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Perth Now
25-07-2025
- Automotive
- Perth Now
Another Chinese brand wants to help keep sedans alive in Australia
Chery wants to introduce sedans to Australia, even as their popularity dwindles in an increasingly SUV-hungry market. Sedans, at least those built by Japanese, Korean and European brands, have been slowly disappearing from Australia as sales decline and customers shift to utes and SUVs – as evidenced by the recent axing of models like the Mazda 6, Volkswagen Passat and Volvo S60, among others. In contrast, the introduction of new sedan models has primarily been led by Chinese manufacturers, with MG selling the MG 5 and soon introducing the MG 7 (technically a liftback), BYD selling the Seal and considering another sedan, and now Chery showing interest. 'I wonder if part of the reason that segment has been shrinking is because the competitors are leaving,' Chery Australia chief operating officer Lucas Harris told CarExpert. CarExpert can save you thousands on a new car. Click here to get a great deal. Supplied Credit: CarExpert Supplied Credit: CarExpert ABOVE: BYD Seal and MG 7 'So if there's not as many suitable options, is that naturally shrinking that segment? There's only really one main competitor.' This competitor is almost certainly the Toyota Camry, which remains Australia's top-selling sedan, with 4259 units delivered so far in 2025. It's trailed by the Tesla Model 3 with 3715 and the BYD Seal with 1609, but naturally, the entire medium passenger car segment pales in comparison to SUVs. Even if you lump mid-size cars with small and large cars, inclusive of sedans, hatches and wagons, that's only around 53,000 sales across the first half of 2025. In contrast, mid-size SUVs alone have notched just over 149,000 sales. Chery Australia's current lineup, including the now-separate Omoda Jaecoo brand, is comprised entirely of SUVs. Supplied Credit: CarExpert ABOVE: Fulwin A9L 'I certainly would advocate very strongly for us to be able to bring sedan options. We've got them globally, but left-hand drive, so I think if we can do a really good job with what we are [currently] given in right-hand drive, then maybe our friends in R&D could consider giving us a sedan in right-hand drive,' Mr Harris added. Globally and across all its brands, Chery offers at least six sedans, albeit in left-hand drive. SUVs still dominate its lineups, but there are sedan models that could conceivably be engineered for sale in right-hand drive markets. There are also several different powertrains available, including petrol (Chery Arrizo 5 and Arrizo 8), plug-in hybrid (Chery Fulwin A8 and Fulwin A9L) and battery-electric (Exeed Sterra ES). Chery chief engineer David Xianqiang Lu told CarExpert that while there would still be a focus on SUVs, the brand is open to introducing global sedan models to Australia. Supplied Credit: CarExpert ABOVE: 2025 Exeed Sterra ES 'We all see the trend in sedans dropping and SUVs increasing, so it's obvious that every company is focusing more on the SUV,' he said. 'But globally, we can see we are making more and more sedans for global markets. I would say we are definitely in the research phase, studying the potential, doing the business analysis to see if it's worthy to do that [in Australia]. 'Chery is just getting into the right-hand side of business, we also see that overall the right-hand drive side of the business group is growing. If there is an attractive business case, we can put it in very quickly.' Chery is currently working on expanding into other segments too, with work currently underway to bring ute models to Australia. The first of these models is expected to arrive in the second half of 2026. MORE: Everything Chery
7NEWS
25-07-2025
- Automotive
- 7NEWS
Another Chinese brand wants to help keep sedans alive in Australia
Chery wants to introduce sedans to Australia, even as their popularity dwindles in an increasingly SUV-hungry market. Sedans, at least those built by Japanese, Korean and European brands, have been slowly disappearing from Australia as sales decline and customers shift to utes and SUVs – as evidenced by the recent axing of models like the Mazda 6, Volkswagen Passat and Volvo S60, among others. In contrast, the introduction of new sedan models has primarily been led by Chinese manufacturers, with MG selling the MG 5 and soon introducing the MG 7 (technically a liftback), BYD selling the Seal and considering another sedan, and now Chery showing interest. 'I wonder if part of the reason that segment has been shrinking is because the competitors are leaving,' Chery Australia chief operating officer Lucas Harris told CarExpert. CarExpert can save you thousands on a new car. Click here to get a great deal. ABOVE: BYD Seal and MG 7 'So if there's not as many suitable options, is that naturally shrinking that segment? There's only really one main competitor.' This competitor is almost certainly the Toyota Camry, which remains Australia's top-selling sedan, with 4259 units delivered so far in 2025. It's trailed by the Tesla Model 3 with 3715 and the BYD Seal with 1609, but naturally, the entire medium passenger car segment pales in comparison to SUVs. Even if you lump mid-size cars with small and large cars, inclusive of sedans, hatches and wagons, that's only around 53,000 sales across the first half of 2025. In contrast, mid-size SUVs alone have notched just over 149,000 sales. Chery Australia's current lineup, including the now-separate Omoda Jaecoo brand, is comprised entirely of SUVs. ABOVE: Fulwin A9L 'I certainly would advocate very strongly for us to be able to bring sedan options. We've got them globally, but left-hand drive, so I think if we can do a really good job with what we are [currently] given in right-hand drive, then maybe our friends in R&D could consider giving us a sedan in right-hand drive,' Mr Harris added. Globally and across all its brands, Chery offers at least six sedans, albeit in left-hand drive. SUVs still dominate its lineups, but there are sedan models that could conceivably be engineered for sale in right-hand drive markets. There are also several different powertrains available, including petrol (Chery Arrizo 5 and Arrizo 8), plug-in hybrid (Chery Fulwin A8 and Fulwin A9L) and battery-electric (Exeed Sterra ES). Chery chief engineer David Xianqiang Lu told CarExpert that while there would still be a focus on SUVs, the brand is open to introducing global sedan models to Australia. ABOVE: 2025 Exeed Sterra ES 'We all see the trend in sedans dropping and SUVs increasing, so it's obvious that every company is focusing more on the SUV,' he said. 'But globally, we can see we are making more and more sedans for global markets. I would say we are definitely in the research phase, studying the potential, doing the business analysis to see if it's worthy to do that [in Australia]. 'Chery is just getting into the right-hand side of business, we also see that overall the right-hand drive side of the business group is growing. If there is an attractive business case, we can put it in very quickly.' Chery is currently working on expanding into other segments too, with work currently underway to bring ute models to Australia. The first of these models is expected to arrive in the second half of 2026.
The Advertiser
25-07-2025
- Automotive
- The Advertiser
Another Chinese brand wants to help keep sedans alive in Australia
Chery wants to introduce sedans to Australia, even as their popularity dwindles in an increasingly SUV-hungry market. Sedans, at least those built by Japanese, Korean and European brands, have been slowly disappearing from Australia as sales decline and customers shift to utes and SUVs – as evidenced by the recent axing of models like the Mazda 6, Volkswagen Passat and Volvo S60, among others. In contrast, the introduction of new sedan models has primarily been led by Chinese manufacturers, with MG selling the MG 5 and soon introducing the MG 7 (technically a liftback), BYD selling the Seal and considering another sedan, and now Chery showing interest. "I wonder if part of the reason that segment has been shrinking is because the competitors are leaving," Chery Australia chief operating officer Lucas Harris told CarExpert. CarExpert can save you thousands on a new car. Click here to get a great deal. ABOVE: BYD Seal and MG 7 "So if there's not as many suitable options, is that naturally shrinking that segment? There's only really one main competitor." This competitor is almost certainly the Toyota Camry, which remains Australia's top-selling sedan, with 4259 units delivered so far in 2025. It's trailed by the Tesla Model 3 with 3715 and the BYD Seal with 1609, but naturally, the entire medium passenger car segment pales in comparison to SUVs. Even if you lump mid-size cars with small and large cars, inclusive of sedans, hatches and wagons, that's only around 53,000 sales across the first half of 2025. In contrast, mid-size SUVs alone have notched just over 149,000 sales. Chery Australia's current lineup, including the now-separate Omoda Jaecoo brand, is comprised entirely of SUVs. ABOVE: Fulwin A9L "I certainly would advocate very strongly for us to be able to bring sedan options. We've got them globally, but left-hand drive, so I think if we can do a really good job with what we are [currently] given in right-hand drive, then maybe our friends in R&D could consider giving us a sedan in right-hand drive," Mr Harris added. Globally and across all its brands, Chery offers at least six sedans, albeit in left-hand drive. SUVs still dominate its lineups, but there are sedan models that could conceivably be engineered for sale in right-hand drive markets. There are also several different powertrains available, including petrol (Chery Arrizo 5 and Arrizo 8), plug-in hybrid (Chery Fulwin A8 and Fulwin A9L) and battery-electric (Exeed Sterra ES). Chery chief engineer David Xianqiang Lu told CarExpert that while there would still be a focus on SUVs, the brand is open to introducing global sedan models to Australia. ABOVE: 2025 Exeed Sterra ES "We all see the trend in sedans dropping and SUVs increasing, so it's obvious that every company is focusing more on the SUV," he said. "But globally, we can see we are making more and more sedans for global markets. I would say we are definitely in the research phase, studying the potential, doing the business analysis to see if it's worthy to do that [in Australia]. "Chery is just getting into the right-hand side of business, we also see that overall the right-hand drive side of the business group is growing. If there is an attractive business case, we can put it in very quickly." Chery is currently working on expanding into other segments too, with work currently underway to bring ute models to Australia. The first of these models is expected to arrive in the second half of 2026. MORE: Everything Chery Content originally sourced from: Chery wants to introduce sedans to Australia, even as their popularity dwindles in an increasingly SUV-hungry market. Sedans, at least those built by Japanese, Korean and European brands, have been slowly disappearing from Australia as sales decline and customers shift to utes and SUVs – as evidenced by the recent axing of models like the Mazda 6, Volkswagen Passat and Volvo S60, among others. In contrast, the introduction of new sedan models has primarily been led by Chinese manufacturers, with MG selling the MG 5 and soon introducing the MG 7 (technically a liftback), BYD selling the Seal and considering another sedan, and now Chery showing interest. "I wonder if part of the reason that segment has been shrinking is because the competitors are leaving," Chery Australia chief operating officer Lucas Harris told CarExpert. CarExpert can save you thousands on a new car. Click here to get a great deal. ABOVE: BYD Seal and MG 7 "So if there's not as many suitable options, is that naturally shrinking that segment? There's only really one main competitor." This competitor is almost certainly the Toyota Camry, which remains Australia's top-selling sedan, with 4259 units delivered so far in 2025. It's trailed by the Tesla Model 3 with 3715 and the BYD Seal with 1609, but naturally, the entire medium passenger car segment pales in comparison to SUVs. Even if you lump mid-size cars with small and large cars, inclusive of sedans, hatches and wagons, that's only around 53,000 sales across the first half of 2025. In contrast, mid-size SUVs alone have notched just over 149,000 sales. Chery Australia's current lineup, including the now-separate Omoda Jaecoo brand, is comprised entirely of SUVs. ABOVE: Fulwin A9L "I certainly would advocate very strongly for us to be able to bring sedan options. We've got them globally, but left-hand drive, so I think if we can do a really good job with what we are [currently] given in right-hand drive, then maybe our friends in R&D could consider giving us a sedan in right-hand drive," Mr Harris added. Globally and across all its brands, Chery offers at least six sedans, albeit in left-hand drive. SUVs still dominate its lineups, but there are sedan models that could conceivably be engineered for sale in right-hand drive markets. There are also several different powertrains available, including petrol (Chery Arrizo 5 and Arrizo 8), plug-in hybrid (Chery Fulwin A8 and Fulwin A9L) and battery-electric (Exeed Sterra ES). Chery chief engineer David Xianqiang Lu told CarExpert that while there would still be a focus on SUVs, the brand is open to introducing global sedan models to Australia. ABOVE: 2025 Exeed Sterra ES "We all see the trend in sedans dropping and SUVs increasing, so it's obvious that every company is focusing more on the SUV," he said. "But globally, we can see we are making more and more sedans for global markets. I would say we are definitely in the research phase, studying the potential, doing the business analysis to see if it's worthy to do that [in Australia]. "Chery is just getting into the right-hand side of business, we also see that overall the right-hand drive side of the business group is growing. If there is an attractive business case, we can put it in very quickly." Chery is currently working on expanding into other segments too, with work currently underway to bring ute models to Australia. The first of these models is expected to arrive in the second half of 2026. MORE: Everything Chery Content originally sourced from: Chery wants to introduce sedans to Australia, even as their popularity dwindles in an increasingly SUV-hungry market. Sedans, at least those built by Japanese, Korean and European brands, have been slowly disappearing from Australia as sales decline and customers shift to utes and SUVs – as evidenced by the recent axing of models like the Mazda 6, Volkswagen Passat and Volvo S60, among others. In contrast, the introduction of new sedan models has primarily been led by Chinese manufacturers, with MG selling the MG 5 and soon introducing the MG 7 (technically a liftback), BYD selling the Seal and considering another sedan, and now Chery showing interest. "I wonder if part of the reason that segment has been shrinking is because the competitors are leaving," Chery Australia chief operating officer Lucas Harris told CarExpert. CarExpert can save you thousands on a new car. Click here to get a great deal. ABOVE: BYD Seal and MG 7 "So if there's not as many suitable options, is that naturally shrinking that segment? There's only really one main competitor." This competitor is almost certainly the Toyota Camry, which remains Australia's top-selling sedan, with 4259 units delivered so far in 2025. It's trailed by the Tesla Model 3 with 3715 and the BYD Seal with 1609, but naturally, the entire medium passenger car segment pales in comparison to SUVs. Even if you lump mid-size cars with small and large cars, inclusive of sedans, hatches and wagons, that's only around 53,000 sales across the first half of 2025. In contrast, mid-size SUVs alone have notched just over 149,000 sales. Chery Australia's current lineup, including the now-separate Omoda Jaecoo brand, is comprised entirely of SUVs. ABOVE: Fulwin A9L "I certainly would advocate very strongly for us to be able to bring sedan options. We've got them globally, but left-hand drive, so I think if we can do a really good job with what we are [currently] given in right-hand drive, then maybe our friends in R&D could consider giving us a sedan in right-hand drive," Mr Harris added. Globally and across all its brands, Chery offers at least six sedans, albeit in left-hand drive. SUVs still dominate its lineups, but there are sedan models that could conceivably be engineered for sale in right-hand drive markets. There are also several different powertrains available, including petrol (Chery Arrizo 5 and Arrizo 8), plug-in hybrid (Chery Fulwin A8 and Fulwin A9L) and battery-electric (Exeed Sterra ES). Chery chief engineer David Xianqiang Lu told CarExpert that while there would still be a focus on SUVs, the brand is open to introducing global sedan models to Australia. ABOVE: 2025 Exeed Sterra ES "We all see the trend in sedans dropping and SUVs increasing, so it's obvious that every company is focusing more on the SUV," he said. "But globally, we can see we are making more and more sedans for global markets. I would say we are definitely in the research phase, studying the potential, doing the business analysis to see if it's worthy to do that [in Australia]. "Chery is just getting into the right-hand side of business, we also see that overall the right-hand drive side of the business group is growing. If there is an attractive business case, we can put it in very quickly." Chery is currently working on expanding into other segments too, with work currently underway to bring ute models to Australia. The first of these models is expected to arrive in the second half of 2026. MORE: Everything Chery Content originally sourced from: Chery wants to introduce sedans to Australia, even as their popularity dwindles in an increasingly SUV-hungry market. Sedans, at least those built by Japanese, Korean and European brands, have been slowly disappearing from Australia as sales decline and customers shift to utes and SUVs – as evidenced by the recent axing of models like the Mazda 6, Volkswagen Passat and Volvo S60, among others. In contrast, the introduction of new sedan models has primarily been led by Chinese manufacturers, with MG selling the MG 5 and soon introducing the MG 7 (technically a liftback), BYD selling the Seal and considering another sedan, and now Chery showing interest. "I wonder if part of the reason that segment has been shrinking is because the competitors are leaving," Chery Australia chief operating officer Lucas Harris told CarExpert. CarExpert can save you thousands on a new car. Click here to get a great deal. ABOVE: BYD Seal and MG 7 "So if there's not as many suitable options, is that naturally shrinking that segment? There's only really one main competitor." This competitor is almost certainly the Toyota Camry, which remains Australia's top-selling sedan, with 4259 units delivered so far in 2025. It's trailed by the Tesla Model 3 with 3715 and the BYD Seal with 1609, but naturally, the entire medium passenger car segment pales in comparison to SUVs. Even if you lump mid-size cars with small and large cars, inclusive of sedans, hatches and wagons, that's only around 53,000 sales across the first half of 2025. In contrast, mid-size SUVs alone have notched just over 149,000 sales. Chery Australia's current lineup, including the now-separate Omoda Jaecoo brand, is comprised entirely of SUVs. ABOVE: Fulwin A9L "I certainly would advocate very strongly for us to be able to bring sedan options. We've got them globally, but left-hand drive, so I think if we can do a really good job with what we are [currently] given in right-hand drive, then maybe our friends in R&D could consider giving us a sedan in right-hand drive," Mr Harris added. Globally and across all its brands, Chery offers at least six sedans, albeit in left-hand drive. SUVs still dominate its lineups, but there are sedan models that could conceivably be engineered for sale in right-hand drive markets. There are also several different powertrains available, including petrol (Chery Arrizo 5 and Arrizo 8), plug-in hybrid (Chery Fulwin A8 and Fulwin A9L) and battery-electric (Exeed Sterra ES). Chery chief engineer David Xianqiang Lu told CarExpert that while there would still be a focus on SUVs, the brand is open to introducing global sedan models to Australia. ABOVE: 2025 Exeed Sterra ES "We all see the trend in sedans dropping and SUVs increasing, so it's obvious that every company is focusing more on the SUV," he said. "But globally, we can see we are making more and more sedans for global markets. I would say we are definitely in the research phase, studying the potential, doing the business analysis to see if it's worthy to do that [in Australia]. "Chery is just getting into the right-hand side of business, we also see that overall the right-hand drive side of the business group is growing. If there is an attractive business case, we can put it in very quickly." Chery is currently working on expanding into other segments too, with work currently underway to bring ute models to Australia. The first of these models is expected to arrive in the second half of 2026. MORE: Everything Chery Content originally sourced from:
Perth Now
04-06-2025
- Automotive
- Perth Now
More Chery brands could come to Australia
Chinese automaker Chery has a dizzying array of brands around the world, but it's sticking to two in Australia… for now. It has just launched the Omoda Jaecoo brand in Australia, while depending on the market it also offers SUV brand Jetour, premium brand Exeed and commercial vehicle brand Karry. Then there's electric vehicle (EV) brand iCar – also known as Aiqar or iCaur – as well as its new European brand Lepas. The Rely marque is being dusted off, while Soueast also sits under the Chery umbrella. It's enough to confuse even automotive journalists. But depending on how well Omoda Jaecoo performs in Australia, there's a chance Chery could bring more brands here. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Exeed Sterra ES Credit: CarExpert While Chery Australia's communications boss Tim Krieger said the local arm isn't expecting any other brands 'in the short term', he left the door open for others to arrive. 'The clear message for us is: 'You guys have got a big job on your hands certainly with Chery, certainly with Omoda Jaecoo. You guys do a good job with that, let's see what else potentially could come.'' he told CarExpert. 'But everyone's 100 per cent focused on those two brands at the moment, making the best of those opportunities.' When asked about Exeed and Jetour, which already sell vehicles in markets like the Middle East, Omoda Jaecoo chief commercial officer Roy Muñoz said there were no immediate plans for these locally. Jetour Traveller Credit: CarExpert 'At this stage, there's no plans or any communications to us about those brands coming,' he told CarExpert. Jetour, established in 2018, specialises in SUVs. It recently launched the Traveller, a boxy SUV that bears a resemblance to the Land Rover Defender, and it recently revealed a new Zongheng sub-brand that will offer more rugged ute and SUV models. Exeed, established in 2017, has traditionally offered SUVs with a more premium focus, but it recently launched the sleek Sterra ES full-size electric sedan. Then there's iCar, established in 2023, which offers boxy SUVs like Jetour. However, all of its vehicles feature electric power, at least for now with extended-range electric vehicle (EREVs) also expected from the brand. iCar 03 Credit: CarExpert 'There was certainly speculation in Shanghai around iCar, but there's nothing official that's been announced by the organisation about that vehicle,' said Mr Krieger, referring to comments made by Chery International president Zhang Guibling at last month's Shanghai motor show. 'There's a lot of exciting brands coming out of the Chery Group, and obviously we'd love to be in the position to consider bringing these vehicles in, but at the moment there's nothing confirmed.' Notably, the iCar 03 is sold as an Omoda Jaecoo vehicle in some markets, though the company says this model – badged as the Jaecoo J6 – isn't slated for our market. Chery also has Karry, though this is a China-only commercial vehicle brand. Chery opted not to launch its new Himla ute under this brand, when the vehicle was revealed at this year's Shanghai motor show with prominent Chery branding. Lepas L8 Credit: CarExpert That said, reports out of China have indicated this vehicle will be badged under the revived Rely brand name in China. This new ute has been ruled out for our market, though Chery Australia is keen to sell a ute here as soon as it has a product it deems suitable. Chery also announced at Shanghai the Lepas brand, a confounding new development that will offer sleeker, mass-market SUVs in Europe, where Tiggo will be sold as a separate brand and Omoda Jaecoo already exists. Chery executives said it was too early to comment on the Lepas brand for our market. Omoda C9 Credit: CarExpert For now, it's just Chery and Omoda Jaecoo for Australia, and the Chinese automaker says there's little overlap. 'Each brand has its own unique styling and speaks to a different part of the market,' said Mr Muñoz. 'There's not much crossover at the moment. People who are after Omoda Jaecoo are just after Omoda Jaecoo. 'I don't believe we're diluting. In fact, we're adding more options out there that people can choose from, from different price points, at different specification levels.'
