Yotpo Exits Email & SMS, E-commerce Brands Face Vendor Lock-In Risk TxtCart Emerges as the SMS-Only Alternative to Attentive
The move highlights the dangers of stacking multiple channels with a single vendor: when that provider pivots, merchants can be left scrambling for replacements, migrating complex integrations and incurring steep costs.
'Tomorrow's companies will be smaller, more focused, and much more AI-based,' said Yotpo CEO Tomer Tagrin.
The Risk of Stack Consolidation
Brands that bundle reviews, loyalty, email, SMS, and analytics risk sudden service gaps when their provider refocuses. Migrations become costly, innovation stalls, and ROI suffers—especially for Shopify merchants who need swift, reliable SMS solutions.
TxtCart: SMS Built for Shopify Brands of the Future
TxtCart sidesteps these pitfalls by concentrating solely on two-way, conversational SMS marketing. Key benefits include:
● Two-way AI Conversations: Handle customer queries at $0.50 per resolution (vs $16 with human agents), driving 32× cost savings.
● Performance-Based Pricing: 10× ROI guarantee on qualifying plans, no contracts or minimums.
● Deep Shopify Integration: One-click automations, abandoned cart recovery, granular segmentation by purchase behavior, and real-time revenue analytics.
'Honestly like a money printer for us,' said Gamenetics. 'Within the first 45 days we added an additional $8,500 in revenue with only a small SMS list.'
Brands that Migrated from Attentive (Yotpo's SMS buyer) to TxtCart
● Joyride (pet harnesses) recovered over $1.8 million in SMS revenue in 2024, achieving 20× ROI and doubling checkout recovery after switching from Attentive.
● Shogun Sports (athletic gear) saw $13,848 in recovered revenue and 15.66× ROI in 28 days following their move from Attentive.
As further proof for the TxtCart platform's SMS capabilities, Dreamwrap Sleep saw a 400% ROI in just two weeks, and OrganiGrowHairCo calls TxtCart 'top tier support,' praising its seamless setup and instant results.
TxtCart Founder's Perspective
On Twitter, TxtCart founder Kyle Bigley invited both merchants and displaced employees to join:
'Hearing that Yotpo is shutting down email and sms…Merchants affected, my DMs are open as we can get you migrated in minutes… Employees affected, my DMs are open as we are hiring for a variety of roles at TxtCart.'
He also recalled the SMSBump era:
'25k merchants were left hanging after SMSBump was acquired by Yotpo…Too bloated. Too expensive. Too complicated. Dropshippers don't want to deal with sales calls or contracts. They want quick money. That's exactly who we built TxtCart for… We only do SMS, and we go deep as hell.'
About TxtCart
TxtCart is a Shopify-native SMS marketing platform built for e-commerce brands that demand rapid onboarding, AI-driven automation, and performance-based ROI. Focused exclusively on SMS, TxtCart helps merchants recover carts, engage customers in real time, and maximize revenue without the bloat of multi-channel stacks.
Media Contact
Company Name: We Talk The Talk Co
Contact Person: Ravi Soni
Email: Send Email
Phone: 306-424-5909
Country: Canada
Website: https://www.wetalkthetalk.co/
Press Release Distributed by ABNewswire.com
To view the original version on ABNewswire visit: Yotpo Exits Email & SMS, E-commerce Brands Face Vendor Lock-In Risk TxtCart Emerges as the SMS-Only Alternative to Attentive
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
CNBC
an hour ago
- CNBC
Palo Alto Networks reports earnings beat, says founder Nir Zuk retiring from company
Palo Alto Networks reported better-than-expected quarterly results and issued upbeat guidance for the current period. The cybersecurity software vendor said Nir Zuk, who founded the company in 2005, is retiring from his role as chief technology officer. The stock rose about 6% in extended trading. Here's how the company did compared to LSEG estimates: Revenue in the fiscal fourth quarter rose 16% from about $2.2 billion last year, the company said in a statement. Net income fell to about $254 million, or 36 cents per share, from about $358 million, or 51 cents per share, in the year-ago period. The company also issued upbeat guidance for the fiscal first quarter. Earnings per share will be between 88 cents and 90 cents, Palo Alto said, topping an 85-cents estimate from StreetAccount. For the full year, Palo Alto said revenue will range from $10.48 billion to $10.53 billion on adjusted earnings of $3.75 to $3.85 per share. Both estimates exceeded Wall Street's projections. Palo Alto said that for the fiscal first quarter, remaining purchase obligations, which tracks backlog, will range between $15.4 billion and $15.5 billion, surpassing a $15.07 billion estimate. Last month, the company announced plans to buy Israeli identity security provider CyberArk for $25 billion. It's the largest deal Palo Alto has made since its founding, and most ambitious in an acquiring spree that ramped up after CEO Nikesh Arora took the helm of the company in 2018. Shares sold off sharply after the news broke and have yet to recover previous highs. The stock is down about 3% this year as of Monday's close. "We look for great products, a team that can execute in the product, and we let them run it," Arora told CNBC following the announcement. "This is going to be a different challenge, but we've done well 24 times, so I'm pretty confident that our team can handle this." Lee Klarich, the company's product chief, will replace Zuk as CTO and fill his position on the board.
Yahoo
6 hours ago
- Yahoo
Pennsylvania Treasurer Stacy Garrity running for Governor
(WHTM) – Pennsylvania Treasurer Stacy Garrity (R) has officially entered the 2026 race for Governor. Garrity took to X on Monday morning to announce her campaign for Pennsylvania Governor with a video highlighting her career in the military and as Treasurer, while also attacking Governor Josh Shapiro. 'Over the coming months, I hope to get to know you and your family better and share all my ideas on how we can make Pennsylvania better. Bring more jobs here, so more adults have more opportunities to stay here. And how we can bring integrity and honesty back to the Governor's office,' she said in the video. The twice-elected State Treasurer previously announced on July 9 that she would make a decision on whether to run for governor 'very soon.' Close Thanks for signing up! Watch for us in your inbox. Subscribe Now If elected, Garrity would be Pennsylvania's first female governor and the first governor with military experience since Governor Tom Corbett (2005-11). A native of Athens, Bradford County, Garrity served in the U.S. Army Reserves as a Colonel and is the former Vice President of Global Tungsten and Powders Corp. in Bradford County. Garrity entered the world of politics in 2020 with a run for Treasurer in which she narrowly defeated incumbent Treasurer Joe Torsella (D) by less than 1%. Her upset victory as a political newcomer came the same year Josh Shapiro (D) won the Attorney General's race by more than four points. In her first term as Treasurer, Garrity prioritized the Treasury's unclaimed property system, ensuring residents receive their money, military awards, or personal effects that reside in the state vault. She also supported the Money Match Program, which allowed the state's unclaimed property system to automatically return unclaimed money, up to $500, to residents. The Treasury says millions of dollars have been returned to residents in the program's first year. Garrity also banned TikTok on Treasury devices in 2022, saying, 'TikTok presents a clear danger due to its collection of personal data and its close connection to the communist Chinese government.' Garrity's work has garnered bipartisan support and drew praise from Governor Josh Shapiro during her swearing-in ceremony earlier this year. Shapiro said Garrity's re-election was a 'testament to the work she's done over the past four years that he people of Pennsylvania have put their trust in her once more.' 'Through our private conversations and our work together, I've seen just how hard she works,' Shapiro added. 'The miles that she puts in, the hours that she works every day. She is mission-driven.' Last November, Garrity broke Shapiro's record for the most votes received by a state official in Pennsylvania in her re-election campaign. She called for unity in Harrisburg, saying after her swearing in, 'We must put aside disagreements and find common ground.' Following her re-election, Garrity's Treasury Department announced new investments in Israeli bonds. Garrity had previously moved to divest millions of dollars in Russian assets after the 2022 invasion of Ukraine. Garrity faced controversy after speaking at a January 5, 2021, rally in Harrisburg, telling the crowd to 'question the integrity' of the presidential election. The day after, the U.S. Capitol was attacked by many who questioned the election results. Garrity later condemned the violence at the Capitol following the attack. Garrity's fundraising team says she's also supported the efforts of DOGE, saying in April with an email titled 'We were doing Doge in PA before it was cool' and the line 'Everyone's talking about DOGE—but Stacy Garrity's been on it from day one.' Garrity has also called for Pennsylvania to be a leader in energy production and has prioritized fiscal responsibility in state spending. The Democratic Governors' Association reacted Monday to Garrity's announcement, saying she is 'as extreme as they come.' 'Whether it's Stacy Garrity or another flawed and extreme candidate who emerges to challenge Governor Shapiro, Republicans' eventual nominee has an uphill battle to take on the Governor's strong record of working across party lines to cut costs, invest in public safety, fund public education, and deliver for all Pennsylvanians.' DGA spokesperson Izzi Levy Congressman Dan Meuser had publicly considered a run for governor, but announced in early July he would not seek the state's highest office despite an endorsement from President Donald Trump. State Senator Doug Mastriano, who was the Republican Party's nominee for governor in 2022, has also said he believes he can win another gubernatorial primary. Perennial candidate John Ventre previously announced a run for governor on the Republican ticket. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Solve the daily Crossword
Yahoo
6 hours ago
- Yahoo
Vanguard Plans for Its Most Expensive ETFs Yet in Active Push
(Bloomberg) -- Vanguard Group has filed plans with the Securities and Exchange Commission for its priciest exchange-traded funds yet as the asset management giant seeks to beef up its actively managed lineup. The Vanguard Wellington Dividend Growth Active ETF (ticker VDIG), the Vanguard Wellington US Growth Active ETF (VUSG), and the Vanguard Wellington US Value Active ETF (VUSV) will carry expense ratios of 0.40%, 0.35% and 0.30%, respectively, according to Vanguard spokesperson. Currently, multi-sector bond fund VGMS ranks as Vanguard's costliest ETF with a 0.30% fee. Invest in Gold Thor Metals Group: Best Overall Gold IRA American Hartford Gold: #1 Precious Metals Dealer in the Nation Priority Gold: Up to $15k in Free Silver + Zero Account Fees on Qualifying Purchase A Photographer's Pipe Dream: Capturing New York's Vast Water System Festivals and Parades Are Canceled Amid US Immigration Anxiety A London Apartment Tower With Echoes of Victorian Rail and Ancient Rome Princeton Plans New Budget Cuts as Pressure From Trump Builds Jack Bogle-founded Vanguard — famed for its low-cost, index-tracking funds — has been mounting an offensive into the growing universe of actively managed ETFs. Investor demand has pushed assets in active ETFs to about 10% of the overall $12 trillion industry, compared to less than 5% a decade ago, Bloomberg Intelligence data show. While Vanguard currently manages rules-based active equity ETFs, the trio of funds would mark the firm's first fundamental, stockpicking strategies to launch in the wrapper. 'By combining Wellington's active management expertise with the structural benefits of ETFs, we're aiming to deliver low-cost, active, transparent, and tax-efficient solutions for today's investors,' Ryan Barksdale, Vanguard's head of active equity product, said in a statement. VDIG, VUSG and VUSV's debut would bring Vanguard's total ETF lineup to 100 funds, 17 of which would be actively managed. While the new funds would bump up Vanguard's average expense ratio, all three are still well below the average fee of 0.76% for US-listed active equity ETFs, Bloomberg data show. VDIG will focus on large-cap, dividend-growing stocks in a low-turnover portfolio of about 25 holdings, according to Monday's filing. VUSG will target around 40 companies with high-growth characteristics, while VUSV will invest in approximately 80 value-oriented companies, filings show. All three ETFs would be advised by Wellington Management Company, Vanguard's long-time partner. While Vanguard and Wellington have partnered on multiple mutual funds and interval funds, Monday's filing represents the pair's first joint-venture in the ETF structure. 'We are excited to build upon our longstanding partnership with Vanguard, bringing a series of proven, fundamental active equity approaches to individual investors in the ETF wrapper,' Kim Gailun, head of equity boutiques at Wellington, said in Monday's statement. Foreigners Are Buying US Homes Again While Americans Get Sidelined What Declining Cardboard Box Sales Tell Us About the US Economy Americans Are Getting Priced Out of Homeownership at Record Rates Living With 12 Strangers to Ease a Housing Crunch How Syrian Immigrants Are Boosting Germany's Economy ©2025 Bloomberg L.P. Sign in to access your portfolio
