Dubai Lynx announces 2025 winners
This year saw the introduction of new categories that reflect evolving industry dynamics. The Use of Humour category accounted for 3 per cent of all entries, signalling a growing interest in levity and cultural storytelling. Meanwhile, creator-driven categories within Social & Influencer made a strong debut, drawing 14 per cent of total entries in that section — underlining the increasing influence of content creators in shaping brand narratives.
Philip Thomas, Chairman, Dubai Lynx, said: 'Congratulations to this year's winners, who have set a new standard for creativity in MENA. Their work not only captivates audiences but also delivers real impact – showcasing the strength of creative industries in the region. It's an exciting time for the future of marketing and communication here.'
Ian Fairservice, Vice Chairman, Dubai Lynx, commented: 'The winners this year are a true reflection of the bold, innovative, and culturally resonant work emerging from the MENA region. From the rise of humour as a powerful creative tool to the impact of creators in shaping brand narratives, the entries showcased a dynamic shift in how stories are being told – and who is telling them. We're proud to celebrate this incredible talent.'
Kiran Jay Haslam, Chief Marketing Officer, Diriyah Company, headline partner for the Dubai Lynx Awards Ceremony, added: 'The extraordinary quality of work awarded at Dubai Lynx this year is a testament to the creativity shaping MENA's landscape. It's inspiring to see how bold ideas continue to redefine the region's global presence and creative identity.'
Dubai Lynx 2025 Winners
This year's Grand Prix winners are:
Audio & Radio
From 48 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze Lynx Award and the Grand Prix that went to 'Journey into Herstory' for Al-Futtaim Toyota, by Al Futtaim Motors Toyota, Dubai / Memac Ogilvy, Dubai.
Brand Experience & Activation
From 151 entries received, 15 were awarded: 2 Gold, 5 Silver and 7 Bronze Lynx Awards and the Grand Prix that went to 'Unsilence The Crowd' for Sela X Newcastle United by Sela, Jeddah / VML, London.
Creative Commerce
From 49 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze Lynx Award and the Grand Prix that went to 'Selfless Shelves' for Puck, by FP7 McCann, Dubai.
Creative Effectiveness
From 20 entries received, 3 were awarded: 1 Silver and 1 Bronze Lynx Award and the Grand Prix that went to 'Birthmark Stories' for Hungerstation by VML, Riyadh.
Creative Strategy
From 65 entries received, 7 were awarded: 1 Gold, 2 Silver and 3 Bronze Lynx Awards and the Grand Prix that went to 'The New President' for Annahar Newspaper, by IMPACT BBDO, Dubai.
Design
From 42 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze Lynx Award and the Grand Prix that went to 'Blind Faith' for Bank Al Etihad, by VML Amman.
Digital Craft
From 31 entries received, 3 were awarded: 1 Gold and 1 Silver Lynx Award and the Grand Prix that went to 'The 4th Judge' for The Ring, by BigTime Creative Shop, Riyadh.
Direct
From 92 entries received, 9 were awarded: 2 Gold, 2 Silver and 4 Bronze Lynx Awards and the Grand Prix that went to 'Selfless Shelves' for Puck, by FP7 McCann, Dubai.
Entertainment
From 94 entries received, 9 were awarded: 1 Gold, 3 Silver and 4 Bronze Lynx Awards and the Grand Prix that went to '5 vs 5' for Riyadh Season by BigTime Creative Shop, Riyadh.
Film
From 117 entries received, 11 were awarded: 2 Gold, 3 Silver and 5 Bronze Lynx Awards and the Grand Prix that went to 'Speedy Disclaimer Hijack' for STING, by IMPACT BBDO, Dubai.
Film Craft
From 126 entries received, 12 were awarded: 3 Gold, 4 Silver and 4 Bronze Lynx Awards and the Grand Prix that went to 'Everything or Nothing' for Riyadh Season, by BigTime Creative Shop, Riyadh.
Glass: The Award for Change
From 12 entries received, 2 were awarded: 1 Bronze and the Grand Prix that went to 'Selfless Shelves' for Puck, by FP7 McCann, Dubai.
Grand Prix for Good
The Grand Prix for Good was awarded to 'Highlight Your Balls' for Testicular Cancer Society, by FP7 McCann, Dubai.
Healthcare
From 30 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze Lynx Award and the Grand Prix that went to 'Insured Billboards' for easypasia by IMPACT BBDO, Dubai.
Industry Craft
From 66 entries received, 4 were awarded: 1 Gold, 1 Silver and 1 Bronze Lynx Award and the Grand Prix that went to 'Explosion', 'Missile', 'Hero', 'Home' for Al Joumhouria, by TBWA\RAAD, Dubai.
Integrated
From 11 entries received, 2 were awarded: 1 Silver Lynx Award and the Grand Prix that went to 'The New President' for Annahar Newspaper, by IMPACT BBDO, Dubai.
Media
From 109 entries received, 10 were awarded: 3 Gold, 2 Silver and 4 Bronze Lynx Awards and the Grand Prix that went to 'Bribe Bucket' for KFC, by TBWA\RAAD, Dubai.
Outdoor
From 77 entries received, 7 were awarded: 2 Gold, 2 Silver and 2 Bronze Lynx Awards and the Grand Prix that went to 'Careem Beach' for Careem, by Careem Dubai.
PR
From 81 entries received, 7 were awarded: 1 Gold, 1 Silver and 4 Bronze Lynx Awards and the Grand Prix that went to 'The Second Release' for Billboard Magazine, by SRMG Labs, Riyadh
Print & Publishing
From 42 entries received, 4 were awarded: 1 Silver and 2 Bronze Lynx Awards and the Grand Prix that went to 'The New President' for Annahar Newspaper, by IMPACT BBDO, Dubai.
Social & Influencer
From 84 entries received, 7 were awarded: 2 Gold, 1 Silver and 3 Bronze Lynx Awards and the Grand Prix that went to 'Obsession' for Riyadh Season, by BigTime Creative Shop, Riyadh.
The Dubai Lynx Special Awards winners for 2025 are:
Network of the Year
1. VML
2. BBDO Worldwide
3. McCANN Worldgroup
Media Network of the Year
1. Hearts & Science
2. OMD Worldwide
3. PHD Worldwide
MENA Agency of the Year
1. IMPACT BBDO, Dubai, United Arab Emirates
2. FP7 McCANN, Dubai, United Arab Emirates
3. BIGTIME CREATIVE SHOP, Riyadh, Saudi Arabia
Independent Agency of the Year
1. BIGTIME CREATIVE SHOP, Riyadh, Saudi Arabia
2. Serviceplan Middle East, Dubai, United Arab Emirates
3. Abdullah & Shokri, Cairo, Egypt
Lynx Palm Award
1. Dejavu, United Arab Emirates
2. Good People Films, Egypt
3. Blue Elephant, Saudi Arabia
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