Latest news with #FashionJewellery
Hans India
5 days ago
- Entertainment
- Hans India
A Divine Collection Celebrating the Goddess in Every Woman
As the sacred festival of Varamahalakshmi approaches, Kushal's Fashion Jewellery introduces a new festive collection — a beautifully curated edit of temple jewellery in antique-finish and 92.5 pure silver where tradition meets style. Rooted in South Indian heritage, the collection features Lakshmi motifs and intricate craftsmanship, inspired by the grandeur of temple architecture. Actress Ashika Ranganath stars in the campaign, beautifully showcasing the elegance and grace of the collection. Celebrated across South India, Varamahalakshmi is a time when women pray for prosperity and family well-being. Indian attire and spiritually significant adornments take centre stage during this festival, and Kushal's latest collection offers jewellery that honours these customs while remaining versatile and wearable. As the face of the campaign, Ashika Ranganath is seen wearing a standout piece from the edit — a long beaded necklace with green stones and a medallion pendant featuring Lakshmi motifs. The look captures the essence of the collection: divinely inspired, richly detailed, and perfect for the season's spiritual celebrations. Inspired by temple carvings from South India the collection prominently features motifs of Goddess Lakshmi seated on a lotus, alongside swans, elephants, bells, and temple pillars. These auspicious symbols appear across an expansive range of pieces including necklace sets, jhumkas, bangles, waist belts, armlets, and more — allowing women to create complete looks that reflect devotion and style. Speaking on the occasion, Manish GulechhaCo-Founder, Kushal's Fashion Jewellery said 'The Varamahalakshmi collection is a tribute to the strength, grace, and spiritual essence of every woman. Crafted in antique gold finishes and 92.5 pure silver, the collection features motifs inspired by temple art and the divine presence of Goddess Lakshmi. Each piece blends tradition with contemporary design to create jewellery that feels both meaningful and modern. We are delighted to collaborate with actress Ashika Ranganath, whose elegance and rootedness beautifully reflect the spirit of this festive edit.' The collection is crafted in antique-finish and 92.5 pure BIS hallmarked silver, combining traditional techniques with contemporary finesse. Antique gold-plated jewellery brings a rich, modern look rooted in culture ideal for elaborate rituals, while the silver variants offer a more refined aesthetic suited to modern festive dressing. Both finishes honour temple jewellery's timeless beauty. Speaking on the occasion, Actress Ashika Ranganath said, 'Wearing this collection made me feel deeply connected to my roots. It's not just jewellery, it's a celebration of the femininity that lives within all of us. Kushal's Fashion Jewellery has a way of blending tradition with modern style, making every woman feel truly special.' Whether worn during the Varamahalakshmi puja, gifted to a loved one, or styled for the festive season, every piece from this edit is a tribute to the inner goddess in every woman — strong, graceful, and radiant.
Entrepreneur
10-06-2025
- Business
- Entrepreneur
Jewels That Whisper
From silver minimalism to celebration sparkle, Kushal's is setting the gold standard in D2C jewellery retail. Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. From pioneering movie ticketing to revolutionising outdoor advertising, Manish Gulechha's journey has been one of continuous innovation. An engineer from BSMCE, Bengaluru University, with a deep grounding in technology, Gulechha co-founded Kushal's Fashion Jewellery after building a portfolio of tech ventures including and "In Kushal's, I saw a unique opportunity to blend technology with design, tradition, and consumer delight," said Manish Gulechha, Co-founder of Kushal's. "What started as a consulting role evolved into a shared vision, and by 2018, I joined full-time to lead strategy and digital growth." Founded in 2006 in Bengaluru, Kushal's has transformed from a single-store brand into a jewellery giant with 100 stores across 35 cities, predominantly in South India. "We aim to reach 150 stores by FY 2025-26 and are targeting 40% year-on-year growth," shared Gulechha. The brand's omnichannel model—spanning its own app, website, and leading marketplaces—powers over 1000 daily orders and serves a customer base of over 1 million. "Nearly 80% of our online sales now come from our D2C platforms. This gives us full control over the consumer journey and helps us deliver highly personalised experiences," Gulechha added. Kushal's is known for celebration wear, its bestselling category, and 92.5 minimal silver jewellery, the fastest-growing segment. With a strong community of 500K social media followers and 1,300 employees, the brand stands at the intersection of artisanal value and tech-enabled scale. "Our product designs are deeply inspired by Indian heritage—from temple motifs to meenakari—but reimagined in modern, wearable formats. We want every Kushal's product to feel luxurious yet accessible," said Gulechha. Beyond jewellery, the brand is also focusing on building a premium in-store experience that mirrors the sophistication of fine jewellery outlets, complemented by seamless digital convenience. "We see immense potential in regional customisation, data-led product curation, and quick discovery—elements that are shaping the next phase of retail," added Gulechha. As the brand looks to expand both online and offline, Gulechha summed up its ethos: "At Kushal's, we keep the consumer at the center of everything. With strong product quality, design authenticity, and a seamless experience across touchpoints, we're redefining what it means to shop for jewellery in the digital age." Facts:
