Latest news with #FedUpFriday
North Wales Live
5 days ago
- Entertainment
- North Wales Live
Children have already said 'I'm bored' 422.2million times this summer
As the temperature hits 30 degrees and frazzled parents have heard 'I'm bored' nearly half a billion times across the country, today has been declared Boredom Boiling Point. In just four weeks of summer holidays, primary school kids have parroted 'I'm bored' a staggering 422.2million times, a study suggests. Research commissioned by The Works revealed the scale of the summer struggle, with 82% of parents admitting they feel overwhelmed trying to entertain their kids. Of those quizzed, 71% feel the pressure to keep their little ones constantly amused. The research shows that UK kids complain 'I'm bored' an average of three times a day - 126 times per household over the summer. More than a third of parents admit it stresses them out, and nearly a quarter admit they feel completely helpless. To help families survive the slump, The Works is launching Fed Up Friday - an emergency social media takeover packed with boredom-busting giveaways, games and competitions. Child development expert Dr Amanda Gummer said that by mid-August many parents are running out of activities to entertain their kids. Dr Gummer said: "By mid-August the novelty of summer's gone, routines have vanished and the usual activities have run dry. Boredom is peaking, but it's also a chance to spark creativity. A little inspiration can go a long way to recharging kids' energy." Gavin Peck, CEO at The Works, said: "When the 'I'm bored' count is pushing half a billion, it's time to take action. Parents are hanging on by a glitter-covered thread, so we're stepping in with fun that could help turn a tantrum into a painted pasta masterpiece." The Works has recruited three kids for 'The Boredom Board' to help banish holiday apathy and encourage time away from screens. The new recruits include five-year-old Jaskirat, appointed Chief Family Officer, seven-year-old Freddie named Head of Rainy Days and seven-year-old Coco-Rae who's Outdoor Activity Director. Armed with arts, crafts, games and toys, these mini masterminds have tested and approved a range of screen-free boredom-busters, available in-store and online. Fed Up Friday is The Works' way of helping parents get through the final stretch - swapping sighs for smiles and screens for creativity.
Wales Online
5 days ago
- Entertainment
- Wales Online
Children have already said 'I'm bored' 422.2million times this summer
Children have already said 'I'm bored' 422.2million times this summer Child development expert Dr Amanda Gummer said that by mid-August many parents are running out of activities to entertain their kids Children are already bored with the holidays As the temperature hits 30 degrees and frazzled parents have heard 'I'm bored' nearly half a billion times across the country, today has been declared Boredom Boiling Point. In just four weeks of summer holidays, primary school kids have parroted 'I'm bored' a staggering 422.2million times, a study suggests. Research commissioned by The Works revealed the scale of the summer struggle, with 82% of parents admitting they feel overwhelmed trying to entertain their kids. Of those quizzed, 71% feel the pressure to keep their little ones constantly amused. The research shows that UK kids complain 'I'm bored' an average of three times a day - 126 times per household over the summer. More than a third of parents admit it stresses them out, and nearly a quarter admit they feel completely helpless. To help families survive the slump, The Works is launching Fed Up Friday - an emergency social media takeover packed with boredom-busting giveaways, games and competitions. Child development expert Dr Amanda Gummer said that by mid-August many parents are running out of activities to entertain their kids. Dr Gummer said: "By mid-August the novelty of summer's gone, routines have vanished and the usual activities have run dry. Boredom is peaking, but it's also a chance to spark creativity. A little inspiration can go a long way to recharging kids' energy." Article continues below Gavin Peck, CEO at The Works, said: "When the 'I'm bored' count is pushing half a billion, it's time to take action. Parents are hanging on by a glitter-covered thread, so we're stepping in with fun that could help turn a tantrum into a painted pasta masterpiece." The Works has recruited three kids for 'The Boredom Board' to help banish holiday apathy and encourage time away from screens. The new recruits include five-year-old Jaskirat, appointed Chief Family Officer, seven-year-old Freddie named Head of Rainy Days and seven-year-old Coco-Rae who's Outdoor Activity Director. Armed with arts, crafts, games and toys, these mini masterminds have tested and approved a range of screen-free boredom-busters, available in-store and online. Fed Up Friday is The Works' way of helping parents get through the final stretch - swapping sighs for smiles and screens for creativity.
