Latest news with #DysonBeauty
Harpers Bazaar Arabia
6 days ago
- Science
- Harpers Bazaar Arabia
Are The New Dyson Omega Nourishing Hair Products Really A Miracle For Frizzy, Heat-Damaged Hair?
Marrying James Dyson's twin passions of technology and farming Omega aims to combat dry hair – the number one problem for women in the Middle East Fact: Dyson, a name that was once instantly associated with home appliances, now counts 50 per cent of its portfolio as beauty. In under a decade, its styling tools (launched in 2016) and hair products, have become synonymous with technology, luxury – and now, perhaps paradoxically, farming. Last year the buzz was about the debut of hair products – the brand's Wiltshire labs had conjured up haircare serums and creams using mushroom cells – Chitosan – as a key ingredient. Key to their success in the Middle East? The fact that they were made to keep frizz at bay, and tested at 80 per cent relative humidity. The half a billion dollars invested in hair care research in 2022 was finally reaping rewards. And this year the world's beauty journalists were whisked off to another secret location – and made to sign iron-clad NDAs – before the latest range of products was unveiled. This time the reveal was in Lincolnshire, where James Dyson's utopian vision of high-tech meets high-yield future of farming is being incubated under the Dyson Farming banner, which has ownership over 36,000 acres – the equivalent of over 20,000 football fields. And the problem the team were asked to solve? In a study done in 2022, one in three people stated their primary hair concern was dryness. View this post on Instagram A post shared by Dyson Beauty (@dysonbeauty) 'It's something that women deal with globally,' Justina Mejia Montane, Product Development Director, told us, 'They're constantly on a quest to find a product that is going to be able to deliver on hydration, nourishing benefits, without compromising on texture and the aesthetics of the product.' Someone living in Dubai would still have dry hair. Not due to the humid climate but because of what they are doing to their tresses, from colouring to chemical treatments and intense heat – even brushing and swimming in chlorinated pools. The Middle East also has a higher mineral content in its water, so that dries the hair out even more. It makes the hair heavy. The problem to solve pin-pointed, Dyson's researchers, scientists, chemists, and mechanical engineers got to work. The fact that they had boots on the ground on the farm, provided the breakthrough: the 800,000 sunflowers that grow to over six-feet high over a nine-hectare field. Design Manager Ben Hogan explains, 'It all dovetailed beautifully. Sunflower seed oil was chock full of omega fatty acids, and that is actually an ingredient really beneficial for dry hair.' The team are really keen to differentiate the problem-solving ability of their products too. While Chitosan's specific purpose was style retention – especially for Airwrap owners – Omega is the second chapter of that story, putting the focus on heat protection (something that was raised repeatedly during the Chitosan launch). The two new heroes are the Omega hydrating hair oil, that nourishes and restores brittle hair and a leave-in conditioning spray that transforms from a cream in the bottle to a mist that covers hair quickly and evenly, reducing breakage by over 74 per cent. I can confirm that the new oil is intoxicating to use, and instantly makes the hair look – and feel – shinier, without the added weight and greasiness provided by most in-market products that rely heavily on silicone. Its subtle scent feels functional, yet pleasant. In a nutshell, you might not love it, but you certainly won't dislike it. The upshot? It works. The conditioning spray is even more of a revelation, easy to use, and instantly changing the texture of hair, re-perking it up, once you've mastered how much to use to suit its thickness. It's ideal for the region's climate – and for the local love of regular blow-dries. It certainly seems that Dyson's beauty products are now as transformative as their at-home hair styling tools.
National Post
05-08-2025
- Health
- National Post
We stepped into the sunflower fields of Dyson Farm to learn more about its latest hair-care launch
Article content 'We were, at that time, starting to study the crops,' says Justina Mejia-Montane, senior vice-president of Global Product Innovation at Dyson Beauty. 'As the research was coming in for the sunflower seed oil, we recognized that it's chock full of omega fatty acids, and that actually is an ingredient that is really beneficial for dry hair. So we started playing around with, how do we incorporate this into a formulation?' Article content They first had to develop a cosmetic-grade ingredient that could be used in a mass hair-care product. Then, they had to find the right mix of oils that could nourish strands, without weighing them down. Article content The formulators settled on a mix of seven oils: sunflower, Abyssinian, macadamia, sesame, corn, olive and avocado. Aside from the sunflower seed oil, which is sourced from the Dyson Farm, the other raw oil materials for the blend are primarily sourced form France, Mejia-Montane notes. Article content 'We wanted a blend of different oils that would help to penetrate into the hair,' she says of the selection. 'It was quite a bit of trial-and-error to figure out what was the right combination of the different oils that didn't give you something that was too heavy and that they were all enhancing each other.' Article content Article content In development for about two years, the launch features a leave-in conditioning spray and a hair oil. Article content Rather than rely on silicones, which are a common ingredient in many smoothing hair-care products that can feel heavy or greasy on strands, the Dyson team looked to find nourishing ingredients that boasted the conditioning benefits, along with heat protection. Article content 'The team sought out to be able to find polymers. 'What are some of those polymers that really helped to maintain the curl retention?,' and that's how we uncovered Chitosan,' Mejia-Montane explains. 'And I would say that Omega is continuing on that story, because heat protection is something that continues to come up.' Article content With the new Omega products, the company now offers options for hydration, styling, heat protection and style retention. The Chitosan and Omega hair products are formulated to work both with Dyson and other heat-styling tools. Article content Mejia-Montane recommends applying the Omega leave-in spray — which she notes is 'like a cloud of moisture on the hair' — on damp strands post-shower, then following with the Chitosan pre-styling cream for those who have hair that's more resistant to styling techniques. Article content Article content Heat styling would follow, and then a few drops of the Omega oil can be applied to add shine and provide a 'humidity shield,' she notes. The Chitosan post-style serum could then be used to really lock in a style on more stubborn hair. Article content Dryness, a common hair concern that a Dyson study found one-in-three people worldwide deal with, can be caused by a variety of concerns including heat-treating, colouring, the environment, water hardness and more. Article content 'We want to ensure that we're kind of stress-testing it … so that it is able to solve the issue for consumers, no matter where they're living in the world, or if they're travelling as well,' Mejia-Montane says, noting the global testing Dyson carried out with the products before their release. Article content The beauty category, Mejia-Montane notes, has become a strong pillar for the business, which started with a home vacuum cleaner launched in May 1993. In 2022, Dyson invested half-a-billion GBP into hair-care research.
Vogue Singapore
05-08-2025
- Vogue Singapore
Here's why the Dyson Airwrap Co-anda2x is worth investing in
If all adages are to be believed, good things come in threes. Unless you're Dyson. Of course, this comes as no surprise considering the technology powerhouse's trajectory into global recognition—the brand is synonymous with foregoing convention in favour of achieving unprecedented breakthroughs. This time is no exception. The magic number heralding Dyson's latest critical juncture Two. In fact, its significance is notable enough that it is actually found within the name of its newest innovation. Enter the Dyson Airwrap Co-anda2x. 'We call it the Dyson Airwrap Co-anda2x because of the new motor it is equipped with. The Hyperdymium 2 is our fastest and most powerful hair care motor yet. Because of it, this iteration of the Airwrap is able to deliver twice the air pressure,' explains Freddy Howe, senior design and development manager at Dyson. 'What this means is that you can expect faster drying times and less heat damage, as well as for curly and straight styles to last longer than before.' View this post on Instagram A post shared by Dyson Beauty (@dysonbeauty) Call it kismet, but it is on this very day that I find myself in a position to test Howe's claims. I am at the Dyson farms located in Lincolnshire. It is a Wednesday afternoon and I am victim to a sudden shower that descends with surprising speed after a dry stretch. With a small degree of apprehension, I reach for one of the many devices available on hand. The difference is discernible immediately—this version is smaller and lighter, while also being remarkably easier to manoeuvre. And that's just the tip of the iceberg when it comes to its list of improvements. At first brush I kick things with the Fast Dryer 2x attachment. Its enhanced motor means my hair goes from damp to dry in 10 minutes; a feat which previously was only achievable with the Dyson Supersonic Nural hair dryer. I snap on the 20mm Co-anda2x Curling Barrel after and begin the process of letting my strands catch and curl along the cylindrical vessel. Tight, precise curls result from this. This is very much necessary for my fine, thin hair, which the Dyson Airwrap Co-anda2x is designed to remember thanks to the inclusion of smart sensor technology. According to Howe, this is because each device comes with an RFID chip that communicates with the gadget. It notes down and, thus, pushes out the best temperature and airflow settings for your mane. When it comes to the curling barrels specifically, a set sequence activates to help users attain consistent curls. Once you indicate your preference in the MyDyson app, the Airwrap Co-anda2x automatically adjusts heat and airflow to wrap, set and release the perfect curl with every use. View this post on Instagram A post shared by Dyson Beauty (@dysonbeauty) This stroke of ingenuity is undoubtedly a showcase of Dyson's commitment to addressing problems overlooked by the masses. Minor inconveniences we typically withstand are priority pain points to the brand; challenges to overcome to grant a seamless, intuitive experience for users. Looking forward, never back It's safe to say that this is precisely the ethos that serves as the bedrock of Dyson's identity. I feel this most keenly upon trying out the all-new Dyson Airwrap Co-anda2x AirSmooth2x attachment on another section of my hair. It comprises two contact bars that emit jets of high-velocity air to straighten and smooth strands. Upon completing a full pass through locks, the arms of the attachment automatically unclamp to drop the section of hair, now sleek and lustrous as a sheet of glass. A simple motion that is devastatingly effective in how it eradicates the possibility of user error. Funnily enough, déjà vu hits moments later standing within the 11-hectare glasshouse. Sustainable farming is another sector the innovation-led corporation aims to explore in a bid to reduce environmental impact and feed people better. Strawberries act as its debut venture into this space. The environment in which the fruit grows is meticulously controlled, leaving nothing to chance. A climate control computer system regulates the temperature in the glasshouse to maintain optimal growing conditions. Robots wielding sensors and cameras identify bruising and imperfections on all strawberries, selecting only the best-quality ones. Advanced LED lighting creates the impression of a never-ending summer that is perfect for crop growth. View this post on Instagram A post shared by Dyson Beauty (@dysonbeauty) 'Is this what being inside the Airwrap Co-anda2x feels like?' I joke, gesturing at the hoopla before me. Distantly, I hear the whirr of another machine starting up, ready to continue its revolutionary work. A Dyson rep steps in without missing a beat, beaming. 'Sure,' she states, plopping a bright red berry into my waiting palm. 'It makes sense that you feel this way because we're constantly gleaning inspiration from each other within the Dyson ecosystem—no matter the sector or type of product.' Is looking inward perhaps the secret to being at the forefront of the beauty tech field? Perhaps. Dyson, in any case, is living proof.
Time of India
29-07-2025
- Entertainment
- Time of India
Deepika Padukone champions smart styling in Dyson's new ad
Dyson , the global technology company, has announced the launch of its new ' The Difference is Dyson ' campaign featuring brand ambassador for Dyson Beauty Deepika Padukone . With this campaign, Dyson invites individuals of all hair types to experience the impact of unique self-expression, achieving perfectly styled hair without heat damage. This reaffirms Dyson's commitment to hair health through innovative technology, while highlighting the versatility and performance that define the Dyson beauty range. Crafted in collaboration with Hogarth , the new film illustrates how Dyson's range is engineered with a focus on real-world hair needs for India's diverse hair types, styles, and weather conditions. Unfolding through a series of high-impact visuals, the campaign follows Deepika Padukone in everyday and statement styles , all achieved without compromising hair health. From sleek, natural looks to defined curls, the styling journey reflects the effortless, damage-free promise of Dyson's innovative-led hair care solutions. Ankit Jain, managing director, Dyson India, said, ''The Difference is Dyson' is a campaign that embraces and elevates individuality. It reinforces Dyson's commitment to innovation and bringing the hair styling range closer to consumers that provide superior styles for all hair types, with no heat damage. We are delighted to see Padukone bring this theme to life and demonstrates our technology first approach to redefining hair styling.' The campaign reflects Dyson's belief that high-performance styling should never come at the cost of hair health, a principle that continues to shape the brand's approach to beauty technology, the press release shared to ETBrandEquity stated. The new film illustrates how Dyson's range is engineered with a focus on real-world hair needs for diverse hair types, styles and weather conditions in India Padukone, brand ambassador for Dyson Beauty, shared, 'I have always believed that beauty lies in embracing your individuality. Working with Dyson, I have seen firsthand how their products deliver real results, no matter what your hair type. 'The Difference is Dyson' to me means celebrating different styles and maintaining natural shine, while knowing your hair is cared for, every step of the way. That's the difference that sets Dyson apart.' 'The Difference is Dyson' campaign is live across multiple media platforms nationwide.
