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Miami Herald
a day ago
- Automotive
- Miami Herald
Jaguar's Europe Sales Stall As Shift To Electric-Only Lineup Begins
For a brand with the prestige of Jaguar, its new vehicle registrations in Europe for April 2025 make for truly painful reading. Just 49 - yes, forty-nine - new Jaguars were registered across the pond throughout April, representing a decline of 97.5%; a year ago, 1,961 Jaguar models were registered in the same month in Europe, according to the European Automobile Manufacturers' Association. These sales include those from Jaguar's home market, the UK. Without the benefit of context, it appears to be one of the most unfathomable declines from a major brand in recent automotive history. However, this drastic drop in sales in a key region doesn't necessarily spell the end for Jaguar. This is the general state of mind at Jaguar as it embarks on a path to release a fully electric lineup of vehicles, while also pushing deeper into the ultra-luxury segment. Jaguar has elected not to gently transition into an all-EV lineup. Instead, the vast majority of Jag's gas-fed models have been discontinued, including the XF sedan (which ceased production midway through 2024). At around the same time, the XE sedan and F-Type sports car were discontinued. Without cars to sell, it figures that sales will fall off a cliff. Adrian Mardell, Jaguar CEO, previously stated that the brand's range of current models resulted in "close to zero profitability," according to Automotive News. This explains why culling nearly the whole lineup wasn't as drastic as it seems. By accepting this dramatic decline in sales, Jaguar can fully focus on its next chapter, and what a chapter it looks to be. Jaguar was almost universally panned when it revealed its new brand identity late last year. Everything - from the font to the logo, colors, and themes - were derided, and all bore little resemblance to the brand's consistent look and feel up to that point. The initial rebrand had virtually no focus on cars, further alienating Jag loyalists, and phrases like "copy nothing" and "create exuberant" failed to strike a chord with gearheads in any meaningful way. Jaguar isn't oblivious to the backlash. According to a report by the The Telegraph last month, the British automaker is already hunting for a new advertising agency to replace Accenture Song. The latter is responsible for last year's campaign, but Jaguar seems to want to replace the agency sooner rather than later, despite a contract being in place until mid-2026. This was followed by the reveal of the Type 00 concept car, a first look at what we can expect from Jaguar's EV future. With flush surfaces and dramatic touches like a glassless rear tailgate, it looks nothing like any other Jaguar we've seen. Jaguar's first production car under the rebrand will be an electric four-door GT, set to be revealed in late 2025 before reaching showrooms next year. Targeting the likes of Bentley and Rolls-Royce with an imposing design and deluxe interior, it remains to be seen how far upmarket the Jaguar brand can go, and this will be the model to answer that question. While Jaguar alone undergoes an expected lull as part of its transformation, Jaguar Land Rover has posted £2.5 billion (around $3.39 billion) in profits for FY25, a record result. These promising numbers have, of course, been spearheaded by Land Rover, a brand that has a reliably consistent lineup at present. The stability of the Land Rover brand allows JLR to take its time with the Jaguar relaunch, even if that means selling shockingly few vehicles in the interim. All things considered, Jaguar's dismal European sales in April 2025 aren't as unnerving as they initially appear. Without cars to sell, sales will plummet, and Jaguar seems to have anticipated this. The brand has gone too far in a new direction to turn back now, and is betting on an exclusively EV future at a time when many automakers have reined in their plans to move to a fully electric lineup. The arrival of Jag's grand production EV in 2026 will confirm whether or not the gamble has paid off. Copyright 2025 The Arena Group, Inc. All Rights Reserved.
New Indian Express
7 days ago
- Automotive
- New Indian Express
Tesla's monthly sales in Europe plunge by half, signaling backlash against Musk runs deep
LONDON: Tesla sales across Europe plunged by half last month even as growth in the electric car market picked up pace, according to data released Tuesday. The numbers are the latest indication of how much the Tesla brand is suffering because of the backlash against billionaire CEO Elon Musk over his far-right views. Sales of Tesla vehicles in 32 European countries tumbled 49% to 7,261 in April from 14,228 in the same month the previous year, according to the figures released by the European Automobile Manufacturers' Association, or ACEA. At the same time, sales of battery-electric vehicles by all manufacturers rose about 28%. Meanwhile, sales of gasoline and diesel powered cars slumped. The figures, which cover the European Union's 27 member countries and five other nations outside the bloc, back up early data from Sweden, the Netherlands and Denmark released at the start of this month that had pointed to a sales collapse. Tesla has been reeling from protests and boycotts over Musk wading into politics, but it also faces other factors including an aging model lineup and intensifying competition from rival electric vehicle brands, particularly from China. U.S. President Donald Trump's trade war has also turned Europeans off buying American brands. In recent days, Trump threatened to impose a 50% tariff on EU goods, accusing the bloc of being 'very difficult to deal with,' before agreeing to delay the duties until July.
Yahoo
27-05-2025
- Automotive
- Yahoo
Tesla (TSLA) Sales Sink 49% in Europe Amid Rising Competition, Brand Woes
Tesla (TSLA, Financials) sold just 7,261 cars in Europe this April, marking a 49% drop from the same time last year, according to the European Automobile Manufacturers' Association. The slump stands out even more given that overall battery electric vehicle sales in the region rose 34.1% during the same period. Sales over the JanuaryApril stretch also fell nearly 40%, as Tesla continues to face blowback tied to CEO Elon Musk's political ties with U.S. President Donald Trump. Protests erupted at Tesla dealerships across Europe earlier this year, and investors have been increasingly vocal about Musk's divided focus. While Musk said he'll scale back his government advisory work by the end of May, he still plans to spend a day or two per week on those duties, while pledging to lead Tesla for another five years. Although Tesla rolled out a refreshed Model Y earlier this year, its lineup is aging and lacks new mass-market models. Competition is also intensifying. Chinese rival BYD recently outsold Tesla in Europe for the first time, and traditional carmakers are gaining ground. Hybrid vehicles, which Tesla doesn't offer, now make up over 35% of the European auto market, according to ACEA. As rivals push forward and customer preferences shift, investors are watching whether Tesla can steady its position in a key global market. See insider trades for TSLA. Explore financials. This article first appeared on GuruFocus.
Yahoo
27-05-2025
- Automotive
- Yahoo
Tesla's Latest Sales Numbers Show Just How Much People Hate Elon Musk
Electric car sales are booming in Europe—but not for Tesla. The Elon Musk–led automaker's sales continue to decline in the continent, dropping by 49 percent since April 2024 across 32 countries, according to a report by the European Automobile Manufacturers' Association released Tuesday. In the background of the company's terrible tumble, sales for all other electric car companies rose by 28 percent in April. It's not the only recent bit of rough news for the carmaker since Musk decided to infuse far-right politics into his brand. Musk's support for Donald Trump and the U.S. president's far-right, government-destroying policies has influenced buyers, leading to boycotts at home and abroad that have drastically affected Tesla's margins. Musk's political foray has also hit Tesla in its key demographics, affecting purchasing options for the carmaker's historically liberal and environmentally conscious consumer base. Tesla was previously Europe's favorite electric vehicle company—but last week, numbers emerged revealing that its sales had been overtaken by Chinese company BYD in April, which sold 7,231 fully electric cars compared to Tesla's 1,165, according to data from Jato Dynamics. But the multibillionaire CEO hasn't publicly winced at the sinking numbers. Speaking with Bloomberg at the Qatar Economic Forum last week, the world's richest man pointed to Tesla's rising stock as evidence that bullish investors were likely to ignore his political activism. 'We've lost some sales perhaps on the left, but we've gained them on the right. The sales numbers at this point are strong and we see no problem with demand,' the Tesla CEO said. 'The stock wouldn't be trading near all-time highs if things weren't in good shape, they're fine, don't worry about it.' Musk's time in the White House hasn't just been a P.R. nightmare for the car company. At the beginning of this month, Musk said he would take a step back from leading DOGE to focus on Tesla after the company's first-quarter earnings fell far below expectations, with its profit plummeting by 71 percent. Board members, executives, and major investors in Tesla have already jumped ship. Four top officers at the company unloaded more than $100 million in stock between February and March, reported ABC News. They include James Murdoch, the estranged son of right-wing media magnate Rupert Murdoch, and Elon Musk's brother Kimbal Musk, the latter of whom shed $27 million from the carmaker, according to a Securities and Exchange Commission filing.
Yahoo
27-05-2025
- Automotive
- Yahoo
Why Tesla Stock Popped Today Despite Sliding Sales
Tesla registrations continue to plunge in Europe even as EV sales surge. Competition is ramping up, and a price war may be underway in China, too. Elon Musk says he'll be refocusing on Tesla and his other businesses. These 10 stocks could mint the next wave of millionaires › Tesla (NASDAQ: TSLA) shares are quickly rebounding from a drop last week. The stock fell 3% last week, ending a four-week winning streak. It's starting the week off strong, though. Shares jumped over 5% early Tuesday morning, even as data from Europe shows its electric vehicle (EV) sales continue to slump. As of 10:40 a.m. ET, Tesla stock is still trading up by 4.9%. According to the European Automobile Manufacturers' Association, registrations for new Tesla EVs in Europe plunged 49% in April compared to last year. That came despite a 34% surge in overall battery electric car sales there. Investors knew that sales have been struggling, but the declines may be accelerating. Tesla sales in Europe for the first four months of 2025 have dropped 39%. At the same time, Chinese EV maker BYD slashed prices on several of its models over the weekend. China is also an important market for Tesla, and a price war there would only hurt sales and margins. With all that troubling news, why would investors be pouring into Tesla stock today? The answer is CEO Elon Musk. Musk himself may be the cause of some of Tesla's sales troubles. His dive into politics has been divisive and created protests against Tesla products. Competition in the EV space has also significantly ramped up, giving consumers more choices. Musk said on social media over the weekend that he will be refocusing on his businesses, though, spending less time in Washington, D.C. He posted over the weekend "Back to spending 24/7 at work and sleeping in conference/server/factory rooms." Musk said he would be "super focused," as Tesla and his other companies have important new technologies coming out. Tesla continues to be a story stock as investors bet on its autonomous driving technology and robotics segment to eventually drive big profits. So Musk being seemingly ready to focus on leading the company has investors feeling more bullish today. Ever feel like you missed the boat in buying the most successful stocks? Then you'll want to hear this. On rare occasions, our expert team of analysts issues a 'Double Down' stock recommendation for companies that they think are about to pop. If you're worried you've already missed your chance to invest, now is the best time to buy before it's too late. And the numbers speak for themselves: Nvidia: if you invested $1,000 when we doubled down in 2009, you'd have $340,468!* Apple: if you invested $1,000 when we doubled down in 2008, you'd have $37,070!* Netflix: if you invested $1,000 when we doubled down in 2004, you'd have $639,271!* Right now, we're issuing 'Double Down' alerts for three incredible companies, available when you join , and there may not be another chance like this anytime soon.*Stock Advisor returns as of May 19, 2025 Howard Smith has positions in BYD Company and Tesla. The Motley Fool has positions in and recommends Tesla. The Motley Fool recommends BYD Company. The Motley Fool has a disclosure policy. Why Tesla Stock Popped Today Despite Sliding Sales was originally published by The Motley Fool Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
