logo
Another Chinese brand wants to help keep sedans alive in Australia

Another Chinese brand wants to help keep sedans alive in Australia

The Advertiser25-07-2025
Chery wants to introduce sedans to Australia, even as their popularity dwindles in an increasingly SUV-hungry market.
Sedans, at least those built by Japanese, Korean and European brands, have been slowly disappearing from Australia as sales decline and customers shift to utes and SUVs – as evidenced by the recent axing of models like the Mazda 6, Volkswagen Passat and Volvo S60, among others.
In contrast, the introduction of new sedan models has primarily been led by Chinese manufacturers, with MG selling the MG 5 and soon introducing the MG 7 (technically a liftback), BYD selling the Seal and considering another sedan, and now Chery showing interest.
"I wonder if part of the reason that segment has been shrinking is because the competitors are leaving," Chery Australia chief operating officer Lucas Harris told CarExpert.
CarExpert can save you thousands on a new car. Click here to get a great deal.
ABOVE: BYD Seal and MG 7
"So if there's not as many suitable options, is that naturally shrinking that segment? There's only really one main competitor."
This competitor is almost certainly the Toyota Camry, which remains Australia's top-selling sedan, with 4259 units delivered so far in 2025. It's trailed by the Tesla Model 3 with 3715 and the BYD Seal with 1609, but naturally, the entire medium passenger car segment pales in comparison to SUVs.
Even if you lump mid-size cars with small and large cars, inclusive of sedans, hatches and wagons, that's only around 53,000 sales across the first half of 2025. In contrast, mid-size SUVs alone have notched just over 149,000 sales.
Chery Australia's current lineup, including the now-separate Omoda Jaecoo brand, is comprised entirely of SUVs.
ABOVE: Fulwin A9L
"I certainly would advocate very strongly for us to be able to bring sedan options. We've got them globally, but left-hand drive, so I think if we can do a really good job with what we are [currently] given in right-hand drive, then maybe our friends in R&D could consider giving us a sedan in right-hand drive," Mr Harris added.
Globally and across all its brands, Chery offers at least six sedans, albeit in left-hand drive. SUVs still dominate its lineups, but there are sedan models that could conceivably be engineered for sale in right-hand drive markets.
There are also several different powertrains available, including petrol (Chery Arrizo 5 and Arrizo 8), plug-in hybrid (Chery Fulwin A8 and Fulwin A9L) and battery-electric (Exeed Sterra ES).
Chery chief engineer David Xianqiang Lu told CarExpert that while there would still be a focus on SUVs, the brand is open to introducing global sedan models to Australia.
ABOVE: 2025 Exeed Sterra ES
"We all see the trend in sedans dropping and SUVs increasing, so it's obvious that every company is focusing more on the SUV," he said.
"But globally, we can see we are making more and more sedans for global markets. I would say we are definitely in the research phase, studying the potential, doing the business analysis to see if it's worthy to do that [in Australia].
"Chery is just getting into the right-hand side of business, we also see that overall the right-hand drive side of the business group is growing. If there is an attractive business case, we can put it in very quickly."
Chery is currently working on expanding into other segments too, with work currently underway to bring ute models to Australia. The first of these models is expected to arrive in the second half of 2026.
MORE: Everything Chery
Content originally sourced from: CarExpert.com.au
Chery wants to introduce sedans to Australia, even as their popularity dwindles in an increasingly SUV-hungry market.
Sedans, at least those built by Japanese, Korean and European brands, have been slowly disappearing from Australia as sales decline and customers shift to utes and SUVs – as evidenced by the recent axing of models like the Mazda 6, Volkswagen Passat and Volvo S60, among others.
In contrast, the introduction of new sedan models has primarily been led by Chinese manufacturers, with MG selling the MG 5 and soon introducing the MG 7 (technically a liftback), BYD selling the Seal and considering another sedan, and now Chery showing interest.
"I wonder if part of the reason that segment has been shrinking is because the competitors are leaving," Chery Australia chief operating officer Lucas Harris told CarExpert.
CarExpert can save you thousands on a new car. Click here to get a great deal.
ABOVE: BYD Seal and MG 7
"So if there's not as many suitable options, is that naturally shrinking that segment? There's only really one main competitor."
This competitor is almost certainly the Toyota Camry, which remains Australia's top-selling sedan, with 4259 units delivered so far in 2025. It's trailed by the Tesla Model 3 with 3715 and the BYD Seal with 1609, but naturally, the entire medium passenger car segment pales in comparison to SUVs.
Even if you lump mid-size cars with small and large cars, inclusive of sedans, hatches and wagons, that's only around 53,000 sales across the first half of 2025. In contrast, mid-size SUVs alone have notched just over 149,000 sales.
Chery Australia's current lineup, including the now-separate Omoda Jaecoo brand, is comprised entirely of SUVs.
ABOVE: Fulwin A9L
"I certainly would advocate very strongly for us to be able to bring sedan options. We've got them globally, but left-hand drive, so I think if we can do a really good job with what we are [currently] given in right-hand drive, then maybe our friends in R&D could consider giving us a sedan in right-hand drive," Mr Harris added.
Globally and across all its brands, Chery offers at least six sedans, albeit in left-hand drive. SUVs still dominate its lineups, but there are sedan models that could conceivably be engineered for sale in right-hand drive markets.
There are also several different powertrains available, including petrol (Chery Arrizo 5 and Arrizo 8), plug-in hybrid (Chery Fulwin A8 and Fulwin A9L) and battery-electric (Exeed Sterra ES).
Chery chief engineer David Xianqiang Lu told CarExpert that while there would still be a focus on SUVs, the brand is open to introducing global sedan models to Australia.
ABOVE: 2025 Exeed Sterra ES
"We all see the trend in sedans dropping and SUVs increasing, so it's obvious that every company is focusing more on the SUV," he said.
"But globally, we can see we are making more and more sedans for global markets. I would say we are definitely in the research phase, studying the potential, doing the business analysis to see if it's worthy to do that [in Australia].
"Chery is just getting into the right-hand side of business, we also see that overall the right-hand drive side of the business group is growing. If there is an attractive business case, we can put it in very quickly."
Chery is currently working on expanding into other segments too, with work currently underway to bring ute models to Australia. The first of these models is expected to arrive in the second half of 2026.
MORE: Everything Chery
Content originally sourced from: CarExpert.com.au
Chery wants to introduce sedans to Australia, even as their popularity dwindles in an increasingly SUV-hungry market.
Sedans, at least those built by Japanese, Korean and European brands, have been slowly disappearing from Australia as sales decline and customers shift to utes and SUVs – as evidenced by the recent axing of models like the Mazda 6, Volkswagen Passat and Volvo S60, among others.
In contrast, the introduction of new sedan models has primarily been led by Chinese manufacturers, with MG selling the MG 5 and soon introducing the MG 7 (technically a liftback), BYD selling the Seal and considering another sedan, and now Chery showing interest.
"I wonder if part of the reason that segment has been shrinking is because the competitors are leaving," Chery Australia chief operating officer Lucas Harris told CarExpert.
CarExpert can save you thousands on a new car. Click here to get a great deal.
ABOVE: BYD Seal and MG 7
"So if there's not as many suitable options, is that naturally shrinking that segment? There's only really one main competitor."
This competitor is almost certainly the Toyota Camry, which remains Australia's top-selling sedan, with 4259 units delivered so far in 2025. It's trailed by the Tesla Model 3 with 3715 and the BYD Seal with 1609, but naturally, the entire medium passenger car segment pales in comparison to SUVs.
Even if you lump mid-size cars with small and large cars, inclusive of sedans, hatches and wagons, that's only around 53,000 sales across the first half of 2025. In contrast, mid-size SUVs alone have notched just over 149,000 sales.
Chery Australia's current lineup, including the now-separate Omoda Jaecoo brand, is comprised entirely of SUVs.
ABOVE: Fulwin A9L
"I certainly would advocate very strongly for us to be able to bring sedan options. We've got them globally, but left-hand drive, so I think if we can do a really good job with what we are [currently] given in right-hand drive, then maybe our friends in R&D could consider giving us a sedan in right-hand drive," Mr Harris added.
Globally and across all its brands, Chery offers at least six sedans, albeit in left-hand drive. SUVs still dominate its lineups, but there are sedan models that could conceivably be engineered for sale in right-hand drive markets.
There are also several different powertrains available, including petrol (Chery Arrizo 5 and Arrizo 8), plug-in hybrid (Chery Fulwin A8 and Fulwin A9L) and battery-electric (Exeed Sterra ES).
Chery chief engineer David Xianqiang Lu told CarExpert that while there would still be a focus on SUVs, the brand is open to introducing global sedan models to Australia.
ABOVE: 2025 Exeed Sterra ES
"We all see the trend in sedans dropping and SUVs increasing, so it's obvious that every company is focusing more on the SUV," he said.
"But globally, we can see we are making more and more sedans for global markets. I would say we are definitely in the research phase, studying the potential, doing the business analysis to see if it's worthy to do that [in Australia].
"Chery is just getting into the right-hand side of business, we also see that overall the right-hand drive side of the business group is growing. If there is an attractive business case, we can put it in very quickly."
Chery is currently working on expanding into other segments too, with work currently underway to bring ute models to Australia. The first of these models is expected to arrive in the second half of 2026.
MORE: Everything Chery
Content originally sourced from: CarExpert.com.au
Chery wants to introduce sedans to Australia, even as their popularity dwindles in an increasingly SUV-hungry market.
Sedans, at least those built by Japanese, Korean and European brands, have been slowly disappearing from Australia as sales decline and customers shift to utes and SUVs – as evidenced by the recent axing of models like the Mazda 6, Volkswagen Passat and Volvo S60, among others.
In contrast, the introduction of new sedan models has primarily been led by Chinese manufacturers, with MG selling the MG 5 and soon introducing the MG 7 (technically a liftback), BYD selling the Seal and considering another sedan, and now Chery showing interest.
"I wonder if part of the reason that segment has been shrinking is because the competitors are leaving," Chery Australia chief operating officer Lucas Harris told CarExpert.
CarExpert can save you thousands on a new car. Click here to get a great deal.
ABOVE: BYD Seal and MG 7
"So if there's not as many suitable options, is that naturally shrinking that segment? There's only really one main competitor."
This competitor is almost certainly the Toyota Camry, which remains Australia's top-selling sedan, with 4259 units delivered so far in 2025. It's trailed by the Tesla Model 3 with 3715 and the BYD Seal with 1609, but naturally, the entire medium passenger car segment pales in comparison to SUVs.
Even if you lump mid-size cars with small and large cars, inclusive of sedans, hatches and wagons, that's only around 53,000 sales across the first half of 2025. In contrast, mid-size SUVs alone have notched just over 149,000 sales.
Chery Australia's current lineup, including the now-separate Omoda Jaecoo brand, is comprised entirely of SUVs.
ABOVE: Fulwin A9L
"I certainly would advocate very strongly for us to be able to bring sedan options. We've got them globally, but left-hand drive, so I think if we can do a really good job with what we are [currently] given in right-hand drive, then maybe our friends in R&D could consider giving us a sedan in right-hand drive," Mr Harris added.
Globally and across all its brands, Chery offers at least six sedans, albeit in left-hand drive. SUVs still dominate its lineups, but there are sedan models that could conceivably be engineered for sale in right-hand drive markets.
There are also several different powertrains available, including petrol (Chery Arrizo 5 and Arrizo 8), plug-in hybrid (Chery Fulwin A8 and Fulwin A9L) and battery-electric (Exeed Sterra ES).
Chery chief engineer David Xianqiang Lu told CarExpert that while there would still be a focus on SUVs, the brand is open to introducing global sedan models to Australia.
ABOVE: 2025 Exeed Sterra ES
"We all see the trend in sedans dropping and SUVs increasing, so it's obvious that every company is focusing more on the SUV," he said.
"But globally, we can see we are making more and more sedans for global markets. I would say we are definitely in the research phase, studying the potential, doing the business analysis to see if it's worthy to do that [in Australia].
"Chery is just getting into the right-hand side of business, we also see that overall the right-hand drive side of the business group is growing. If there is an attractive business case, we can put it in very quickly."
Chery is currently working on expanding into other segments too, with work currently underway to bring ute models to Australia. The first of these models is expected to arrive in the second half of 2026.
MORE: Everything Chery
Content originally sourced from: CarExpert.com.au
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

2025 Chery Tiggo 8 Super Hybrid review
2025 Chery Tiggo 8 Super Hybrid review

Daily Telegraph

timean hour ago

  • Daily Telegraph

2025 Chery Tiggo 8 Super Hybrid review

Don't miss out on the headlines from New Cars. Followed categories will be added to My News. This is a moment that established car brands need to sit up and take notice of. Chery has just launched a plug-in hybrid seven-seater SUV with almost 100km of EV driving range for less than $50,000 drive-away. In fact, it's even more affordable in the base model Urban grade, which is $45,990 drive-away. That means it's about $25,000 cheaper than a seven-seat Mitsubishi Outlander PHEV, and undercuts options like the Mazda CX-80 PHEV by about $35K, and you could buy TWO Chery Tiggo 8 Super Hybrids for the cost of ONE Kia Sorento PHEV. It's also about $17,000 cheaper than the most affordable Toyota Kluger, which doesn't even offer a plug-in option. For the moment, then, this SUV has some white space. MORE: Fearless supercar stuns with speed 2025 Chery Tiggo 8 Super Hybrid. Picture: Supplied But soon there'll be a BYD 7-seater PHEV called Sealion 8. Not to mention the Omoda 9, which is from the same family as this brand, but with a more premium bent, bigger battery, and all-wheel drive. Back to this model, though, you are getting a lot for a little when it comes to standard spec, too. The Tiggo 8 Super Hybrid essentially ushers in an updated version of the Tiggo 8, with a new look front and rear, new doors with flush-close handles, and a heavily redesigned dashboard. MORE: Chinese brand moves into Holden's home The cabin includes a bigger (and notably better!) 15.6-inch touchscreen media system with wireless Apple CarPlay and Android Auto. Yes, it is a screen-dominated environment, but the display is very fast and intuitive, with a drop-down menu screen that works even if you're using smartphone mirroring, and there's a home bar at the bottom for climate controls that can be swiped up if you're using CarPlay. 2024 Chery Tiggo 8. Photo: Thomas Wielecki And while there are three rows of seats, the back row is a 'sometimes' set-up – there are no ISOFIX points or top-tethers back there, which is a shame. But with the middle row adjusted suitably, you can fit adults in all three rows at a pinch, provided they aren't in Sumo training. No third-row air-vents, either. It's similar to an Outlander in terms of back-row space, and with the third-row seats up there's space for a couple of small rolly bags or the kids' backpacks. Fold down the rear row, and you get a very usable amount of cargo capacity for a growing family. It doesn't miss on equipment either, with standard inclusions like LED lighting, 19-inch alloy wheels, a surround-view camera system with parking sensors all-round, puddle lights, fake leather interior trim, electric front seat adjustment, ambient lighting and a wireless phone charger. MORE: New ute to spark price war 2025 Chery Tiggo 8 Super Hybrid. Picture: Supplied Choose the $50K Ultimate spec and you'll score heated and ventilated front seats, a head-up display, a panoramic glass roof and more. There's a full host of active safety tech like autonomous emergency braking, lane keeping, adaptive cruise control, speed sign recognition and a driver monitoring camera system – and they're well calibrated. It shares the same PHEV powertrain with the smaller Tiggo 7 Super Hybrid: a 1.5-litre turbo-petrol engine teamed to an electric motor. There's a single-speed transmission sending power to the front wheels only – no AWD model is available. It has a claimed EV driving range of 95km from its 18.3kWh battery pack – good enough for the majority of commuters to get to work and back fully electrically. It can drive up to 120km/h in EV when the battery is above 30 per cent charge. Once the battery depletes to around 20 per cent, the powertrain will kick the petrol engine into life to run in HEV (hybrid) mode, using petrol, electric or both to keep things moving – and it is a very smooth, extremely quiet operator. On the launch drive I saw 78km of EV driving before the engine properly kicked in, and when it did, the efficiency was still super impressive. Beyond EV driving with the car in HEV mode, I saw a displayed average fuel consumption of just 4.6L/100km. 2025 Chery Tiggo 8 Super Hybrid. Picture: Supplied The Tiggo 8 has a more mature drive experience than the cheaper Tiggo 7 five-seater, which is a big reason I'd suggest you look at this one if you like to drive. Because it's smoother riding over bumps thanks to a longer wheelbase and different suspension tune, and feels far more convincing when the surface is a bit challenging. Not super squishy or soft, but markedly better than the 7. And while the steering still won't stoke many fires, the fact it rides on Continental tyres means you have predictable response and quietness. The brand offers a seven-year, unlimited kilometre warranty for the vehicle. Servicing is every 12 months/15,000km, and there's a seven-year capped-price plan, too. Originally published as 2025 Chery Tiggo 8 Super Hybrid review

Sleek new electric Skoda Octavia wagon teased by Vision O Concept
Sleek new electric Skoda Octavia wagon teased by Vision O Concept

Perth Now

time2 hours ago

  • Perth Now

Sleek new electric Skoda Octavia wagon teased by Vision O Concept

The next-generation Skoda Octavia has been teased via the Vision O concept, which shows the 'Modern Solid' design language the Czech automaker will apply across a 'new era' of models as it commits to making 'Combi' wagons. The Bohemian brand released a single, dimly lit side-profile image – and an accompanying 13-second social media clip – of the Vision O, teasing the sleek silhouette of the sizeable wagon concept it will show in full at next month's Munich motor show in Germany. 'The Octavia Combi [wagon] is currently in its fourth generation and remains a long-time bestseller – even topping the best-selling estate car charts in many markets,' said the Volkswagen Ground brand in a statement. 'It's no surprise, then, that Skoda is committed to continuing the estate bodywork legacy into the future.' CarExpert can save you thousands on a new car. Click here to get a great deal. Previous comments from Skoda CEO, Klaus Zellemer, suggest the Vision O will preview the next-generation battery-electric Octavia, which is due for launch by the end of this decade. It will be underpinned by the dedicated electric SSP (Scalable Systems Platform) that will also underpin the Vokswgane ID Golf, which is due on sale by 2030, too. 'In September in Munich, we're going to have a concept car that gives an indication of what the new design language will be for the Octavia and what the technology in that car will be able to deliver,' Mr Zellemer said. The Skoda CEO didn't reference the Octavia in the teaser post on social media and press channels, but he underlined the show wagon's role in introducing the automaker's fresh design language. 'The Skoda Vision O design study will highlight the future trajectory of estate models under the influence of new technologies, sustainability, and the deep experience of Skoda Auto in this segment,' said Mr Zellemer. Supplied Credit: CarExpert 'This will be one of our most significant steps in developing and evolving our design language even further for this period of transition in the automotive industry. 'It will position us to remain a major player in the estate segment, where Skoda Auto has been engaged since the 1920s. We are excited to present this concept to the world in early September 2025, marking a new era for Skoda Auto.' Skoda sold 509,400 vehicles globally in the first six months of 2025, a year-on-year gain of 13.6 per cent, to become the third-best selling brand across the EU27 countries for the first time. The Octavia accounted for 97,500 of all Skoda sales to remain its best-seller, followed by the Kodiaq (64,800) and the Kamiq (64,100). Supplied Credit: CarExpert More than one-fifth (22.8 per cent) of all Skoda vehicles sold were EVs or hybrids, driven by the Enyaq mid-size electric SUV and the new Elroq small electric SUV that's due on sale in Australia in September. In Australia, where the fourth-generation Superb was launched earlier this year, Skoda sales are down almost 27 per cent this year to the end of June, when the Kodiaq large SUV was the brand's best performer ahead of the Kamiq small SUV and the mid-size Octavia sedan and wagon. MORE: 2025 Skoda Superb price and specsMORE: Everything Skoda

Hybrids to dominate Suzuki Australia's electrification future
Hybrids to dominate Suzuki Australia's electrification future

The Advertiser

time2 hours ago

  • The Advertiser

Hybrids to dominate Suzuki Australia's electrification future

As Suzuki Australia gears up to launch its first-ever electric vehicle (EV) in 2026, the brand's local boss says hybrids will continue to dominate over EVs in the coming years. The company's general manager, Michael Pachota, says Suzuki Australia's "electrification journey is starting", just as the federal government's New Vehicle Efficiency Standard (NVES) begins to fine auto brands which fail to meet tightening CO2 limits across their model ranges from July 1, 2025. "We accelerated that journey as well. So Suzuki Motor Corporation kindly gave us the opportunity to bring in an E-vehicle sooner rather than later based on, obviously, pressures around emissions controls and stuff like that," he told CarExpert. "I think as you can see with the current sales growth in all those areas where there's mild, strong, plug-in [hybrids] or even EVs, I think there's an opportunity for evolution in the Australian market. "I think hybrid itself is the shift. That's where it's going to go. I think in the next decade, you're going to see a complete shift from [internal combustion] engines to hybrid powertrains and a slightly larger percentage of EV sales." CarExpert can save you thousands on a new car. Click here to get a great deal. The first model released by Suzuki Australia with hybrid badging was the Swift Hybrid launched in June 2024, which features a 12-volt mild-hybrid system. A similar 12V system now also features in the Fronx Hybrid light SUV launched last month. Unlike more traditional hybrids from brands like Toyota, these mild-hybrid models don't have an electric motor that can drive the vehicle's wheels alone. Suzuki Australia has also confirmed a Vitara Hybrid will launch here early in 2026 alongside the all-electric eVitara, though it hasn't confirmed whether the Vitara Hybrid bound for Australia is a mild-hybrid like its smaller siblings, or a more conventional hybrid. Both powertrain types are offered in the Vitara overseas. Perhaps wisely, the company's stance doesn't appear to dismiss the importance of EVs, nor the Australian appetite for them. Indeed, Mr Pachota suggests EV sales will grow, albeit more slowly than what he expects with hybrids. This is in contrast to recent comments made by Paul Dillon, the general manager of Suzuki's independent importer for Queensland and northern New South Wales, who asked: "whilst the government wants everybody to have them [EVs], does everybody want to have one?". "I just don't think the Australian market wants them [EVs]," Mr Dillon told CarExpert, arguing that EVs and emissions in general are "not a big concern for people in Australia, otherwise the number one selling car in Australia wouldn't be a three-tonne 4×4 pickup". Suzuki Queensland still intends to sell the eVitara, though it cites a lack of enthusiasm from dealers. Even so, the Suzuki brand as a whole has been slower to embrace EVs and hybrids than many other brands, evidenced by the long wait for its first EV. Globally, the company offers a handful of conventional hybrids including the aforementioned Vitara, the Europe-only Swace (a rebadged Toyota Corolla Touring Sports wagon), and the India-only Grand Vitara, which Toyota rebadges as the Urban Cruiser Hyryder. The brand also offers a PHEV in Europe, the Across, which is a rebadged Toyota RAV4. None of these models are expected to make their way to Australia, but Mr Pachota maintains that Suzuki's local electrification strategy will continue, especially in the context of NVES regulations. "We need to make sure that we establish ourselves in that area to be a sustainable business, and it doesn't end there. The product portfolio will grow and evolve as we go on to the next three to five years," he told CarExpert. ABOVE: Suzuki Swace Hybrid (left) and Suzuki Across PHEV "Our entire product platform going into 2026 will be a hybrid base. We've got Swift Hybrid, Fronx Hybrid, we'll have Vitara Hybrid outside of, for example, the outgoing products that we still may have for sale, like Ignis and Swift Sport, if we still have remaining stock of that, which our dealers will still sell. "Jimny at this stage is not a hybrid, and we don't know if it ever will be. But with that said, Jimny will continue in its current form, and then we'll start introducing more E-vehicles as well." Suzuki's lineup is in flux at the moment. Imports of the S-Cross, Vitara, and Jimny three-door ended earlier this year due to a new Australian Design Rule (ADR) outlining specific technical requirements for autonomous emergency braking (AEB) systems. The Vitara will be reborn early next year with compliant AEB and electrification, as mentioned, while the Jimny is getting a safety update in early 2026 that will also see it meet the new regulations. Only the S-Cross and Ignis nameplates seem to have met their end locally, though the Fronx Hybrid is intended to at least partially fill the void left by the latter. No information has been revealed about future hybrids or EVs to bolster the brand's electrified lineup. It's worth noting that Suzuki's slow approach to EVs isn't new, and Suzuki president Toshihiro Suzuki has previously claimed that an EV version of the Jimny would "ruin the best part" of the car. The Jimny is Suzuki Australia's best-selling model by far, more than doubling the sales of the second-placed Swift so far this year. In any case, Mr Pachota says Suzuki Australia will be focusing on its rollout of hybrid vehicles, even if they are mild-hybrids. At the same time, he claims the brand is "very prepared" to "adapt and evolve" to the NVES. "I definitely see [hybrid] as a shift. In Japan, we already offer mild- and strong-hybrid vehicles. We're about to introduce a fully electric vehicle, which is our first fully electric vehicle, eVitara, and it doesn't end there," he told CarExpert. "So I definitely see that space growing. Hybrid's definitely a focus point for us." MORE: Australia isn't ready for EVs, says Suzuki distributor boss MORE: Suzuki Vitara electric, hybrid SUVs locked in for Australia MORE: Suzuki Jimny EV 'would ruin' pint-sized 4×4 – executive MORE: Everything Suzuki Content originally sourced from: As Suzuki Australia gears up to launch its first-ever electric vehicle (EV) in 2026, the brand's local boss says hybrids will continue to dominate over EVs in the coming years. The company's general manager, Michael Pachota, says Suzuki Australia's "electrification journey is starting", just as the federal government's New Vehicle Efficiency Standard (NVES) begins to fine auto brands which fail to meet tightening CO2 limits across their model ranges from July 1, 2025. "We accelerated that journey as well. So Suzuki Motor Corporation kindly gave us the opportunity to bring in an E-vehicle sooner rather than later based on, obviously, pressures around emissions controls and stuff like that," he told CarExpert. "I think as you can see with the current sales growth in all those areas where there's mild, strong, plug-in [hybrids] or even EVs, I think there's an opportunity for evolution in the Australian market. "I think hybrid itself is the shift. That's where it's going to go. I think in the next decade, you're going to see a complete shift from [internal combustion] engines to hybrid powertrains and a slightly larger percentage of EV sales." CarExpert can save you thousands on a new car. Click here to get a great deal. The first model released by Suzuki Australia with hybrid badging was the Swift Hybrid launched in June 2024, which features a 12-volt mild-hybrid system. A similar 12V system now also features in the Fronx Hybrid light SUV launched last month. Unlike more traditional hybrids from brands like Toyota, these mild-hybrid models don't have an electric motor that can drive the vehicle's wheels alone. Suzuki Australia has also confirmed a Vitara Hybrid will launch here early in 2026 alongside the all-electric eVitara, though it hasn't confirmed whether the Vitara Hybrid bound for Australia is a mild-hybrid like its smaller siblings, or a more conventional hybrid. Both powertrain types are offered in the Vitara overseas. Perhaps wisely, the company's stance doesn't appear to dismiss the importance of EVs, nor the Australian appetite for them. Indeed, Mr Pachota suggests EV sales will grow, albeit more slowly than what he expects with hybrids. This is in contrast to recent comments made by Paul Dillon, the general manager of Suzuki's independent importer for Queensland and northern New South Wales, who asked: "whilst the government wants everybody to have them [EVs], does everybody want to have one?". "I just don't think the Australian market wants them [EVs]," Mr Dillon told CarExpert, arguing that EVs and emissions in general are "not a big concern for people in Australia, otherwise the number one selling car in Australia wouldn't be a three-tonne 4×4 pickup". Suzuki Queensland still intends to sell the eVitara, though it cites a lack of enthusiasm from dealers. Even so, the Suzuki brand as a whole has been slower to embrace EVs and hybrids than many other brands, evidenced by the long wait for its first EV. Globally, the company offers a handful of conventional hybrids including the aforementioned Vitara, the Europe-only Swace (a rebadged Toyota Corolla Touring Sports wagon), and the India-only Grand Vitara, which Toyota rebadges as the Urban Cruiser Hyryder. The brand also offers a PHEV in Europe, the Across, which is a rebadged Toyota RAV4. None of these models are expected to make their way to Australia, but Mr Pachota maintains that Suzuki's local electrification strategy will continue, especially in the context of NVES regulations. "We need to make sure that we establish ourselves in that area to be a sustainable business, and it doesn't end there. The product portfolio will grow and evolve as we go on to the next three to five years," he told CarExpert. ABOVE: Suzuki Swace Hybrid (left) and Suzuki Across PHEV "Our entire product platform going into 2026 will be a hybrid base. We've got Swift Hybrid, Fronx Hybrid, we'll have Vitara Hybrid outside of, for example, the outgoing products that we still may have for sale, like Ignis and Swift Sport, if we still have remaining stock of that, which our dealers will still sell. "Jimny at this stage is not a hybrid, and we don't know if it ever will be. But with that said, Jimny will continue in its current form, and then we'll start introducing more E-vehicles as well." Suzuki's lineup is in flux at the moment. Imports of the S-Cross, Vitara, and Jimny three-door ended earlier this year due to a new Australian Design Rule (ADR) outlining specific technical requirements for autonomous emergency braking (AEB) systems. The Vitara will be reborn early next year with compliant AEB and electrification, as mentioned, while the Jimny is getting a safety update in early 2026 that will also see it meet the new regulations. Only the S-Cross and Ignis nameplates seem to have met their end locally, though the Fronx Hybrid is intended to at least partially fill the void left by the latter. No information has been revealed about future hybrids or EVs to bolster the brand's electrified lineup. It's worth noting that Suzuki's slow approach to EVs isn't new, and Suzuki president Toshihiro Suzuki has previously claimed that an EV version of the Jimny would "ruin the best part" of the car. The Jimny is Suzuki Australia's best-selling model by far, more than doubling the sales of the second-placed Swift so far this year. In any case, Mr Pachota says Suzuki Australia will be focusing on its rollout of hybrid vehicles, even if they are mild-hybrids. At the same time, he claims the brand is "very prepared" to "adapt and evolve" to the NVES. "I definitely see [hybrid] as a shift. In Japan, we already offer mild- and strong-hybrid vehicles. We're about to introduce a fully electric vehicle, which is our first fully electric vehicle, eVitara, and it doesn't end there," he told CarExpert. "So I definitely see that space growing. Hybrid's definitely a focus point for us." MORE: Australia isn't ready for EVs, says Suzuki distributor boss MORE: Suzuki Vitara electric, hybrid SUVs locked in for Australia MORE: Suzuki Jimny EV 'would ruin' pint-sized 4×4 – executive MORE: Everything Suzuki Content originally sourced from: As Suzuki Australia gears up to launch its first-ever electric vehicle (EV) in 2026, the brand's local boss says hybrids will continue to dominate over EVs in the coming years. The company's general manager, Michael Pachota, says Suzuki Australia's "electrification journey is starting", just as the federal government's New Vehicle Efficiency Standard (NVES) begins to fine auto brands which fail to meet tightening CO2 limits across their model ranges from July 1, 2025. "We accelerated that journey as well. So Suzuki Motor Corporation kindly gave us the opportunity to bring in an E-vehicle sooner rather than later based on, obviously, pressures around emissions controls and stuff like that," he told CarExpert. "I think as you can see with the current sales growth in all those areas where there's mild, strong, plug-in [hybrids] or even EVs, I think there's an opportunity for evolution in the Australian market. "I think hybrid itself is the shift. That's where it's going to go. I think in the next decade, you're going to see a complete shift from [internal combustion] engines to hybrid powertrains and a slightly larger percentage of EV sales." CarExpert can save you thousands on a new car. Click here to get a great deal. The first model released by Suzuki Australia with hybrid badging was the Swift Hybrid launched in June 2024, which features a 12-volt mild-hybrid system. A similar 12V system now also features in the Fronx Hybrid light SUV launched last month. Unlike more traditional hybrids from brands like Toyota, these mild-hybrid models don't have an electric motor that can drive the vehicle's wheels alone. Suzuki Australia has also confirmed a Vitara Hybrid will launch here early in 2026 alongside the all-electric eVitara, though it hasn't confirmed whether the Vitara Hybrid bound for Australia is a mild-hybrid like its smaller siblings, or a more conventional hybrid. Both powertrain types are offered in the Vitara overseas. Perhaps wisely, the company's stance doesn't appear to dismiss the importance of EVs, nor the Australian appetite for them. Indeed, Mr Pachota suggests EV sales will grow, albeit more slowly than what he expects with hybrids. This is in contrast to recent comments made by Paul Dillon, the general manager of Suzuki's independent importer for Queensland and northern New South Wales, who asked: "whilst the government wants everybody to have them [EVs], does everybody want to have one?". "I just don't think the Australian market wants them [EVs]," Mr Dillon told CarExpert, arguing that EVs and emissions in general are "not a big concern for people in Australia, otherwise the number one selling car in Australia wouldn't be a three-tonne 4×4 pickup". Suzuki Queensland still intends to sell the eVitara, though it cites a lack of enthusiasm from dealers. Even so, the Suzuki brand as a whole has been slower to embrace EVs and hybrids than many other brands, evidenced by the long wait for its first EV. Globally, the company offers a handful of conventional hybrids including the aforementioned Vitara, the Europe-only Swace (a rebadged Toyota Corolla Touring Sports wagon), and the India-only Grand Vitara, which Toyota rebadges as the Urban Cruiser Hyryder. The brand also offers a PHEV in Europe, the Across, which is a rebadged Toyota RAV4. None of these models are expected to make their way to Australia, but Mr Pachota maintains that Suzuki's local electrification strategy will continue, especially in the context of NVES regulations. "We need to make sure that we establish ourselves in that area to be a sustainable business, and it doesn't end there. The product portfolio will grow and evolve as we go on to the next three to five years," he told CarExpert. ABOVE: Suzuki Swace Hybrid (left) and Suzuki Across PHEV "Our entire product platform going into 2026 will be a hybrid base. We've got Swift Hybrid, Fronx Hybrid, we'll have Vitara Hybrid outside of, for example, the outgoing products that we still may have for sale, like Ignis and Swift Sport, if we still have remaining stock of that, which our dealers will still sell. "Jimny at this stage is not a hybrid, and we don't know if it ever will be. But with that said, Jimny will continue in its current form, and then we'll start introducing more E-vehicles as well." Suzuki's lineup is in flux at the moment. Imports of the S-Cross, Vitara, and Jimny three-door ended earlier this year due to a new Australian Design Rule (ADR) outlining specific technical requirements for autonomous emergency braking (AEB) systems. The Vitara will be reborn early next year with compliant AEB and electrification, as mentioned, while the Jimny is getting a safety update in early 2026 that will also see it meet the new regulations. Only the S-Cross and Ignis nameplates seem to have met their end locally, though the Fronx Hybrid is intended to at least partially fill the void left by the latter. No information has been revealed about future hybrids or EVs to bolster the brand's electrified lineup. It's worth noting that Suzuki's slow approach to EVs isn't new, and Suzuki president Toshihiro Suzuki has previously claimed that an EV version of the Jimny would "ruin the best part" of the car. The Jimny is Suzuki Australia's best-selling model by far, more than doubling the sales of the second-placed Swift so far this year. In any case, Mr Pachota says Suzuki Australia will be focusing on its rollout of hybrid vehicles, even if they are mild-hybrids. At the same time, he claims the brand is "very prepared" to "adapt and evolve" to the NVES. "I definitely see [hybrid] as a shift. In Japan, we already offer mild- and strong-hybrid vehicles. We're about to introduce a fully electric vehicle, which is our first fully electric vehicle, eVitara, and it doesn't end there," he told CarExpert. "So I definitely see that space growing. Hybrid's definitely a focus point for us." MORE: Australia isn't ready for EVs, says Suzuki distributor boss MORE: Suzuki Vitara electric, hybrid SUVs locked in for Australia MORE: Suzuki Jimny EV 'would ruin' pint-sized 4×4 – executive MORE: Everything Suzuki Content originally sourced from: As Suzuki Australia gears up to launch its first-ever electric vehicle (EV) in 2026, the brand's local boss says hybrids will continue to dominate over EVs in the coming years. The company's general manager, Michael Pachota, says Suzuki Australia's "electrification journey is starting", just as the federal government's New Vehicle Efficiency Standard (NVES) begins to fine auto brands which fail to meet tightening CO2 limits across their model ranges from July 1, 2025. "We accelerated that journey as well. So Suzuki Motor Corporation kindly gave us the opportunity to bring in an E-vehicle sooner rather than later based on, obviously, pressures around emissions controls and stuff like that," he told CarExpert. "I think as you can see with the current sales growth in all those areas where there's mild, strong, plug-in [hybrids] or even EVs, I think there's an opportunity for evolution in the Australian market. "I think hybrid itself is the shift. That's where it's going to go. I think in the next decade, you're going to see a complete shift from [internal combustion] engines to hybrid powertrains and a slightly larger percentage of EV sales." CarExpert can save you thousands on a new car. Click here to get a great deal. The first model released by Suzuki Australia with hybrid badging was the Swift Hybrid launched in June 2024, which features a 12-volt mild-hybrid system. A similar 12V system now also features in the Fronx Hybrid light SUV launched last month. Unlike more traditional hybrids from brands like Toyota, these mild-hybrid models don't have an electric motor that can drive the vehicle's wheels alone. Suzuki Australia has also confirmed a Vitara Hybrid will launch here early in 2026 alongside the all-electric eVitara, though it hasn't confirmed whether the Vitara Hybrid bound for Australia is a mild-hybrid like its smaller siblings, or a more conventional hybrid. Both powertrain types are offered in the Vitara overseas. Perhaps wisely, the company's stance doesn't appear to dismiss the importance of EVs, nor the Australian appetite for them. Indeed, Mr Pachota suggests EV sales will grow, albeit more slowly than what he expects with hybrids. This is in contrast to recent comments made by Paul Dillon, the general manager of Suzuki's independent importer for Queensland and northern New South Wales, who asked: "whilst the government wants everybody to have them [EVs], does everybody want to have one?". "I just don't think the Australian market wants them [EVs]," Mr Dillon told CarExpert, arguing that EVs and emissions in general are "not a big concern for people in Australia, otherwise the number one selling car in Australia wouldn't be a three-tonne 4×4 pickup". Suzuki Queensland still intends to sell the eVitara, though it cites a lack of enthusiasm from dealers. Even so, the Suzuki brand as a whole has been slower to embrace EVs and hybrids than many other brands, evidenced by the long wait for its first EV. Globally, the company offers a handful of conventional hybrids including the aforementioned Vitara, the Europe-only Swace (a rebadged Toyota Corolla Touring Sports wagon), and the India-only Grand Vitara, which Toyota rebadges as the Urban Cruiser Hyryder. The brand also offers a PHEV in Europe, the Across, which is a rebadged Toyota RAV4. None of these models are expected to make their way to Australia, but Mr Pachota maintains that Suzuki's local electrification strategy will continue, especially in the context of NVES regulations. "We need to make sure that we establish ourselves in that area to be a sustainable business, and it doesn't end there. The product portfolio will grow and evolve as we go on to the next three to five years," he told CarExpert. ABOVE: Suzuki Swace Hybrid (left) and Suzuki Across PHEV "Our entire product platform going into 2026 will be a hybrid base. We've got Swift Hybrid, Fronx Hybrid, we'll have Vitara Hybrid outside of, for example, the outgoing products that we still may have for sale, like Ignis and Swift Sport, if we still have remaining stock of that, which our dealers will still sell. "Jimny at this stage is not a hybrid, and we don't know if it ever will be. But with that said, Jimny will continue in its current form, and then we'll start introducing more E-vehicles as well." Suzuki's lineup is in flux at the moment. Imports of the S-Cross, Vitara, and Jimny three-door ended earlier this year due to a new Australian Design Rule (ADR) outlining specific technical requirements for autonomous emergency braking (AEB) systems. The Vitara will be reborn early next year with compliant AEB and electrification, as mentioned, while the Jimny is getting a safety update in early 2026 that will also see it meet the new regulations. Only the S-Cross and Ignis nameplates seem to have met their end locally, though the Fronx Hybrid is intended to at least partially fill the void left by the latter. No information has been revealed about future hybrids or EVs to bolster the brand's electrified lineup. It's worth noting that Suzuki's slow approach to EVs isn't new, and Suzuki president Toshihiro Suzuki has previously claimed that an EV version of the Jimny would "ruin the best part" of the car. The Jimny is Suzuki Australia's best-selling model by far, more than doubling the sales of the second-placed Swift so far this year. In any case, Mr Pachota says Suzuki Australia will be focusing on its rollout of hybrid vehicles, even if they are mild-hybrids. At the same time, he claims the brand is "very prepared" to "adapt and evolve" to the NVES. "I definitely see [hybrid] as a shift. In Japan, we already offer mild- and strong-hybrid vehicles. We're about to introduce a fully electric vehicle, which is our first fully electric vehicle, eVitara, and it doesn't end there," he told CarExpert. "So I definitely see that space growing. Hybrid's definitely a focus point for us." MORE: Australia isn't ready for EVs, says Suzuki distributor boss MORE: Suzuki Vitara electric, hybrid SUVs locked in for Australia MORE: Suzuki Jimny EV 'would ruin' pint-sized 4×4 – executive MORE: Everything Suzuki Content originally sourced from:

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store