UAE-based Hoko Agency acquires Everdome to strengthen HumAIn Assets – A new creative AI venture
Since its inception in 2022, Everdome has delivered award-winning metaverse experiences for partners such as OKX and Alpine Web3, while playing a key role in initiatives like the UAE government's Jahiz program. Their success has been driven by a nimble, Web3-native approach, community-focused storytelling, and a deep understanding of immersive digital marketing.
Through this acquisition, Everdome's $DOME token and core leadership team will integrate into HumAIn Assets, a platform designed to reshape the way digital content, from imagery to video to copy, is commissioned, created, and delivered.
At the helm of this initiative are Bally Singh, Chairman of Hoko Agency; Scott Melker, a leading voice in Web3 media; and Everdome CEO Jeremy Lopez, who brings extensive expertise in Web3 execution, creative marketing, and community engagement.
"Our mission is simple: to deliver scalable, high-quality content without compromising on emotional resonance, timing, or creativity," said Bally Singh. "While AI can automate much of the process, the final layer, the taste, context, and timing, remains inherently human. That's what elevates content from acceptable to exceptional."
Recent research from the American Marketing Association indicates that nearly 90% of marketers are incorporating generative AI into their workflows. However, the industry is grappling with a decline in content quality and a widening gap between output and impact.
HumAIn Assets is being developed to strike the right balance, leveraging AI for speed while maintaining human oversight to ensure quality and relevance. Everdome's expertise in rapid, high-impact storytelling and immersive campaigns makes it a powerful addition to this vision.
'Web2 unlocked the creator economy. Web3 introduced true creator ownership. AI brings unprecedented speed,' said Scott Melker, Co-founder of HumAIn Assets. 'The real breakthrough lies in integrating all three to build a sustainable, creator-first system. This isn't about hype, it's about creating the future of content production.'
More than just marketing muscle, Everdome brings a proven track record in building and sustaining engaged communities, an increasingly valuable asset in the evolving digital economy.
'In Web3, community isn't a buzzword, it's the backbone,' Melker added. 'When your audience becomes your collaborators, you're not just marketing to people, you're building with them.'
Jeremy Lopez, CEO of Everdome, commented: 'Everdome was built on the belief that digital experiences can be bold, creative, and community-led. Joining Hoko and contributing to the vision for HumAIn Assets gives us the opportunity to build lasting infrastructure for the future of the creative economy.'
With this acquisition, HumAIn Assets accelerates its ambition to combine the usability and scalability of Web2 platforms, hallmarks of companies like Uber, Fiverr, and Instagram, with the transparency, decentralized engagement, and payment systems of Web3, all enhanced by the capabilities of AI.
Currently in invite-only beta, HumAIn Assets is already delivering results for select clients. With live briefs, active production, and content delivery underway, the venture is moving beyond proof-of-concept and toward becoming a new industry standard.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Middle East Eye
an hour ago
- Middle East Eye
Elbit strikes $1.64bn deal with unnamed European country: Report
The Times of Israel is reporting that Israeli military company Elbit Systems has inked a five-year contract worth $1.64bn to supply long-range precision strike artillery-rocket systems and unmanned aerial vehicles to an unnamed European country. According to the report, the country ordered a suite of AI-powered unmanned aerial combat systems, including personally operated drones for tactical and operational use. Under the deal, Elbit will supply long-range precision artillery rockets, and defence products equipped with its advanced intelligence, surveillance, target acquisition and reconnaissance capabilities, known as ISTAR, as well as communications and signal intelligence systems.
The National
an hour ago
- The National
Saudi wealth fund PIF's assets under management up 19% in 2024 to $913bn
Assets of Saudi Arabia's Public Investment Fund climbed to $913 billion in 2024, marking a 19 per cent annual rise for the sovereign wealth fund that is key to the kingdom's economic transformation agenda. The fund's annual returns since 2017, however, have fallen to 7.2 per cent, down from 8.7 per cent in 2023, the PIF said in its annual report published on Wednesday. Capital deployment across its priority sectors reached $56.8 billion last year, bringing cumulative investment since the beginning of 2021 to more than $171 billion, the fund said. Total revenue increased by 25 per cent and its cash balance "remains strong and broadly unchanged year on year as PIF maintains its robust liquidity", the report said. The PIF now represents 10 per cent of the nation's non-oil economy, with its cumulative real non-oil GDP contribution between 2021 and 2024 growing to $243 billion. The total number of its portfolio companies at the end of last year had reached 225, of which the PIF created and established 103. 'PIF further established its position as one of the world's largest sovereign wealth funds," said Yasir A AlSalman, the PIF's chief financial officer. "PIF continues to innovate to deliver on its mandate and drive economic transformation.' The PIF is leading Saudi Arabia's Vision 2030 initiative, which aims to diversify the kingdom's economy from oil. The PIF, along with related organisations, is driving investment into areas including finance, health care, sport, renewables, technology, the automotive industry, property, aerospace, defence, entertainment, leisure, retail and mining. The fund's domestic holdings include Saudi mining and mineral giant Maaden, petrochemicals major Sabic and the kingdom's biggest lender, Saudi National Bank. It has also launched Riyadh Air – Saudi Arabia's new national carrier – which is set to begin flying this year, the Electric Vehicle Infrastructure Company and Lifera, a pharmaceutical investment company. The fund also continues to make key international investments. In December, the PIF and Ardian completed a €4 billion ($4.2 billion) deal to buy a combined 37.62 per cent stake in London's Heathrow Airport from Spanish construction firm Ferrovial and other shareholders of FGP Topco, the parent company of Heathrow Airport Holdings. It has four main sources of funding: capital injections from the government, government asset transfers, retained earnings from investments, and loans and debt instruments. The fund, which received 8 per cent more of Aramco shares from the government last year, has also continued to diversify its funding sources, raising $9.83 billion in public debt and an additional $7 billion in private debt, it said in the report. 'The 2024 results highlight PIF's transition from digital transformation to digital leadership, with artificial intelligence and automation together becoming a vital part of operations," said Maram Al Johani, PIF's acting chief of staff and secretary general to the board. "In 2024, PIF completed 58 digital projects, launched 15 new applications and automated more than 477 processes, enabling insights, strategy and the creation of economic value.' The PIF also raised its target for assets under management by 2030 to $2.67 trillion, up nearly 43 per cent from its original target of $1.87 trillion, the annual report released by the Saudi government's Vision 2030 in April said. The fund has helped create 1.1 million jobs in the kingdom as of 2024, up from 77,700 in 2021, the report found.
The National
an hour ago
- The National
UAE ranked second most preferred destination for FDI globally
The UAE has been ranked as the second most preferred destination for foreign direct investments globally, as the country continues efforts to further diversify its economy. The Emirates was second to the US, but outranked the UK (at third), India (fourth) and Germany (fifth) in the rankings, state news agency Wam cited an FDI Intelligence report as saying. The Emirates, which received Dh167 billion ($45.5 billion) in FDI last year, aims to increase that figure to Dh1.3 trillion by 2031. The UAE was also ranked as the world's top FDI performer last year relative to the size of its economy, followed by Namibia and Costa Rica, according to FDIIntelligence's Greenfield FDI Performance Index released this week. 'Investor confidence in the Gulf's business hub remained strong last year,' the report said. The country received 'more than 14 times the volume of FDI projects that one might expect given the size of its economy', it added. To boost FDI, the UAE has unveiled several initiatives including 100 per cent foreign ownership of companies, reduced visa restrictions and incentives for small and medium enterprises. It also unveiled the NextGen FDI programme, which seeks to speed up licensing, increase the issuance of bulk or golden visas, improve banking services and provide commercial and residential lease incentives for technology companies seeking to relocate to the country. The UAE's push to sign a series of Comprehensive Economic Partnership Agreement with its partners around the globe has also helped to boost FDI. Launched in 2021, Cepa deals reduce tariffs and remove trade bottlenecks and boost bilateral investment in priority areas.
