reviews praising the game day atmosphere.
While Manhattan, Kansas, is surely a lovely place to take in a college football game, the K-State social media account quickly found itself in some hot water when sleuthy fans (and later, a community note) called it out for apparent shenanigans.
You see, there was one problem with the reviews referenced in the graphic: They all came from the same review, posted by a single individual.
Fan theorists quickly speculated that the review itself had been planted by the athletics department, with the intent of sourcing it for the graphic. While that would have been absolutely hilarious, it doesn't seem to be the case, as the user in question — Doug F. — seems to be a real individual and was posting reviews for unrelated businesses on Yelp as early as 2015.
Funnily enough, Doug F. seems to have exclusively given five-star reviews on his Yelp account.
Even if Kansas State didn't intentionally plant the review, however, it still seems to have been caught red-handed using it misleadingly.
Yet another example of the fact that there is truly nothing quite like college football.