Puma's Newest Super Shoe Can Purportedly Shave Minutes Off of Your Marathon Time
With the Boston Marathon just days away, Puma is taking the opportunity to introduce its newest super shoe.
The Puma Fast-R Nitro Elite 3 comes in 95 grams lighter than its predecessor, and a study commissioned by the company found that the shoe's prototype was 3.15 to 3.62 percent more economical than other super shoes on the market. Over the course of 26 miles, this could translate to saving more than 4 minutes and 30 seconds in time.
More from Footwear News
Foot Locker Taps Flau'jae Johnson and Puma for 'Stay in Rotation' Campaign Aimed at Gen Z Consumers
Puma Promotes Tara McRae to President of North America - She's the First Woman in Company History to Hold the Title
A decoupled midsole is made out of a new NitroFoam Elite foam compound, and the PwrPlate has been restructured in a bid for improved propulsion and efficiency while maintaining its conspicuous extension out past the toe. Multi-surface traction is provided by the PumaGrip outsole, and a lightweight UltraWeave upper is tailored to comfort and support.
Puma commissioned the University of Massachusetts Amherst to compare the Fast-R Nitro Elite 3 prototype with the Nike Alphafly 3, Adidas Adios Pro Evo 1 and Puma Fast-R Nitro Elite 2.
Wouter Hoogkamer, senior author of the study and head of the UMass Integrative Locomotion Lab, said the difference in running economy for super shoes on the market is typically no more than 1 percent and that the field has plateaued since Nike broke through with a 4 percent improvement on its first Vaporfly.
'The most striking result from this study was the consistency of the running economy improvements,' Hoogkamer said in a press release. 'For every single participant the numbers showed that running was easiest — requiring the least amount of metabolic energy — in the Fast-R 3. This is remarkable. From years of research we know that our lab-measured improvements in running energetics translate to faster race times.'
A data-driven computational design process saw Puma's latest super shoe created and revised digitally rather than being made as a physical shoe, tested and tweaked. Before a foot ever went into the shoe, Puma digitally identified optical foam placement, material properties, carbon fiber layering and overall geometry.
'Optimizing this approach has resulted in science and data that proves Puma is not just competing in the running category, we're leading it,' Romain Girard, Puma vice president of Innovation said. 'This is a truly generational shoe that sets a new standard for the entire category.'
Puma's team of elite competitors will wear the Fast-R Nitro Elite 3 at both the Boston and London Marathons, as will 300 runners chosen from the public to participate in its Project3 training program.
The Puma Fast-R Nitro Elite 3 will be available to purchase beginning Friday, April 17, exclusively at Puma's Boston Marathon Experience at 745 Boylston Street. A wider but still limited drop will then follow April 25 through Puma's website and flagship stores, as well as select third-party retailers. Pricing is set at $300.
Best of Footwear News
Allen Iverson's Reebok Deal: The Details of His Lifetime Contract
NBA All-Star Weekend's Most Iconic Sneakers of All Time
Super Bowl Halftime Show Shoes Through the Years: From Michael Jackson's Loafers to Rihanna's MM6 Maison Margiela x Salomon Sneakers
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
3 hours ago
- Yahoo
11 Best Side Hustles for Women Over 50, According to Career Coaches
These days, it can seem like nearly every millennial or Gen Z person out there has a side hustle to help them generate some additional income outside of their main jobs. But contrary to popular belief, side hustles aren't just for 20-somethings and 30-somethings. In fact, they can be a great way for people in their 50s—especially women—to save extra money before retirement and find a new source of fulfillment.'It's beneficial because more people want to retire early as corporations and the corporate sector are less appetizing,' says Brooke Taylor, a career coach and the owner of Brooke Taylor Coaching. '[My clients in their 50s] are tired, they wanna spend more time with their family, they wanna wind down. So finding additional revenue streams is a good way to be able to support themselves before they can access their retirement.'Although starting a side hustle can be intimidating, it doesn't have to be. Many draw from skills that middle-aged women have already utilized in their careers and personal lives for decades, allowing them further flexibility and the option to maintain a source of revenue even after eventually leaving the traditional career coaches share the 11 for women over 50, why side hustles are a good idea for this age group, and some tips for getting Chris Guillebeau, author of the book Side Hustle: From Idea to Income in 27 Days, points out that if you're a woman in your 50s, you have a competitive edge when it comes to side hustles 'because you bring so much experience, judgment, and resilience to the table.''You already know how to solve problems, work with people, and manage your time — things that often trip up younger people,' he tells Koepsell, a career coach and the owner of Koepsell Career Counseling in Washington, D.C., agrees.'Women in their 50s have such an impressive background and so much life experience that they can pull from,' Koepsell explains. 'They are trusted a lot in certain professions due to that area of expertise, and it allows them to keep their brain sharp and explore some activities outside of their traditional 9-to-5 that they can continue once they're retired, as well.'Related: If the cost of starting a side hustle has held you back from taking the plunge, don't worry! Not all side hustles require a substantial upfront keep spending low, Koepsell recommends mapping out your expected costs for the first year or so and setting aside money for certification or other start-up fees.'I would recommend doing informational interviews, so that [newcomers] can talk to someone in these roles and get an idea of [the job],' she says. 'That way, they have time to do upscaling if they wanna build towards it for a couple of years, and get some actual expert-level information.', a career and intuitive life coach, adds that these jobs 'require a lot of experimentation before you find what works best for your schedule and desired income stream.''Start small with little experiments to see what products or services appeal to your customers,' she says. 'Don't fall for advertisements and emails promising to help you make six figures in the first few months with their 'perfect system.' It's a scam.'Guillebeau adds that it's best to rely on organic marketing rather than wasting money on things like social media advertisements.'Reach out through your network, tapping into communities and using free tools,' he notes. 'You want to validate your idea first before spending anything significant.'Related: Taylor notes that although consulting is an umbrella term for being a sole proprietor and selling your business expertise, there's real value in drawing from your past professional experience to work with others in your field.'Take your expertise that you've gleaned over the course of your long career and monetize it, give it back,' she says. 'You don't necessarily have to go out and create something new. Just repurpose what you have. You can flex it up, you can flex it down, and it doesn't require any money upfront to launch.'Related: Experience in writing and editing can make you a great candidate for freelancing, especially if you have expertise in a niche area.'I recently had a client that was focused on meteorology, and we talked about how they could do some specific proofread[ing] in meteorology-focused papers,' Koepsell says. 'Really target audiences so that your expertise can be highlighted.' Doing project management and executive assistant work can be a particularly accessible option for women looking to start a side hustle since it can typically be done remotely.'[Doing it] for small businesses is really helpful. It keeps things interesting,' Koepsell notes. 'You're able to dedicate more time, and it's something you can typically do virtually.'Related: Outside of property rentals, renting out other items can also be an easy source of extra income. As Taylor points out, this can be anything from party equipment to a vehicle to AV equipment.'Find something that's really affordable that has that kind of recurring revenue stream that doesn't require a lot from you upfront,' she says. Are you an animal lover? Then caring for other people's pets while they work can be a great way to enjoy time with furry friends, all while earning some extra cash.'Since COVID, everyone got a pet,' Koepsell says. 'Now, with a return to office, there's more of a need [for pet sitters] than ever. That's something that's good for the current environment.' Do you know someone with a summer house or second property? Offering to manage upkeep and repairs on their home when they're out of town might be right up your alley.'[Homeowners] especially trust people that are older for that as opposed to young people,' Koepsell notes. 'Because they trust that they've owned homes or seen enough.'Related: Whether you're a teacher or simply have expertise in a field like biology or economics, tutoring younger people can be a great way to give back and share knowledge that you're already applying to your career.'At this stage of life, there's a real advantage in offering maturity, trustworthiness and personal connection—qualities that many clients are specifically looking for,' Guillebeau says. If you have a knack for detail and enjoy the planning that goes into gatherings, consider becoming an event planner. As Koepsell points out, the possibilities for what type of events you take on are endless.'That could be either part-time things like different networking events, maybe weddings,' she says. 'They could help with corporate planning for events. That's especially popular here, [in the D.C. area].'Related: Women with a background in finance are particularly well-suited for taking on additional bookkeeping duties.'I've seen [that] some bookkeeping companies prefer people that already have a CPA,' Koepsell says. 'So if there's anyone in accounting or finance in some capacity, that's a very easy transition for them.' If you already have a second property that you're not using, renting it out on sites like Vrbo and Airbnb can be a great secondary source of income. Of course, if you don't already have another property, acquiring one can obviously come with a more significant up-front cost. In that case, Koepsell recommends conducting informational interviews and talking to a realtor before making any major purchases.'It might also help to work with folks like stagers or interior designers [who] are just getting started, so you can get some discounted pricing if you need additional help,' she adds. 'Or use things like Facebook Marketplace for acquiring items. That way, it's not as cost-heavy.' Have you traveled the world and come away with plenty of travel advice? Consider turning that into a secondary career.'These side hustles work well because they tap into real skills and experience, they're flexible, and they don't require massive startup costs,' Guillebeau notes that although A.I. services might replace certain travel planner tasks like itinerary making, other facets of the job still require a human touch.'There's always going to be a need for people that say, 'I wanna use all of my credit card points, and I don't know how to do it efficiently,'' she notes. 'A.I. can only do so much in terms of specific financial advice.'Up Next:Brooke Taylor, of Brooke Taylor Coaching Chris Guillebeau, author of Side Hustle: From Idea to Income in 27 Days Laura Koepsell, of Koepsell Career Counseling Mandy Steinhardt, career and intuitive life coach
New York Post
4 hours ago
- New York Post
Employee slammed for not seeing anything wrong with her ‘inappropriate' work outfit: ‘Confused how this outfit left the house in the first place'
One woman's co-worker complained about her office attire, so she turned to TikTok to ask if she was in the wrong. With many companies shelling out return-to-office mandates — many Gen Z and millennial employees — are confused about what is considered appropriate workplace attire these days. Working at an affordable housing non-profit in California, on a regular workday, Alejandra Carreño opted for a black long-sleeved top, heeled shoes and jean shorts. These weren't Daisy Duke shorts by any means. But supposedly, people were still up in arms over them. In a TikTok video — viewed by over 11 million people — Carreño showed off the infamous outfit and wrote,''Are my shorts inappropriate for work? Asking because someone complained about them.' In an interview with People, the employee gave more context, explaining that some of her co-workers commented on her outfit the day she wore it — but it didn't seem like anything she should be concerned about until her denim cutoffs were brought up in a meeting that same day. 'Oh, before I forget, I do have to tell you that someone mentioned a complaint about your shorts. Short shorts aren't allowed,' Carreño recalled her manager saying to her in the interview. Carreño was surprised that someone at her job actually complained about her denim shorts. TikTok/@faithxfe 'To me, they seemed fine. I didn't see anything wrong with them. I think you look nice, but unfortunately, I do need to let you know we can't wear short shorts or short skirts,' her manager continued. Talk about confusing rules. Although the woman didn't see this rule anywhere in the company's handbook — according to the many comments on Carreño's video, there still seems to be an unspoken rule that shorts of any kind should not be worn in the workplace. 'As an HR Manager.. if you're in corporate America i cannot think of an instance where shorts are appropriate,' one comment read. 'Shorts should never be in an office,' someone else chimed in. 'Unfortunately, it has nothing to do with being revealing. as an HR professional, denim shorts are never going to be appropriate in an office/corporate environment,' agreed another commenter. 'Just because something isn't revealing doesn't necessarily make it appropriate for work,' another great point made by someone else. 'I'm confused how this outfit left the house in the first place,' quipped another commenter.
Business Wire
4 hours ago
- Business Wire
KeyBank Partners with Personetics to Advance Financial Wellness
CLEVELAND--(BUSINESS WIRE)-- KeyBank (NYSE: KEY), one of the nation's largest financial services companies, is further advancing its mission to empower clients to thrive by utilizing Personetics ' Cognitive Banking platform, which fosters deep personal relationships and assists consumers in achieving their financial goals. KeyBank's 2025 annual Financial Mobility Survey found increased stress levels among Americans trying to balance economic pressures and financial goals, with more than half (51%) of Gen Z respondents indicating they are taking proactive steps to improve their financial future. Similarly, Personetics' Global Consumer Banking Survey released in February found that most consumers (70%) want their financial institutions to provide timely insights on spending and saving habits to improve their financial wellness. To address this growing demand, particularly among younger consumers, KeyBank will use Personetics' Engage, a client experience that delivers timely insights and recommendations based on each client's spending and savings habits. 'KeyBank's mission is to help clients and communities thrive. A large part of that mission centers in helping clients move forward on their financial journeys and reach their financial goals,' said Emily Gessner, Head of Consumer Digital at KeyBank. 'By leveraging Personetics' platform and experience, we will address the financial burden and stress consumers face by empowering our clients with real-time insights and guidance to help them effectively manage their financial futures.' 'As KeyBank celebrates its 200th anniversary, we're delighted to partner with an institution that shares our vision for the future of banking,' said Udi Ziv, CEO of Personetics. 'This partnership isn't just about innovation—it's about using intelligent technology to forge deeper human relationships between banks and the people they serve.' Cognitive Banking redefines how banks understand and support their customers and, as a result, fosters customer loyalty. For more information on Personetics and Cognitive Banking, please click here. To learn more about KeyBank, visit About KeyCorp In 2025, KeyCorp celebrates its bicentennial, marking 200 years of service to clients and communities from Maine to Alaska. To learn more, visit KeyBank Heritage Center. Headquartered in Cleveland, Ohio, Key is one of the nation's largest bank-based financial services companies, with assets of approximately $189 billion at March 31, 2025. Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 1,000 branches and approximately 1,200 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit KeyBank Member FDIC. About Personetics Personetics, the Cognitive Banking company, is the global leader in transforming how banks build and monetize customer relationships by enabling them to dynamically respond to consumers' evolving financial needs with contextual and highly relevant insights, making them smarter about their money and eager to act. The AI-powered SaaS platform allows financial institutions to boost customer engagement and satisfaction, resulting in increased digital adoption and sales conversions. Personetics supports 150 million customers across 35 global markets and serves leading financial institutions. The company has offices in New York, London, Singapore, São Paulo, and Tel Aviv. For more information, visit CFMA #250527-3241978
