Latest news with #ExtendedReality
Indian Express
26-05-2025
- Business
- Indian Express
‘AI is where my scientific interest is': Google's Sergey Brin on why he came out of retirement
Google co-founder Sergey Brin recently opened up about what he has been working on since returning to the company. Brin said that he comes into Google 'pretty much every day now' in order to provide support for training the tech giant's latest Gemini models because it is something that naturally interests him. The former Alphabet president made these remarks at Google's flagship I/O developer conference last week. Brin made a surprise appearance during a talk that was originally slated to feature only Demis Hassabis, the head of Google DeepMind. 'I torture people like Demis, who is pretty amazing. He tolerated me crashing this fireside,' Brin joked. 'I tend to be pretty deep in the technical details. And that's a luxury I really enjoy, fortunately, because guys like Demis are minding the shop. And that's just where my scientific interest is,' the prominent Silicon Valley figure was quoted as saying by Business Insider. Co-founders Sergey Brin and Larry Page stepped down from their official roles at Google parent Alphabet in 2019 and went into retirement. Brin rejoined Google in 2023 to help the tech giant keep pace with rising rivals like OpenAI and Perplexity in the high-stakes AI race. Brin also expressed confidence about Google's latest bet on wearables which comes a decade after the company pulled the plug on Google Glass. 'I just didn't know anything about consumer electronic supply chains, really, and how hard it would be to build that and have it at a reasonable price point,' he said. AI is far more capable now for such a product, he added. Google is working on Extended Reality or XR, an operating system for wearables such as smart glasses or headsets that will be built by partners like Samsung. At I/O 2025, the tech giant demoed a prototype of an XR-powered smart glasses that comes with several Gemini AI capabilities.
Phone Arena
21-05-2025
- Phone Arena
Xreal unveils the Aura smart glasses powered by Google's Android XR
Google has been working on an Android-based operating system for XR ( Extended Reality ) that it showed off last year. Xreal — a brand known for its discreet AR glasses — will be one of the first to release a pair of glasses that will be powered by Google's Android Project Aura, these glasses will continue the company's tradition of XR products that don't stand out in public. Due to running Android XR, Project Aura will also be one of the most capable and versatile XR products hitting the market this is powered by Qualcomm's Snapdragon XR chips, which are specifically designed for glasses and headsets built for spatial computing. Xreal's new glasses, thanks to Android XR, will be able to send and receive messages, take pictures or record videos, and give you directions in MR ( Mixed Reality ). Project Aura is an OST ( optical see-through ) device, so users will be able to see their surroundings as well as the virtual elements being projected on top. Android XR uses Google's flagship AI model Gemini to carry out complex tasks. One of the most exciting features, in my opinion, is being able to talk to someone speaking a different language and seeing the translation as real-time subtitles. Google's Android XR providing directions in MR. | Image credit — Google Xreal will share more details about Project Aura at the AWE ( Augmented World Expo ) in June and later in the year as well. This means that the glasses are still a few months away before being available for Aura will also need to be tethered to a device, very much like multiple previous Xreal glasses. Though this seems a bit inconvenient at first, it means that the glasses don't run out of battery after just a couple of hours of operation. This is, for the time being, a necessary step as XR looks to usurp the smartphone as the computing platform of the future. More details about Xreal's Project Aura can be found here. Aura will be one of the earliest adopters of Android XR, and I cannot wait to see what Xreal has in store for those of us who have our fingers crossed for a VR future.
Associated Press
15-05-2025
- Business
- Associated Press
Evolution of Extended Reality (XR) in Retail Markets Global Report 2024-2025 & 2030: Opportunities in Evangelization, Innovations in Wearables, Partnership Expansion, Shopping Gamification, Metaverse
DUBLIN--(BUSINESS WIRE)--May 15, 2025-- The 'Evolution of Extended Reality (XR) in Retail, Global, 2024-2030" report has been added to offering. This study focuses on the extended reality (XR) platform market and its evolution in the retail space. XR encompasses immersive technologies like VR (virtual reality), AR (augmented reality), and MR (mixed reality). Retail includes brick-and-mortar stores, e-commerce platforms, and omnichannel retailers. In retail, XR has been transforming the shopping experiences, streamlining operations, and driving overall sales. This market has witnessed significant growth and adoption in recent years, with retailers leveraging XR to create unique and interactive shopping environments. Retailers use XR to enhance customer engagement by providing personalized experiences, leading to increased customer loyalty and satisfaction. XR bridges the gap between online and offline shopping, enabling retailers to offer a seamless omnichannel experience, which is crucial for modern consumer expectations. Primary retail use cases include AR for product visualization and try-on experiences, VR virtual store tours and immersive product demonstrations, AI-driven XR shopping assistants, VR for employee training and operational efficiency, and enhanced product support through AR-guided troubleshooting and tutorials. Globally, the XR market is growing due to technological advancements in hardware, software, and infrastructure, developments in spatial computing, AI integration, and general funding support from governments, corporate investors, and venture capital firms. As XR adoption in retail grows, so does the investment that fuels innovation, making XR platforms more affordable and accessible. Key Topics Covered: Strategic Imperatives Growth Opportunity Analysis Key Insights and Innovations Growth Opportunity Universe Next Steps List of Figures For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. View source version on CONTACT: Laura Wood, Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900 KEYWORD: INDUSTRY KEYWORD: TECHNOLOGY OTHER RETAIL OTHER TECHNOLOGY ELECTRONIC COMMERCE COMMUNICATIONS DIGITAL MARKETING RETAIL ARTIFICIAL INTELLIGENCE ONLINE RETAIL SOURCE: Research and Markets Copyright Business Wire 2025. PUB: 05/15/2025 01:26 PM/DISC: 05/15/2025 01:25 PM
Yahoo
14-05-2025
- Business
- Yahoo
Evolution of Extended Reality (XR) in Retail Markets Global Report 2024-2025 & 2030: XR Market is Reshaping Retail with Hyper-personalized Immersive Customer Experiences
The extended reality (XR) platform market is revolutionizing the retail landscape by leveraging VR, AR, and MR technologies. This evolution enables brick-and-mortar stores and e-commerce platforms to enhance customer engagement and streamline operations. XR bridges online and offline shopping, offering a seamless omnichannel experience crucial for modern consumers. Use cases include AR product visualization, VR store tours, and AI-driven shopping assistants. The global XR market is bolstered by advancements in technology and growing investment, making these platforms increasingly affordable and accessible. Dublin, May 14, 2025 (GLOBE NEWSWIRE) -- The "Evolution of Extended Reality (XR) in Retail, Global, 2024-2030" report has been added to study focuses on the extended reality (XR) platform market and its evolution in the retail space. XR encompasses immersive technologies like VR (virtual reality), AR (augmented reality), and MR (mixed reality). Retail includes brick-and-mortar stores, e-commerce platforms, and omnichannel retail, XR has been transforming the shopping experiences, streamlining operations, and driving overall sales. This market has witnessed significant growth and adoption in recent years, with retailers leveraging XR to create unique and interactive shopping environments. Retailers use XR to enhance customer engagement by providing personalized experiences, leading to increased customer loyalty and satisfaction. XR bridges the gap between online and offline shopping, enabling retailers to offer a seamless omnichannel experience, which is crucial for modern consumer retail use cases include AR for product visualization and try-on experiences, VR virtual store tours and immersive product demonstrations, AI-driven XR shopping assistants, VR for employee training and operational efficiency, and enhanced product support through AR-guided troubleshooting and the XR market is growing due to technological advancements in hardware, software, and infrastructure, developments in spatial computing, AI integration, and general funding support from governments, corporate investors, and venture capital firms. As XR adoption in retail grows, so does the investment that fuels innovation, making XR platforms more affordable and Topics Covered: Strategic Imperatives Why is it Increasingly Difficult to Grow? The Strategic Imperative The Impact of the Top 3 Strategic Imperatives on the XR Market in the Retail Space Industry Growth Opportunity Analysis Scope of Analysis and Segmentation The Importance of XR in Retail XR Applications in the Retail Space The XR Ecosystem in Retail Growth Metrics XR Demand in Retail Growth Environment Growth Drivers Growth Restraints Key Insights and Innovations Impactful Use Cases of XR adoption in the Retail Space Innovative XR Providers for Retail Technology Advancements Key Findings Growth Opportunity Universe Growth Opportunity 1: Market Evangelization Growth Opportunity 2: Rapid and Continuous Innovation in Wearables Growth Opportunity 3: Partnership Expansion Growth Opportunity 4: Incorporate Shopping Gamification Growth Opportunity 5: Metaverse Implementation Next Steps Benefits and Impacts of Growth Opportunities Next Steps List of Exhibits Legal Disclaimer List of Figures XR in Retail Global Market: Growth Metrics, Global, 2024 XR Market in the Retail Space: Growth Drivers, Global, 2024-2030 XR Market in the Retail Space: Growth Restraints, Global, 2024-2030 For more information about this report visit About is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends. CONTACT: CONTACT: Laura Wood,Senior Press Manager press@ For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
India.com
03-05-2025
- Entertainment
- India.com
Rs 4000000000 budget, 10-acre campus: Know about IICT launched on the lines of IIT-IIM, to be a national hub for...
Rs 4000000000 budget, 10-acre campus: Know about IICT launched on the lines of IIT-IIM, to be a national hub for… WAVES 2025, IICT: In order to promote the creative and digital media industry in the country, PM Modi-led Central Government recently launched the Indian Institute of Creative Technology (IICT) on the lines of IIM and IIT. The government aims to make IICT a national hub for Animation, Visual Effects, Gaming, Comics, Extended Reality (AVGC-XR) sectors. Union Information and Broadcasting Minister Ashwini Vaishnav on Thursday stated that PM Modi has allocated a budget of Rs 400 crore for the establishment of IICT in Mumbai. Google, Apple, Microsoft Will Help While addressing the World Audio Visual and Entertainment Summit in Mumbai on Thursday, Minister Vaishnav stated that PM Modi has cleared Rs 400 crore for establishing IICT while the land has been provided by the Maharashtra government. 'Global tech giants like NVIDIA, Google, Apple, Microsoft, Star India, Meta, and Adobe are collaborating to make IICT a world-class institute,' Vaishnav said. Where Will IICT Campus Be Built The Indian Institute of Cinema Technology (IICT) will initially operate from Mumbai's NFDC building, featuring advanced facilities such as gaming and animation labs, editing suites, virtual production capabilities, and smart classrooms. Future expansion plans include a larger campus in Goregaon's Film City and the establishment of regional IICT branches.
