Latest news with #Fable&Mane
Graziadaily
29-05-2025
- Lifestyle
- Graziadaily
This Is How To Get Perfect Beach Waves At Home In Three Easy Steps
As a certified beauty junkie, I am diligent about certain things: I use the two-finger rule to apply SPF everyday, I wash my make-up brushes regularly and I gua sha nightly, but my high-maintenance approach stops at my hair. I wash it twice a week (and would do it less if I could), I avoid heat styling where I can, and I keep product use to the bare minimum. You won't find any fancy scalp exfoliants, bond builders or gloss-givers in my bathroom cabinet. My lazy-girl approach isn't for everyone, but it's helped me to discover fool-proof hacks that save time and require minimal effort, all while maintaining hair health. In fact, I've recently come to rely on a simple three-step hack that lends the kind of beachy look that will see me through summer. All you need? Two products and a plait. For context, I have thick, medium dense, XXL strands that fall into the category of type 2 waves. My low-fi approach wasn't always so, for years I had masked my natural texture with straighteners and hair thinning cuts to make things appear more 'manageable' and 'put together'. Stumbling upon the Curly Girl Method in 2019 gave me all the confidence I needed to shift my mindset. I adopted specific wash days, used curl activators and gels, and bought a diffuser; my type 2C S-waves flourished like never before. But in the end, even that became too laborious. I thought I met my match with heatless curlers, but the effort of intricately and evenly weaving my hair around a satin rod, which always left my roots looking a bit funky, felt bothersome, too. Three steps to heatless effortless beach waves My new three-step routine is the happy medium and it starts with freshly washed hair. Post-evening shower, step one sees me towel-dry my hair before applying Fable & Mane's MahaMane™ Leave-In Conditioner, £28, which is without a doubt the best leave-in product I've ever used- trust me, I've gone through five bottles of the stuff since it launched in 2023. The all-rounder detangles, protects against heat and UV, and nourishes with a cocktail of moisture-boosting aloe vera, antioxidant-rich amla and elasticity-enhancing red hibiscus extracts, which together condition, strengthen and soften hair to prevent breakage. The milky mist provides ample hydration without weighing roots and lengths down, and scents hair with a warm blend of saffron, rose damascena and sandalwood, to create the perfect base for natural styling. Step two introduces oil into the mix. Applying oil to damp, towel-dried hair allows the product to penetrate into the hair shaft effectively while helping to lock in moisture. It's also great for detangling and sealing over cuticles for a smoother look. I use this step to treat my hair and reach for Virtue's Healing Oil, £42. Pouring a few drops into my hands before warming between my palms, I apply the oil to the mid sections and ends of my hair. The clever oil combines the brand's patented bio-identical keratin protein Alpha Keratin 60ku , which can directly bind to damaged areas of the hair to repair, with antioxidant vitamin E, strengthening Tahitian gardenia flower extract, and environmental damage-shielding Kalahari melon seed oil. While rich and hard-working as far as ingredient quality in concerned, the oil is super fluid, featherweight and glides over lengths for a glossy-never-greasy finish that always helps my waves to look lustrous by morning. Continuing the theme of good smelling haircare, this oil is infused with a functional fragrance blend of creamy coconut and tropical yuzu extracts, which tend to hair while making it smell delicious. The final step requires two braids and I'm not talking fishtails, French or any other type of complex braid pattern. Just two very simple pigtails. I part my hair down the centre and tie either sides of my hair into two separate plaits. Once tied, I go to bed with ever so slightly damp hair. Come morning all that's left to do is unbraid, run through with my fingers and go. Consider this hack lazy girl-approved. Beauty writer Sameeha Shaikh with overnight heatless braided curls 1. Fable & Mane's MahaMane™ Leave-In Conditioner Price: £28 What the brand says: 'Instantly detangle, protect and moisturize hair with this lightweight leave-in conditioner.' What we know: Fable & Mane looks to ingredients, rituals and techniques based in the ancient principles of Ayurveda, so you'll find hydrating aloe vera, conditioning amla and shine-giving red hibiscus extracts in this milky mist. Sameeha Shaikh, beauty writer, says: 'This is without a doubt the best leave-in product I've used – trust me, I've gone through five bottles of the stuff since it launched in 2023. The all-rounder detangles, protects against heat and UV, and nourishes with a cocktail of moisture-boosting aloe vera, antioxidant-rich amla and elasticity-enhancing red hibiscus extracts, which together condition, strengthen and soften hair to prevent breakage. The milky mist provides ample hydration without weighing roots and lengths down, and scents hair with a warm blend of saffron, rose damascena and sandalwood, to create the perfect base for natural styling.' Pros Delicately scented Weightless hydration Cons Spray nozzle can spritz unevenly once most of the product is used 2. Virtue Healing Oil Price: £42 What the brand says: 'Created with all hair types in mind, it's the ultimate multi-tasker, delivering the shine, softness, and moisturizing you'd expect from a hair oil and the damage repair, strengthening, and environmental protection that only our bio-identical protein can provide.' What we know: Virtue's clever biotech-first approach means the brand has cooked up its own bio-identical keratin protein, which can bind directly to damaged areas of the hair to repair. A combination of this patented Alpha Keratin 60ku® protein and pure, hydrating oils make this product a failsafe for all hair types. Sameeha Shaikh, beauty writer, says: 'While rich and hardworking as far as ingredient quality in concerned, this oil is super fluid, featherweight and glides over lengths for a glossy-never-greasy finish that always helps my waves to look lustrous. It is also infused with a functional fragrance blend of creamy coconut and tropical yuzu extracts, which tend to hair while making it smell delicious.' Pros Lightweight, hydrating oil Dropper makes it easy to use and leak-proof Cons Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral) .
Forbes
23-04-2025
- Entertainment
- Forbes
The Top Spring 2025 Hair Product Launches
Rihanna with the new Fenty Hair The Water Boi Reparative Leave-In Conditioner Spray Fenty Hair New season, new you. Spring is a time of renewal, so that should apply to your hair too. Think new products that let you experiment with different styles, air dry creams that help your locks take advantage of the fresh spring air and scalp scrubs that allow spring cleaning on your scalp as well. Of course, this season also brings the best new basics like shampoos, conditioners, masks and classics like hairsprays that withstand heat and humidity. These are the best new hair products for spring 2025. Kerasilk Flyaway Wand Kerasilk You'll want to stash one of these wands in your purse, gym bag, carry-on—and you can, because it's small enough to bring anywhere, so you'll never have to worry about flyaways again. The formula, which contains biomimetic silk and niacinamide, helps flyaways and baby hairs stay put, delivering frizz and humidity protection for up to 72 hours. Simply brush it over any unruly strands and it'll fight static, too, plus it doesn't leave a trace behind. $20, Color Wow Texas Hold 'Em Big Hold Hairspray Color Wow They say everything is bigger and better in Texas and that certainly applies to this hairspray. It has so much humidity control that hair won't even falter in the Lone Star State, plus it offers UV protection. The flake-free formula is less wet, which translates to quicker drying time. It has 50% less alcohol than other hairsprays, which is a plus for hair health. $30, Sisley Paris The Pocket Brush Sisley Paris Similar to a hairdryer, it's hard to find a travel-sized hairbrush that delivers the same performance as its full-sized counterparts, but The Pocket Brush is certainly up to the task. A blend of wild boar hair and supple bristles makes it extra versatile, perfect for detangling, styling and smoothing. The supple bristles help stimulate the scalp and the brush leaves locks shiny and soft. $95, Fable & Mane Shine Hair Mask Fable & Mane With its chai-scented formula, this is some tea you'll want to hear all about. True to Fable & Mane's Ayurvedic roots, this hair mask is formulated with ancient Ayurvedic botanicals and modern ingredients, including black tea ferments that are loaded with antioxidants and natural tannins to boost hair strength and shine for all hair types. It also includes bio-sugar enzymes and hibiscus flower extract to add to the glossy finish, plus the mask boosts color vibrancy, softens strands and fights frizz. $36, Pureology Strength Cure Dream Healer Serum Pureology Formulated to restore up to 99% of hair strength, this leave-in treatment seals split ends, prevents breakage and helps repair weak hair bonds while keeping color bright and intact. Citric acid goes deep into each strand to prevent breakage, lactic acid smooths cracks in the cuticle to smooth, and amino acids hydrate and boost elasticity. $48, Joico Scalp Vitality Exfoliating Foaming Scrub Joico A squeaky-clean scalp will be yours with this foaming scalp scrub that gently exfoliates to remove excess oil, sebum and product buildup. The scalp is left balanced and healthy. $26, Fekkai Super Strength+ PM Repair Serum Fekkai Help your hair get its beauty sleep with this overnight serum that works to heal damage while you snooze. Meant to be used two to three times per week, apply it to dry strands and it'll strengthen the hair shaft, repair broken hair bonds, hydrate, smooth and seal split ends with Fekkai's proprietary powerbond technology and squalane. Its scent of sheer tonka beans, almonds and creamy woods will help you drift off to dreamland. $30, Olaplex No. 0.5 Scalp Longevity Treatment Olaplex Healthy hair starts at the scalp. That's why this treatment was made for all scalp and hair types, especially sensitive ones. The daily treatment instantly hydrates and works to repair the scalp barrier over time by balancing the microbiome and protecting it from environmental stressors like chemical treatments, UV exposure and poor water quality with its antioxidant blend that includes ferulic acid and lavender extract. $44, Virtue Scalp Remedy Shampoo Virtue A stressed scalp can take its toll on hair. Virtue decided to address that issue at the root—pun intended—with its newest shampoo, and its matching Scalp Remedy Conditioner. As always, the formulas include Virtue's proprietary Alpha Keratin 60ku Clinical, a protein that is completely bio-identical to the keratin naturally found in human hair. The shampoo brings balance to the scalp microbiome and also mends hair damage, repairs, strengthens and hydrates locks. $42, IGK Best Interest Deep Repair Air Dry Styler IGK As temps start to rise, air dry season begins. This leave-in not only smooths strands and fights frizz for 24 hours, but it also helps repair damage. It's clinically proven to reduce breakage by 69% and seal 96% of split ends. $38, Fenty Hair The Water Boi Reparative Leave-In Conditioner Spray Fenty Hair Quite the multitasker, Rihanna's new favorite Fenty Hair product is much more than just a leave-in conditioner. The lightweight spray delivers hydration that lasts all day, repairs, detangles, adds shine, softens and smooths frizz. You can thank its multi-molecular weight hyaluronic acid and Fenty Hair's proprietary complex, Replenicore-5, for all those perks. $32, HAIRtamin Vitamin-Infused Dry Shampoo HAIRtamin Female-founded HAIRtamin has always been about hair and scalp health and their new dry shampoo is no exception. At its center is the brand's patented hair health complex with Procapil 3%, biotin, kaolin clay, rosemary oil and aloe vera to refresh strands and scalp by absorbing dirt, oil and odor while also supporting thicker, stronger hair. $30, Hask Repair Series Rinse-Out Deep Conditioner Hask Go deep into damage treatment with this hair mask that penetrates hair to build new bonds, repairing damage by up to 94%. The hero ingredient is its Triple Bond Complex that works to reverse damage, leaving silkier, smoother and healthier hair behind. $10, amika x Ellis Brooklyn perk up MIAMI NECTAR dry shampoo amika Amika's immensely popular Perk Up Dry Shampoo just got even better, thanks to a collab with Ellis Brooklyn. The clean perfume brand infused their Miami Nectar scent into the dry shampoo to give it a tropical vibe, with notes of pink pineapple, coconut water, plumeria and vanilla. The limited-edition dry shampoo is still the fan favorite formula, with superfruit sea buckthorn and rice starch to refresh the scalp and strands while adding body and volume. $28, SH-RD Tea Tree Scalp Shampoo SH-RD Even the oiliest scalps don't stand a chance against this de-greasing formula. Effective yet gentle, this shampoo also helps keep flakes and itchiness under control while nourishing the scalp. $32, Lolavie Peptide Plumping Volume Spray Lolavie Leave it to Lolavie founder Jennifer Aniston to create a volumizing spray that delivers major lift sans buildup while leaving hair even healthier. The vegan formula is powered by pea peptides and B-Pro3 bond technology to help hair look fuller, yet still feel soft and touchable. $30, TRESemmé Lamellar Gloss Cream Serum TRESemmé There are plenty of ways to use this product. Try it as a pre-shampoo treatment to nourish, a rinse-off treatment or apply it before styling for mega shine. The lightweight formula is spiked with Lamellar Lamination technology to hydrate, detangle and leave locks glossy. $8, R+Co Bleu Essential Air Dry/Blow Dry Crème R+Co No matter how you choose to dry your hair—with a blowdryer or leaving it to Mother Nature to air dry—this cream will help it look better. If you opt for the former, the lightweight cream offers heat protection up to 450 degrees and reduces breakage. For the latter, it leaves hair smooth, free of frizz and natural texture amped up. It contains lactic acid and vegan squalane for moisture, as well as camellia and avocado seed oils for manageability. $49, Oribe Gold Lust Restorative Night Crème for Hair Oribe Sleep is to rejuvenate the body, and this overnight treatment does the same for your hair. Featuring biomimetic repair technology that copies the body's natural nighttime rejuvenation process, it resurfaces the outermost protective layer of the hair, leaving it smoother and shinier. The formula is also infused with a bio-restorative complex that repairs damage and strengthens, lupine flower peptides that deliver amino acids to the cortex to boost keratin to help damaged hair and eucalyptus oil to soothe the senses. The lightweight cream absorbs into hair, won't stain your pillowcase and doesn't need to be rinsed out in the morning. $72, The Rootist Biobrew Fermented Leave-in Repair Serum The Rootist Inflation who? Since day one of The Rootist, this serum has been their hero product. Due to customer demand, it's now available in a larger bottle that's the same price as the previous smaller size, but with 80% more serum. The 5-in-1 fermented treatment serum visibly improves hair health in just a single use, leading to less breakage and frizz, heat protection up to 450° F, scalp hydration and high shine. $48, Herbal Essences All-in-1 Nourishing Spray Herbal Essences Herbal Essences has been famous for its delicious-smelling hair products for years and this multitasking leave-in is no exception. Spiked with pure aloe and camellia flower oil, it does it all: fight frizz, protect hair from heat styling up to 450 degrees, strengthen, detangle, refresh and add shine. $10, Iles Formula Rinseless Root Refresh Iles Formula Celebrity editorial stylist and brand founder Wendy Iles came up with a totally new way to do dry shampoo. Instead of the conventional powder format, this is a rinseless liquid that cleanses, freshens and deodorizes the scalp and hair. That means zero white cast or dullness. Instead, it creates volume at the root and taps hydrolyzed cornstarch and antioxidant-rich ingredients to give hair a boost. $38, Kérastase Gloss Absolu Glaze Drops Kérastase The Kérastase Gloss Absolu collection is a four-step system made for frizz-prone hair to smooth strands, hydrate and deliver high-wattage shine. The hero product is the Gloss Absolu Glaze Drops that fights frizz for up to four days and imparts double the shine. Spiked with wild rose extract oil, it doesn't leave hair greasy and infuses it with a lovely scent. $36, Pattern Revitalizing Scalp Scrub Pattern Give your scalp a fresh start with this scrub that exfoliates to remove build up, excess oil and flakes, helping to boost hair growth along the way, courtesy of pink Himalayan sea salt, cucumber, fenugreek and ginger root extracts. The cozy scent spotlighting amber, lavender and bergamot will keep you going back for more. $29, Verb Frizz Defense Smoothing Spray Verb Spritz this on before your next blowout to reap all five of its rewards. In addition to shielding hair from frizz, it provides heat protection up to 450 degrees, adds shine, extends your style and smooths. It'll also fight humidity for up to 72 hours. $22, Nair Lux Wax Nair The top hot wax in France is finally available stateside. A cinch to use, the at-home formula is microwaveable and mess-free, easily removing even short hair and leaving skin silky smooth for up to four weeks. $12, IGK First Class After Dark Charcoal Dry Shampoo IGK Dry shampoo should be your dirty little secret. That's why IGK is introducing a tinted version of their popular dry shampoo that's designed for darker hair. Its soft brown tint is undetectable in hair, leaving no tell-tale light powder behind. Insta volume is yours after you spritz it on, plus it absorbs odor and oil for locks that look and feel fresh. $34,
Daily Record
23-04-2025
- Health
- Daily Record
Amazon users 'blown away' by £27 hair growth oil that works 'in a few weeks'
The Fable & Mane Scalp and Hair Oil has almost 1,000 Amazon reviews for its benefits that include growth and added shine. Hair growth oils have steadily grown in popularity over the years. With many of us wanting enviably long, luscious looks, they are now a staple in any hair care routine. Like many beauty products, there are so many to choose from that promise results, but trialling out many of them just to figure out if they do deliver on their claims can test both our patience and bank balance. Fortunately, Amazon users have said they have been "blown away" by the Fable & Mane HoliRoots Hair Oil that improves growth, health and shine. A 55ml bottle costs just £27.20 after being dropped from £34 - saving 20 percent off the RRP. This pre-wash treatment, which is suitable for all hair types, uses Ashwagandha Oil and Dashmool Oil to nourish your scalp, promoting healthy hair growth from roots to end, with some shoppers saying they saw results within just "a few weeks" of use. When incorporated into your weekly routine, the Holliroots Hair Oil can provide a whole host of benefits such as strengthened hair, reduced breakage, increased hydration and a nourished scalp. The "non-greasy" formula also uses Amla, an anti-oxidant rich Indian berry that will naturally condition your hair and provide extra shine. It also offers a pleasant fresh, floral scent with notes of Indian Jasmine Samba, red campaca flowers, tonka bean and warm cedarwood. With nearly 1,000 Amazon reviews, the Fable & Mane HoliRoots Hair Oil has garnered a 4.4 rating from beauty fans who say that it works "immediately" and has left them with "thicker, longer" hair. One impressed shopper said: "My hairdresser had recommended a much more expensive hair growth product but I had just bought this. I see her every five weeks like clockwork so she's been able to track my progress and is absolutely blown away. "It began working immediately and I thought I just had breakage but she confirmed it was new growth - an inch, I repeat a FULL INCH in just five weeks when hair growth is normally about a half inch a month." Beauty deal of the week An electric toothbrush can completely overhaul your cleaning routine - but they can often be pricey. If you're looking to buy one, then don't worry about breaking the bank, as we have spotted one deal you'll want to know about. It's on the Oral-B Genius X Rose Gold Electric Toothbrush that is now hundreds of pounds cheaper at Boots. The health and beauty firm has reduced the cost of this "game changing" toothbrush, which has been designed by Braun, from £300 to just £64.99 - saving a staggering £235.01 off the overall RRP. Designed to make your cleaning routine "easier than ever", this toothbrush is powered by artificial intelligence to provide a dentist-recommended clean. Analysing your brushing style, it ensures you don't miss a spot, with some users saying it leaves their teeth "super clean." It also uses a combination of smart features such as a new revolutionary gum guard technology, 360 SmartRing and Pressure Control to alert you, reduce speed when you brush too hard and tell you where you overbrush for a gentler routine. There's six different cleaning modes to choose from - daily clean, pro clean, sensitive, whitening, gum care and tongue cleaning. A timer makes sure you are cleaning your teeth for the recommended two minutes, while the lithium-ion battery provides up to two weeks worth of charge. Boasting an incredible 4.8 rating based and over 1,300 five-star reviews on the Boots website, the Oral-B Genius X Electric Toothbrush is certainly popular, as shoppers have branded it a "game-changer" for providing a "deep clean" that is similar to a trip to the dentist. One such review read: " Amazing electric toothbrush, with the different modes, you can select to have a deep clean, which leaves your mouth super clean and fresh." Shop Boots' £235.01 discount on the Oral-B Genius X Rose Gold Electric Toothbrush here. Someone else admitted: "I was unsure of this, as have fine, dry hair. After a few weeks of oiling hair I can see a difference. My hair seems to be in better condition and I have new hair growth. The bottle is expensive but I only use a teeny bit, so it's going to last for ages." Another positive review read: "Hair has grown three inches in six weeks! My hair is noticeably longer and thicker after using this product. This bottle lasted me about three months and I'm definitely buying more!!" One other Amazon review read: "Thicker and longer hair. I can't believe how amazing this oil works!!!! My daughter used it and her hair grew so thick and long so fast I had to get some for me!" Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. A few reviews have found the scent to be a little "overpowering", with one such shopper leaving a two-star review that read: "The bottle is way to small and the smell is very overpowering. I wouldn't buy it again for that price." Shoppers can purchase the Fable & Mane HoliRoots Hair Oil (55ml) here. If you've been keeping up with hair growth trends, then you'll be aware that one product beauty fans couldn't stop buying is the Mielle Rosemary Mint Scalp & Hair Strengthening Oil (59ml). Costing £10.99 at Boots, this oil went viral on TikTok for its hair growth abilities. Meanwhile, trusted high street brand L'Oréal Paris has just launched its latest hair growth line, with the Elvive Growth Booster Scalp Serum costing £16.99 at Lookfantastic for a 102ml bottle.
Yahoo
28-02-2025
- Entertainment
- Yahoo
Introducing Fable & Mane's FIRST Global Ambassador
Toronto, Ontario--(Newsfile Corp. - February 28, 2025) - Fable & Mane, the modern hair wellness brand rooted in Ayurvedic rituals, has introduced Bollywood icon Kareena Kapoor Khan as their first Global Brand Ambassador. Known for her timeless beauty, authenticity, and fearless spirit, Kareena perfectly embodies the ethos of Fable & Mane: a celebration of tradition and culture. With a career spanning 25 years, Kareena is more than a global icon of South Asian beauty - she is a trailblazer, an inspiration, and a symbol of resilience. She says, "I'm drawn to Fable & Mane's commitment to ancient wisdom and modern self-care. Their approach is a simple yet potent symbol of self-love, a reminder to prioritize our inner and outer beauty, and celebrate the richness of our heritage." "We are honored to welcome Kareena as the Global Ambassador for Fable & Mane," said Akash and Nikita Mehta, Co-Founders of Fable & Mane. "Kareena truly embodies strength, confidence, and a deep connection to our shared heritage. As founders who grew up inspired by her, this partnership is a dream come true. Together, we aim to inspire individuals worldwide to awaken through rituals and celebrate their inner beauty." A wider campaign is set to launch in April starring Kareena Kapoor Khan and serving as a celebration of the brand's 5th anniversary. In a serene, whimsical narrative, the campaign will highlight the transformative power of hair oiling while honoring the rituals that have nourished generations. Image photography credit: Rid BurmanTo view an enhanced version of this graphic, please visit: About Fable & Mane Fable & Mane is a leading hair wellness brand dedicated to providing natural and effective hair care solutions. With a focus on ancient Indian haircare rituals, Fable & Mane blends traditional Ayurvedic hair oiling practices with modern formulations. Crafted using natural ingredients passed down through generations, Fable & Mane's products nourish and strengthen hair from the roots, promoting overall scalp health and vitality. Co-founded by brother and sister duo Nikita and Akash Mehta, Fable & Mane celebrates South Asian heritage while emphasizing mindfulness, self-discovery, and embracing one's unique identity. By combining traditional wisdom with modern innovation, the brand empowers individuals to honor their natural beauty and cultural legacy. Media Contact: For further information, please contact: Daniel Pillai - daniel@ Strathman - shyla@ To view the source version of this press release, please visit Sign in to access your portfolio
Globe and Mail
28-02-2025
- Entertainment
- Globe and Mail
Introducing Fable & Mane's FIRST Global Ambassador
Toronto, Ontario--(Newsfile Corp. - February 28, 2025) - Fable & Mane, the modern hair wellness brand rooted in Ayurvedic rituals, has introduced Bollywood icon Kareena Kapoor Khan as their first Global Brand Ambassador. Known for her timeless beauty, authenticity, and fearless spirit, Kareena perfectly embodies the ethos of Fable & Mane: a celebration of tradition and culture. With a career spanning 25 years, Kareena is more than a global icon of South Asian beauty - she is a trailblazer, an inspiration, and a symbol of resilience. She says, "I'm drawn to Fable & Mane's commitment to ancient wisdom and modern self-care. Their approach is a simple yet potent symbol of self-love, a reminder to prioritize our inner and outer beauty, and celebrate the richness of our heritage." "We are honored to welcome Kareena as the Global Ambassador for Fable & Mane," said Akash and Nikita Mehta, Co-Founders of Fable & Mane. "Kareena truly embodies strength, confidence, and a deep connection to our shared heritage. As founders who grew up inspired by her, this partnership is a dream come true. Together, we aim to inspire individuals worldwide to awaken through rituals and celebrate their inner beauty." A wider campaign is set to launch in April starring Kareena Kapoor Khan and serving as a celebration of the brand's 5th anniversary. In a serene, whimsical narrative, the campaign will highlight the transformative power of hair oiling while honoring the rituals that have nourished generations. Image photography credit: Rid Burman To view an enhanced version of this graphic, please visit: About Fable & Mane Fable & Mane is a leading hair wellness brand dedicated to providing natural and effective hair care solutions. With a focus on ancient Indian haircare rituals, Fable & Mane blends traditional Ayurvedic hair oiling practices with modern formulations. Crafted using natural ingredients passed down through generations, Fable & Mane's products nourish and strengthen hair from the roots, promoting overall scalp health and vitality. Co-founded by brother and sister duo Nikita and Akash Mehta, Fable & Mane celebrates South Asian heritage while emphasizing mindfulness, self-discovery, and embracing one's unique identity. By combining traditional wisdom with modern innovation, the brand empowers individuals to honor their natural beauty and cultural legacy.
