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Time of India
15-07-2025
- Entertainment
- Time of India
Make more brain rots: Zerodha's Nikhil Kamath has a '3M' idea for Bollywood to vasool its paisa
As Bollywood struggles to bring audiences back to theatres in the post-pandemic era, Zerodha co-founder Nikhil Kamath has stirred debate with a sharp analogy—suggesting the industry must start delivering films that are as comforting and crowd-pleasing as comfort food. Kamath's tweet brought renewed attention to a 12-slide research thread by @FinFloww, which argues that Bollywood's comeback doesn't lie in global recognition or sleek productions, but in reviving relatable, masala-packed stories that connect with India's heartland. The data reveals a sobering trend: Bollywood's theatrical footfall in 2024 stood at 883 million—still below the pre-COVID benchmark of over 1 billion. Big-budget, star-driven films have largely underperformed, while regional industries—especially Malayalam and Kannada cinema—have seen remarkable growth, with Malayalam films alone registering over 100% growth last year. Check Kamath's post here: by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like [식약처인증] 성장기 아이 '이것' 먹고 3개월만에 12cm나 컸습니다! 할인이벤트 문의폭주 중! 키큰아이들의비법 더 알아보기 Undo — nikhilkamathcio (@nikhilkamathcio) How 'brain rot' movies could help Bollywood? The numbers reveal a clear pattern: 8 of the top 10 Bollywood hits in 2024—including Munjya, Bhool Bhulaiyaa 3, and Stree 2—were low to mid-budget entertainers. Rooted in quirky folklore, supernatural twists, and unfiltered drama, these films revived the chaotic, crowd-pleasing essence that once defined Bollywood's golden age. While critics may write them off as 'brainrot,' Kamath views their success as a clear market signal—showing that audiences are drawn more to emotional connection than polished artistry. How did people react? "Totally agree—context beats credentials. What's 'quality' if it doesn't connect with people? And live events? Feels like the human counterbalance we'll all crave in an AI-heavy world," said one user. Live Events "Audiences aren't rejecting cinema, they're rejecting mediocre cinema! The numbers don't lie, low-budget masala films out earn bloated spectacles, and live events are thriving because they deliver what screens can't—raw, collective energy!" said another user. "All said and done the licences, protocols, the sheer ticket bookings scams eg: recent cold play scam, civic sense, timing and sound restrictions, drug/alcohol menace too many loopholes make the complete experience redundant if these issues are countered effectively then probably," said another user.
Time of India
11-07-2025
- Entertainment
- Time of India
Zerodha's Nikhil Kamath believes ‘good local biryani' could be solution to Bollywood's box office struggle
Zerodha co-founder Nikhil Kamath has sparked a fresh conversation about Bollywood's future by comparing successful cinema to a good plate of local biryani—flavourful, accessible, and rooted in emotion. Backed by data from a research thread, Kamath argued that Bollywood's revival depends on reconnecting with its cultural identity, not chasing global acclaim or high-end production. While big-budget films have underperformed, low-to-mid-budget entertainers steeped in local storytelling have thrived. He pointed to the success of South Indian cinema and anime as proof that audiences crave raw, emotional, and community-driven content. Tired of too many ads? Remove Ads The Box Office Breakdown: Big Budgets, Modest Results Masala Over Minimalism: What's Actually Working Tired of too many ads? Remove Ads The South Indian Edge: Lessons in Cultural Confidence Anime, OTT Fatigue & The Concert Economy At a time when Bollywood has been struggling to bring audiences back to theatres post the pandemic, Zerodha co-founder Nikhil Kamath believes the solution might lie in something as humble—and beloved—as a plate of good local biryani. In a tweet that stirred both food analogies and film industry introspection, Kamath metaphorically stated that he would prefer a plate of "good local biryani over a Michelin-star quality fancy restaurant 99 times out of 100."Kamath's post was backed by a 12-slide research thread from @FinFloww. The research stated that Bollywood's path to revival doesn't lie in global validation or artistic perfection. Instead, it lies in reconnecting with India's emotional palate—through films that feel like a plate of good biryani: accessible, flavourful, and made for the to the data Kamath shared, Bollywood's theatrical footfall in 2024 stood at 883 million, still below pre-COVID highs of over 1 billion. Despite high-profile releases and star power, the industry hasn't been able to replicate the frenzy of its golden years. Meanwhile, Hollywood's India box office share is shrinking, and regional cinema—especially Malayalam and Kannada films—is witnessing exponential believes it's a question of emotional and cultural resonance, not technical prowess or production scale. Just as people like him choose a reliable biryani joint over an expensive gourmet meal, audiences seem to favour relatable, masala-laced films over prestige cinema.A striking insight from the research is that 8 out of the top 10 Bollywood films in 2024 were low-to-mid-budget entertainers—like Munjya, Bhool Bhulaiyaa 3, and Stree 2—all rooted in quirky folklore, supernatural chaos, and over-the-top storytelling. Critics may label some of them as 'brainrot,' but Kamath sees their success as a market signal, not a creative films were not chasing subtlety. They doubled down on drama, myth, humour, and madness—everything that once defined the golden age of Ormax box office data shows Malayalam cinema grew over 100% in 2024, while Hindi cinema declined. The secret? Southern industries didn't dilute their storytelling to appear more global. Instead, they embedded local flavour into mythic narratives (Kantara, RRR), stayed rooted in regional identity, and delivered emotion-first films without reserch states that Bollywood lost some of that edge when it tried too hard to mirror the West. It became more about looking polished and less about feeling analogy the research draws is with anime—a genre that succeeded globally not by toning itself down, but by embracing its excesses. Shows like Attack on Titan and Demon Slayer are global hits precisely because they're exaggerated, emotional, and culturally audiences are showing signs of OTT fatigue. Despite more content than ever, engagement is flattening. At the same time, India's concert economy has exploded, with over 16,700 events in 2025, up from 8,000 in 2018. The research sees this as evidence that people want participatory, community-driven entertainment—the kind cinema used to larger thesis? In a post-AI world, where content can be generated but connection must be crafted, Bollywood should stop aspiring for global awards and start aiming for emotional solution is not more VFX or high-concept dramas. It's reconnecting with the rawness, the messiness, and the magic of Indian storytelling. In other words, Bollywood needs to bring back the biryani.
Time of India
11-07-2025
- Entertainment
- Time of India
‘Local Biryani over fine dining': Nikhil Kamath's unlikely analogy captures what's shifting in the post-AI entertainment world
In a world rushing to redefine itself with AI, algorithms, and analytics, Indian billionaire entrepreneur Nikhil Kamath took a pause to champion something refreshingly human — taste, experience, and unapologetic emotion. 'I, for one, will pick a good local biryani place over a Michelin-star quality fancy restaurant 99 times out of 100,' Kamath posted on X (formerly Twitter). It wasn't just a casual food take. It was a metaphor, a preface to a larger, data-backed argument about what truly resonates with the Indian public — especially in a media landscape increasingly shaped by technology and global trends. Bollywood's 'Brainrot' is Beating the Blockbusters Kamath shared a visual-heavy research thread in collaboration with FinFloww titled "How the so-called 'brainrot' movies are saving Bollywood." It opened with a startling contrast: India's cinema footfalls dropped drastically during the pandemic, down to 200 million, and even in 2024, they hadn't recovered to 2018's 945 million peak. Yet the Indian concert economy was booming. Why? According to Kamath's analysis: 'People are gravitating towards experiential, participatory activities over passive consumption.' In other words, a night at the theatre no longer feels like enough — unless it offers something raw, engaging, or emotionally indulgent. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Play War Thunder now for free War Thunder Play Now Undo What's winning the audience's hearts (and wallets)? Not polished, globally-styled dramas — but masala movies unapologetically steeped in dance, drama, and familiar tropes. The year's top-grossing Hindi films, like Stree 2, Bhool Bhulaiyaa 3, and Munjya, are low-to-mid budget ventures that leaned into emotion and eccentricity. Kamath points out that eight out of the top ten blockbusters of 2024 had that 'unapologetic masala' at their core — suggesting Indian audiences still crave the 'paisa vasool' feeling that blends escapism with cultural memory. — nikhilkamathcio (@nikhilkamathcio) You Might Also Like: Comic nails Nikhil Kamath podcast spoof, leaves even the Zerodha billionaire in splits Anime, Not Art House: The Global Playbook for Indian Cinema In a surprising detour, Kamath's thread compared the trajectory of Indian cinema with Japanese anime. He observed how, twenty years ago, anime was considered childish by many outside Japan. Today, its stylised storytelling and operatic emotion have become global gold. Western hits like Stranger Things now borrow heavily from anime's visual and narrative style. His argument? Bollywood lost its way trying to imitate Western minimalism, forgetting that exaggeration and melodrama are its native tongue. 'Instead of toning down, it's time to double down,' Kamath suggests — not just for filmmakers, but for entrepreneurs building in the live entertainment and media space. 'Sell Bollywood's masala, melodrama, madness as a product to the world.' Why Masala Wins in a Machine-Driven Age For Kamath, the entertainment industry — especially live events — offers a unique counterpoint to the impersonal world AI seems to be ushering in. 'Building something in the space of live events may be the contrarian bet to make in a post-AI world,' he wrote. In the algorithmic age, where screens dominate and attention is fragmented, the power of collective emotion, shared laughter, and visceral drama might just be the most human — and profitable — antidote. His critique goes beyond cinema. It hints at the larger truth about consumption in India: quality is not always about polish. It's about relevance. A hearty biryani trumps imported truffle oil if it connects with the soul. Likewise, a chaotic, colorful masala film may offer more meaning to an Indian family than a nuanced European art-house narrative. You Might Also Like: Nikhil Kamath's 'lifelong learning' advice is only step one: Stanford expert shares the key skills needed to survive the AI takeover Echoes from the Audience Kamath's post sparked widespread agreement online. 'Audiences aren't rejecting cinema — they're rejecting mediocre cinema,' one user commented. Another added, 'Live events deliver what screens can't — raw, collective energy.' Many resonated with Kamath's nostalgia for communal, immersive, and unabashedly local experiences. In an era when AI is teaching machines how to think, perhaps Kamath's thread is a timely reminder of what makes us human — our ability to feel, escape, and come together. And sometimes, that begins not with code or cinema, but with a plate of steaming biryani.
India.com
06-06-2025
- Business
- India.com
India growing Mangoes for 4000 Years, still lagging behind! can Mukesh Ambani's ‘Amnagar' be game changer?
India produces the highest quantity of mangoes globally, its annual output is around 26 million tons. But when we consider exporting India is on fourth rank in the global mango export market. Mexico, Peru, and Thailand are countries which produce fewer mangoes than India but still leads in exporting. Mango Export Tax According to a report by financial advisory firm FinFloww, Mexico earns $575 million (around Rs 4,945 crore) from its 22.5% mango export tax, while India, with only 0.13% of its mangoes exported, generates just $148 million (Rs 1,272 crore). While India has been cultivating mangoes for thousands of years, Mexico began its production just 35 years ago. But Mexico's modern agricultural practices, organized export system, and quality-oriented approach helped them to lead in mango exporting countries. As per FinFloww, India faces challenges like poor cold-chain infrastructure, fragmented farming, bureaucratic red tape, and mango varieties unsuitable for international markets. Around 40% of the total production rots before reaching consumers. Mukesh Ambani's 'Amnagar' The report highlights how Mukesh Ambani's 'Amnagar' project which is a mango farm in Gujrat's Jamnagar can be a game changer. It is 600 acres in Jamnagar, Gujarat. It is Asia's largest mango orchard, with over 130,000 trees and more than 200 varieties. Reliance has invested in modern agricultural technology, world-class production practices, and complete supply chain control to create a fully integrated model. This model can inspire other big farmers in the mango industry and help India to grow its mango export. Jio revolutionized India's telecom sector, the 'Amnagar' project could transform India's agri-export model. FinFloww also believes that Ambani's initiative can change the way India produces and exports mangoes. Global demand for mangoes is projected to reach 65 million metric tons by 2025. If India acts fast, it can face competition.
India.com
05-06-2025
- Business
- India.com
Mexico emerges as major threat to this business of India! Mukesh Ambani can compete because…
India is the biggest producer of mangoes on Earth. Still it's on the fourth rank, behind countries that grow a fraction of what India does. According to advisory firm FinFloww which cited the numbers according to which Mexico exports 22.5% of its mangoes and earns $575 million, while India exports only 0.13% and gets only $148 million, although it produces over 26 million tons annually. This is because 40% of India's mango harvest rots due to a lack of modern storage and transportation systems. But Mexico has built export machines and coordinated farming, with the help of strong institutional support. Mexico started mango cultivation only 35 years ago. Whereas India might have started it around 4,000 years ago. How is Mexico Threat To India's Mango Business? According to FinFloww's thread on X, Mexico has a strong cold chain system that keeps mangoes fresh during transit, while India faces challenges due to limited cold storage and outdated technology. It added, ''Without proper cold chain management, 25-40% of Indian mangoes perish before reaching consumers. That's nearly half our potential exports rotting away because we haven't invested enough in modern preservation methods.'' How Can Mukesh Ambani Compete With It? FinFloww highlights Mukesh Ambani is turning Jamnagar into 'Aamnagar'! Reliance Industries transformed barren land in Jamnagar into a thriving 600-acre mango orchard with 130,000 trees and 200+ varieties. India's been growing mangoes for 4000 years, yet ranks only 4th in export value But Mexico started just 35 years ago & is already No. 1! The Crazy Part? Mukesh Ambani is pulling off a Jio-moment in the global mango market THREAD: How India plans to reclaim the king of fruits — FinFloww (@FinFloww) June 4, 2025 The Reliance model tackles India's challenges with the help of its Advanced farming techniques Cultivation of both Indian and international varieties Substantial capital investment Vertically integrated approach They've become Asia's leading mango exporter! FinFloww also thinks it might be 'Jio Moment' for Ambani wherein he transformed India's telecom industry. Similarly his mango farm can be India's agri-export model.
