Dubai Lynx 2025: Celebrating Creative Excellence in the Heart of MENA
Dubai's vibrant creative scene is gearing up for one of the most anticipated events of the year – the Dubai Lynx Awards Ceremony, set to take place on Wednesday April 9 at the prestigious Emirates Golf Club. As MENA's leading platform for creative excellence, Dubai Lynx is a glittering celebration of the advertising and marketing industry's finest talents, recognizing outstanding achievements that push creative boundaries and redefine brand storytelling.
This year, sportswear giant Adidas has been named the Advertiser of the Year in recognition of its groundbreaking campaigns that have captivated audiences across the region. With a track record of award-winning work, including the acclaimed 'Liquid Billboard' and 'The Female Field,' adidas continues to lead with purpose-driven creativity that resonates with global and local communities alike. The award will be accepted by Eugene Karasev, Senior Brand Director, adidas EMC, at the ceremony.
Adding to the night's prestige, Chafic Haddad, Chief Creative Officer of VML MENA , has been named the Advertising Person of the Year . With a career spanning two decades, Haddad has played a pivotal role in shaping the advertising landscape, leading campaigns that have garnered global recognition, including Saudi Arabia's first-ever Cannes Lions Grand Prix win. His influence continues to elevate the region's creative industry to new heights.
With industry leaders, visionaries, and creative powerhouses gathering under one roof, the Dubai Lynx Awards promise an unforgettable evening of inspiration and celebration. Whether you're an industry insider or simply a fan of creative storytelling, this is one event that reaffirms Dubai's status as a hub for world-class innovation and entertainment.
For more details on the awards and event, visit dubailynx.com . Dubai Lynx on LinkedIn. Dubai Lynx on Instagram
Images: Supplied
> Sign up for FREE to get exclusive updates that you are interested in
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
08-08-2025
- Campaign ME
Liverpool FC, adidas light up Burj Khalifa, reuniting after 13 years
Liverpool FC and adidas have presented the club's new home and away jerseys in a special campaign, marking the first time in 13 years that the two brands have teamed up. Having previously teamed up through some of Liverpool's most iconic eras from 1985-1996 and again from 2006-2012, the three-stripes return to provide players and fans with cutting edge performance technology and lifestyle apparel from this season. The campaign witnessed the brands light up the Burj Khalifa to mark the launch of the new kit, following which the content captured from the collaborative brand shoot in Egypt and the Burj Khalifa launch was rolled out across owned social media channels in the Middle East region. For the Burj Khalifa reveal, the brands partnered with media agency Havas Middle East and production house GOOD Stills. The Liverpool FC kit launch was also brought to life through a special adidas shoot, in partnership with production house Monica Abadir Art Productions in the heart of historic Cairo, celebrating the heritage of Liverpool FC forward Mohamed Salah. 1/7 Liverpool FC x adidas kit reveal Shot at the beautifully restored 17th-century Beit Yakan villa, the shoot blended culture, football and fashion, and celebrated the powerful connection between the club and the region. The timeless architecture and rich historical significance of the location offer a striking visual contrast to the modern energy of the new kit. To celebrate the launch of the new jerseys, adidas and Liverpool FC also released a film titled 'Your Dream. Our Reality'. The film shows a young girl's encounter with the new Liverpool jerseys, leading her on a journey which unfolds through a series of dream-like experiences that blur the line between fantasy and reality. The journey takes her from a dream dinner with icons of past and present such as Ian Rush and Mohamed Salah, to re-creating the iconic Gerrard and Alonso adidas advert with current men's and women's first team players, and a tour of LFC's trophy successes with Sir Kenny Dalglish, before finishing on the Anfield pitch in a climactic final scene. Ben Latty, Chief Commercial Officer at LFC, said, 'This is more than just the launch of a new kit – it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there's been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come.' The launch film is supported by player and product imagery which draws inspiration from the dream dinner scene, plus bespoke video extensions and behind the scenes photography, which will be published across the club, adidas and player channels. The new Liverpool FC Home jersey presents the club's DNA with a dark strawberry red colourway forming the base of the jersey and the adidas three stripes in white running down the sleeves. The classic Liver Bird crest is emblazoned on the chest with a clean-cut crew-neck collar and ribbing on the cuffs offering a brand callback to LFC legacy. The jersey will be paired with red shorts and red socks, with the socks featuring the adidas three stripes at the top and 'LFC' sign-off above the adidas logo on the shin. The Away jersey lands in a colourway synonymous with LFC away kits of the past, featuring a cream off-white base with black and red detailing. For the crest, the Liver Bird sits inside a shield, with the shield shape taking inspiration from the main stand at the original Anfield stadium from 1906, reimagined to replicate the shape of the stand itself. The Away jersey comes with two shorts and socks options. The first being black shorts with cream off-white socks, the alternate being cream off-white shorts with black socks. Sam Handy, GM at adidas Football, said, 'The return of adidas to Liverpool FC is a momentous occasion for us. Seeing our iconic three stripes adorning Liverpool FC kits again is something we're incredibly proud of. The Home jersey is a true representation of the Liverpool DNA – classy and understated, while the Away jersey pays homage to the club's rich history with a unique crest inspired by the original Anfield stadium. I speak on behalf of everyone at adidas when I say this is just the start of an incredible journey and we're extremely excited for what's to come.' CREDITS: Clients: Liverpool FC and adidas Media agency: Havas Middle East Production house for the Burj Khalifa activation: GOOD stills. Producer: Leah Decruz Production manager: Simran Noronha Photographer: Jade Willis Lead Videographer: Ralph Jigger Camera Operator: Kashmer Manalo Camera Operator: Romel Tan Camera Operator: Ronald Maniego Creative agency for the Beit Yakan villa shoot in Cairo, Egypt: Monica Abadir Art Productions Creative Director: Adam Mourad (@adammourad) Creative Producer + Agency: Monica Abadir (@monicaabadir) Photographer: Mariam El Gendy (@mgendy_) Stylist: Alia Dessouki (@aliadessouki) Makeup Artist: Mariam Habashi (@makeupbyhabashi) Hair Artist: Mo'men Turk (@momen_turk_666) Photography Assistant: Ismail Sabet (@izmatique) Production Assistant: Ghaidaa Hammam (@laghaydo) Gaffer: Ahmed Gomaa (@ahmed_gomaa_gaffer) Location: Bayt Yakan, Darb Al-Ahmar, Cairo, Egypt (@bayt_yakan) Models: Mohammed Nouh (@aintthatmoee / @unnmodels), Zeina El Ogail (@zeinaelogaill / @unnmodels), Mahmoud Okasha (@mahmouok)
Gulf Today
17-07-2025
- Gulf Today
Designer Caroline Zimbalist pushes fashion boundaries
At her kitchen stove, fashion designer Caroline Zimbalist looks like an alchemist at work as she stirs a pot full of corn starch and a thickener made from seaweed. The peppermint-scented mixture glitters as she carefully pours it into silicone molds of hearts and leaves. When the material hardens, Zimbalist will stitch it into unique, made-to-order dresses that she sells on her website. She hopes her designs, which have been worn by celebrities including Chappell Roan, will put a spotlight on materials that aren't sourced from planet-polluting fossil fuels, such as oil. 'It's almost like a vessel to show the world,' she said. Other small-scale designers are testing out tapioca, gelatin and other kitchen-shelf ingredients. Meanwhile, big names such as Adidas and Hermes have experimented with mushroom leather, while the Lycra brand is incorporating a new largely corn-based material into stretch fabric. Some experts are skeptical that these textiles — commonly referred to as biomaterials — will go mainstream, but designers such as Zimbalist hope their experiments will set an example for larger brands to follow. Over 60% of clothing comes from petroleum-based synthetics like polyester, according to Textile Exchange, a nonprofit that promotes sustainable fashion. Manufacturing those materials creates emissions. Synthetic garments can also shed microplastics during washing. And as fast-fashion brands pump out new clothes for customers who expect new designs every few weeks, many garments end up in landfills. A piece by fashion designer Caroline Zimbalist is displayed in the Queens borough of New York. Photos: Associated Press Zimbalist's designs gained attention in 2024 when Roan wore one on 'The Tonight Show.' The New York-based designer has since dressed stars such as comedian Atsuko Okatsuka and actors Anna Lore and Reneé Rapp. She takes commissions for custom clothing pieces, which cost between $150 and $1,200, via her website, which notes her 'unique recipe of biodegradable and natural materials.' As to whether her approach could be reproduced at a larger scale, Zimbalist says her materials could most practically be used to replace plastic hardware such as buttons and zippers. She acknowledges they can be sticky if not dried correctly, stinky if not treated and melty if exposed to extreme heat. 'Even incorporating it in small ways to start would be really strong,' she said. Fossil-fuel derived fabrics are ubiquitous because they're cheap and made from plentiful raw materials, said Dale Rogers, an Arizona State University professor who studies supply chains. Many clothes are also made of materials that come from plants or animals such as cotton, silk, wool and cashmere. But some have environmental impacts. Cotton uses a lot of water. Sheep and goats burp out methane. Some biomaterials have gotten closer to widespread use. Mycelium leather, made from mushrooms, has been used to create luxury shoes, accessories and handbags by brands such as Stella McCartney, Lululemon, Adidas and Hermes. Still, Rogers said he's not convinced there's enough demand for alternative materials to overcome companies' aversion to the higher costs of producing them at a large scale. 'Honestly, in the end, cost drives almost all decisions,' he said. Getting larger companies to use alternative materials depends on whether they will pay more for a fabric that matches their values, said Jon Veldhouse, the CEO of Qore LLC. His company makes a product called Qira that replaces about 70% of the fossil-derived components of elastic synthetic fabrics with a corn-based material. The Lycra Company, which sells its stretchy material to major brands, initially expects to incorporate Qira in around 25 percent of its Spandex business, said Lycra chief brand and innovation officer Steve Stewart. But that option will be more expensive, and they haven't yet announced any takers. It can also be hard to measure the sustainability of farming practices that go into producing raw materials for new fabrics. Cargill is Qore's partner and corn supplier, and it gets its grain from farmers in the vicinity of their processing plant. Veldhouse said many already plant cover crops or reduce tilling to lower environmental impact, but he couldn't provide data on how many use those approaches. Associated Press
Zawya
26-06-2025
- Zawya
Apparel Group welcomes Off/Price to the UAE: A new retail destination for smart shoppers
Dubai, UAE – Apparel Group proudly announces the arrival of Off/Price to the UAE market, marking the regional debut of a fresh retail concept tailored for Brand aspirational-value driven fashion lovers. Known for its curated mix of global brands at unbelievable prices, Off/Price transforms everyday shopping into a thrilling experience—where discovery meets affordability. The concept delivers an ever-evolving selection of fashion, footwear, accessories, and handbags from globally loved names including - Calvin Klein, ASICS, Adidas, Skechers, Tommy Hilfiger, Steve Madden & Birkenstock—offered at surprisingly low prices. With a strategic vision to open 100 stores across the GCC over the next three years, Off/Price reinforces Apparel Group's commitment to accessible style, innovation in retail, and enhancing customer experience across the region.
