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Time of India
31-07-2025
- Business
- Time of India
Agri-sector prioritises print ads, digital shows steady growth in 2024: Report
The agriculture and farming sector continues to heavily invest in traditional advertising , with print media dominating ad spending in 2024. A new report from Excellent Publicity, an Indian ad-tech agency, has revealed that print accounted for 66 per cent of total ad expenditure. While traditional media remains strong, digital advertising is also seeing steady growth, increasing by 18 per cent in 2024. Print remains king, North zone leads Print media's significant 66 per cent share of total ad spend in 2024 marks a considerable increase from the previous year. This reflects its continued reach into rural and semi-urban India. The North Zone led print advertising, contributing 35.7 per cent of total print ad spends, followed by the South Zone at 30.8 per cent. Regional newspapers like Dainik Bhaskar and Eenadu were key players, with Dainik Bhaskar strong in the North and East, and Eenadu in the South. Indian Farmers Fertiliser Cooperative (IFFCO) maintained its lead among print advertisers, holding a substantial 65.6 per cent share of print ad spends. Emerging players like Veda Seed Science and Basant Agro Tech also made their mark. The report also highlighted that 99.4 per cent of print ads were in color, with 74.3 per cent occupying premium front-page slots, emphasizing the visual impact desired by advertisers. Television ad spend shifts While television advertising saw a 53 per cent decline in ad spends in 2024 compared to 2022, the insecticide brand category gained traction, rising to the top spot with a 16.2 per cent share. News channels were the preferred choice for TV ads, making up 80.4 per cent of total ad spends, followed by General Entertainment Channels (GECs). Prime Time (6:00 PM to 11:00 PM) remained the most popular time slot. Notably, actor Ajay Devgn was the most visible celebrity in the sector, with celebrity-endorsed ads accounting for nearly 12 per cent of total TV ad durations. ITV Network also made significant inroads among TV advertisers. Radio sees growth, West zone dominates Radio advertising experienced a 38 per cent rise in ad spends in 2023 compared to 2022. Tirth Agro Technology led the way, capturing 30 per cent of total radio ad spends in 2024 and an impressive 71.7 per cent share during January to March 2025. The West Zone was the largest contributor to radio ad spends, accounting for 59.1 per cent, with My FM emerging as the most preferred radio network. Radio continues to be relevant due to its regional penetration and cost-efficiency, particularly among rural and tier-two audiences. Digital on the rise, Facebook leads Digital advertising showed an 18 per cent growth in 2024 over 2022, with Jain Irrigation System leading digital spends. captured the largest share of digital ad spends at 60.6 per cent, followed by at 28 per cent. Display ads were the dominant format, making up 95.4 per cent of total digital ad volumes. While video ads had a smaller share at 4.6 per cent, they indicate a growing interest in this format. The digital space saw over 190 exclusive advertisers in 2024, highlighting the increasing adoption of digital-first strategies within the agriculture sector. Strategic ad placements aligned with agri-cycles Advertising activity across the sector showed clear peaks aligned with agricultural cycles. On TV, advertising peaked between May and November, reflecting sowing and harvesting periods. Print advertising saw its peak from October to December, while radio advertising was highest from January to March. Digital advertising peaked from June to August. This strategic timing ensures that advertising efforts align with key agricultural activities and seasonal buying patterns. Vaishal Dalal, co-founder and director of Excellent Publicity, commented on the findings, "The agriculture and farming sector continues to show a strong preference for traditional mediums, particularly print, which offers unparalleled reach in rural and semi-urban India. However, we are seeing growing digital adoption, especially for precision targeting and building direct engagement with the new-age farming community. The integration of digital with traditional advertising will likely shape the sector's future media strategies."
Time of India
14-07-2025
- Entertainment
- Time of India
Brahmanandam gets emotional at Kota Srinivasa Raot's funeral; Video shows the actor in tears
Picture Credit: X The Telugu film fraternity is reeling from the death of legendary actor Kota Srinivasa Rao , who passed on Sunday, July 13, 2023, at the age of 83. A titan of Indian cinema , his funeral was yesterday in Hyderabad, with family and industry stars present to pay tribute. Among those who came to pay their final respects was veteran actor Brahmanandam , known for his iconic comic roles across hundreds of films. Video captures Brahmanandam in tears In a video shared by Eenadu, Brahmanandam is seen arriving at the funeral and standing near Kota Srinivasa Rao's mortal remains, visibly shaken. The video shows the actor tearing up, only to complete a hauntingly genuine goodbye and farewell to Kota Garu, folding his hands before the deceased. The footage shows the veteran actor visibly overwhelmed with grief, unable to hold back his emotions. Decades of on-screen bonding Brahmanandam and Kota Srinivasa Rao have worked together over many decades onscreen in several different films, many of which exist as reference for leading classics of Telugu cinema. Ever modest, Brahmanandam did his part to keep audiences laughing, while Kota garu made everyone else feel, in every role he undertook, be it as the villain, a politician, or a supporting character. Stars like Chiranjeevi , Pawan Kalyan, Prakash Raj, and many others had attended the funeral to pay homage. Kota Srinivasa Rao, who was honoured with the Padma Shri in 2015, left behind a legacy with over 750 films across Telugu, Tamil, Kannada, and Hindi cinema. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like What Does My Family Name Mean? beenverified Sign Up Undo Several celebrities shared their condolences on social media. On X Ram Charan wrote, "Cinema will miss a versatile actor like Kota Srinivasa Rao Garu. The memorable characters he has etched in our memories will be remembered forever. May his soul rest in peace and may his family find strength and solace during this difficult time." Mahesh Babu wrote, "Saddened to hear about the passing of Kota Srinivasa Rao loss feels personal to all of us who grew up watching and learning from him…May his soul rest in peace. Sending Strength and prayers to his family."
Time of India
11-05-2025
- Politics
- Time of India
Residents demand more foot over bridges in Vijayawada
1 2 3 Vijayawada: In the absence of foot over bridges (FoBs), citizens crisscrossing roads at the busiest intersections risk their lives, which has become a common sight in the city. Concerned about their safety, residents continue to demand the govt promptly construct sufficient numbers of FoBs, a long-pending demand that remains residents say there is a need for a FoB at nearly every traffic junction, Vijayawada city currently has just one operational FoB opposite the Old Eenadu office on MG Road, situated strategically between Benz Circle and NTR Circle Junctions, two key junctions in the city. "The FoB opposite the Eenadu office serves little purpose as it is mostly used by political parties for displaying flex banners and publicity materials, while intermediate students use it during morning and evening hours. On the other hand, Benz Circle, which is just 200 metres away and where thousands of people jaywalk daily, putting their lives at risk, is bereft of a FoB despite demands from the public to construct one," secretary of taxpayers association in Vijayawada, MV Anjaneyulu, told TOI."Before anything else, Vijayawada, as a city, first requires better footpaths that allow pedestrians to safely walk on the roads. Secondly, the city immediately requires FoBs at crucial junctions such as Benz Circle, Ramavarappadu Ring, Chuttugunta, Besant Road, RTC bus stand area, and Police Control Room junction."While the city earlier had two FoBs, one at the Eenadu office and another at PWD Grounds, the FoB at PWD Grounds was demolished to facilitate the construction of Dr BR Ambedkar Statue at Ambedkar Smriti Vanam Park, developed at the grounds by the previous state govt.A senior Vijayawada Municipal Corporation (VMC) official told TOI: "The municipal corporation readied a proposal to construct FoBs at Benz Circle, PCR Junction, Chutti Nagar, and a subway at KR Market area. However, the proposals didn't materialise due to unknown reasons.""I travel daily from Balaji Nagar to Patamata, and I take share autos from Varadhi Junction to Benz Circle Junction to Patamata for commuting daily to my workplace and vice versa. During my commute, I have to cross national highway roads at Varadhi and Benz Circle, making pedestrian safety dubious," says Nagamani, a resident of Balaji Nagar. Get the latest lifestyle updates on Times of India, along with Mother's Day wishes , messages , and quotes !
