Latest news with #Fast-RNitroElite3
Fibre2Fashion
09-05-2025
- Business
- Fibre2Fashion
Germany's Puma hits Q1 2025 sales of $2.27 bn amid global challenges
German sportswear brand Puma has reported first-quarter (Q1) 2025 sales of €2.1 billion (~$2.27 billion), reflecting a 1.3 per cent decline on a reported basis but a slight 0.1 per cent increase on a currency-adjusted basis (ca). The gross profit margin decreased by 60 basis points (bps) to 47 per cent. Puma's wholesale business declined by 3.6 per cent (ca) to €1,529.5 million, with the softness largely attributed to the US and China, as expected. In contrast, the direct-to-consumer (DTC) segment grew by 12 per cent (ca) to €546.5 million, driven by a 17.3 per cent (ca) increase in e-commerce and an 8.9 per cent (ca) rise in owned and operated retail store sales. The DTC share climbed to 26.3 per cent, up from 23.5 per cent in Q1 2024, Puma said in a press release. Sales in the Europe, Middle East, and Africa (EMEA) region rose by 5.1 per cent (ca) to €891.7 million, fuelled by strong double-digit growth in Eastern Europe, the Middle East, and Africa (EEMEA). In the Americas, sales declined by 2.7 per cent (ca) to €753.7 million, primarily due to weaker performance in North America, although Latin America achieved robust double-digit growth. Meanwhile, the Asia/Pacific region saw sales fall by 4.7 per cent (ca) to €430.5 million, impacted by continued softness in Greater China. Puma has reported sales of €2.1 billion (~$2.27 billion) in Q1 2025, down 1.3 per cent but up 0.1 per cent on currency-adjusted basis. DTC grew 12 per cent, while wholesale fell 3.6 per cent due to softness in the US and China. EMEA sales rose, while Asia-Pacific and Americas declined. Footwear grew 2.4 per cent. Puma maintained its FY25 outlook, excluding impacts from new US tariffs. The footwear sales increased by 2.4 per cent (ca) to €1,186 million, driven by the running, basketball and sportstyle categories. Sales in apparel decreased by 1.5 per cent (ca) to €594.3 million while accessories decreased by 5.7 per cent to €295.7 million due to golf. In terms of product development, Puma unveiled 'Go Wild', its largest brand campaign to date, with the first chapter spotlighting running. The brand motivated runners at the Boston and London Marathons with the debut of its fastest-ever racing shoe, the 'Fast-R Nitro Elite 3'. In fitness, Puma and Hyrox introduced their first joint collection, comprising co-branded footwear and performance apparel. Additionally, Puma achieved a major sustainability milestone in 2024 by producing 90 per cent of its products using recycled or certified materials. 'In the first quarter and despite a challenging environment, Puma achieved sales on last year's level in constant currencies. Our DTC business, driven by e-commerce, grew by 12 per cent, while our wholesale business declined by 4 per cent—primarily because of the US and China. Our adjusted operating profit came in broadly in line with our expectations,' said Markus Neubrand, chief financial officer (CFO) at Puma. 'Despite the challenges we had to face in the first quarter, such as a slightly decreasing gross profit margin and higher operating expenses, we remain committed to executing our next level cost efficiency program which is progressing as planned. We are on track to have approximately 500 corporate positions reduced globally by the end of the second quarter 2025,' added Neubrand. For full FY25, the company forecasts adjusted EBIT (excluding one-time costs) between €520 million and €600 million, with capital expenditure (capex) projected at around €300 million. The outlook does not account for potential impacts from US tariffs announced after the company's initial forecast on March 11, 2025, added the release. The company further anticipates ca sales growth in the low- to mid-single-digit percentage range for the full financial year. Puma is actively implementing its nextlevel cost efficiency programme, which is expected to result in one-time costs of up to €75 million in 2025. 'In the evolving global trade landscape and amidst macroeconomic volatility, we concentrate on controllable factors and diligently serve our retail partners, consumers, and brand ambassadors. Our outlook for the financial year 2025 remains unchanged. Due to the highly uncertain implications from the US tariffs, we are not quantifying the potential implications at this stage. We already reduced US imports from China, and we will continue to remain agile and ready to manage the increased market volatility and swiftly respond to changing external conditions,' said Neubrand. Fibre2Fashion News Desk (SG)
Bloomberg
18-04-2025
- Business
- Bloomberg
Puma's New Running Shoes Offer Hope For a Brand Desperate to Win
In January, Puma SE launched a grassroots marketing campaign to turbocharge its return to the sport of running. The 77-year-old German shoemaker put out a call on social media for people signed up to compete in this spring's Boston and London marathons, with the only requirement being a record of finishing marathons in about three hours or less. It picked 100 participants in each race and supplied them with its ' Fast-R Nitro Elite 3 ' sneakers, which at that point were still a tightly held corporate secret. With thousands of runners headed to Boston for the annual marathon on Monday, Puma is banking on its army of amateur ambassadors finishing just behind the professionals. That would serve as a splashy debut for the new $300 shoe, which the company is using to regain ground in a sport it long ago helped popularize.
Yahoo
17-04-2025
- Business
- Yahoo
Puma's Newest Super Shoe Can Purportedly Shave Minutes Off of Your Marathon Time
With the Boston Marathon just days away, Puma is taking the opportunity to introduce its newest super shoe. The Puma Fast-R Nitro Elite 3 comes in 95 grams lighter than its predecessor, and a study commissioned by the company found that the shoe's prototype was 3.15 to 3.62 percent more economical than other super shoes on the market. Over the course of 26 miles, this could translate to saving more than 4 minutes and 30 seconds in time. More from Footwear News Foot Locker Taps Flau'jae Johnson and Puma for 'Stay in Rotation' Campaign Aimed at Gen Z Consumers Puma Promotes Tara McRae to President of North America - She's the First Woman in Company History to Hold the Title A decoupled midsole is made out of a new NitroFoam Elite foam compound, and the PwrPlate has been restructured in a bid for improved propulsion and efficiency while maintaining its conspicuous extension out past the toe. Multi-surface traction is provided by the PumaGrip outsole, and a lightweight UltraWeave upper is tailored to comfort and support. Puma commissioned the University of Massachusetts Amherst to compare the Fast-R Nitro Elite 3 prototype with the Nike Alphafly 3, Adidas Adios Pro Evo 1 and Puma Fast-R Nitro Elite 2. Wouter Hoogkamer, senior author of the study and head of the UMass Integrative Locomotion Lab, said the difference in running economy for super shoes on the market is typically no more than 1 percent and that the field has plateaued since Nike broke through with a 4 percent improvement on its first Vaporfly. 'The most striking result from this study was the consistency of the running economy improvements,' Hoogkamer said in a press release. 'For every single participant the numbers showed that running was easiest — requiring the least amount of metabolic energy — in the Fast-R 3. This is remarkable. From years of research we know that our lab-measured improvements in running energetics translate to faster race times.' A data-driven computational design process saw Puma's latest super shoe created and revised digitally rather than being made as a physical shoe, tested and tweaked. Before a foot ever went into the shoe, Puma digitally identified optical foam placement, material properties, carbon fiber layering and overall geometry. 'Optimizing this approach has resulted in science and data that proves Puma is not just competing in the running category, we're leading it,' Romain Girard, Puma vice president of Innovation said. 'This is a truly generational shoe that sets a new standard for the entire category.' Puma's team of elite competitors will wear the Fast-R Nitro Elite 3 at both the Boston and London Marathons, as will 300 runners chosen from the public to participate in its Project3 training program. The Puma Fast-R Nitro Elite 3 will be available to purchase beginning Friday, April 17, exclusively at Puma's Boston Marathon Experience at 745 Boylston Street. A wider but still limited drop will then follow April 25 through Puma's website and flagship stores, as well as select third-party retailers. Pricing is set at $300. Best of Footwear News Allen Iverson's Reebok Deal: The Details of His Lifetime Contract NBA All-Star Weekend's Most Iconic Sneakers of All Time Super Bowl Halftime Show Shoes Through the Years: From Michael Jackson's Loafers to Rihanna's MM6 Maison Margiela x Salomon Sneakers
Forbes
17-04-2025
- Business
- Forbes
Puma Unveils Fast-R Nitro Elite 3 Marathon-Ready Super Shoes
Puma Fast-R Nitro Elite 3 Puma has announced its third-generation Puma Fast-R Nitro Elite 3 super shoe range just in time for the major marathon season. Puma claims this is its 'fastest ever running shoe.' And while it retains an eye-opening appearance somewhat similar to that of its predecessors, there have been major improvements to the design, including a 95g drop in weight compared to the previous generation. The key stat claim, which Puma says is backed by a study, is the Puma Fast-R Nitro Elite 3 can provide a 3.15% boost to running efficiency, when compared to other top-tier super shoes. 'You're talking about minutes off a marathon time, and I train years to shave a minute off of my marathon time,' says Wouter Hoogkamer, assistant professor of kinesiology at UMass Amherst who led the study. Puma sponsored athletes will wear the shoes during both the Boston and London marathons. The Fast-R Nitro Elite 3 vital statistics include a 40mm heel drop and 170g weight, impressive considering how substantial these shoes appear. They are of course carbon plated shoes, using PWRPlate tech, while the grip is the company's highly regarded signature Pumagrip. Puma says it the Fast-R Nitro Elite 3 use a new formulation of the Elite-series Nitro foam. And part of the weight drop appears to be down to a minimal, breathable mesh upper. The shape of the midsole is also less aggressive than in previous generations, with a foam bridge joining the forefoot and rear sections this time. Like every super shoe, the Puma Fast-R Nitro Elite 3 does not come cheap at $300 for a pair. That's a $40 jump over the previous generation. This series has been around since 2022, when the original Puma Fast-R Nitro Elite was released for $250. The Fast-R Nitro Elite 3 will be available to buy from April 25, or from Puma's 'Boston Marathon experience' at 745 Boylston Street in Boston from Friday April 18. For the average runner looking for a world-class super shoe, though, the Puma Fast-R Nitro Elite 3 may be tricky to get hold of for a while.
