Latest news with #ExpoWest2025
Campaign ME
29-04-2025
- Business
- Campaign ME
Jordan's mezete reveals global rebrand by BRANDED
Jordanian F&B brand mezete, which is a part of Kasih Foods and has a presence in more than 40 countries, has unveiled a complete rebrand crafted by BRANDED – previously known as Bombay Design Centre – in a move aimed to redefine how brands present in the Middle East present themselves on global shelves. The rebrand is rolling out across social media, packaging, website, merchandise, exhibitions and beyond, showcasing the new logo and updated brand visuals. Founder of mezete Khaled Kasih spent 20 years perfecting the flavour until he had the taste just right and cracked the code on transporting authentic Middle Eastern food globally – with no refrigeration needed. However, the original packaging didn't tell the same story. BRANDED stepped in and went straight to the source – immersing the design agency in the heart of downtown Amman in Jordan. The agency's strategy was to find a way to make people 'taste the Middle East' simply by looking at the packaging. Its idea was to transfer the energy, business, vibrancy and chaos of the souks of the Middle East – communicating the look and feel of local communities– onto the packaging, instead of stereotypical Middle Eastern patterns. The resulting typography designed for the packaging was expressive, drawing inspiration from the way poems are written in Arabic. The system was applied to 40 stock keeping units (SKUs), with multilingual versions for Canada and other global nations. The product is now sold in 40 countries. 'I don't think I've received as many 'wows' in my professional career,' said Khaled Kasih, Founder, mezete. 'From Australia to Europe, the GCC to America and Latin America—the reaction is the same. People instantly feel something unexpected. Something refreshingly different.' This new branding has had a sparkled reaction worldwide, the most recent one being spotlighted by Forbes at Expo West 2025 in the Food & Beverage category. BRANDED Founder, Ankur Rander, concluded, 'We knew the rebranding had to do more than stand out—it had to claim space for Middle Eastern food in the global imagination. So we brought in a brand idea that feels both proudly regional and undeniably modern. This re-branding is a statement.' CREDITS: Client – Kasih Foods Brand – Mezete CEO – Khaled Kasih Marketing Director – Manukrishna Nair Brand Manager – Nadine Halaseh Agency – BRANDED (Formerly known as Bombay Design Centre) Founder & CEO- Ankur Rander Head of Business & Ops – Siddhesh Pednekar Design Director – Sebastian Sattler Creative Director – Eugenio Sarrias Creative Director – Vinay Venkatesh Creative Director – Rucha Rao Designer – Namrata Lalwani Associate Creative Director – Yorham D'Souza AVP, Account Management – Sheekha Khan Account Manager – Amatullah Batterywala
Yahoo
03-03-2025
- Business
- Yahoo
Ketone Labs & Blue Pacific Flavors Announce Strategic Partnership to Drive Innovation in goBHB Powered Functional Beverages at Expo West 2025
Anaheim CA - March 4-7, 2025 CITY OF INDUSTRY, Calif., March 3, 2025 /PRNewswire/ -- Ketone Labs, a leader in beta-hydroxybutyrate (BHB) innovation, has partnered with Blue Pacific Flavors, a premier expert in natural flavor solutions, to pioneer goBHB-powered functional beverages & nutritional products. These groundbreaking non-stimulant energy beverages featuring goBHB, offer clean, sustained energy without caffeine or taurine. The innovative beverage concept products are designed to support: - Brain Health – Since goBHB fuels cognitive function and improves mental clarity & focus- Gut Health- By being formulated to align with microbiome-supportive ingredients, and- Metabolic Energy- By providing a rapid efficient fuel source to enhance endurance & performance. This partnership brings together Ketone Labs' patented goBHB technology with Blue Pacific's deep expertise in flavor science and beverage formulation, creating cutting-edge solutions tailored to modern consumer demands for metabolic health, cognitive performance, and sustained energy. Experience the Future of Functional Ketones at Expo West- Booth #4373 to sample a groundbreaking non-stimulant energy beverage featuring goBHB. Several exclusive unique & innovative flavored products, developed by Blue Pacific Flavors will debut at Expo West 2025, showcasing how science-backed formulation meets best-in-class taste for superior consumer experiences. Industry veteran Donald F. Wilkes, Founder & CEO of Blue Pacific Flavors, will be at Expo West 2025, along with his team, to guide attendees through these latest advancements in functional beverage innovation. "In my 40+ years in the industry, I have never seen a technology as transformative as goBHB®," said Wilkes. "It's a game-changer in metabolic health, offering a science-backed, clean-energy solution that fits today's functional beverage landscape. Our partnership with Ketone Labs allows us to deliver the next generation of delicious, effective, and innovative products." Rob C. Rogers, Founder of Ketone Labs, echoed this excitement: "goBHB® is revolutionizing the industry, and our partnership with Blue Pacific Flavors is a pivotal step in unlocking its full potential. By merging our expertise in goBHB® formulation with Blue Pacific's mastery of flavor and beverage innovation, we are setting a new gold standard for functional nutrition." Why goBHB®? goBHB® is a scientifically validated, efficient energy source that is reshaping the health and wellness space. Its key benefits include: - Sustained Energy & Endurance – A clean fuel alternative for athletes, biohackers, and active individuals.- Cognitive & Mental Performance – Supports brain function, focus, and clarity.- Weight & Metabolic Management – Encourages ketosis without strict dietary restrictions. About Ketone Labs - Ketone Labs is a global leader in BHB production and innovation, pioneering patented goBHB® technologies and specialized formulations that power the next generation functional beverages and metabolic health products. About Blue Pacific Flavors - For over 32 years, Blue Pacific Flavors has been a trusted provider of natural, functional, and clean-label flavor innovations, developing world-class solutions for leading food, beverage, and nutrition brands. Join us at Expo West – Booth #4373 to experience the future of goBHB® and flavor innovation firsthand! For more information, press only: Courtney Key Adrian Lopez courtney@ adrian@ View original content to download multimedia: SOURCE Blue Pacific Flavors
Globe and Mail
03-03-2025
- Business
- Globe and Mail
VIVICI LAUNCHES NEW STANDARD OF PROTEIN IN US MARKET
Precision-fermented dairy protein ingredient sustainably delivers breakthrough functional and nutritional benefits. Ingredients startup backed by dsm-firmenich and Fonterra to showcase new Vivitein TM protein platform at Expo West 2025 in Anaheim. Breakthrough ingredient enables a wide range of product innovations in the growing active nutrition category. LEIDEN, Netherlands , March 3, 2025 /CNW/ -- Vivici, the Dutch ingredients startup, has launched Vivitein TM BLG in the US market. The flagship ingredient under its Vivitein TM protein platform, Vivitein TM BLG is available now, enabling B2B customers to launch disruptive and differentiated products to consumers in the US market. The New Standard of Protein, Vivitein TM BLG is a dairy protein (beta-lactoglobulin) which is produced through precision fermentation, with no animals involved in the production process. The ingredient, which is self-affirmed GRAS (Generally Recognised as Safe) in the US 1, unlocks a range of consumer product innovations for food and beverage companies. These include clear water-based protein drinks with innovative flavors, clean protein powders with superior muscle-building performance and rapid absorption, and vegan-friendly protein bars with luscious chewy textures similar to bars made with animal-derived ingredients. Vivitein TM BLG is targeted at the active nutrition category. Valued globally at US $28.4 billion a year in 2023 2 with an 8.5% growth that same year 3, the category is primed for growth in the coming years. With the first customer offtake agreements for Vivitein TM BLG already secured, Vivici is uniquely placed to capitalize on that growth. "As the role of protein in an active lifestyle continues to rise, American consumers demand a higher quantity and quality of protein in their diets," said Stephan van Sint Fiet , CEO of Vivici. "Vivitein TM BLG brings a new standard of protein to the US active nutrition market – one that enables companies to deliver on consumer demand in a way that no other protein has before." Precision fermentation – the method used by Vivici to create dairy protein - combines the process of traditional fermentation with the latest advances in biotechnology, producing proteins without the need for animals. The technology promises to sustainably meet the protein needs of the world's growing population, without compromising on price, taste, or nutritional quality. Vivitein TM BLG will offer significant sustainability benefits over conventional methods of producing protein. These include 86% less water usage and a carbon footprint that is 68% lower 4 than conventional methods of producing dairy protein. "Our journey to-date has seen us rigorously demonstrate the game-changing credentials of Vivitein TM BLG from both a sustainability and commercial perspective," said van Sint Fiet . "When we say that Vivitein TM BLG is a new standard of protein, it's so much more than marketing." Backed by nutrition, health and beauty multinational dsm-firmenich and dairy multinational Fonterra, Vivici was founded in 2023 with the mission of realising the commercial potential of precision fermentation. Vivici's senior team brings decades of combined expertise in ingredient application, and offers an unparalleled blend of commercial and technical acumen that sets the company apart in serving the needs of food and beverage customers. Continuing its considerable momentum, the company plans to complement its existing manufacturing capabilities with a US manufacturing partner in the coming months. It also promises a strong pipeline of future ingredient products, with a lactoferrin ingredient – Vivitein TM LF - to be launched later this year. Vivici will showcase Vivitein TM BLG at Expo West in Anaheim, CA. On-site, visitors will be able to sample and learn more about the innovative ingredient by visiting Booth #3894 at the Anaheim Convention Center from March 4-7, 2025 . References 1 PR Newswire, Vivici achieves self-affirmed GRAS status and launches nature-equivalent whey protein from fermentation less than a year after starting up, February, 19 th 2024 2 Global Data, Sports and Active Nutrition Market Growth Analysis by Region, Country, Brands, Distribution Channel, Competitive Landscape and Forecast to 2028, 21 November 2024 3 LEK Consulting, Fueling the Future: Why Active Nutrition is the Next Big Bet, 29 October 2024 . 4 Life Cycle Assessment (ISO 14040-44 guidelines (NEN, 2006)) authored by CE Delft, February 2025 About Vivici Vivici was founded in 2023 with the mission of making the promise of dairy protein from precision fermentation a commercial reality. Based in the Netherlands , and backed by leading nutrition, health and beauty multinational dsm-firmenich and dairy multinational Fonterra, Vivici combines breakthrough innovation and unrivalled ingredients industry experience to help food companies unlock new commercial potential, sustainably.
Globe and Mail
20-02-2025
- Business
- Globe and Mail
Natural Products Expo West 2025 Agenda Ignites Innovation, Connection and Conscious Growth
ANAHEIM, CA / ACCESS Newswire / February 20, 2025 / The natural products industry is set to embark on an exhilarating journey of discovery and collaboration as Natural Products Expo West, the pinnacle event for natural, organic and conscious products, returns to the Anaheim Convention Center from March 4-7, 2025. This year's expo promises to be a transformative experience, uniting the CPG community in a vibrant showcase of innovation, education and inspiration. Empowering the Future of Conscious Consumerism At the heart of Expo West 2025 lies a commitment to fostering meaningful connections between retailers and brands while prioritizing engagement for all attendees. The event serves as the dynamic platform where over 3,000 exhibitors, including industry titans and emerging brands, reveal the latest creations across food and beverage, supplements, pets, beauty and more. Jeff D'Entremont, SVP of Informa Markets Health and Nutrition, captures the essence of the event: "The energy at this year's Expo West will be undeniable, marking 2025 as a pivotal year for our brands, buyers and community. With thousands of new products on display, valuable connections made and ideas shared, this event will continue to shape the future of natural, organic and conscious CPG." Attendees will have the unique opportunity to explore groundbreaking offerings from renowned brands such as Chobani, Liquid Death, Simple Mills, Chomps, Violife, Liquid I.V. and Waterboy, among others. These industry leaders are not just showcasing products but unveiling the future of consumer trends and setting new standards for the natural and organic market. Elevating Industry Knowledge Through Cutting-Edge Education Expo West 2025 goes beyond product showcases, offering a rich tapestry of educational content designed to empower attendees with actionable insights and forward-thinking strategies. The event kicks off with the Natural Products Business School and Climate Day programming, setting the stage for a week of transformative learning experiences. Throughout the expo, attendees will delve into critical topics shaping the industry, from the intricacies of menopause and the gut microbiome to the complexities of trade and supply chain considerations. The popular "The State Of" presentation series returns, offering exclusive data and practical takeaways on trending topics in supplements and beauty. A highlight of the educational program is the annual "The State of Natural and Organic" address. The keynote will feature an engaging panel discussion with Dax Shepard and Aaron Weakley, co-founders of the innovative non-alcoholic beer brand Ted Segers, alongside Daniel Scharff, founder and CEO of Startup CPG. Adding to this star-studded lineup, brain health advocate Maria Shriver, co-founder of MOSH, The Brain Brand®, will share insights on building a purpose-driven brand in the competitive functional food space. This not-to-be-missed session will also feature first-to-market CPG industry insights from New Hope Network, Whipstitch Capital and SPINS, providing attendees with a comprehensive view of the industry landscape and future trajectories. Celebrating Excellence and Visionary Leadership The NEXTY Awards Ceremony & Celebration, affectionately known as the NEXTY Prom, will take center stage on Thursday, March 6, at the Marriott Marquis Center Ballroom. This gala event not only honors the most innovative and impactful products in the industry but also serves as a vibrant networking opportunity for attendees to forge lasting connections. In a touching tribute to industry pioneers, the Greg Steltenpohl Pragmatic Visionary Award will be presented by son Eli Steltenpohl, Board Member, Califia Farms, honoring the legacy of the late co-founder of Odwalla and Califia Farms. This recognition underscores the event's commitment to celebrating visionary leadership and sustainable innovation within the natural products ecosystem. Empowering Women in the Natural Products Industry Expo West 2025 concludes on a powerful note, aligning with International Women's Day. The final day opens with an inspiring fireside chat featuring Chrissy Teigen, founder of Cravings by Chrissy Teigen, followed by a panel of industry leaders. This session, coupled with a networking event in partnership with One Step Closer, aims to empower, connect, and inspire women and allies in the natural products industry, fostering a more inclusive and diverse business landscape. New Experiences for Enhanced Engagement The 2025 edition introduces exciting new elements to enhance the attendee experience. The first-ever Expo West Block Party on Tuesday, March 4, featuring live music, food and sponsored sampling stations, designed for off-show-floor networking and connection. New Wellness Beverage Pavilion and Conscious Beauty Pavilion, aligning with emerging industry trends. A "Streamlining Success" session on March 6th, showcasing New Hope's suite of Market Integrity services to help brands navigate the market landscape effectively. Facilitating Meaningful Connections Recognizing the diverse needs of attendees, Expo West 2025 has adjusted its schedule to maximize value. Expanded buyer-only hours from 9 - 10 a.m. on Thursday and Friday, catering to retail buyers, distributors, hosted buyers, food service buyers and health practitioners. A wide range of notable retailers, including Aldi, Kroger, Target, Sprouts and Thrive Marke t, are registered to attend, offering exhibitors unparalleled access to key decision makers. As Natural Products Expo West 2025 approaches, the event stands as a beacon of innovation, collaboration and growth in the CPG industry. By bringing together visionary brands, forward-thinking retailers and passionate consumers, Expo West continues to be the driving force behind the evolution of natural, organic and conscious products. Attendees will leave not just with new products and knowledge, but with renewed inspiration and valuable connections that will shape the future of their businesses and the industry at large. For more information and to register for this transformative event, visit About New Hope Network New Hope Network is a leading authority in the healthy lifestyle products industry, offering solutions for the complete supply chain from manufacturers, retailers/distributors, service providers and ingredient suppliers. Through its comprehensive portfolio of content, events, data, research and consultative services, New Hope Network is dedicated to fostering a prosperous, high-integrity CPG and retail ecosystem that promotes health, joy and justice for all people while regenerating the planet. For more information, visit About Informa Markets Informa Markets, a subsidiary of Informa plc (LON:INF), creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio comprises more than 550 international B2B events and brands in markets including Engineering, Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world's leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, visit Media Contact View the original press release on ACCESS Newswire
