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Associated Press
07-08-2025
- Business
- Associated Press
Yotpo Exits Email & SMS, E-commerce Brands Face Vendor Lock-In Risk TxtCart Emerges as the SMS-Only Alternative to Attentive
In a strategic shift, Israeli-founded unicorn Yotpo announced it will discontinue its Email and SMS marketing services—laying off roughly 200 employees (34% of its workforce)—and sell that business to Attentive in a deal valued in the tens of millions. The move highlights the dangers of stacking multiple channels with a single vendor: when that provider pivots, merchants can be left scrambling for replacements, migrating complex integrations and incurring steep costs. 'Tomorrow's companies will be smaller, more focused, and much more AI-based,' said Yotpo CEO Tomer Tagrin. The Risk of Stack Consolidation Brands that bundle reviews, loyalty, email, SMS, and analytics risk sudden service gaps when their provider refocuses. Migrations become costly, innovation stalls, and ROI suffers—especially for Shopify merchants who need swift, reliable SMS solutions. TxtCart: SMS Built for Shopify Brands of the Future TxtCart sidesteps these pitfalls by concentrating solely on two-way, conversational SMS marketing. Key benefits include: ● Two-way AI Conversations: Handle customer queries at $0.50 per resolution (vs $16 with human agents), driving 32× cost savings. ● Performance-Based Pricing: 10× ROI guarantee on qualifying plans, no contracts or minimums. ● Deep Shopify Integration: One-click automations, abandoned cart recovery, granular segmentation by purchase behavior, and real-time revenue analytics. 'Honestly like a money printer for us,' said Gamenetics. 'Within the first 45 days we added an additional $8,500 in revenue with only a small SMS list.' Brands that Migrated from Attentive (Yotpo's SMS buyer) to TxtCart ● Joyride (pet harnesses) recovered over $1.8 million in SMS revenue in 2024, achieving 20× ROI and doubling checkout recovery after switching from Attentive. ● Shogun Sports (athletic gear) saw $13,848 in recovered revenue and 15.66× ROI in 28 days following their move from Attentive. As further proof for the TxtCart platform's SMS capabilities, Dreamwrap Sleep saw a 400% ROI in just two weeks, and OrganiGrowHairCo calls TxtCart 'top tier support,' praising its seamless setup and instant results. TxtCart Founder's Perspective On Twitter, TxtCart founder Kyle Bigley invited both merchants and displaced employees to join: 'Hearing that Yotpo is shutting down email and sms…Merchants affected, my DMs are open as we can get you migrated in minutes… Employees affected, my DMs are open as we are hiring for a variety of roles at TxtCart.' He also recalled the SMSBump era: '25k merchants were left hanging after SMSBump was acquired by Yotpo…Too bloated. Too expensive. Too complicated. Dropshippers don't want to deal with sales calls or contracts. They want quick money. That's exactly who we built TxtCart for… We only do SMS, and we go deep as hell.' About TxtCart TxtCart is a Shopify-native SMS marketing platform built for e-commerce brands that demand rapid onboarding, AI-driven automation, and performance-based ROI. Focused exclusively on SMS, TxtCart helps merchants recover carts, engage customers in real time, and maximize revenue without the bloat of multi-channel stacks. Media Contact Company Name: We Talk The Talk Co Contact Person: Ravi Soni Email: Send Email Phone: 306-424-5909 Country: Canada Website: Press Release Distributed by To view the original version on ABNewswire visit: Yotpo Exits Email & SMS, E-commerce Brands Face Vendor Lock-In Risk TxtCart Emerges as the SMS-Only Alternative to Attentive
Yahoo
07-05-2025
- Business
- Yahoo
TxtCart's Eerily Human-Like SMS Technology Slashes Customer Service Costs by 97%
TxtCart TxtCart dramatically reduces customer support expenses while boosting cart recovery and conversions for Shopify brands. TxtCart's Eerily Human-Like SMS Technology Slashes Customer Service Costs by 97% TxtCart dramatically reduces customer support expenses while boosting cart recovery and conversions for Shopify brands. Austin, TX , May 06, 2025 (GLOBE NEWSWIRE) -- TxtCart, a pioneering SMS marketing platform, is revolutionizing customer engagement for Shopify merchants through AI-powered conversational messaging. By replacing human agents with advanced automation, the best SMS app for Shopify enables merchants to slash support expenses by 32 times, reducing costs to mere cents while offering round-the-clock cart recovery and real-time customer interactions. Unlike competitors using a hybrid of automation and human agents, TxtCart's advanced AI autonomously manages full conversations, responding to customer inquiries with natural, real-time accuracy. 'We're not just automating responses—we're delivering high-conversion, human-like dialogue at scale,' said a company spokesperson. 'This isn't just customer service, it's intelligent selling in motion.' TxtCart is revolutionizing eCommerce communication by helping Shopify brands turn everyday text messages into high-converting, personalized conversations at scale. TxtCart TxtCart supercharges Shopify marketing with an all-in-one SMS command center, fueling hyper-targeted segmentation, AI-driven message creation, and behavior-based scheduling that strikes while interest is at its highest. Automation triggers fire like clockwork, while revenue analytics unlock what's working. Merchants looking to reduce cart abandonment reclaim lost revenue through pinpointed, high-converting recovery flows that re-engage customers exactly when it matters most. Ranked among the best Shopify SMS apps, TxtCart is driving major wins for Shopify brands across the board. Joyride Harness generated over $1.84 million in revenue, with a 12.4x return on investment, driven by more than 2.8 million AI-powered conversations. Organic Grow Hair recovers $25,000 in lost sales every month and has hit $1.24 million in total revenue with a 16.9x ROI. Haute Home LA made $15,000 in just five days and recovered 32% of checkouts, racking up $40,695 in a single month. CROSSNET added $453,185 in sales over eight months by bringing back over 3,000 abandoned orders. Customer feedback highlights the platform's value. 'Honestly like a money printer,' said Gamenetics, which added $8,500 in 45 days from a small subscriber list. Simply Inked shared, 'Incredibly easy to set up and get started... I started seeing results instantly.' LunivA brought in over $10,000 in its first month, while Dreamwrap Sleep reported a 400% ROI within two weeks. 'It's like having a dedicated sales team sending personalized messages,' said 1THRIVE.
