Deepika Padukone champions smart styling in Dyson's new ad
, the global technology company, has announced the launch of its new '
The Difference is Dyson
' campaign featuring brand ambassador for
Dyson Beauty
Deepika Padukone
.
With this campaign, Dyson invites individuals of all hair types to experience the impact of unique self-expression, achieving perfectly styled hair without heat damage.
This reaffirms Dyson's commitment to
hair health
through innovative technology, while highlighting the versatility and performance that define the Dyson beauty range.
Crafted in collaboration with
Hogarth
, the new film illustrates how Dyson's range is engineered with a focus on real-world hair needs for India's diverse hair types, styles, and weather conditions.
Unfolding through a series of high-impact visuals, the campaign follows Deepika Padukone in everyday and
statement styles
, all achieved without compromising hair health. From sleek, natural looks to defined curls, the styling journey reflects the effortless, damage-free promise of Dyson's innovative-led hair care solutions.
Ankit Jain, managing director, Dyson India, said, ''The Difference is Dyson' is a campaign that embraces and elevates individuality. It reinforces Dyson's commitment to innovation and bringing the hair styling range closer to consumers that provide superior styles for all hair types, with no heat damage. We are delighted to see Padukone bring this theme to life and demonstrates our technology first approach to redefining hair styling.'
The campaign reflects Dyson's belief that high-performance styling should never come at the cost of hair health, a principle that continues to shape the brand's approach to beauty technology, the press release shared to ETBrandEquity stated.
The new film illustrates how Dyson's range is engineered with a focus on real-world hair needs for diverse hair types, styles and weather conditions in India
Padukone, brand ambassador for Dyson Beauty, shared, 'I have always believed that beauty lies in embracing your individuality. Working with Dyson, I have seen firsthand how their products deliver real results, no matter what your hair type. 'The Difference is Dyson' to me means celebrating different styles and maintaining natural shine, while knowing your hair is cared for, every step of the way. That's the difference that sets Dyson apart.'
'The Difference is Dyson' campaign is live across multiple media platforms nationwide.
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