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The Star
14 hours ago
- Business
- The Star
Economic impact of the Comrades Marathon on South Africa
Yogashen Pillay | Published 3 hours ago Tourism and hospitality industry and economists believe that the 98th edition of the Comrades Marathon on Sunday will provide an economic boost to the KZN and South African economies . Brett Tungay, East coast chairperson for the Federated Hospitality Association of Southern Africa (Fedhasa), said that the Comrades marathon has a huge impact on the KZN hospitality and tourism and the KZN economy. 'In Pietermaritzburg, most of the occupancies have been reported as fully booked, which is great news. We all expect a great turnout for Durban with both local and international arrivals. Comrades is not just a KZN event; it really impacts people from across South Africa.' Tungay added this is great news for sports and events tourism. 'This is something that we have been pushing for as events and sports tourism gives a huge boost for the tourism and hospitality sector. We recently had a major event with the Nedbank Cup final in May between Kaizer Chiefs and Orlando Pirates. It was a huge event for KZN; restaurants, retailers, and accommodation were fully booked. So the Comrades Marathon is also going to be huge, and we are expecting to be very busy. We do need international arrivals as numbers have been down since the Covid 19 pandemic and events like this boost international arrivals.' Rosemary Anderson, National Chairperson Fedhasa, said that the Comrades Marathon is one of South Africa's most iconic sporting events and plays a vital role in driving tourism. 'Each year, it attracts thousands of runners, supporters, and families from around the country and the world. This influx of visitors boosts demand for hotels, guesthouses, restaurants, tour services, and transport – creating a ripple effect across the local and regional economy. It's not just about race day – it's about the extended stays, pre- and post-race travel, post-race dining and celebrations, and the vibrant atmosphere that energises the entire hospitality sector. Anderson added that the Comrades Marathon is a brilliant catalyst for the tourism and hospitality industry. 'It fills accommodations, packs out restaurants, and showcases South Africa's warm hospitality to both locals and international guests. Beyond the economic boost, it gives destinations like Durban and Pietermaritzburg a valuable platform to market themselves globally. Visitors often extend their stay to explore other attractions in KwaZulu-Natal and beyond, amplifying the tourism spend. Importantly, it also creates temporary and permanent job opportunities across tourism-related services – from event logistics to food vendors, tour guides, and more.' Anderson said that large-scale events like the Comrades Marathon, the Cape Epic, or international rugby and cricket sporting events are powerful tourism drivers. 'They not only bring in international visitors but also elevate South Africa's global profile as a dynamic, welcoming, and world-class destination. The more successful events we host, the more we can stimulate local economies, create jobs, and diversify our tourism offerings. They give people a reason to travel here – and often, once they experience the country, they return for leisure holidays, business, or further sporting events. Major events are a smart, sustainable way to grow tourism and showcase South Africa's unique spirit.' Umhlanga Tourism chairperson Jeannie Sarno said that the office is looking forward to welcoming the annual Comrades Marathon and the influx of visitors it brings to the area. "It's not just runners that attend the Comrades; they travel with friends, supporters, coaches, and even family. The majority of our establishments are fully booked, and this is a great relief to the tourism-related businesses who have had low bookings for March and April this year." Sarno added she encourages the community to continue to be welcoming to our visitors and helpful to assist when it comes to recommendations of restaurants and tourism attractions for the days leading to the run and the days after. 'Many families allow the runners to 'do their thing' on the pre- and post-race, and the families enjoy the sites and attractions in and around Umhlanga.' Waldo Krugell, an economics professor at the North-West University (NWU) and a previous Comrades Marathon runner, said that he always gets excited during Comrades weekend. 'There is a clear positive economic impact. Previous research indicates that it contributes significantly to the provincial economy. It is not only the athletes, but the supporters that travel along and frequently stay longer as well. Comrades has a larger impact on the local economy than many similar sport events, and this is attributed to the specialised nature of the event.' BUSINESS REPORT Visit:
IOL News
14 hours ago
- Business
- IOL News
Economic impact of the Comrades Marathon on South Africa
Tourism and hospitality industry and economists believe that the 98th edition of the Comrades Marathon on Sunday will provide an economic boost to the KZN and South African economies. Image: Comrades Marathon/Facebook Tourism and hospitality industry and economists believe that the 98th edition of the Comrades Marathon on Sunday will provide an economic boost to the KZN and South African economies. Brett Tungay, East coast chairperson for the Federated Hospitality Association of Southern Africa (Fedhasa), said that the Comrades marathon has a huge impact on the KZN hospitality and tourism and the KZN economy. 'In Pietermaritzburg, most of the occupancies have been reported as fully booked, which is great news. We all expect a great turnout for Durban with both local and international arrivals. Comrades is not just a KZN event; it really impacts people from across South Africa.' Tungay added this is great news for sports and events tourism. 'This is something that we have been pushing for as events and sports tourism gives a huge boost for the tourism and hospitality sector. We recently had a major event with the Nedbank Cup final in May between Kaizer Chiefs and Orlando Pirates. It was a huge event for KZN; restaurants, retailers, and accommodation were fully booked. So the Comrades Marathon is also going to be huge, and we are expecting to be very busy. We do need international arrivals as numbers have been down since the Covid 19 pandemic and events like this boost international arrivals.' Rosemary Anderson, National Chairperson Fedhasa, said that the Comrades Marathon is one of South Africa's most iconic sporting events and plays a vital role in driving tourism. Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration -:- Loaded : 0% Stream Type LIVE Seek to live, currently behind live LIVE Remaining Time - 0:00 This is a modal window. Beginning of dialog window. 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Text Color White Black Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Background Color Black White Red Green Blue Yellow Magenta Cyan Transparency Opaque Semi-Transparent Transparent Window Color Black White Red Green Blue Yellow Magenta Cyan Transparency Transparent Semi-Transparent Opaque Font Size 50% 75% 100% 125% 150% 175% 200% 300% 400% Text Edge Style None Raised Depressed Uniform Dropshadow Font Family Proportional Sans-Serif Monospace Sans-Serif Proportional Serif Monospace Serif Casual Script Small Caps Reset restore all settings to the default values Done Close Modal Dialog End of dialog window. Next Stay Close ✕ 'Each year, it attracts thousands of runners, supporters, and families from around the country and the world. This influx of visitors boosts demand for hotels, guesthouses, restaurants, tour services, and transport – creating a ripple effect across the local and regional economy. It's not just about race day – it's about the extended stays, pre- and post-race travel, post-race dining and celebrations, and the vibrant atmosphere that energises the entire hospitality sector. Anderson added that the Comrades Marathon is a brilliant catalyst for the tourism and hospitality industry. 'It fills accommodations, packs out restaurants, and showcases South Africa's warm hospitality to both locals and international guests. Beyond the economic boost, it gives destinations like Durban and Pietermaritzburg a valuable platform to market themselves globally. Visitors often extend their stay to explore other attractions in KwaZulu-Natal and beyond, amplifying the tourism spend. Importantly, it also creates temporary and permanent job opportunities across tourism-related services – from event logistics to food vendors, tour guides, and more.' Anderson said that large-scale events like the Comrades Marathon, the Cape Epic, or international rugby and cricket sporting events are powerful tourism drivers. 'They not only bring in international visitors but also elevate South Africa's global profile as a dynamic, welcoming, and world-class destination. The more successful events we host, the more we can stimulate local economies, create jobs, and diversify our tourism offerings. They give people a reason to travel here – and often, once they experience the country, they return for leisure holidays, business, or further sporting events. Major events are a smart, sustainable way to grow tourism and showcase South Africa's unique spirit.' Umhlanga Tourism chairperson Jeannie Sarno said that the office is looking forward to welcoming the annual Comrades Marathon and the influx of visitors it brings to the area. "It's not just runners that attend the Comrades; they travel with friends, supporters, coaches, and even family. The majority of our establishments are fully booked, and this is a great relief to the tourism-related businesses who have had low bookings for March and April this year." Sarno added she encourages the community to continue to be welcoming to our visitors and helpful to assist when it comes to recommendations of restaurants and tourism attractions for the days leading to the run and the days after. 'Many families allow the runners to 'do their thing' on the pre- and post-race, and the families enjoy the sites and attractions in and around Umhlanga.' Waldo Krugell, an economics professor at the North-West University (NWU) and a previous Comrades Marathon runner, said that he always gets excited during Comrades weekend. 'There is a clear positive economic impact. Previous research indicates that it contributes significantly to the provincial economy. It is not only the athletes, but the supporters that travel along and frequently stay longer as well. Comrades has a larger impact on the local economy than many similar sport events, and this is attributed to the specialised nature of the event.' BUSINESS REPORT Visit:
IOL News
26-05-2025
- Business
- IOL News
Golf's role in driving sports tourism and economy in South Africa
The tourism and hospitality sector have praised the sport of golf in boosting the economy and bringing international tourists to KZN and South Africa. The tourism and hospitality sector have praised the sport of golf in boosting the economy and bringing international tourists to KZN and South Africa. This comes after golfing legends Ernie Els and Retief Goosen were invited as part of President Cyril Ramaphosa's delegation to meet US President Donald Trump at the Oval Office in Washington on Wednesday. Rosemary Anderson, national chairperson of the Federated Hospitality Association of South Africa (Fedhasa), said on Friday that golf was a powerful driver of tourism and hospitality, especially in South Africa where we boast some of the world's most scenic and high-quality golf courses. 'From the Garden Route to the highveld, South Africa offers championship-standard courses at a fraction of the cost compared to those in Europe, North America or China,' Anderson said. 'This combination of affordability and excellence is an untapped opportunity in the international market, which could be better leveraged to grow inbound tourism. SA Tourism should be targeting this untapped market with vigour.' Anderson added that sport tourism was a significant economic booster. 'It supports not only the direct sports venues but also stimulates broader travel spend - accommodation, dining, transport, and experiences. Golf, with its global appeal and affluent following, can contribute meaningfully to local economies, particularly in off-peak travel seasons, due to our wonderful weather in our country – golf is a year-round sport,' she said. Anderson said it was frustrating that South Africa has not aggressively gone after the golf market to attract more tourists to the country. 'Golf is more than just a sport; it's a global network that opens doors on many levels, including diplomacy. It was telling that during a recent diplomatic engagement at the White House, President Ramaphosa included South African golf legends Ernie Els and Retief Goosen in his delegation - an astute move, as former President Trump is famously passionate about golf and its champions,' she said. 'This illustrates the soft power and universal appeal of golf. Promoting South Africa as a top-tier, yet affordable, golfing destination can position the country as a premier choice for leisure and business tourism alike.' Umhlanga Tourism chairperson Jeannie Sarno said that sport tourism should always be a section in tourism to be calculated and considered. 'Especially golf. Durban has the perfect weather all year round, and it would be silly for us in tourism not to take full advantage of this and amongst other sports that could be looked into for future events,' Sarno said. Dr Vusumuzi Sibiya, CEO of South Coast Tourism and Investment Enterprise (SCTIE), said that the KZN South Coast, which is known colloquially as 'The Golf Coast', was fortunate to have 11 quality golf courses, many of which offer a backdrop of the Indian Ocean set among stunning coastal forests. 'These are a major tourism attraction for visitors looking for a golf weekend getaway, or for those simply looking for a fun recreational activity while visiting this beautiful region,' he said. Sibiya added that golf remained one of the world's most popular sports and was a key strategy for business networking and engagement. 'The KZN South Coast is a top MICE [meetings, incentives, conferences, and events] destination, with our golf courses providing the perfect setting to host corporate days, fundraising events, and professional golf competitions such as The Wild Coast Classic, the Thursday Ladies Challenge Golf, and the South African Women's Masters.' Visit:
