Latest news with #EcoAge
Fashion Network
13 hours ago
- Business
- Fashion Network
Eco Age relaunches "as agency for future fashion"
Sustainability consultancy Eco Age is relaunching this month as 'the voice of future fashion'. The 16-year-old agency behind the Green Carpet Fashion Awards and included former clients such as Gucci, Stella McCartney, Chopard and Diesel, has now undergone an extensive rebrand, 'creating an elevated identity that merges conscious fashion with nature-inspired aesthetics'. Having closed last year following 'a financial attack' on the business, it has reopened under the ownership of former journalists John and Clodagh Higginson, who also own communications agency Higginson Strategy. Marwa Zamaray, who has two decades of experience in the fashion industry, has also joined as partner and executive director. Its new tagline 'Fashion. For A Future', emphasises the agency's commitment to working with the fashion industry as it targets 'a positive, innovative and far more sustainable future'. Claiming more than 220,000 followers across live social media channels, including Instagram, LinkedIn, TikTok and Facebook, it is 'reigniting its base of followers'. Its presence on the platforms has been boosted by partnerships with influencers, including sustainability campaigner and model Dr Brett Staniland. Meanwhile, the agency has hired an advisory board that includes Africa Fashion Guide founder Jacqueline Shaw, climate activist Tori Tsui, Circuthon founder Paul Foulkes-Arellano, fashion journalist turned activist Bel Jacobs, and By Rotation founder Eshita Kabra-Davies. Clients include colour platform technology company Sparxell and Textile Genesis, 'a traceability platform custom-built for the fashion and textile ecosystem'. The agency also plans to reinstate the Green Carpet Fashion Awards next year. John Higginson, CEO, said: 'Every day we get the opportunity to make the world better simply by what we choose to wear. When we buy less, better quality and make it last, we send a powerful message to the world without even opening our mouths. When we buy fast fashion, which is cheap because the planet and workers have been ripped off and abused, we feel cheap and nasty. 'The number of people accepting this reality is growing by the day. Eco Age is a home for these people. We are supplying them with the information they need to make better choices and working with the brands and fashion companies providing the solutions.' Zamaray added: 'Eco Age changed the way the world talks about fashion, bringing sustainability into the spotlight and making ethical fashion a priority from boardrooms to consumers. It built a legacy of influence, trust, and action across the industry. 'Today, with rising pressure from regulations, investors, and conscious consumers, Eco Age is more vital than ever, a lighthouse guiding fashion through transformation. I'm proud to carry the torch forward, with a clear focus on driving lasting impact for both people and planet.'
Fashion Network
16 hours ago
- Business
- Fashion Network
Eco Age relaunches "as agency for future fashion"
Sustainability consultancy Eco Age is relaunching this month as 'the voice of future fashion'. The 16-year-old agency behind the Green Carpet Fashion Awards and included former clients such as Gucci, Stella McCartney, Chopard and Diesel, has now undergone an extensive rebrand, 'creating an elevated identity that merges conscious fashion with nature-inspired aesthetics'. Having closed last year following 'a financial attack' on the business, it has reopened under the ownership of former journalists John and Clodagh Higginson, who also own communications agency Higginson Strategy. Marwa Zamaray, who has two decades of experience in the fashion industry, has also joined as partner and executive director. Its new tagline 'Fashion. For A Future', emphasises the agency's commitment to working with the fashion industry as it targets 'a positive, innovative and far more sustainable future'. Claiming more than 220,000 followers across live social media channels, including Instagram, LinkedIn, TikTok and Facebook, it is 'reigniting its base of followers'. Its presence on the platforms has been boosted by partnerships with influencers, including sustainability campaigner and model Dr Brett Staniland. Meanwhile, the agency has hired an advisory board that includes Africa Fashion Guide founder Jacqueline Shaw, climate activist Tori Tsui, Circuthon founder Paul Foulkes-Arellano, fashion journalist turned activist Bel Jacobs, and By Rotation founder Eshita Kabra-Davies. Clients include colour platform technology company Sparxell and Textile Genesis, 'a traceability platform custom-built for the fashion and textile ecosystem'. The agency also plans to reinstate the Green Carpet Fashion Awards next year. John Higginson, CEO, said: 'Every day we get the opportunity to make the world better simply by what we choose to wear. When we buy less, better quality and make it last, we send a powerful message to the world without even opening our mouths. When we buy fast fashion, which is cheap because the planet and workers have been ripped off and abused, we feel cheap and nasty. 'The number of people accepting this reality is growing by the day. Eco Age is a home for these people. We are supplying them with the information they need to make better choices and working with the brands and fashion companies providing the solutions.' Zamaray added: 'Eco Age changed the way the world talks about fashion, bringing sustainability into the spotlight and making ethical fashion a priority from boardrooms to consumers. It built a legacy of influence, trust, and action across the industry. 'Today, with rising pressure from regulations, investors, and conscious consumers, Eco Age is more vital than ever, a lighthouse guiding fashion through transformation. I'm proud to carry the torch forward, with a clear focus on driving lasting impact for both people and planet.'
Fashion Value Chain
4 days ago
- Business
- Fashion Value Chain
Eco Age Relaunches as Future-Focused Fashion Agency
Eco Age, the sustainability pioneer behind the Green Carpet Fashion Awards, has officially relaunched as a communications agency for future fashion. Now under the leadership of purpose-driven media owners John and Clodagh Higginson, Eco Age emerges with a rebranded identity, renewed mission, and an influential advisory board to guide its next chapter. The 16-year-old agency—previously associated with major clients like Gucci, Stella McCartney, Chopard, and Diesel—had closed following a financial cyberattack. Its rebirth signifies a bold recommitment to sustainable fashion, with a new tagline: 'Fashion. For A Future.' With over 220,000 followers across Instagram, LinkedIn, TikTok, and Facebook, Eco Age has reignited its digital influence over the past three months, boosted by partnerships with sustainability advocates such as Dr. Brett Staniland and Tori Tsui. A new leadership team, including Partner and Executive Director Marwa Zamaray, brings decades of experience and vision. The agency also welcomes a diverse advisory board featuring Jacqueline Shaw (Africa Fashion Guide), Paul Foulkes-Arellano (Circuthon), Bel Jacobs (fashion journalist and activist), Eshita Kabra-Davies (By Rotation), and Tsui herself. Eco Age is now commissioning original investigative journalism on ethical fashion and sustainability for its digital platform. Early clients include Sparxell, a biotech firm offering the world's first 100% plant-based pigment tech, and Textile Genesis, a traceability solution for fashion supply chains. Additionally, the agency has been named a media partner for Manchester Fashion Week, set to return this September after a 10-year break, and plans to bring back the Green Carpet Fashion Awards in 2026. CEO John Higginson emphasized Eco Age's mission to empower consumers with credible knowledge: 'When we choose better, we help reshape fashion without saying a word.' Zamaray echoed this, calling Eco Age a 'lighthouse' for fashion's transformation amid rising global pressures. Though founder Livia Firth is no longer associated with the relaunch, the new team acknowledges her foundational work and legacy.
Yahoo
4 days ago
- Business
- Yahoo
Eco Age relaunches as agency for future fashion
LONDON, June 5, 2025 /PRNewswire/ -- Eco Age, the pioneering sustainability consultancy behind the Green Carpet Fashion Awards, relaunches as a communications agency for future fashion. Attendees of the Green Carpet Fashion Awards have included: Leonardo DiCaprio, Zendaya, Donatella Versace, Cate Blanchett, Naomi Campbell, John Legend, and Tom Ford. The 16-year-old agency, which includes Gucci, Stella McCartney, Chopard, and Diesel among its former clients, closed last year. It reopens its doors under the ownership of former journalists John and Clodagh Higginson, who also own purpose-led communications agency Higginson Strategy. Marwa Zamaray, who has two decades of experience in the fashion industry, has joined as Partner and Executive Director. The agency has hired an advisory board which includes Africa Fashion Guide founder Jacqueline Shaw, climate activist Tori Tsui, Circuthon founder Paul Foulkes-Arellano, accomplished fashion journalist turned activist, Bel Jacobs, and By Rotation founder Eshita Kabra-Davies. For the first time, it is commissioning leading journalists in sustainable fashion to write investigative stories for Clients include Sparxell, a plant-based colourant technology platform, and Textile Genesis, a leading traceability platform for the fashion industry. It is the media partner for this year's Manchester Fashion Week. John Higginson, CEO, said: "Every day we get the opportunity to make the world better simply by what we choose to wear. When we buy less, better quality and make it last, we send a powerful message to the world without even opening our mouths. Eco Age is a home for the world's most sustainable fashion brands." Marwa Zamaray, Partner and Executive Director, said: "Today, with rising pressure from regulations, investors, and conscious consumers, Eco Age is more vital than ever, a lighthouse guiding fashion through transformation. I'm proud to carry the torch forward, with a clear focus on driving lasting impact for both people and planet." Eco Age was set up by Livia Firth, who has moved on to other projects and has nothing to do with Eco Age in its new guise. The new Eco Age team thanks her for the work she did in building the brand and wishes her well with her new endeavours. For more information, visit: For images and videos download here View original content: Sign in to access your portfolio
