Latest news with #Emeritus
India Today
7 hours ago
- Business
- India Today
IIM Calcutta, Emeritus, launch AI-based strategic marketing course for professionals
IIM Calcutta, in partnership with Emeritus, has launched a new executive education programme called Strategic Marketing for Leaders: Leveraging AI for Growth. The course is designed to help professionals apply AI and data analytics in strategic 18-week programme is fully online and combines recorded video lectures with live sessions conducted by Prof. Saravana Jaikumar of IIM Calcutta. Learners will explore case studies from brands like Nike, Apple, and Southwest capstone project and interactive simulations are also included. Participants may attend a one-day networking event at the IIM Calcutta YOU WILL LEARN IN THE ONLINE AI COURSEGenerative AI applications in marketingPredictive analyticsOmnichannel strategyBranding, pricing, performance marketing, and customer journey mappingThe course helps professionals combine classic marketing tools with modern AI technologies to manage marketing in a fast-changing CAN APPLY?The course is open to:Graduates and diploma holders (minimum 10+2+3)Mid- to senior-level professionals in marketing, digital strategy, business development, and consultingProfessionals from sectors like retail, FMCG, technology, e-commerce, and mediaINDUSTRY DEMAND FOR AI SKILLSThe course responds to rising demand for AI-skilled marketers. A PwC survey reports that 70% of Indian CEOs expect Generative AI to reshape marketing. An EY report also shows 71% of retailers plan to adopt it in the next to Avnish Singhal of Emeritus, this programme equips professionals to lead marketing with both strategic insight and AI expertise.
India Today
12 hours ago
- Business
- India Today
IIM Calcutta and Emeritus launch AI-Driven marketing programme, check details here
The strategic programme aims to equip professionals with AI and data analytics skills to drive marketing growth. IIM Calcutta has partnered with Emeritus to launch a new strategic marketing programme, in a move to adapt to the rapidly evolving marketing landscape. The programme is called 'Strategic Marketing for leaders: leveraging AI for growth'. This 18-week executive education initiative is designed to equip professionals with essential skills in Generative AI, analytics, and customer-centric growth strategies. The programme is tailored for professionals across several sectors, including retail, FMCG, tech, e-commerce, and media, who are keen on leading AI-driven marketing initiatives. Participants will have the opportunity to integrate classical marketing frameworks with modern data analytics and AI, engaging in hands-on simulations and real-world case studies from leading global brands such as Nike and Apple. Scheduled to commence on 30 June 2025, the programme will be delivered online and is open to graduates and diploma holders (10+2+3). A Certificate of Completion from IIM Calcutta, backed by its Triple Crown accreditation (AMBA, EQUIS, AACSB), will be awarded to participants who achieve a minimum grade of 65 per cent. The fee for enrolment is Rs 1,30,000 plus GST. The curriculum features a combination of asynchronous recorded sessions and live online classes, led by Prof. Saravana Jaikumar of IIM Calcutta. Avnish Singhal, Executive Vice President and Head, India & APAC, Emeritus, said, "This programme empowers professionals to harness AI-driven tools and data-led strategies to build impactful marketing campaigns, drive growth, and lead with confidence in an increasingly digital-first world." IIM Calcutta's strategic programme highlights the growing significance of AI in marketing, with reports indicating that 70 per cent of Indian CEOs believe Generative AI will profoundly impact business value creation and delivery, especially in personalised marketing and customer experience. The course is designed to empower mid- to senior-level professionals in marketing, digital strategy, consulting, and related domains, emphasising practical, hands-on learning. Participants will engage in a comprehensive curriculum that covers predictive analytics, Generative AI, omnichannel marketing, and customer journey mapping, all critical components in modern marketing strategies. With the growing importance of AI, this programme is poised to set a benchmark in marketing education, providing professionals the knowledge and tools to thrive in a digital-first environment.
India Today
a day ago
- Business
- India Today
IIM Calcutta launches strategic marketing course blending AI and business strategy
The Indian Institute of Management (IIM) Calcutta has launched a new executive programme titled Strategic Marketing for Leaders: Leveraging AI for Growth, in partnership with Emeritus. The 18-week online course is designed for mid- to senior-level professionals looking to combine marketing knowledge with artificial intelligence (AI) tools to improve business new offering comes in response to a growing demand for marketing professionals skilled in AI. According to the PwC Global CEO Survey 2024, about 70% of Indian CEOs believe that Generative AI will reshape how companies deliver value, especially in fifth by NIRF 2024 and internationally accredited by AMBA, EQUIS, and AACSB, IIM Calcutta is offering this course to upskill professionals in areas such as predictive analytics, omnichannel strategy, customer journey mapping, and AI-driven marketing. The course features a mix of self-paced video lectures and live online classes led by Prof Saravana Jaikumar from IIM Calcutta. Learners will work on case studies featuring brands like Nike, Apple, and Southwest will also take part in simulations and complete a capstone project. An optional one-day networking session will be held at the IIM Calcutta must have at least a diploma or a graduate degree (10+2+3 format) and should ideally be working in areas such as marketing, digital strategy, consulting, or business from retail, FMCG, e-commerce, and tech industries will particularly benefit from this Singhal, Executive Vice President, Head India & APAC at Emeritus, said the programme will help professionals align strategic thinking with the power of AI, which is becoming essential in today's competitive report by EY, The AIdea of India: 2025, states that 71% of Indian retailers plan to adopt Generative AI within the next year.
News18
a day ago
- Business
- News18
IIM Calcutta, Emeritus Launch AI-Driven Strategic Marketing Programme
Last Updated: IIM Calcutta has launched AI-led strategic marketing programme with Emeritus to equip professionals with skills in Generative AI, analytics, and customer-centric growth. With artificial intelligence (AI) rapidly transforming the marketing landscape, there's a growing demand for professionals who can merge data, creativity, and customer-centric thinking to drive growth. Responding to this industry shift, IIM Calcutta—ranked 5th in the NIRF 2024 rankings—has partnered with Emeritus to launch an 18-week executive education programme titled 'Strategic Marketing for Leaders: Leveraging AI for Growth." As per PwC's Global CEO Survey 2024, 70% of Indian CEOs believe Generative AI will significantly influence how businesses create and deliver value, especially in personalised marketing and customer experience. Additionally, EY's AIdea of India: 2025 report states that 71% of Indian retailers are planning to adopt Generative AI in the coming year. These findings underline the urgent need for marketing professionals equipped with AI-driven capabilities. Backed by IIM Calcutta's Triple Crown accreditation (AMBA, EQUIS, AACSB), the new programme is designed to empower mid- to senior-level professionals in marketing, digital strategy, consulting, and related domains. It focuses on practical, hands-on learning in areas such as predictive analytics, Generative AI, omni-channel marketing, and customer journey mapping. 'This programme empowers professionals to harness AI-driven tools and data-led strategies to build impactful marketing campaigns, drive growth, and lead with confidence in an increasingly digital-first world," said Avnish Singhal, Executive Vice President and Head, India & APAC, Emeritus. The curriculum combines asynchronous recorded sessions with live online classes led by IIM Calcutta's Prof. Saravana Jaikumar. Participants will work on real-world case studies from global brands like Nike, Apple, and Southwest Airlines, and engage in hands-on simulations and a capstone project. An optional one-day networking event at the IIM Calcutta campus offers additional opportunities for peer learning and faculty interaction. Who Should Apply? The programme is ideal for: Key Learning Outcomes Programme Highlights
Indian Express
a day ago
- Business
- Indian Express
IIM Calcutta and Emeritus launch AI focused strategic marketing programme
The Indian Institute of Management (IIM) Calcutta has launched a new executive education programme titled Strategic Marketing for Leaders: Leveraging AI for Growth, in collaboration with Emeritus, . The 18-week online programme is designed for mid- to senior-level professionals aiming to integrate AI-driven strategies into their marketing functions. The new course is aimed at addressing the increasing demand for marketing professionals with AI expertise. According to the PwC Global CEO Survey 2024, 70% of Indian CEOs expect Generative AI to significantly reshape value creation and delivery, particularly in marketing and customer experience. EY's The AIdea of India: 2025 report also notes that 71% of Indian retailers intend to adopt Generative AI in the next year. Offered by IIM Calcutta, ranked 5th by NIRF 2024 and accredited by AMBA, EQUIS, and AACSB, the programme provides training in predictive analytics, Generative AI applications, omnichannel strategy, and customer journey mapping. It is aimed at professionals in marketing, digital strategy, consulting, category management, and business development across industries such as retail, FMCG, technology, e-commerce, and media. The curriculum combines asynchronous video lectures with live online sessions conducted by Prof Saravana Jaikumar of IIM Calcutta. Learners will engage in case studies involving brands like Nike, Apple, and Southwest Airlines, along with simulations and a capstone project. Participants also have the option to attend a one-day networking event at the IIM Calcutta campus. Key learning outcomes include applying classical marketing frameworks alongside AI and data analytics, building customer-centric strategies, and managing marketing initiatives in dynamic business environments. The course also covers core topics like branding, pricing, performance marketing, and strategy development. Who can apply for the Strategic Marketing for Leaders programme? The Strategic Marketing for Leaders: Leveraging AI for Growth programme is open to graduates and diploma holders with a minimum educational qualification of 10+2+3. It is designed for mid- to senior-level professionals working in marketing, digital marketing, consulting, business strategy, and related areas. Individuals looking to transition into strategic leadership roles, as well as those aiming to strengthen their expertise in AI-driven marketing, are eligible to across industries such as retail, FMCG, technology, e-commerce, and media who are responsible for customer engagement, market expansion, and data-led growth strategies will also find the programme relevant. Avnish Singhal, Executive Vice President, Head India & APAC at Emeritus, stated that the programme aims to meet the growing industry requirement for marketing leaders capable of integrating strategic insight with AI technologies.
