Latest news with #Yotpo
Associated Press
07-08-2025
- Business
- Associated Press
Yotpo Exits Email & SMS, E-commerce Brands Face Vendor Lock-In Risk TxtCart Emerges as the SMS-Only Alternative to Attentive
In a strategic shift, Israeli-founded unicorn Yotpo announced it will discontinue its Email and SMS marketing services—laying off roughly 200 employees (34% of its workforce)—and sell that business to Attentive in a deal valued in the tens of millions. The move highlights the dangers of stacking multiple channels with a single vendor: when that provider pivots, merchants can be left scrambling for replacements, migrating complex integrations and incurring steep costs. 'Tomorrow's companies will be smaller, more focused, and much more AI-based,' said Yotpo CEO Tomer Tagrin. The Risk of Stack Consolidation Brands that bundle reviews, loyalty, email, SMS, and analytics risk sudden service gaps when their provider refocuses. Migrations become costly, innovation stalls, and ROI suffers—especially for Shopify merchants who need swift, reliable SMS solutions. TxtCart: SMS Built for Shopify Brands of the Future TxtCart sidesteps these pitfalls by concentrating solely on two-way, conversational SMS marketing. Key benefits include: ● Two-way AI Conversations: Handle customer queries at $0.50 per resolution (vs $16 with human agents), driving 32× cost savings. ● Performance-Based Pricing: 10× ROI guarantee on qualifying plans, no contracts or minimums. ● Deep Shopify Integration: One-click automations, abandoned cart recovery, granular segmentation by purchase behavior, and real-time revenue analytics. 'Honestly like a money printer for us,' said Gamenetics. 'Within the first 45 days we added an additional $8,500 in revenue with only a small SMS list.' Brands that Migrated from Attentive (Yotpo's SMS buyer) to TxtCart ● Joyride (pet harnesses) recovered over $1.8 million in SMS revenue in 2024, achieving 20× ROI and doubling checkout recovery after switching from Attentive. ● Shogun Sports (athletic gear) saw $13,848 in recovered revenue and 15.66× ROI in 28 days following their move from Attentive. As further proof for the TxtCart platform's SMS capabilities, Dreamwrap Sleep saw a 400% ROI in just two weeks, and OrganiGrowHairCo calls TxtCart 'top tier support,' praising its seamless setup and instant results. TxtCart Founder's Perspective On Twitter, TxtCart founder Kyle Bigley invited both merchants and displaced employees to join: 'Hearing that Yotpo is shutting down email and sms…Merchants affected, my DMs are open as we can get you migrated in minutes… Employees affected, my DMs are open as we are hiring for a variety of roles at TxtCart.' He also recalled the SMSBump era: '25k merchants were left hanging after SMSBump was acquired by Yotpo…Too bloated. Too expensive. Too complicated. Dropshippers don't want to deal with sales calls or contracts. They want quick money. That's exactly who we built TxtCart for… We only do SMS, and we go deep as hell.' About TxtCart TxtCart is a Shopify-native SMS marketing platform built for e-commerce brands that demand rapid onboarding, AI-driven automation, and performance-based ROI. Focused exclusively on SMS, TxtCart helps merchants recover carts, engage customers in real time, and maximize revenue without the bloat of multi-channel stacks. Media Contact Company Name: We Talk The Talk Co Contact Person: Ravi Soni Email: Send Email Phone: 306-424-5909 Country: Canada Website: Press Release Distributed by To view the original version on ABNewswire visit: Yotpo Exits Email & SMS, E-commerce Brands Face Vendor Lock-In Risk TxtCart Emerges as the SMS-Only Alternative to Attentive
Globe and Mail
07-08-2025
- Business
- Globe and Mail
Yotpo Exits Email & SMS, E-commerce Brands Face Vendor Lock-In Risk TxtCart Emerges as the SMS-Only Alternative to Attentive
In a strategic shift, Israeli-founded unicorn Yotpo announced it will discontinue its Email and SMS marketing services—laying off roughly 200 employees (34% of its workforce)—and sell that business to Attentive in a deal valued in the tens of millions. The move highlights the dangers of stacking multiple channels with a single vendor: when that provider pivots, merchants can be left scrambling for replacements, migrating complex integrations and incurring steep costs. 'Tomorrow's companies will be smaller, more focused, and much more AI-based,' said Yotpo CEO Tomer Tagrin. The Risk of Stack Consolidation Brands that bundle reviews, loyalty, email, SMS, and analytics risk sudden service gaps when their provider refocuses. Migrations become costly, innovation stalls, and ROI suffers—especially for Shopify merchants who need swift, reliable SMS solutions. TxtCart: SMS Built for Shopify Brands of the Future TxtCart sidesteps these pitfalls by concentrating solely on two-way, conversational SMS marketing. Key benefits include: ● Two-way AI Conversations: Handle customer queries at $0.50 per resolution (vs $16 with human agents), driving 32× cost savings. ● Performance-Based Pricing: 10× ROI guarantee on qualifying plans, no contracts or minimums. ● Deep Shopify Integration: One-click automations, abandoned cart recovery, granular segmentation by purchase behavior, and real-time revenue analytics. 'Honestly like a money printer for us,' said Gamenetics. 'Within the first 45 days we added an additional $8,500 in revenue with only a small SMS list.' Brands that Migrated from Attentive (Yotpo's SMS buyer) to TxtCart ● Joyride (pet harnesses) recovered over $1.8 million in SMS revenue in 2024, achieving 20× ROI and doubling checkout recovery after switching from Attentive. ● Shogun Sports (athletic gear) saw $13,848 in recovered revenue and 15.66× ROI in 28 days following their move from Attentive. As further proof for the TxtCart platform's SMS capabilities, Dreamwrap Sleep saw a 400% ROI in just two weeks, and OrganiGrowHairCo calls TxtCart 'top tier support,' praising its seamless setup and instant results. TxtCart Founder's Perspective On Twitter, TxtCart founder Kyle Bigley invited both merchants and displaced employees to join: 'Hearing that Yotpo is shutting down email and sms…Merchants affected, my DMs are open as we can get you migrated in minutes… Employees affected, my DMs are open as we are hiring for a variety of roles at TxtCart.' He also recalled the SMSBump era: '25k merchants were left hanging after SMSBump was acquired by Yotpo…Too bloated. Too expensive. Too complicated. Dropshippers don't want to deal with sales calls or contracts. They want quick money. That's exactly who we built TxtCart for… We only do SMS, and we go deep as hell.' About TxtCart TxtCart is a Shopify-native SMS marketing platform built for e-commerce brands that demand rapid onboarding, AI-driven automation, and performance-based ROI. Focused exclusively on SMS, TxtCart helps merchants recover carts, engage customers in real time, and maximize revenue without the bloat of multi-channel stacks.
Yahoo
08-04-2025
- Business
- Yahoo
Nautical Commerce Unveils All-New Marketplace Platform To Power The Next Wave of Commerce
The newest marketplace technology by Nautical Commerce makes launching a marketplace easy, fast, and affordable. NEW YORK and TORONTO, April 8, 2025 /CNW/ - Nautical Commerce announced today its all-new marketplace platform. The comprehensive software lets merchants launch, manage, and scale online marketplaces without the need for developers. Nautical Commerce's marketplace platform eliminates traditional technology and capital barriers, so entrepreneurs can easily build an online marketplace. Its new affordable pricing plans offer options for merchants of all sizes that include a no-code storefront builder combined with the intuitive admin system. Already known for its headless infrastructure, Nautical Commerce continues to make this available for larger merchants looking for absolute design flexibility. Today, North Americans make most of their online purchases through marketplaces.1 While giants like Amazon and Alibaba have significant market share, 70% of shoppers prefer niche marketplaces to massive general stores.2 Nautical Commerce's new simple and affordable marketplace technology helps merchants meet the market's growing appetite for curated, trusted shopping experiences. "The future of commerce isn't one giant marketplace, it's thousands of specialized ones," said Niklas Halusa, Co-founder and CEO of Nautical Commerce. "There continues to be tremendous opportunities for entrepreneurs who can provide curated shopping experiences. That's why we're thrilled to announce our new platform, which makes launching a multi-vendor marketplace as simple as starting a traditional online store." The all-new marketplace platform offers the modern merchant: Seller empowerment: A simple, self-guided onboarding flow, quick product imports, and a dedicated seller portal with performance insights. Operational efficiency: A central operations dashboard for full marketplace visibility, combined with native integrations to apps like Shopify, Klaviyo, Yotpo, and Zapier. Customer experience: An intuitive drag-and-drop website builder and a built-in and secure multi-vendor checkout process, for customers to purchase from multiple sellers in a single transaction. Flexibility & scaleability: Month-to-month pricing, starting at $188/month on a 1-year term. For businesses with complex needs, a headless storefront architecture is available for complete customization. Nautical Commerce remains committed to empowering merchants to create better shopping experiences for consumers and businesses through accessible marketplace technology. Backed by its $30 million Series A funding, the company is well-positioned to further its mission of making it easy for anyone to launch a successful marketplace. About Nautical Commerce: Nautical Commerce is the end-to-end marketplace platform that empowers merchants to launch and scale successful marketplaces. By combining a comprehensive admin system with a no-code storefront builder, Nautical Commerce makes it easy, fast, and affordable for businesses of all sizes to launch a marketplace without sacrificing flexibility and growth. With offices in New York and Toronto, Nautical Commerce is on a mission to make it easy for anyone to start a marketplace. For more informtaion, visit View original content to download multimedia: SOURCE Nautical Commerce View original content to download multimedia:
