Latest news with #EmilioPucci
The Guardian
01-08-2025
- Entertainment
- The Guardian
Pucci's vibrant swirly prints enjoy another fashion moment
When it comes to glamorous fans, Emilio Pucci was the envy of other fashion designers. During the 1950s and 60s, the 'prince of prints' – as the designer became known – dressed Elizabeth Taylor, Jackie Kennedy and Sophia Loren. Marilyn Monroe was even buried in the brand. And now, more than 30 years after his death, Pucci's trademark vibrant swirly prints are enjoying another fashion moment. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more. The return of Pucci has been bubbling up through content creators on TikTok, and the brand has the endorsement of Gen Z favourite Hailey Bieber. But it was confirmed this week when Lyst, the fashion data experts, revealed that searches for the brand had increased 96% in the second quarter of the year. Two of the classic prints – the pink Marmo from 1968 and the Orchidee from 1966 – were particularly popular, on minidresses and handkerchief tops. While not everyone can afford the prices of new Pucci – a Orchidee minidress is £645 – Depop also report a rise in secondhand: searches are up 381% since January on the resale app. And there are Pucci-like prints on fast fashion sites such as Shein and Asos for as little as £14.51. Pucci's popularity is about more than irresistible bright prints. It signposts a change in mood. Katy Lubin, the vice-president of brand and communications at Lyst, says: 'It's been years of this quite serious, quite luxury, minimal, intellectual fashion, or just quite plain and neutral-y fashion. It's exciting to see something that feels colourful and fun and fresh – especially during summertime.' The season is another factor. On social media, videos showing Pucci often feature the hashtag #puccigirl or #puccisummer – one Vogue writer reported in April: 'The Pucci woman is taking over my summer moodboard'. The trend is an offshoot of a wider aesthetic called 'Euro summer', which highlights the props that represent a starter pack of summer on the continent – from tomatoes and pasta, to white walls and blue sea. It seems Italian brands with print and colour are part of this, too. Lubin says there is also renewed interest in Missoni, Versace and Roberto Cavalli, but describes Pucci as 'the hero brand'. This status is down to Pucci's history – and its association with jet-set holidays. The label was founded by Pucci, a marchese who grew up in a palace in Florence. He launched his brand in the 1940s and opened a boutique in Capri in 1950. In the 50s and 60s, Taylor and others began wearing the designs on holiday. Now, says a Depop spokesperson, 'the brand's psychedelic prints [are] synonymous with Italian glamour and vintage style'. Camille Miceli has been the creative director of Pucci since 2021, and she has doubled down on this heritage. Speaking not long after her appointment, she said: 'Pucci isn't a conceptual brand, it's a lifestyle brand, so its message has to be direct.' This message has been clearly signposted by the staging of the brand's shows – the most recent took place in Portofino, another upscale Italian holiday destination. It's a move that helps the brand appeal both to the wealthy women that go to such locations, and those who aspire to do so. Sign up to Fashion Statement Style, with substance: what's really trending this week, a roundup of the best fashion journalism and your wardrobe dilemmas solved after newsletter promotion Pucci's prints might not be a monogram but the fact they are so recognisable means they still work to show the wearer's wealth. Depop's spokesperson argues this points to the return of 'a more maximalist style of dressing – [it's] less brash than the logomania of the 2010s but still gives instant 'if you know, you know' cues to other fashion insiders'. Lubin, meanwhile, describes the prints as 'the equivalent to the logo to be seen in this summer'. As a brand so associated with the summer season, what are the chances that these prints will still be seen as autumn arrives? If minidresses and handkerchief tops might make an exit, Lubin says silk scarves will remain: 'That could be one way we will see Pucci beyond the beach.'
The Guardian
01-08-2025
- Entertainment
- The Guardian
Pucci's vibrant swirly prints enjoy another fashion moment
When it comes to glamorous fans, Emilio Pucci was the envy of other fashion designers. During the 1950s and 60s, the 'prince of prints' – as the designer became known – dressed Elizabeth Taylor, Jackie Kennedy and Sophia Loren. Marilyn Monroe was even buried in the brand. And now, more than 30 years after his death, Pucci's trademark vibrant swirly prints are enjoying another fashion moment. The Guardian's journalism is independent. We will earn a commission if you buy something through an affiliate link. Learn more. The return of Pucci has been bubbling up through content creators on TikTok, and the brand has the endorsement of Gen Z favourite Hailey Bieber. But it was confirmed this week when Lyst, the fashion data experts, revealed that searches for the brand had increased 96% in the second quarter of the year. Two of the classic prints – the pink Marmo from 1968 and the Orchidee from 1966 – were particularly popular, on minidresses and handkerchief tops. While not everyone can afford the prices of new Pucci – a Orchidee minidress is £645 – Depop also report a rise in secondhand: searches are up 381% since January on the resale app. And there are Pucci-like prints on fast fashion sites like Shein and Asos for as little as £14.51. Pucci's popularity is about more than irresistible bright prints. It signposts a change in mood. Katy Lubin, the vice-president of brand and communications at Lyst, says: 'It's been years of this quite serious, quite luxury, minimal, intellectual fashion, or just quite plain and neutral-y fashion. It's exciting to see something that feels colourful and fun and fresh – especially during summertime.' The season is another factor. On social media, videos showing Pucci often feature the hashtag #puccigirl or #puccisummer – one Vogue writer reported in April: 'The Pucci woman is taking over my summer moodboard'. The trend is an offshoot of a wider aesthetic called 'Euro summer', which highlights the props that represent a starter pack of summer on the continent – from tomatoes and pasta, to white walls and blue sea. It seems Italian brands with print and colour are part of this too. Lubin says there is also renewed interest in Missoni, Versace and Roberto Cavalli, but describes Pucci as 'the hero brand'. This status is down to Pucci's history – and its association with jet-set holidays. The label was founded by Pucci, a marchese who grew up in a palace in Florence. He launched his brand in the 1940s and opened a boutique in Capri in 1950. In the fifties and sixties, women like Taylor began wearing the designs on holiday. Now, says a Depop spokesperson, 'the brand's psychedelic prints [are] synonymous with Italian glamour and vintage style'. Camille Miceli has been the creative director of Pucci since 2021, and she has doubled down on this heritage. Speaking not long after her appointment, she said: 'Pucci isn't a conceptual brand, it's a lifestyle brand, so its message has to be direct.' This message has been clearly signposted by the staging of the brand's shows – the most recent took place in Portofino, another upscale Italian holiday destination. It's a move that helps the brand appeal both to the wealthy women that go to such locations, and those who aspire to do so. Sign up to Fashion Statement Style, with substance: what's really trending this week, a roundup of the best fashion journalism and your wardrobe dilemmas solved after newsletter promotion Pucci's prints might not be a monogram but the fact they are so recognisable means they still work to show the wearer's wealth. Depop's spokesperson argues this points to the return of 'a more maximalist style of dressing – [it's] less brash than the logomania of the 2010s but still gives instant 'if you know, you know' cues to other fashion insiders'. Lubin, meanwhile, describes the prints as 'the equivalent to the logo to be seen in this summer'. As a brand so associated with the summer season, what are the chances that these prints will still be seen as autumn arrives? If minidresses and handkerchief tops might make an exit, Lubin says silk scarves will remain: 'That could be one way we will see Pucci beyond the beach.'
New York Times
24-07-2025
- Entertainment
- New York Times
The Allure of a Pucci Girl Summer
First came Hot Girl Summer. Then Sad Girl Autumn, Tomato Girl Summer and Short King Spring. If the law of any vibe-defining term is that it must spawn its own aesthetic genealogy, it was only a matter of time before the designation of the season became clear. As to what that may be … well, 'It's a Pucci girl summer,' one TikTok trend-watcher summed up. 'A Pucci girl summer,' another echoed. 'The Pucci Woman Is Taking Over My Summer Moodboard,' British Vogue stated. The brand, founded by Marchese Emilio Pucci di Barsento in 1947 and known for its swirling, sunlight-on-the-Med prints and Côte d'Azur colors, is now located not just in the stable of the luxury group LVMH but also in the resort of the mind. It has captured both the imagination of the influencer sphere, where buzz can act as a sort of mirage, and the retail moment. 'Pucci is currently our No. 1 resort brand, with sales more than doubling year-on-year,' said Heather Kaminsky, the chief executive of Net-a-Porter. This is true among customers in the United States and Europe, she said, 'especially our frequently traveling E.I.P.s' (extremely important people). A spokesman for Mytheresa, which introduced a Pucci capsule collection in April, said 'basically everything is a best seller.' Want all of The Times? Subscribe.
Yahoo
12-07-2025
- Entertainment
- Yahoo
Hailey Bieber Takes the Thongkinis to a New Level in Pucci Two-Piece, as She Channels Lemon Girl Summer
Hailey Bieber is officially in her Euro summer era, with the model and nepo taking to social media to share the most enviable insight into her current holiday situation. Jealous? Us? The 28-year-old is no stranger to an incredible Instagram grid, sharing snaps from the likes of Coachella and the actual Met Gala. And now, she's taking followers along for the ride on beauty brand rhode's latest campaign shoot in Spain. 'Summer club lemontini girli,' Hailey wrote alongside a series of snaps wearing a vintage yellow Pucci two piece, with a matching swimsuit underneath. Or should we say, thongkini. In other snaps for her beauty brand, the caption read, 'Welcome to rhode summer club 💛 We're kicking off rhode summer with our first ever beach club at gran folies in mallorca, spain to celebrate the launch of our new lemontini peptide lip tint and summer blushes. we'll be here through July 23rd 🍸🍋✨' Never one to be behind on trends, Hailey is leading the way with her retro print, with rental company By Rotation recently reporting a surge in searches for Emilio Pucci's eponymous brand, which was founded 1947. Just this week, they shared that the platform had seen a +186.36 increase in searches for Pucci in the past year and +200% increase in the number of listings in 2024 compared to 2025 so far. Hailey, we're forever in awe of you. You Might Also Like Here's What NOT to Wear to a Wedding Meet the Laziest, Easiest Acne Routine You'll Ever Try
Yahoo
12-07-2025
- Entertainment
- Yahoo
Hailey Bieber Takes the Thongkinis to a New Level in Pucci Two-Piece, as She Channels Lemon Girl Summer
Hailey Bieber is officially in her Euro summer era, with the model and nepo taking to social media to share the most enviable insight into her current holiday situation. Jealous? Us? The 28-year-old is no stranger to an incredible Instagram grid, sharing snaps from the likes of Coachella and the actual Met Gala. And now, she's taking followers along for the ride on beauty brand rhode's latest campaign shoot in Spain. 'Summer club lemontini girli,' Hailey wrote alongside a series of snaps wearing a vintage yellow Pucci two piece, with a matching swimsuit underneath. Or should we say, thongkini. In other snaps for her beauty brand, the caption read, 'Welcome to rhode summer club 💛 We're kicking off rhode summer with our first ever beach club at gran folies in mallorca, spain to celebrate the launch of our new lemontini peptide lip tint and summer blushes. we'll be here through July 23rd 🍸🍋✨' Never one to be behind on trends, Hailey is leading the way with her retro print, with rental company By Rotation recently reporting a surge in searches for Emilio Pucci's eponymous brand, which was founded 1947. Just this week, they shared that the platform had seen a +186.36 increase in searches for Pucci in the past year and +200% increase in the number of listings in 2024 compared to 2025 so far. Hailey, we're forever in awe of you. You Might Also Like Here's What NOT to Wear to a Wedding Meet the Laziest, Easiest Acne Routine You'll Ever Try
