IIM Calcutta and Emeritus launch AI focused strategic marketing programme
According to the PwC Global CEO Survey 2024, 70% of Indian CEOs expect Generative AI to significantly reshape value creation and delivery, particularly in marketing and customer experience. EY's The AIdea of India: 2025 report also notes that 71% of Indian retailers intend to adopt Generative AI in the next year.
Offered by IIM Calcutta, ranked 5th by NIRF 2024 and accredited by AMBA, EQUIS, and AACSB, the programme provides training in predictive analytics, Generative AI applications, omnichannel strategy, and customer journey mapping. It is aimed at professionals in marketing, digital strategy, consulting, category management, and business development across industries such as retail, FMCG, technology, e-commerce, and media.
The curriculum combines asynchronous video lectures with live online sessions conducted by Prof Saravana Jaikumar of IIM Calcutta. Learners will engage in case studies involving brands like Nike, Apple, and Southwest Airlines, along with simulations and a capstone project. Participants also have the option to attend a one-day networking event at the IIM Calcutta campus.
Key learning outcomes include applying classical marketing frameworks alongside AI and data analytics, building customer-centric strategies, and managing marketing initiatives in dynamic business environments. The course also covers core topics like branding, pricing, performance marketing, and strategy development.
Who can apply for the Strategic Marketing for Leaders programme?
The Strategic Marketing for Leaders: Leveraging AI for Growth programme is open to graduates and diploma holders with a minimum educational qualification of 10+2+3. It is designed for mid- to senior-level professionals working in marketing, digital marketing, consulting, business strategy, and related areas. Individuals looking to transition into strategic leadership roles, as well as those aiming to strengthen their expertise in AI-driven marketing, are eligible to apply.Professionals across industries such as retail, FMCG, technology, e-commerce, and media who are responsible for customer engagement, market expansion, and data-led growth strategies will also find the programme relevant.
Avnish Singhal, Executive Vice President, Head India & APAC at Emeritus, stated that the programme aims to meet the growing industry requirement for marketing leaders capable of integrating strategic insight with AI technologies.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Hans India
24 minutes ago
- Hans India
US may hold back secondary tariffs: Trump
Washington: US President Donald Trump on Friday claimed Russia lost India as one of its oil clients after Washington announced a penalty on New Delhi over the purchases but indicated that he may not impose such secondary tariffs on countries continuing to procure Russian crude oil. The President's remarks came even as New Delhi is yet to confirm any halt in oil purchases from Moscow after Washington announced a 25 per cent duty in addition to a 25 per cent tariffs on Indian goods last month. The additional duty is scheduled to come into effect on August 27. The US had threatened sanctions on Moscow and secondary sanctions on countries that buy its oil if no moves are made to end the war in Ukraine. China and India are the top two buyers of Russian oil. "Well, he (Russian President Vladimir Putin) lost an oil client, so to speak, which is India, which was doing about 40 per cent of the oil. China, as you know, is doing a if I did what's called a secondary sanction, or a secondary tariff, it would be very devastating from their standpoint. If I have to do it, I'll do it. Maybe I won't have to do it," Trump said, as he departed for Alaska for a high-stakes meeting with his Russian counterpart Vladimir Putin.
Mint
24 minutes ago
- Mint
Stocks to buy or sell: Dharmesh Shah of ICICI Sec suggests buying Indian Hotel, PFC shares tomorrow
Stock market news: Indian stock markets broke a six-week downturn and closed almost a percent higher during the week shortened by holidays. The week began on a positive note, but the momentum slowed down in the following days due to mixed indicators. In the end, the benchmark indices rose, with the Nifty 50 finishing at 24,631.30 and the Sensex at 80,597.66. Experts suggest that in the upcoming week, investors will monitor domestic high-frequency data, including HSBC India Manufacturing, Services, and Composite PMIs, for insights into growth momentum. On the global front, US economic indicators such as building permits, housing starts, FOMC minutes, jobless claims, and PMI flash surveys will be under close scrutiny. On the technical front, Dharmesh Shah believes Nifty 50 to head towards psychological mark of 25,000 in the coming weeks. Shah recommends two stocks to buy this week, here's what he says about the overall stock market. Investors should consult experts before making decisions. Equity benchmark snapped six weeks losing streak and settled the week at 24,600 up 1% tracking lowest inflation print in 8 years. Further, record breaking Mutual Fund inflows boosted market sentiment. Sectorally, Pharma, Auto and PSU Banks witnessed strong rebound. The weekly price action resulted into bull candle carrying higher low, indicating pause in corrective bias after six consecutive weeks decline. The Trump-Putin Alaska summit ended with some progress (without any economic sanctions) which is a positive sign and market would breathe a sigh of relief. Further, the Indian Government's reform push of moving to two-slab GST structure would boost the market sentiment leading Nifty 50 to head towards psychological mark of 25,000 in the coming weeks. In the process, bouts of volatility would prevail tracking tariff development which would offer incremental buying opportunity. Key point to highlight is that, despite tariff headwinds over past couple of months Nifty 50 managed to hold 24,500 on a weekly closing basis, indicating most of the negativity around tariff development is now getting priced-in. Hence, any positive development from hereon could boost market sentiment and thereby we expect 24,200 to continue to act as key support being 200 days EMA coupled with the Mid-May Gap aera and 38.2% retracement of entire up move seen from April lows (21,743). Structurally, we are in a secular bull market, wherein intermediate corrections due to Global as well as domestic uncertainties have offered incremental buying opportunity from medium term perspective as higher bottom on a lager degree time frame are still intact. Hence, we advise investors to avoid noise and instead capitalise current corrective phase to build quality portfolio backed by strong earnings in a staggered manner based on following observations: a. In the technical parlance, 52 weeks EMA (Equivalent to 200 days) has the utmost importance where long term accumulation take place. The index is finding key support zone of 24,200-24,000 being 52 weeks EMA amid oversold condition. b. On the market breadth front, the % of stocks above 50 days SMA have bounced from lower band of bull market phase (30-25). Historically, buying in such scenario have garnered decent returns in subsequent months. Dharmesh Shah of ICICI Securities recommends buying Indian Hotel, and Power Finance Corporation Ltd (PFC) shares this week. 1. Buy Indian Hotel in the range of ₹ 755-771. He has Indian Hotel share price target of 824 with a stop loss of ₹ 729 2. Buy PFC shares in the range of ₹ 410-420. He has PFC share price target of ₹ 478 with a stop loss of ₹ 388. Disclaimer: The Research Analyst or his relatives or I-Sec do not have actual/beneficial ownership of 1% or more securities of the subject company, at the end of 14/08/2025 or have no other financial interest and do not have any material conflict of interest. The views and recommendations provided in this analysis are those of individual analysts or broking companies, not Mint. We strongly advise investors to consult with certified experts before making any investment decisions, as market conditions can change rapidly and individual circumstances may vary.
India.com
an hour ago
- India.com
India–US Trade Deal In Limbo As American Delegation Postpones Visit Amid Tariff Dispute: Report
New Delhi: The next round of negotiations for the proposed India-United States bilateral trade agreement (BTA) is likely to be delayed, with a visiting American delegation expected to defer its scheduled trip to New Delhi later this month, according to reports. Five rounds of talks have already taken place, with the sixth round originally planned from 25 to 29 August. However, according to media reports, an official source familiar with the matter, speaking on condition of anonymity, said, 'This visit is likely to be rescheduled.' The apparent postponement comes amid escalating trade tensions between the two nations. Washington has recently imposed additional trade penalties on India, including a 25% duty on Indian goods that came into effect on 7 August. A further 25% tariff, announced as a response to India's continued crude oil and defence equipment purchases from Russia, is scheduled to be implemented from 27 August. Combined, these duties will raise tariffs on Indian exports to the US to a substantial 50%. In parallel, the US has also been pressuring India to open up politically sensitive sectors, particularly agriculture and dairy, demands that India has firmly rejected, citing the impact on small farmers and cattle rearers. Despite the recent friction, bilateral trade between India and the US has continued to show growth. According to data from India's commerce ministry, exports to the United States rose by 21.64% to USD 33.53 billion during April-July 2025, while imports from the US increased by 12.33% to USD 17.41 billion. The United States was India's largest trading partner in that period, with total bilateral trade amounting to USD 12.56 billion. New Delhi and Washington have expressed their intent to conclude the first phase of the BTA by autumn 2025, with an ambitious goal to more than double the current USD 191 billion trade volume to USD 500 billion by 2030. In response to US President Donald Trump's announcement of the additional 25% tariff on Indian exports, Prime Minister Narendra Modi used his Independence Day address to champion local production and reaffirm support for farmers and traditional livelihoods. 'Modi is standing like a wall against any harmful policy related to the farmers, fishermen, and cattle-rearers of India. We will never accept any compromise regarding our farmers, their livestock rearers, and fishermen,' the Prime Minister declared. Meanwhile, hopes of a shift in US tariff policy were sparked by high-level diplomatic developments. A key discussion between President Trump and Russian President Vladimir Putin took place in Alaska on Saturday (IST), focusing on the ongoing Ukraine conflict. Improved US–Russia relations could potentially influence the severity or implementation of the secondary sanctions impacting India. Commenting after the summit, Trump, who had recently taken a tough stance against Moscow, remarked, 'I might have to consider it (sanctions) in two or three weeks, but there's no immediate need. If I did secondary sanctions now, that would be devastating for them.'
