Latest news with #Everdome
Tahawul Tech
a day ago
- Business
- Tahawul Tech
Hoko Agency acquires Everdome for creative AI venture
Hoko Agency, known for its cutting-edge campaigns for global brands including Mercedes-Benz, DP World, Hublot, Red Bull, Zegna, and LVMH, has announced the acquisition of Everdome, a pioneering UAE-based metaverse company. This strategic acquisition supports the growth of HumAIn Assets, Hoko's newest venture aimed at reimagining content creation through a fusion of human creativity, artificial intelligence, and community engagement. Since its inception in 2022, Everdome has delivered award-winning metaverse experiences for partners such as OKX and Alpine Web3, while playing a key role in initiatives like the UAE government's Jahiz program. Their success has been driven by a nimble, Web3-native approach, community-focused storytelling, and a deep understanding of immersive digital marketing. Through this acquisition, Everdome's $DOME token and core leadership team will integrate into HumAIn Assets, a platform designed to reshape the way digital content, from imagery to video to copy, is commissioned, created, and delivered. At the helm of this initiative are Bally Singh, Chairman of Hoko Agency; Scott Melker, a leading voice in Web3 media; and Everdome CEO Jeremy Lopez, who brings extensive expertise in Web3 execution, creative marketing, and community engagement. 'Our mission is simple: to deliver scalable, high-quality content without compromising on emotional resonance, timing, or creativity', said Bally Singh. 'While AI can automate much of the process, the final layer, the taste, context, and timing, remains inherently human. That's what elevates content from acceptable to exceptional'. Recent research from the American Marketing Association indicates that nearly 90% of marketers are incorporating generative AI into their workflows. However, the industry is grappling with a decline in content quality and a widening gap between output and impact. HumAIn Assets is being developed to strike the right balance, leveraging AI for speed while maintaining human oversight to ensure quality and relevance. Everdome's expertise in rapid, high-impact storytelling and immersive campaigns makes it a powerful addition to this vision. 'Web2 unlocked the creator economy. Web3 introduced true creator ownership. AI brings unprecedented speed', said Scott Melker, Co-founder of HumAIn Assets. 'The real breakthrough lies in integrating all three to build a sustainable, creator-first system. This isn't about hype, it's about creating the future of content production'. More than just marketing muscle, Everdome brings a proven track record in building and sustaining engaged communities, an increasingly valuable asset in the evolving digital economy. 'In Web3, community isn't a buzzword, it's the backbone', Melker added. 'When your audience becomes your collaborators, you're not just marketing to people, you're building with them'. Jeremy Lopez, CEO of Everdome, commented: 'Everdome was built on the belief that digital experiences can be bold, creative, and community-led. Joining Hoko and contributing to the vision for HumAIn Assets gives us the opportunity to build lasting infrastructure for the future of the creative economy'. With this acquisition, HumAIn Assets accelerates its ambition to combine the usability and scalability of Web2 platforms, hallmarks of companies like Uber, Fiverr, and Instagram, with the transparency, decentralised engagement, and payment systems of Web3, all enhanced by the capabilities of AI. Currently in invite-only beta, HumAIn Assets is already delivering results for select clients. With live briefs, active production, and content delivery underway, the venture is moving beyond proof-of-concept and toward becoming a new industry standard. Early access is now available at: Image Credit: Hoko Agency & Everdome
Zawya
2 days ago
- Business
- Zawya
UAE-based Hoko Agency acquires Everdome to strengthen HumAIn Assets – A new creative AI venture
Hoko Agency, known for its cutting-edge campaigns for global brands including Mercedes-Benz, DP World, Hublot, Red Bull, Zegna, and LVMH, has announced the acquisition of Everdome, a pioneering UAE-based metaverse company. This strategic acquisition supports the growth of HumAIn Assets, Hoko's newest venture aimed at reimagining content creation through a fusion of human creativity, artificial intelligence, and community engagement. Since its inception in 2022, Everdome has delivered award-winning metaverse experiences for partners such as OKX and Alpine Web3, while playing a key role in initiatives like the UAE government's Jahiz program. Their success has been driven by a nimble, Web3-native approach, community-focused storytelling, and a deep understanding of immersive digital marketing. Through this acquisition, Everdome's $DOME token and core leadership team will integrate into HumAIn Assets, a platform designed to reshape the way digital content, from imagery to video to copy, is commissioned, created, and delivered. At the helm of this initiative are Bally Singh, Chairman of Hoko Agency; Scott Melker, a leading voice in Web3 media; and Everdome CEO Jeremy Lopez, who brings extensive expertise in Web3 execution, creative marketing, and community engagement. "Our mission is simple: to deliver scalable, high-quality content without compromising on emotional resonance, timing, or creativity," said Bally Singh. "While AI can automate much of the process, the final layer, the taste, context, and timing, remains inherently human. That's what elevates content from acceptable to exceptional." Recent research from the American Marketing Association indicates that nearly 90% of marketers are incorporating generative AI into their workflows. However, the industry is grappling with a decline in content quality and a widening gap between output and impact. HumAIn Assets is being developed to strike the right balance, leveraging AI for speed while maintaining human oversight to ensure quality and relevance. Everdome's expertise in rapid, high-impact storytelling and immersive campaigns makes it a powerful addition to this vision. 'Web2 unlocked the creator economy. Web3 introduced true creator ownership. AI brings unprecedented speed,' said Scott Melker, Co-founder of HumAIn Assets. 'The real breakthrough lies in integrating all three to build a sustainable, creator-first system. This isn't about hype, it's about creating the future of content production.' More than just marketing muscle, Everdome brings a proven track record in building and sustaining engaged communities, an increasingly valuable asset in the evolving digital economy. 'In Web3, community isn't a buzzword, it's the backbone,' Melker added. 'When your audience becomes your collaborators, you're not just marketing to people, you're building with them.' Jeremy Lopez, CEO of Everdome, commented: 'Everdome was built on the belief that digital experiences can be bold, creative, and community-led. Joining Hoko and contributing to the vision for HumAIn Assets gives us the opportunity to build lasting infrastructure for the future of the creative economy.' With this acquisition, HumAIn Assets accelerates its ambition to combine the usability and scalability of Web2 platforms, hallmarks of companies like Uber, Fiverr, and Instagram, with the transparency, decentralized engagement, and payment systems of Web3, all enhanced by the capabilities of AI. Currently in invite-only beta, HumAIn Assets is already delivering results for select clients. With live briefs, active production, and content delivery underway, the venture is moving beyond proof-of-concept and toward becoming a new industry standard.
Tahawul Tech
06-02-2025
- Business
- Tahawul Tech
Immerso and Everdome to drive innovation in the metaverse through AI-powered experiences
Immerso, an Eros Innovation company- home to Eros Media and Eros Now, and a global leader in AI innovation and intellectual property (IP), has joined forces with Everdome, pioneers in creating interactive metaverse experiences, to revolutionise digital entertainment. The partnership combines Immerso's exceptional IP portfolio, featuring an extensive library of over 12,000 film titles, with Everdome's immersive technology. Together, they aim to transform how audiences engage with entertainment in the digital era. Backed by Eros Innovation, Immerso brings unparalleled resources to the table. Eros Media World boasts a 30% market share in the Indian film industry, selling 2.7 billion tickets annually and reaching a global audience in the billions. This partnership unlocks the potential to become the world's largest film market for metaverse engagement. Jeremy Lopez, CEO of Everdome, commented, 'This partnership propels Everdome's vision to merge the metaverse with AI tools and intellectual property, setting the stage for the creation of interactive, metaverse-native IP experiences for brands on a global scale. With nearly 50 years of Bollywood history under their belt and a strong commitment to the metaverse and immersive computing, Immerso is the perfect partner as Everdome steps into its next chapter.' Swaneet Singh, CEO of Immerso added, 'We firmly believe in the transformative potential of virtual experiences and Web3 in reshaping the way users connect. By combining immersive experiences with AI-powered hybrid content and user-generated creation, we're opening up new possibilities – and we are thrilled to be at the forefront of this innovation alongside Everdome.'' Immerso is uniquely positioned to lead large-scale innovation in AI, entertainment, and the metaverse. As one of the first AI Intellectual Property (AIIP) companies, Immerso owns over a trillion AI tokens and has trained models across all LLM platforms. This foundation, coupled with initiatives such as establishing India's first AI Park and a billion-dollar investment in a Malaysian AI park and film studio, showcases Immerso's commitment to pushing the boundaries of digital experiences. Everdome, recognised for its expertise in creating immersive and accessible digital experiences, is dedicated to bringing real use cases and larger audiences to the metaverse. With a proven track record of collaborations with global brands like the Alpine Web3, and Binance Fan Token Everdome is well-versed in bringing established IPs to life in new and engaging ways. With an initial focus on integrating Indian cinema's vast library of films, stars, directors, and influencers into immersive virtual worlds, together, Immerso and Everdome will offer audiences entirely new ways to connect with entertainment. This collaboration marks a significant step toward a future where AI, IP, and immersive technology converge to transform how the world interacts with storytelling and creativity. It sets a new standard for connectivity and engagement in the metaverse and establishes a framework for a thriving creator economy. Immerso and Everdome will offer audiences entirely new ways to connect with entertainment. The future of the metaverse is driven by collaboration, and this partnership unlocks the potential to become one of the world's largest film markets for metaverse engagement, revolutionising how users view, engage with, and interact with traditional media in an immersive digital world. Image Credit: Immerso & Everdome
Zawya
05-02-2025
- Business
- Zawya
Immerso and Everdome partner to drive innovation in the metaverse through AI-powered experiences
Abu Dhabi, UAE - Immerso, an Eros Innovation company- home to Eros Media and Eros Now, and a global leader in AI innovation and intellectual property (IP), has joined forces with Everdome, pioneers in creating interactive metaverse experiences, to revolutionize digital entertainment. The partnership combines Immerso's exceptional IP portfolio, featuring an extensive library of over 12,000 film titles, with Everdome's immersive technology. Together, they aim to transform how audiences engage with entertainment in the digital era. Backed by Eros Innovation, Immerso brings unparalleled resources to the table. Eros Media World boasts a 30% market share in the Indian film industry, selling 2.7 billion tickets annually and reaching a global audience in the billions. This partnership unlocks the potential to become the world's largest film market for metaverse engagement. Jeremy Lopez, CEO of Everdome, commented, 'This partnership propels Everdome's vision to merge the metaverse with AI tools and intellectual property, setting the stage for the creation of interactive, metaverse-native IP experiences for brands on a global scale. With nearly 50 years of Bollywood history under their belt and a strong commitment to the metaverse and immersive computing, Immerso is the perfect partner as Everdome steps into its next chapter.' Swaneet Singh, CEO of Immerso added, "We firmly believe in the transformative potential of virtual experiences and Web3 in reshaping the way users connect. By combining immersive experiences with AI-powered hybrid content and user-generated creation, we're opening up new possibilities – and we are thrilled to be at the forefront of this innovation alongside Everdome.'' Immerso is uniquely positioned to lead large-scale innovation in AI, entertainment, and the metaverse. As one of the first AI Intellectual Property (AIIP) companies, Immerso owns over a trillion AI tokens and has trained models across all LLM platforms. This foundation, coupled with initiatives such as establishing India's first AI Park and a billion-dollar investment in a Malaysian AI park and film studio, showcases Immerso's commitment to pushing the boundaries of digital experiences. Everdome, recognized for its expertise in creating immersive and accessible digital experiences, is dedicated to bringing real use cases and larger audiences to the metaverse. With a proven track record of collaborations with global brands like the Alpine Web3, and Binance Fan Token Everdome is well-versed in bringing established IPs to life in new and engaging ways. With an initial focus on integrating Indian cinema's vast library of films, stars, directors, and influencers into immersive virtual worlds, together, Immerso and Everdome will offer audiences entirely new ways to connect with entertainment. This collaboration marks a significant step toward a future where AI, IP, and immersive technology converge to transform how the world interacts with storytelling and creativity. It sets a new standard for connectivity and engagement in the metaverse and establishes a framework for a thriving creator economy. Immerso and Everdome will offer audiences entirely new ways to connect with entertainment. The future of the metaverse is driven by collaboration, and this partnership unlocks the potential to become one of the world's largest film markets for metaverse engagement, revolutionizing how users view, engage with, and interact with traditional media in an immersive digital world. About Immerso AIIP Limited: Immerso AIIP Limited is a global leader in the media and entertainment industry. With a rich history dating back to 1977, the company has consistently pushed the boundaries of innovation and creativity. Immerso AIIP owns a vast library of over 12,000 film titles, commanding a 30% market share over the past two decades. This extensive catalogue forms the foundation for Eros Now, the company's streaming platform with an impressive 250 million registered users. Recognizing the transformative power of artificial intelligence, Immerso is focused on pioneering the development of AI-driven content creation tools. Immerso has amassed over a trillion AI tokens, used to train sophisticated language models (SLM and LLM) that empower creators to build the next generation of immersive experiences. Immerso AIIP is committed to fostering a thriving creator economy on Web 3, leveraging its vast IP library and AI capabilities to unlock new possibilities for content creation and distribution. About Everdome: Everdome builds future themed metaverse experiences to provide creators, brands, individuals and businesses with immersive, interactive spaces to collaborate on the creation and enjoyment of shared digital experiences. Launched in 2022, Everdome uses blockchain, advanced real-time 3D creation tools such as UE5, spatial computing and cryptocurrency to build, run and fuel their project, creating a platform to combine metaverse-on-demand tooling with engaging features and high quality environments.
