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Watani
10-03-2025
- Business
- Watani
Ramses's Gold of the Pharaohs opens in Tokyo
'Ramses and the Gold of the Pharaohs', an exhibition that offers visitors an extraordinary opportunity to explore Egypt's ancient heritage, opened in Tokyo on 7 March 2025. The exhibition was opened by Egypt's Minister of Tourism and Antiquities Sherif Fathy together with Tokyo Governor Yuriko Koike. The opening was followed by a grand event attended by a number of cabinet ministers, public figures, businessmen, tourism and antiquities representatives, and the Japanese community, as well as representatives from many tourism and travel companies in Japan. Mr Fathy expressed his happiness at being in Tokyo, 'the capital of the 'Land of the Rising Sun'.' He said he saw 'Ramses and the Gold of the Pharaohs' as a symbol of the fruitful cooperation, strong growing friendship, and strategic partnership between Egypt and Japan. The exhibition, he said, can attract Japanese people to visit Egypt to see where these unique treasures came from. The Egyptian Minister said his ministry is currently promoting Egypt as a destination that is the most diverse in the world, globally unparalleled in tourism styles and forms. 'The ministry focuses its promotional and marketing campaigns under the slogan 'Egypt… Unmatched Tourism Diversity', he said. Mr Fathy cited the Grand Egyptian Museum (GEM), which is now partially open to the public but will fully open on 3 July, as a spectacular achievement of the close cooperation between Egypt and Japan. Once it is fully opened, he said, it will make a tourist destination on its own. Ms Koike expressed her happiness that Tokyo is hosting the exhibition this year which marks 35 years on signing the sister city agreement between Cairo and Tokyo. She said she hoped the coming period would witness more cooperation between the two countries in all fields. A keynote address was given by renowned archaeologist and former Minister of Tourism and Antiquities of Egypt Zahy Hawass, who described the exhibition as the best archaeological exhibition held outside the Egypt. It exhibits, he said, the treasures of a great king and leader, the Pharaoh Ramses II or Ramses the Great who, reigning from 1279BC to 1213BC, was the longest reigning in Egyptian history. He went to war with the Hittites, and signed with them the first peace treaty in the world. The exhibition, Dr Hawass said, will steal the hearts of its visitors, with each piece telling a story and a part of the history of Egypt. The Egyptian Minister and Tokyo Governor toured the exhibition together with their distinguished guests, listening to detailed explanation about the treasures it displays. They also visited the pavilion of the bazaars selling souvenirs and archaeological replicas, also the pavilion of the Egyptian General Authority for Tourism Promotion, which includes promotional materials, films, and maps of Egypt in Japanese. It also provides visitors to the exhibition with a QR code feature linked to the Egyptian General Authority for Tourism Promotion's experience Egypt page to gain deeper insights into the various destinations in Egypt. They also experienced the virtual reality (VR) feature presented alongside the exhibition, taking visitors on a virtual journey through to the temples of Abu-Simbel in Aswan, exploring their history and the unique sculptures, inscriptions, and architectural design. Tokyo is the exhibition's sixth international stop. 'Ramses and the Gold of the Pharaohs' started its world tour in November 2021 with Houston in the US, followed by San Francisco in August 2022, Paris in April 2023, Sydney in November 2023, and Cologne in Germany, in July 2024 before opening in Tokyo in March 2025 where it is expected to achieve remarkable success. According to Muhammad Ismail Khaled, Secretary-General of the Supreme Council for Antiquities, the exhibition had hosted 600,000 visitors on its Paris stop, and 500,000 in Sydney. He expressed confidence that the Tokyo stop will host even greater numbers. Running until September 2025, The 'Ramses and the Gold of the Pharaohs' exhibition in Tokyo features 180 artefacts, including King Ramses II's wooden sarcophagus from the National Museum of Egyptian Civilisation, rare pieces from the Egyptian Museum in Tahrir, and discoveries from Saqqara's Bubasteion necropolis. It showcases a collection of statues, jewellery, cosmetics, engraved stone blocks, and colourful wooden coffins, providing a comprehensive glimpse into the grandeur of ancient Egypt's civilisation. Ramses II makes his Asian debut Watani International 9 March 2025 Comments comments Tags: Ramses gold of pharaohs TokyoSanaa' Farouk
Egypt Independent
08-03-2025
- Egypt Independent
Photos: Up to 15K tickets sold for ‘Ramses & the Gold of the Pharaohs' exhibit in Tokyo
Japan's capital city Tokyo is currently hosting the 'Ramses & the Gold of the Pharaohs' exhibition, with metro stations, building facades and streets surrounding the exhibition hall were decorated with an image of the wooden coffin of King Ramses II. The Egyptian Minister of Tourism and Antiquities, Sherif Fathy, and the Mayor of Tokyo, Yuriko Koike, officially opened the exhibition on Friday, which will continue until September. Up to 15,000 tickets have been sold so far, a few hours before the opening of the exhibition in Tokyo. On Thursday morning, the Secretary-General of the Supreme Council of Antiquities, Mohamed Ismail Khaled, headed to the exhibition hall to follow up on the final touches of the halls and the placement of the artifacts. This inspection tour came to follow up on the exhibition's readiness to receive visitors, its placement of artifacts, information signs and decor, alongside proper implementation of all security procedures. Khaled said that the way the exhibition's collections are displayed enables visitors to enjoy viewing all exhibits in a dazzling way with ease of movement between the halls. He also referred to the successes achieved by the exhibition during its external journey over the past four years. This exhibition is one of the means to promote and advertise for the Egyptian tourist destination in light of the ministry's current strategy under the slogan 'Egypt – Unparalleled Tourism Diversity', where a tourism pavilion was set up for the Egyptian General Authority for Tourism Promotion on the sidelines of the exhibition throughout its stay in Tokyo. The pavilion includes a group of promotional materials and films about the Egyptian tourist destination and its diverse and different components, products and tourism patterns. The pavilion also includes tourist maps about Egypt in the Japanese language. The 'Ramses and the Gold of the Pharaohs' exhibition features 180 carefully selected artifacts from the Egyptian Museum in Tahrir from the era of King Ramses II. In addition, it proudly displays the sarcophagus of King Ramses II from the National Museum of Egyptian Civilization and other artifacts from the discoveries of the Egyptian mission in the Bubastis area of Saqqara, as well as assorted collections from various Egyptian museums. These artifacts highlight distinct aspects of ancient Egypt from the Middle Kingdom to the Late Period, through a collection of statues, jewelry, cosmetics, paintings, stone blocks decorated with inscriptions, and colored wooden coffins. The exhibition began its journey outside Egypt at its first stop in November 2021 in Houston, US, followed by its second stop in August 2022 in San Francisco, US, then its third stop in April 2023 in the French capital, Paris, and its fourth stop in November 2023 in Sydney, Australia to its fifth stop in July 2024 in Cologne, Germany.
See - Sada Elbalad
04-03-2025
- See - Sada Elbalad
Egypt Marks Unmatched Tourism Diversity at Berlin Int'l Tourism Fair
Ali Abo Deshish - Ahmed Emam With only hours remaining before the grand opening, Berlin's Messe Berlin is already buzzing with excitement as it prepares to host the Berlin International Tourism Fair (ITB). The venue's main facades have been transformed into vibrant billboards, proudly displaying the slogan 'Egypt … An unmatched tourism diversity' as part of a sweeping promotional campaign for Egypt's top tourist destinations. Large-scale images showcasing Egypt's diverse attractions—from the soon-to-be fully unveiled Grand Egyptian Museum (officially opening on July 3) to its sunlit beaches with crystal-clear waters and unique archaeological sites—dominate the exterior of the exhibition hall. These striking visuals not only highlight Egypt's rich cultural and natural heritage but also serve as a precursor to the nation's dynamic participation in one of the world's premier tourism events. The advertising campaign, launched by the Egyptian General Authority for Tourism Promotion, coincides with the active involvement of Egypt's Ministry of Tourism and Antiquities at ITB. Prominent locations around the fair's headquarters have been adorned with banners and images, including the iconic Egyptian flag, which flutters high among the flags of nations worldwide lining the streets leading to the venue. In a major highlight of the event, Egyptian Minister of Tourism and Antiquities, Sherif Fathi, is set to inaugurate the Egyptian pavilion today. Spanning 1,500 square meters, the pavilion is designed to resemble a grand Pharaonic temple and will house 118 exhibitors—including 47 tourism companies, 67 hotels, and 3 airlines. Moreover, it features dedicated areas for the Hotel Enterprises Chamber and associations representing travel agencies and tourism companies, alongside the participation of the Cultural Tourism Preservation Association. Inside the pavilion, visitors will be treated to an immersive experience with large display screens showing promotional films that capture the essence of Egypt's unparalleled tourism offerings. A special section of the pavilion is dedicated to traditional Egyptian cuisine, where guests can savor heritage dishes and beverages, complemented by live folkloric performances that celebrate the nation's cultural legacy. As one of the world's leading tourism exhibitions, ITB Berlin provides an international platform for industry professionals and decision-makers. Egypt's active participation underscores its commitment to positioning itself as a must-visit destination offering a rich tapestry of historical, cultural, and modern experiences. The fair, running through March 6, promises to be a showcase of innovation and tradition—a true celebration of Egypt's unique tourism diversity on the global stage.
