Latest news with #Engagement


Business Wire
19-05-2025
- Business
- Business Wire
Salesforce Engages with Takeda to Bring Cutting-Edge AI-Powered Customer Experience Platform to Life Sciences Industry
SAN FRANCISCO--(BUSINESS WIRE)--Salesforce (NYSE:CRM), the #1 AI CRM, today announced that Takeda has selected Salesforce Life Sciences Cloud for Customer Engagement to strengthen its involvement with healthcare professionals seamlessly. The company will leverage Salesforce's deeply unified platform, including Agentforce and Data Cloud, to deploy personalized AI agents, supporting operations from medical to commercial and patient support functions. Takeda joins a growing list of leading pharmaceutical and biotech companies to leverage Life Sciences Cloud for Customer Engagement, a solution designed to unify data and engagement across the entire organization. In this early adopter engagement, Takeda will influence the development of Salesforce's Life Sciences Cloud Platform for the industry. 'Takeda is an outstanding leader in the industry, aspiring to create better health for people and a brighter future for the world,' Frank Defesche, SVP & GM, Life Sciences at Salesforce. 'Now, with Life Sciences Cloud for Customer Engagement, we'll help Takeda improve provider and patient engagement and scale the impact of every team member." Learn more: Learn more about Life Sciences Cloud Learn more about trusted AI for life sciences Watch the Life Sciences Cloud for Customer Engagement demo About Salesforce Salesforce helps organizations of any size reimagine their business with AI. Agentforce — the first digital labor solution for enterprises — seamlessly integrates with Customer 360 applications, Data Cloud, and Einstein AI to create a limitless workforce, bringing humans and agents together to deliver customer success on a single, trusted platform. Visit for more information. Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.


The National
16-05-2025
- Politics
- The National
How Trump's Gulf visit could transform the Middle East
Paul Salem is Vice President for International Engagement at the Middle East Institute in Washington DC May 16, 2025


Forbes
09-05-2025
- Business
- Forbes
7 Things LinkedIn Influencers Don't Tell You About Growth
7 things LinkedIn influencers don't tell you about growing on LinkedIn LinkedIn influencers love showing off their follower counts but never tell you what it really takes to get there. They post screenshots of milestone celebrations and sell their "secrets" in masterclasses. The truth? There's a massive gap between what they showcase and what happens behind the scenes. LinkedIn growth demands more grit, time, and hard work than anyone admits. Their highlight reels hide the daily grind that actually creates results. I quadrupled my LinkedIn following in 2024. From 7k to 30k followers in one year, with consistent action and repeatable moves. Here's what those LinkedIn gurus aren't telling you. Only 1% of LinkedIn users create content regularly. This tiny fraction claims nearly all the attention, opportunities, and business. People sign up, post sporadically, then wonder why nothing happens. But building influence takes deliberate effort sustained over months; not casual posting whenever inspiration strikes. LinkedIn influencers claim they built their following with "just 20 minutes a day." Pure fantasy. During growth phases, they spent hours daily on the platform. No one accidentally becomes a LinkedIn master. Accounts with massive followers work harder than they admit. They study engagement patterns. They test different content types. They track what performs and double down on winners. They respond to comments immediately and nurture relationships through DMs. Success comes from treating LinkedIn as a serious business asset, not a casual social network. Many founders try skipping the learning curve by hiring someone to handle their LinkedIn. Big mistake. You need to understand the game before you can teach someone else to play it. The first few months demand your personal attention. Write your own posts. Study your analytics. Feel the disappointment when something flops. Learn what topics resonate with your specific audience. Experience the dopamine hit when something takes off. This firsthand knowledge becomes invaluable later if you decide to bring on help. Your team can't capture your voice if you haven't found it yourself. Outsourcing your entire LinkedIn presence kills authenticity. LinkedIn users spend 7 minutes and 42 seconds per session on average. In those precious minutes, they can spot generic content instantly. They crave genuine connection with real humans who understand their challenges. The accounts gaining serious traction share unique perspectives from individual experiences. Your unique insights, personal stories, and hard-won expertise can't be replicated by a third party who hasn't lived your journey. An agency can repurpose your stories, but they can't make them up from scratch. People winning on LinkedIn genuinely enjoy the platform. Their enthusiasm shines through in every post. If you secretly hate LinkedIn, your audience will sense it. Your reluctance seeps into your writing and dampens your impact. Find aspects of LinkedIn that appeal to you. Maybe you enjoy writing powerful hooks. Perhaps you love connecting with like-minded professionals. You might get satisfaction from tracking your growth metrics. Lean into whatever sparks your interest rather than forcing yourself through a process you dread. Growing your account comes with unexpected side effects. Strangers slide into your DMs with bizarre requests. Former colleagues suddenly watch your every move. Random people from high school resurface to champion you. As your visibility increases, boundaries become non-negotiable. Learn which messages deserve responses and which connections warrant your time. Success demands selectivity. Your growing influence makes your attention increasingly valuable. Guard it carefully and direct it intentionally. Telling your origin story for the hundredth time tests your patience. But consistency requires repetition. The audience discovering you today hasn't heard your journey before. Research indicates people need approximately seven exposures to your message before taking action. The challenge is finding fresh angles to share your core message. Look for new examples, different perspectives, and various formats to keep your content interesting. Your fundamental story remains consistent while your delivery flexes. Maintains your sanity and your audience's attention. Every successful LinkedIn creator battles moments of doubt. They question their content quality, worry about judgment, and feel exposed. Discomfort signals growth. Your cringe reflex means you're pushing beyond comfort zones and taking risks that matter. Getting visible on LinkedIn requires courage. Sharing your thoughts with a professional audience feels vulnerable. But vulnerability creates genuine connections no amount of polished corporate content can match. The path to real influence runs straight through discomfort. It's evidence you're moving in the right direction. LinkedIn growth isn't mysterious. It just demands more persistence than most people can muster. Skip the gimmicks and focus on creating value consistently. Show up with intention day after day. Learn the platform's patterns by doing the work yourself. Your LinkedIn profile becomes a lead generation machine when you build genuine connections and share compelling stories. The results you want come from the work most people won't do.


The Guardian
08-05-2025
- Entertainment
- The Guardian
Sam Kerr and Kristie Mewis announce birth of baby boy
Sam Kerr and her partner, Kristie Mewis, have announced the birth of their first child. In an Instagram post on Thursday, the Matildas captain wrote: 'Our little man is here, Jagger Mewis-Kerr.' The post attracted thousands of comments, including from fellow footballers Mary Fowler, Caitlin Foord and Katie McCabe, and from the Matildas and Fifa Womens' World Cup account. The couple announced in November last year they were expecting a baby, sharing a collage of black-and-white photos. In one they hold up an image of the ultrasound scan and, in another, Kerr points to Mewis's stomach. Kerr, 31, and Mewis, 34, have been together since 2021 and got engaged in 2023. Mewis confirmed they were engaged after several weeks of speculation, fuelled in part by social posts featuring the US midfielder wearing a diamond ring on her engagement finger. At the time, Mewis said that along with her parents and sister, Kerr had 'just been everything' to her. 'My biggest supporter, always listening to me nag and complain, all of my crazy antics,' she said. The pair have spoken about the importance of sharing their relationship on social media to normalise 'being two girls in love'.


Business Wire
05-05-2025
- Business
- Business Wire
Office of STEM Engagement at Rice University Prepares to Inspire Educators at Inaugural Summer STEM Summit
HOUSTON--(BUSINESS WIRE)-- Rice Office of STEM Engagement ('Rice STEM' or 'R-STEM') is set to host the inaugural Innovate, Inspire, & Impact: STEM Teaching Summit in Houston, Texas, on June 17-18, 2025. The theme, Creating Synapses: Igniting Transformative Teaching through Inquiry and Cross-Curricular Connections, will bring educators of various disciplines together to spark curiosity, foster innovation, and engage in hands-on workshops to explore cutting-edge ideas designed to inspire the next generation of STEM leaders. This two-day event is an exciting opportunity to network with passionate educators and walk away with ready-to-implement lessons and teaching strategies to help shape the next generation of STEM leaders. Share The gathering is expected to draw more than 250 participants from across the Greater Houston area, from the academic/instructional coaching/school administrator community to the curriculum development sector, and beyond to learn, assess educator needs, and foster relationships across various disciplines and grade levels. Conference highlights will include a plenary session featuring electrifying speakers, followed by interactive, 90-minute lab-based workshops and engaging 45-minute sessions tailored to augment the K-12 instructional toolkit. Comments from the Conference Chair Jessica Robicheaux, Assistant Director for Educational Leadership and STEM Initiatives, asks, 'Are you an educator looking for professional development or GT hours this summer? This two-day event is an exciting opportunity to network with passionate educators and walk away with ready-to-implement lessons and teaching strategies to help shape the next generation of STEM leaders. How is STEM education changing? Are there opportunities to integrate new strategies and inquiry-driven learning into the classroom? How will technology impact education in the future, and are we prepared for it?' You can expand the conversation with questions and answers from STEM leaders who are as committed as you are to shaping the future at the moderated plenary session. The Rice University Office of STEM Engagement is dedicated to building STEM knowledge, skills, and leadership by providing innovative, pre-K through career STEM learning experiences and enhancing the broader impacts of Rice University's research. Conference logistics Location: Rice University BioScience Research Collaborative 6500 Main Street, Houston, TX 77030 Conference registration: