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Dubai Lynx announces 2025 winners
Dubai Lynx announces 2025 winners

Campaign ME

time10-04-2025

  • Entertainment
  • Campaign ME

Dubai Lynx announces 2025 winners

Dubai Lynx, MENA's leading platform for creative excellence and effectiveness, announced the winners of its 2025 Awards at an award ceremony held at Emirates Golf Club in Dubai. The awards celebrate the most outstanding creative work from across the region. This year saw the introduction of new categories that reflect evolving industry dynamics. The Use of Humour category accounted for 3 per cent of all entries, signalling a growing interest in levity and cultural storytelling. Meanwhile, creator-driven categories within Social & Influencer made a strong debut, drawing 14 per cent of total entries in that section — underlining the increasing influence of content creators in shaping brand narratives. Philip Thomas, Chairman, Dubai Lynx, said: 'Congratulations to this year's winners, who have set a new standard for creativity in MENA. Their work not only captivates audiences but also delivers real impact – showcasing the strength of creative industries in the region. It's an exciting time for the future of marketing and communication here.' Ian Fairservice, Vice Chairman, Dubai Lynx, commented: 'The winners this year are a true reflection of the bold, innovative, and culturally resonant work emerging from the MENA region. From the rise of humour as a powerful creative tool to the impact of creators in shaping brand narratives, the entries showcased a dynamic shift in how stories are being told – and who is telling them. We're proud to celebrate this incredible talent.' Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company, headline partner for the Dubai Lynx Awards Ceremony, added: 'The extraordinary quality of work awarded at Dubai Lynx this year is a testament to the creativity shaping MENA's landscape. It's inspiring to see how bold ideas continue to redefine the region's global presence and creative identity.' Dubai Lynx 2025 Winners This year's Grand Prix winners are: Audio & Radio From 48 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze Lynx Award and the Grand Prix that went to 'Journey into Herstory' for Al-Futtaim Toyota, by Al Futtaim Motors Toyota, Dubai / Memac Ogilvy, Dubai. Brand Experience & Activation From 151 entries received, 15 were awarded: 2 Gold, 5 Silver and 7 Bronze Lynx Awards and the Grand Prix that went to 'Unsilence The Crowd' for Sela X Newcastle United by Sela, Jeddah / VML, London. Creative Commerce From 49 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze Lynx Award and the Grand Prix that went to 'Selfless Shelves' for Puck, by FP7 McCann, Dubai. Creative Effectiveness From 20 entries received, 3 were awarded: 1 Silver and 1 Bronze Lynx Award and the Grand Prix that went to 'Birthmark Stories' for Hungerstation by VML, Riyadh. Creative Strategy From 65 entries received, 7 were awarded: 1 Gold, 2 Silver and 3 Bronze Lynx Awards and the Grand Prix that went to 'The New President' for Annahar Newspaper, by IMPACT BBDO, Dubai. Design From 42 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze Lynx Award and the Grand Prix that went to 'Blind Faith' for Bank Al Etihad, by VML Amman. Digital Craft From 31 entries received, 3 were awarded: 1 Gold and 1 Silver Lynx Award and the Grand Prix that went to 'The 4th Judge' for The Ring, by BigTime Creative Shop, Riyadh. Direct From 92 entries received, 9 were awarded: 2 Gold, 2 Silver and 4 Bronze Lynx Awards and the Grand Prix that went to 'Selfless Shelves' for Puck, by FP7 McCann, Dubai. Entertainment From 94 entries received, 9 were awarded: 1 Gold, 3 Silver and 4 Bronze Lynx Awards and the Grand Prix that went to '5 vs 5' for Riyadh Season by BigTime Creative Shop, Riyadh. Film From 117 entries received, 11 were awarded: 2 Gold, 3 Silver and 5 Bronze Lynx Awards and the Grand Prix that went to 'Speedy Disclaimer Hijack' for STING, by IMPACT BBDO, Dubai. Film Craft From 126 entries received, 12 were awarded: 3 Gold, 4 Silver and 4 Bronze Lynx Awards and the Grand Prix that went to 'Everything or Nothing' for Riyadh Season, by BigTime Creative Shop, Riyadh. Glass: The Award for Change From 12 entries received, 2 were awarded: 1 Bronze and the Grand Prix that went to 'Selfless Shelves' for Puck, by FP7 McCann, Dubai. Grand Prix for Good The Grand Prix for Good was awarded to 'Highlight Your Balls' for Testicular Cancer Society, by FP7 McCann, Dubai. Healthcare From 30 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze Lynx Award and the Grand Prix that went to 'Insured Billboards' for easypasia by IMPACT BBDO, Dubai. Industry Craft From 66 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze Lynx Award and the Grand Prix that went to 'Explosion', 'Missile', 'Hero', 'Home' for Al Joumhouria, by TBWA\RAAD, Dubai. Integrated From 11 entries received, 2 were awarded: 1 Silver Lynx Award and the Grand Prix that went to 'The New President' for Annahar Newspaper, by IMPACT BBDO, Dubai. Media From 109 entries received, 10 were awarded: 3 Gold, 2 Silver and 4 Bronze Lynx Awards and the Grand Prix that went to 'Bribe Bucket' for KFC, by TBWA\RAAD, Dubai. Outdoor From 77 entries received, 7 were awarded: 2 Gold, 2 Silver and 2 Bronze Lynx Awards and the Grand Prix that went to 'Careem Beach' for Careem, by Careem Dubai. PR From 81 entries received, 7 were awarded: 1 Gold, 1 Silver and 4 Bronze Lynx Awards and the Grand Prix that went to 'The Second Release' for Billboard Magazine, by SRMG Labs, Riyadh Print & Publishing From 42 entries received, 4 were awarded: 1 Silver and 2 Bronze Lynx Awards and the Grand Prix that went to 'The New President' for Annahar Newspaper, by IMPACT BBDO, Dubai. Social & Influencer From 84 entries received, 7 were awarded: 2 Gold, 1 Silver and 3 Bronze Lynx Awards and the Grand Prix that went to 'Obsession' for Riyadh Season, by BigTime Creative Shop, Riyadh. The Dubai Lynx Special Awards winners for 2025 are: Network of the Year 1. VML 2. BBDO Worldwide 3. McCANN Worldgroup Media Network of the Year 1. Hearts & Science 2. OMD Worldwide 3. PHD Worldwide MENA Agency of the Year 1. IMPACT BBDO, Dubai, United Arab Emirates 2. FP7 McCANN, Dubai, United Arab Emirates 3. BIGTIME CREATIVE SHOP, Riyadh, Saudi Arabia Independent Agency of the Year 1. BIGTIME CREATIVE SHOP, Riyadh, Saudi Arabia 2. Serviceplan Middle East, Dubai, United Arab Emirates 3. Abdullah & Shokri, Cairo, Egypt Lynx Palm Award 1. Dejavu, United Arab Emirates 2. Good People Films, Egypt 3. Blue Elephant, Saudi Arabia

Dubai Lynx reveals the Film category shortlist for 2025 awards
Dubai Lynx reveals the Film category shortlist for 2025 awards

Campaign ME

time08-04-2025

  • Entertainment
  • Campaign ME

Dubai Lynx reveals the Film category shortlist for 2025 awards

Dubai Lynx, MENA's leading platform for creative excellence and effectiveness, has announced the highly anticipated shortlist for the 2025 Film Lynx Award. The Film Lynx celebrates exceptional creativity in the moving image. The shortlist for the Dubai Lynx Film and Film Craft categories are now available exclusively on Dubai Lynx's The Work section. The Film category witnessed 117 entries. From this, 22 pieces of work from Egypt, Saudi Arabia and the UAE will now compete to be awarded MENA's most prestigious creative communications accolade. BBDO Worldwide's Chief Creative Officer Chris Beresford-Hill lead the 2025 jury for the Film category as jury president. Shortlists to the Film Craft category have also been revealed, featuring 30 shortlists from 126 entries. Serviceplan Group's Head of Production Services Aisha Blackwell lead the 2025 jury for this category as jury president. The Entertainment, Glass: The Award for Change, Healthcare and Integrated shortlists will be announced tomorrow, Wednesday 9 April, 9am GST. Winners will be announced at the Dubai Lynx Awards Ceremony taking place Wednesday 9 April at the Emirates Golf Club. The following Lynx Awards shortlists are now live on The Work: Audio & Radio, Brand Experience & Activation, Creative Commerce, Creative Effectiveness, Creative Strategy, Design, Digital Craft, Direct, Film, Film Craft, Industry Craft Media, Outdoor, PR, Print & Publishing and Social & Influencer.

Dubai Lynx reveals The Work shortlists for 2025 awards
Dubai Lynx reveals The Work shortlists for 2025 awards

Campaign ME

time07-04-2025

  • Business
  • Campaign ME

Dubai Lynx reveals The Work shortlists for 2025 awards

Dubai Lynx, MENA's leading platform for creative excellence and effectiveness, has revealed its first round of shortlists for the 2025 Awards. The Work shortlists recognise outstanding creativity and innovation across multiple categories. All shortlisted pieces of work will now compete to be awarded MENA's most prestigious creative communications accolade. View the: The Film shortlist will be announced Tuesday, 8 April at 9am (GST, while the Entertainment, Glass: The Award for Change, Healthcare and Integrated shortlists will be announced Wednesday, 9 April at 9am (GST). Winners will be announced at the Dubai Lynx Awards Ceremony taking place at the Emirates Golf Club on Wednesday, 9 April, bringing together the industry to celebrate the region's outstanding achievements. Ian Fairservice, Vice Chairman, Dubai Lynx, said, 'Every year, Dubai Lynx celebrates the extraordinary talent driving the creative economy in the region. The first wave of shortlists sets the stage for what promises to be an exceptional awards season, spotlighting work that challenges conventions and redefines brand storytelling.' The 2025 Awards has seen a remarkable surge in brand participation, with entries from brands up by 122 per cent year-on-year, reflecting the region's growing creative ambitions. The newly introduced 'Use of Humour' category saw 3 per cent of all entries submitted, highlighting a renewed appetite for humour and levity across the region. Marian Brannelly, Global Director of Awards, LIONS, said, 'The Dubai Lynx Awards continue to be a benchmark for creative brilliance in the MENA region. This year we've seen a remarkable 122% year-on-year increase in brand entries, reflecting the growing creative ambitions of marketers in MENA. It's also exciting to see humour making a comeback, with 3% of all submissions entered into the new 'Use of Humour' category. We congratulate all those who have been shortlisted so far and look forward to unveiling the rest of the shortlists.' Majed Al Suwaidi, Senior Vice President of Dubai Media City part of TECOM Group PJSC, said, 'This year's Dubai Lynx Awards shortlists represents an exceptional calibre of work that captures the innovation driving the region's thriving creative economy.' Suwaidi added, 'Our strategic partnership with Dubai Lynx cements the vital role of Dubai Media City's vibrant ecosystem in nurturing such talent and strengthening Dubai's position as a global centre of excellence, in line with the Dubai Economic Agenda 'D33'. We look forward to recognising the region's most creative minds at the Dubai Lynx Awards Ceremony.' The Dubai Lynx Debrief, taking place tomorrow Tuesday 8 April, 9am GST at Dubai Knowledge Park, will offer a comprehensive analysis of the key trends, insights and award-winning creativity emerging from this year's entries from Dubai Lynx Jurors. The Debrief brings together leading industry experts to examine the region's most impactful work, providing valuable takeaways for brands, agencies and marketers looking to navigate the evolving MENA communications landscape. Further information on registering for the event is available here.

Dubai Lynx reveals Diriyah Company as headline partner for Awards Ceremony
Dubai Lynx reveals Diriyah Company as headline partner for Awards Ceremony

Campaign ME

time13-03-2025

  • Business
  • Campaign ME

Dubai Lynx reveals Diriyah Company as headline partner for Awards Ceremony

Dubai Lynx, the MENA region's leading platform for creative excellence and effectiveness, has announced that Diriyah Company will be the headline partner for this year's prestigious Awards Ceremony. Diriyah Company, the cultural heart of Saudi Arabia, is renowned for its rich history, stunning architecture and dedication to fostering art, culture and innovation. As headline partner, it reinforces its commitment to creativity, innovation and creative excellence by supporting the Dubai Lynx Awards Ceremony, which celebrates the best of the MENA region's creative industry. Reacting to the partnership, Philip Thomas, Chairman, Dubai Lynx, said. 'We are thrilled to welcome Diriyah Company as our headline partner for this year's Awards Ceremony. Diriyah Company's rich cultural heritage and forward-thinking approach to innovation perfectly align with the values we celebrate at Dubai Lynx. This partnership will further enhance the recognition of creative excellence across the region.' The partnership underscores a shared vision of promoting the region's cultural and creative ambitions on a global scale. Diriyah Company's involvement reflects its dedication to supporting the creative industries and showcasing the exceptional talent emerging from the MENA region. Ian Fairservice, Vice Chairman, Dubai Lynx, said, 'Dubai Lynx has always been a stage for celebrating the region's dynamic creative landscape, and our partnership with Diriyah Company adds an exciting new dimension to this year's Awards Ceremony.' Fairservice added, 'Diriyah Company's deep-rooted cultural legacy and vision for the future make them an ideal partner in championing creative excellence. Together, we look forward to honouring the outstanding work that continues to shape the MENA region's creative identity.' Reflecting on the partnership, Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company, said, 'We are proud to partner with Dubai Lynx, a world-class platform that brings together the brightest minds in creativity and innovation. Diriyah Company is deeply committed to supporting creativity in the region because we believe that fostering artistic expression is vital for the growth and transformation of the MENA region.' 'The incredible, award-winning work emerging from this region is a testament to the talent and vision of local creatives, and this collaboration provides an exciting opportunity to amplify their achievements on a global stage,' Haslam added. The Dubai Lynx Awards Ceremony will take place at the Emirates Golf Club on Wednesday 9 April, bringing together the industry to celebrate the region's outstanding achievements.

Dubai Lynx 2025: Celebrating Creative Excellence in the Heart of MENA
Dubai Lynx 2025: Celebrating Creative Excellence in the Heart of MENA

What's On

time26-02-2025

  • Entertainment
  • What's On

Dubai Lynx 2025: Celebrating Creative Excellence in the Heart of MENA

The Dubai Lynx Awards 2025 is just a few weeks away… Dubai's vibrant creative scene is gearing up for one of the most anticipated events of the year – the Dubai Lynx Awards Ceremony, set to take place on Wednesday April 9 at the prestigious Emirates Golf Club. As MENA's leading platform for creative excellence, Dubai Lynx is a glittering celebration of the advertising and marketing industry's finest talents, recognizing outstanding achievements that push creative boundaries and redefine brand storytelling. This year, sportswear giant Adidas has been named the Advertiser of the Year in recognition of its groundbreaking campaigns that have captivated audiences across the region. With a track record of award-winning work, including the acclaimed 'Liquid Billboard' and 'The Female Field,' adidas continues to lead with purpose-driven creativity that resonates with global and local communities alike. The award will be accepted by Eugene Karasev, Senior Brand Director, adidas EMC, at the ceremony. Adding to the night's prestige, Chafic Haddad, Chief Creative Officer of VML MENA , has been named the Advertising Person of the Year . With a career spanning two decades, Haddad has played a pivotal role in shaping the advertising landscape, leading campaigns that have garnered global recognition, including Saudi Arabia's first-ever Cannes Lions Grand Prix win. His influence continues to elevate the region's creative industry to new heights. With industry leaders, visionaries, and creative powerhouses gathering under one roof, the Dubai Lynx Awards promise an unforgettable evening of inspiration and celebration. Whether you're an industry insider or simply a fan of creative storytelling, this is one event that reaffirms Dubai's status as a hub for world-class innovation and entertainment. For more details on the awards and event, visit . Dubai Lynx on LinkedIn. Dubai Lynx on Instagram Images: Supplied > Sign up for FREE to get exclusive updates that you are interested in

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