Latest news with #DubaiLynxAwards2025
Arab News
10-04-2025
- Business
- Arab News
Campaign on women's inheritance wins Pakistani microfinance bank silver at Dubai awards
KARACHI: Pakistan's leading digital microfinance institution, Mobilink Bank, has won silver for its 'Invisible Heirs' campaign at the prestigious Dubai Lynx Awards 2025, the MENA region's biggest creative and marketing event, the financial institute said on Thursday. Mobilink Bank's campaign excelled in the 'Creative Strategy Corporate Purpose & Social Responsibility' category for 'elevating consciousness against the systemic denial of inheritance share for most women in Pakistan.' The campaign tackles gender-based financial inequality to foster financial autonomy for women. The campaign featured a video narrative highlighting women's emotional and societal challenges in securing their inheritance, which sparked a nationwide conversation and inspiring action. The bank also innovatively integrated an 'Inheritance Calculator' in its mobile app to allow women to easily calculate their rightful share in inheritance. 'Being recognized at the biggest marketing event in the MENA region refuels our passion to work more vigorously toward women's long-term financial liberation,' Haaris Mahmood Chaudhary, president and CEO of Mobilink Bank, said. 'Mobilink Bank empowers women to overcome deeply rooted social challenges through future-ready digital innovation and strong social advocacy. We believe the campaign's recognition will translate into solid gains toward the social cause closest to our hearts.' The Dubai Lynx Awards are the Middle East and North Africa region's premier platform for celebrating excellence in creative communications, marketing and advertising. Held annually in Dubai, the event brings together top agencies, brands, and creative minds from across the region to showcase ideas that drive business results and positive change.
What's On
26-02-2025
- Entertainment
- What's On
Dubai Lynx 2025: Celebrating Creative Excellence in the Heart of MENA
The Dubai Lynx Awards 2025 is just a few weeks away… Dubai's vibrant creative scene is gearing up for one of the most anticipated events of the year – the Dubai Lynx Awards Ceremony, set to take place on Wednesday April 9 at the prestigious Emirates Golf Club. As MENA's leading platform for creative excellence, Dubai Lynx is a glittering celebration of the advertising and marketing industry's finest talents, recognizing outstanding achievements that push creative boundaries and redefine brand storytelling. This year, sportswear giant Adidas has been named the Advertiser of the Year in recognition of its groundbreaking campaigns that have captivated audiences across the region. With a track record of award-winning work, including the acclaimed 'Liquid Billboard' and 'The Female Field,' adidas continues to lead with purpose-driven creativity that resonates with global and local communities alike. The award will be accepted by Eugene Karasev, Senior Brand Director, adidas EMC, at the ceremony. Adding to the night's prestige, Chafic Haddad, Chief Creative Officer of VML MENA , has been named the Advertising Person of the Year . With a career spanning two decades, Haddad has played a pivotal role in shaping the advertising landscape, leading campaigns that have garnered global recognition, including Saudi Arabia's first-ever Cannes Lions Grand Prix win. His influence continues to elevate the region's creative industry to new heights. With industry leaders, visionaries, and creative powerhouses gathering under one roof, the Dubai Lynx Awards promise an unforgettable evening of inspiration and celebration. Whether you're an industry insider or simply a fan of creative storytelling, this is one event that reaffirms Dubai's status as a hub for world-class innovation and entertainment. For more details on the awards and event, visit . Dubai Lynx on LinkedIn. Dubai Lynx on Instagram Images: Supplied > Sign up for FREE to get exclusive updates that you are interested in
